TikTok Adds More Regional Trend Insights to its ‘TikTok Insights’ Data Tool

The tool enables you to hone in on market-specific usage trends.

By Andrew Hutchinson • Sept. 7, 2022

TikTok Voted ‘Most Innovative’ Ad Platform in New Survey [Infographic]

Kantar’s latest survey also found TikTok ads to be the most well-received among consumers.

By Andrew Hutchinson • Sept. 7, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Shares New Guidance for Brands in Video Series

Some handy notes to help you get started on TikTok for your business.

By Andrew Hutchinson • Aug. 31, 2022

TikTok Launches New Cybersecurity Initiative, Highlighting Tips and Tools to Help Keep People Safe Online

New tips and pointers to help maximize your online safety.

By Andrew Hutchinson • Aug. 24, 2022

TikTok Tests a New ‘Nearby’ Content Feed, Which Could Become a Major Consideration for Brands

As moe people turn to TikTok for search, a dedicated 'nearby' feed could be a big consideration for brands.

By Andrew Hutchinson • Aug. 23, 2022

YouTube’s Developing an Updated Shorts Player for Connected TVs, Along with Multi-Screen CTV Viewing

That could see a lot more people engaging with Shorts content, in a whole new way.

By Andrew Hutchinson • Aug. 23, 2022

TikTok Shares New Insights into the Evolution of eCommerce in the App [Infographic]

TikTok has shared some new insight into how its users are responding to shopping options in the app.

By Andrew Hutchinson • Aug. 23, 2022

Instagram Faces More User Backlash as it Continues to Chase TikTok

Instagram may be running an unwinnable race against the still rising short-form video app. 

By Andrew Hutchinson • Aug. 22, 2022

TikTok Provides New Tips on the Value of its ‘Instant Page’ Ad Display Option

Instant Page enables brands to set-up a lightweight display within TikTok itself, reducing load times and improving responsiveness.

By Andrew Hutchinson • Aug. 19, 2022

TikTok Outlines its Preparations for the Upcoming US Midterms

As TikTok's influence grows, it becomes an even bigger focus for political campaigners.

By Andrew Hutchinson • Aug. 17, 2022

TikTok Launches New Shopping Ads as it Continues to Push Ahead with its eCommerce Integrations

TikTok is keen to make in-stream commerce a thing, as a means to help creators generate direct income from the app.

By Andrew Hutchinson • Aug. 17, 2022

TikTok Will Submit Algorithms and Moderation Processes for Review to Ease Concerns Around CCP Meddling

TikTok will be hoping to avoid further regulatory action with this new transparency initiative.

By Andrew Hutchinson • Aug. 16, 2022

TikTok is Fast Becoming a Key Search and Discovery Platform for Younger Audiences

More users are referring to TikTok for search queries, which could have big implications for your marketing strategy.

By Andrew Hutchinson • Aug. 15, 2022

New Report on Teen Social Media Use Underlines the Rise of TikTok, and the Fall of Facebook

The data underlines TikTok's youth dominance, while also highlighting the growing gap between it and Facebook.

By Andrew Hutchinson • Aug. 10, 2022

Social Commerce May Not be the Trend That Many Had Hoped - Which is Bad News for TikTok

With Meta scaling back its in-app commerce plans, that could signal a bigger issue for TikTok and its growth plans.

By Andrew Hutchinson • Aug. 9, 2022

TikTok Launches New Ad Targeting Transparency Tools to Help Users Manage How Their Data is Used in the App

The new option will enable users to see why, exactly, an ad is being shown to them in the app.

By Andrew Hutchinson • Aug. 9, 2022

TikTok Launches New ‘Order Center’ eCommerce Tracking Hub with Selected Users

TikTok needs eCommerce to work, which is why it continues to push ahead with new in-stream shopping tools.

By Andrew Hutchinson • Aug. 8, 2022

TikTok Announces New Support Programs for Black Business Month

TikTok has announced an expansion of its ‘Support Black Businesses’ accelerator program, along with new initiatives.

By Andrew Hutchinson • Aug. 8, 2022

TikTok Shares New Insights into How Gaming Marketers Can Connect with Audiences in the App

Some valuable new insights and tips from TikTok, both on promoting gaming content and tapping into the gaming discussion.

By Andrew Hutchinson • Aug. 4, 2022

Facebook Shuts Down its Live Commerce Push, Which May Reflect Broader Disinterest in Live Shopping

Live commerce has been a key growth lever for Chinese apps - but western audiences seem less enthused by the option.

By Andrew Hutchinson • Aug. 3, 2022

TikTok Shares Marketing Tips and Advice in New Video Overview

Looking to get a better handle on TikTok? This new video explainer, hosted by Francis Bourgeois, will help.

By Andrew Hutchinson • Aug. 3, 2022

TikTok Publishes New Guide on How Advertisers Can Navigate New Data Privacy Restrictions on iOS

The guide looks at how advertisers can navigate the new data tracking framework, as a result of Apple's ATT update.

By Andrew Hutchinson • Aug. 2, 2022

TikTok Will Provide More Insight into Content Trends and Moderation via New Research Initiative

The new initiative will provide more data on exactly why TikTok is so popular, and how people are using the app.

By Andrew Hutchinson • July 27, 2022

TikTok Publishes New Guide on the Effective Use of Audio for Marketing Campaigns

The guide shares various case studies highlighting how brands have used audio in their TikTok campaigns.

By Andrew Hutchinson • July 26, 2022

TikTok Shares New Insights into Key Engagement and Retention Behaviors in the App [Infographic]

TikTok users are highly engaged, which may be a key point of note for your planning.

By Andrew Hutchinson • July 26, 2022