Twitter Shares Insights into How Users and Brands Engage in Core Issues Around Identity [Infographic]

Consumers are increasingly expecting brands to share their views on social issues.

By Andrew Hutchinson • June 30, 2022

FCC Commissioner Calls for TikTok to be Removed From US App Stores

Could TikTok be in for another round of legal challenges in the US?

By Andrew Hutchinson • June 29, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

New Report Looks at the Rise of Beauty Enhancement Trends and Tools Online

The use of beautification enhancement tools in photo apps is causing significant impacts on user psychology.

By Andrew Hutchinson • June 27, 2022

TikTok Launches New 'Attribution Manager' to Provide More Ad Performance Tracking Capacity

The updated process provides more capacity to track the performance of your TikTok ads.

By Andrew Hutchinson • June 23, 2022

TikTok Updates Ad Policies to Limit Unwanted Exposure Among Younger Users in Europe

TikTok has been working with EU officials to update its systems in line with regulations.

By Andrew Hutchinson • June 22, 2022

TikTok Announces Full Merger of US User Data to US-Based Systems, Amid New Reports of Chinese Access

TikTok has now merged its US user data to Oracle cloud storage – but reports suggest that China-based staff are still accessing US user info.

By Andrew Hutchinson • June 17, 2022

TikTok Launches Limited Test of New Viewer History Display

But does it offer any real value?

By Andrew Hutchinson • June 16, 2022

New Report Highlights TikTok's Rising Value as a Promotional Option for SMBs

More SMBs are driving better results on TikTok, according to new findings.

By Andrew Hutchinson • June 16, 2022

TikTok Shares New Insights into How Users Respond to Promotions in the App

The report highlights some of the key elements of effective TikTok marketing.

By Andrew Hutchinson • June 15, 2022

Are TikTok and Other Emerging Channels Too Ephemeral to Track?

For people, influencers, and brands wanting to moderate content and use social listening tech on audio platforms, the problem is three-fold.

June 13, 2022

TikTok Adds New Screen Time Breaks, Usage Tracking Tools to Improve Digital Wellbeing

The new tools will help users maintain awareness of the time they're spending in the app.

By Andrew Hutchinson • June 9, 2022

TikTok's Latest Ad Targeting Provisions Reflect Increasing Revenue Pressure on the App

TikTok's looking to squeeze more value out of its ad business, as parent company ByteDance struggles with increased CCP regulation.

By Andrew Hutchinson • June 8, 2022

TikTok Launches New Season of its 'Made for TikTok' Marketing Tips Series

The video series includes interviews, tips and notes on how to maximize your TikTok performance.

By Andrew Hutchinson • June 7, 2022

TikTok Launches Digital Avatars for Use in TikTok Clips

TikTok's launched the first iteration of its own avatars, as it eyes the next stage of digital connection. 

By Andrew Hutchinson • June 7, 2022

TikTok Adds New Insights to its Creative Center Platform, Including Data on Key Trends and Influencers

The new tools provide a heap of insight into key trends in the app, by region. 

By Andrew Hutchinson • June 3, 2022

TikTok Launches its First Subscription Comedy Series, Opens Up 'Playlists' to More Users

TikTok continues to develop new creator monetization pathways.

By Andrew Hutchinson • June 2, 2022

TikTok's Working on a New 'Clear Mode' Which Removes App Function Buttons from the Playback Window

The option would provide another way to watch TikTok clips, which could come in handy.

By Andrew Hutchinson • May 31, 2022

TikTok Announces New Initiatives for Pride Month, Including a Range of Live-Stream Programs

TikTok will host a range of themed events, while it's also the official presenting sponsor for this year's LA Pride Parade and Festival.

By Andrew Hutchinson • May 31, 2022

TikTok Shares New Insights into Effective Promotional Approaches in the App [Infographic]

TikTok requires a different approach than other social networks, as highlighted by these stats.

By Andrew Hutchinson • May 26, 2022

Social Media Managers Can Now Post to TikTok from Their Favorite Social Media Management Tools

Now, you can schedule your TikTok uploads from your existing third-party management dashboard.

By Andrew Hutchinson • May 26, 2022

TikTok Announces New WooCommerce Plugin to Power More Shopping Options

The integration is the latest step in TikTok's broader eCommerce push. 

By Andrew Hutchinson • May 25, 2022

TikTok Launches New Cyber Safety Tips Initiatives for Internet Safety Month

As part of Internet Safety Month, TikTok is looking to provide more resources to help keep younger people safe online.

By Andrew Hutchinson • May 24, 2022

TikTok Will Launch the First Stage of its LIVE Subscriptions Program This Week

The new offering will provide another monetization pathway for TikTok creators.

By Andrew Hutchinson • May 23, 2022

How TikTok Creators Redefined Influence [Infographic]

What makes TikTok creators stand out? Check out this infographic.

By Andrew Hutchinson • May 20, 2022

TikTok Tests New Mini-Games with Users in Vietnam

TikTok looks set to make a bigger push on gaming as it seeks to diversify its revenue streams.

By Andrew Hutchinson • May 19, 2022