TikTok's Dominance is Now Expanding into News and Search, According to New Reports

New reports show that an increasing number of users are referring to TikTok for the latest news, and for search queries.

By Andrew Hutchinson • July 21, 2022

TikTok Adds New Captioning and Translation Tools to Help Maximize Video Reach

The new translation tools could spark new, global TikTok trends.

By Andrew Hutchinson • July 21, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Provides New Insight into the Potential of Live-Stream Shopping [Infographic]

Live-stream shopping has been a major winner for TikTok in China.

By Andrew Hutchinson • July 19, 2022

TikTok's Defending Itself on Several Fronts as Pressure Rises on the Chinese-Owned App

With challenges mounting, TikTok has changed its PR approach of late, which could be a precursor to coming issues.

By Andrew Hutchinson • July 18, 2022

TikTok Announces New Partnership with NCSolutions on Improved Brand Lift Measurement

The new partnership will provide more insight into how TikTok ads are driving actual sales.

By Andrew Hutchinson • July 14, 2022

TikTok Launches New Tools to Help Protect Users from Potentially Offensive and Harmful Content

TikTok's looking to add more tools to help protect people from unwanted exposure in the app.

By Andrew Hutchinson • July 13, 2022

TikTok Suspends Planned Data Usage Policy Change Amid New EU Investigation

TikTok was seeking to sidestep new EU data usage rules via a loophole in the wording of the policy.

By Andrew Hutchinson • July 12, 2022

TikTok Adds New Inventory Filters to Ensure Safe Ad Placement in the App

The new filter options will help brands ensure safe placement of their promotions within the app.

By Andrew Hutchinson • July 11, 2022

New Overview Looks at How Mobile Gaming Brands Can Utilize TikTok for Marketing [Infographic]

TikTok has had a transformative impact on social media, which includes approaches to marketing.

By Andrew Hutchinson • July 8, 2022

TikTok Launches Free Marketing Education Series for SMBs

The new, e-mail-based program will provide a range of expert insights into effective TikTok marketing.

By Andrew Hutchinson • July 8, 2022

New Study Highlights the Significant Variance in Top Creator Earnings on YouTube Versus TikTok

Creators can earn a lot more money on YouTube than they can on TikTok, which could become a bigger concern for the app.

By Andrew Hutchinson • July 7, 2022

TikTok Looks to Reassure US Authorities that US User Data is Not Being Shared with the CCP

China's continued actions in opposition to other regions could see TikTok caught in the middle.

By Andrew Hutchinson • July 5, 2022

TikTok Scales Back Live-Stream Commerce Ambitions, Which Could Be a Big Blow for the App

Live-stream commerce has been a key earner for the Chinese version of the app.

By Andrew Hutchinson • July 5, 2022

TikTok Tests Dedicated Shopping Feed with Users in Indonesia

The next step in TikTok's shopping integration plan.

By Andrew Hutchinson • June 30, 2022

TikTok's Guidelines Enforcement Report Shows Increases in Sexualized Content and Fake Accounts

The report shows that TikTok's systems are detecting more violations, while also highlighting some key points of concern. 

By Andrew Hutchinson • June 30, 2022

Twitter Shares Insights into How Users and Brands Engage in Core Issues Around Identity [Infographic]

Consumers are increasingly expecting brands to share their views on social issues.

By Andrew Hutchinson • June 30, 2022

FCC Commissioner Calls for TikTok to be Removed From US App Stores

Could TikTok be in for another round of legal challenges in the US?

By Andrew Hutchinson • June 29, 2022

New Report Looks at the Rise of Beauty Enhancement Trends and Tools Online

The use of beautification enhancement tools in photo apps is causing significant impacts on user psychology.

By Andrew Hutchinson • June 27, 2022

TikTok Launches New 'Attribution Manager' to Provide More Ad Performance Tracking Capacity

The updated process provides more capacity to track the performance of your TikTok ads.

By Andrew Hutchinson • June 23, 2022

TikTok Updates Ad Policies to Limit Unwanted Exposure Among Younger Users in Europe

TikTok has been working with EU officials to update its systems in line with regulations.

By Andrew Hutchinson • June 22, 2022

TikTok Announces Full Merger of US User Data to US-Based Systems, Amid New Reports of Chinese Access

TikTok has now merged its US user data to Oracle cloud storage – but reports suggest that China-based staff are still accessing US user info.

By Andrew Hutchinson • June 17, 2022

TikTok Launches Limited Test of New Viewer History Display

But does it offer any real value?

By Andrew Hutchinson • June 16, 2022

New Report Highlights TikTok's Rising Value as a Promotional Option for SMBs

More SMBs are driving better results on TikTok, according to new findings.

By Andrew Hutchinson • June 16, 2022

TikTok Shares New Insights into How Users Respond to Promotions in the App

The report highlights some of the key elements of effective TikTok marketing.

By Andrew Hutchinson • June 15, 2022

Are TikTok and Other Emerging Channels Too Ephemeral to Track?

For people, influencers, and brands wanting to moderate content and use social listening tech on audio platforms, the problem is three-fold.

June 13, 2022