TikTok Adds New Screen Time Breaks, Usage Tracking Tools to Improve Digital Wellbeing

The new tools will help users maintain awareness of the time they're spending in the app.

By Andrew Hutchinson • June 9, 2022

TikTok's Latest Ad Targeting Provisions Reflect Increasing Revenue Pressure on the App

TikTok's looking to squeeze more value out of its ad business, as parent company ByteDance struggles with increased CCP regulation.

By Andrew Hutchinson • June 8, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Launches New Season of its 'Made for TikTok' Marketing Tips Series

The video series includes interviews, tips and notes on how to maximize your TikTok performance.

By Andrew Hutchinson • June 7, 2022

TikTok Launches Digital Avatars for Use in TikTok Clips

TikTok's launched the first iteration of its own avatars, as it eyes the next stage of digital connection. 

By Andrew Hutchinson • June 7, 2022

TikTok Adds New Insights to its Creative Center Platform, Including Data on Key Trends and Influencers

The new tools provide a heap of insight into key trends in the app, by region. 

By Andrew Hutchinson • June 3, 2022

TikTok Launches its First Subscription Comedy Series, Opens Up 'Playlists' to More Users

TikTok continues to develop new creator monetization pathways.

By Andrew Hutchinson • June 2, 2022

TikTok's Working on a New 'Clear Mode' Which Removes App Function Buttons from the Playback Window

The option would provide another way to watch TikTok clips, which could come in handy.

By Andrew Hutchinson • May 31, 2022

TikTok Announces New Initiatives for Pride Month, Including a Range of Live-Stream Programs

TikTok will host a range of themed events, while it's also the official presenting sponsor for this year's LA Pride Parade and Festival.

By Andrew Hutchinson • May 31, 2022

TikTok Shares New Insights into Effective Promotional Approaches in the App [Infographic]

TikTok requires a different approach than other social networks, as highlighted by these stats.

By Andrew Hutchinson • May 26, 2022

Social Media Managers Can Now Post to TikTok from Their Favorite Social Media Management Tools

Now, you can schedule your TikTok uploads from your existing third-party management dashboard.

By Andrew Hutchinson • May 26, 2022

TikTok Announces New WooCommerce Plugin to Power More Shopping Options

The integration is the latest step in TikTok's broader eCommerce push. 

By Andrew Hutchinson • May 25, 2022

TikTok Launches New Cyber Safety Tips Initiatives for Internet Safety Month

As part of Internet Safety Month, TikTok is looking to provide more resources to help keep younger people safe online.

By Andrew Hutchinson • May 24, 2022

TikTok Will Launch the First Stage of its LIVE Subscriptions Program This Week

The new offering will provide another monetization pathway for TikTok creators.

By Andrew Hutchinson • May 23, 2022

How TikTok Creators Redefined Influence [Infographic]

What makes TikTok creators stand out? Check out this infographic.

By Andrew Hutchinson • May 20, 2022

TikTok Tests New Mini-Games with Users in Vietnam

TikTok looks set to make a bigger push on gaming as it seeks to diversify its revenue streams.

By Andrew Hutchinson • May 19, 2022

TikTok Adds New Tools to Better Enable Users to Credit Trend Originators

TikTok's looking to build a 'culture of credit' to ensure that all originators get more recognition for their work.

By Andrew Hutchinson • May 18, 2022

TikTok Launches New 'Branded Mission' Creator Monetization and UGC Promotion Process

The option will provide creators with a simplified monetization pathway, while also helping brands tap into organic TikTok content.

By Andrew Hutchinson • May 18, 2022

Instagram Tests New 'Following' Tab Format with Users in India

Instagram continues to play catch-up with Instagram, as TikTok does the same in reverse.

By Andrew Hutchinson • May 13, 2022

TikTok Publishes New Report on the Benefits of an Integrated Media Strategy to Boost Brand Messaging

Merging your online campaigns with TV outreach can have major benefits.

By Andrew Hutchinson • May 12, 2022

TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning

The new tool provides a range of data points, which you can filter down to specific market categories.

By Andrew Hutchinson • May 12, 2022

TikTok Announces First 'For You' Summit in Canada

TikTok's next 'For You' Summit, showcasing the latest platform insights and tips, will be held in Canada next month.

By Andrew Hutchinson • May 11, 2022

TikTok Announces New Data Partnership with Foursquare to Provide Insights into In-Store Visits

The new partnership will provide more insights into how your TikTok ads are driving in-store visits.

By Andrew Hutchinson • May 10, 2022

TikTok Expands Ad Data Verification Partnership with Integral Ad Science

The expanded partnership will provide more assurance on TikTok's ad performance data.

By Andrew Hutchinson • May 9, 2022

TikTok Shares Insights into Emerging Gaming Trends, and Opportunities for Marketers

TikTok has shared some new insights for gaming marketers, which are also relevant notes for all marketers on the platform.

By Andrew Hutchinson • May 9, 2022

TikTok Expands Test of New 'Friends' Tab, Replacing 'Discover'

The new tab will showcase content from your connections, which could help to make TikTok a more important interaction tool.

By Andrew Hutchinson • May 5, 2022