TikTok Announces Second 'For You' Summit for Marketers

The second For You Summit will focus on the South East Asian market.

By Andrew Hutchinson • March 23, 2022

Meta, TikTok Lead the Way in the Latest App Download Charts, While Snapchat Sees More Attention

The latest quarterly update from data.ai highlights the key consumer trends in app download activity.

By Andrew Hutchinson • March 22, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Closes in on New Deal to Store US User Data in America, Inaccessible by Chinese Groups

The deal would see Oracle become a key data partner for the app.

By Andrew Hutchinson • March 11, 2022

TikTok Launches New 'SoundOn' Program to Help Support Independent Musicians

The program will provide new distribution and reach opportunities for independent musicians.

By Andrew Hutchinson • March 9, 2022

TikTok Announces Live-Stream Events and Content Highlights for International Women's Day

The events aim to highlight the contributions of female creators in the app, and more broadly.

By Andrew Hutchinson • March 8, 2022

Russia's Invasion of Ukraine Represents a New, Key Stage in the Battle Against Online Misinformation

The battle against misinformation has reached a new level - but are we seeing a significant advance in process?

By Andrew Hutchinson • March 6, 2022

TikTok Launches 'Agency Center' to Provide New Strategic Guidance for Creators

The new option will help creators connect with talent agencies to facilitate branded content deals.

By Andrew Hutchinson • March 3, 2022

US Attorneys General Launch New Probe into the Dangers of TikTok for Young Users

The investigation could see the implementation of new restrictions on how TikTok operates.

By Andrew Hutchinson • March 3, 2022

TikTok Shares New Tips on How to Maximize Branded Content on the Platform [Infographic]

Looking to improve your TikTok marketing approach? These tips will help.

By Andrew Hutchinson • March 2, 2022

TikTok Publishes New Guide to Effective Advertising Approaches Around Ramadan

The guide provides a range of tips and insights to help in planning out your marketing approach around the event.

By Andrew Hutchinson • March 1, 2022

TikTok Shares New Insights into the Value of TikTok Ads in Reaching Users Around 'Tentpole Events' [Infographic]

With its growing audience, TikTok is also now seeing significant engagement boosts around major events. 

By Andrew Hutchinson • Feb. 28, 2022

TikTok Confirms that 10 Minute Video Uploads are Coming to All Users

Longer clips are coming to TikTok - but is that a good thing?

By Andrew Hutchinson • Feb. 28, 2022

How Social Platforms Are Responding to the Crisis in Ukraine

UPDATED: The crisis in Ukraine is playing out in social media apps, presenting new challenges in avoiding misuse and manipulation.

By Andrew Hutchinson • Updated April 22, 2022

TikTok Publishes New Rising Trends Report, Including Insights and Tips for Marketers

The report provides insight into the latest trending topics of discussion in the app, and how brands can tap into that interest.

By Andrew Hutchinson • Feb. 24, 2022

TikTok Announces New, Exclusive Content Deals with the NHL and Other Media Entities

TikTok is looking to establish more exclusive content partnerships to bolster its offerings, both for viewers and creators.

By Andrew Hutchinson • Feb. 23, 2022

Meta Launches Facebook Reels to All Users, Expanding its Short-Form Video Push

Meta looks to add more pressure onto TikTok with an expansion of its video options.

By Andrew Hutchinson • Feb. 22, 2022

TikTok Launches New Brand Safety Center to Provide a Central Hub for its Various Resources

As it looks to maximize its business opportunities, TikTok has launched a new hub for its various brand safety tools and projects.

By Andrew Hutchinson • Feb. 15, 2022

TikTok Warns Users to be Wary of Romance Scams Ahead of Valentine's Day

Romance scams are on the rise, and TikTok's looking to help users spot the warning signs to avoid potential harm.

By Andrew Hutchinson • Feb. 11, 2022

How Social Platforms are Celebrating Super Bowl LVI

Here's a look at the various ways in which you can join in the celebration around Super Bowl LVI via your favorite social apps.

By Andrew Hutchinson • Feb. 11, 2022

TikTok Shares New Insights into the Impact of TikTok Clips in the Purchase Journey [Infographic]

TikTok's latest research report looks at the way that users and brands interact in the app.

By Andrew Hutchinson • Feb. 11, 2022

TikTok Updates Community Guidelines to Provide More Protection for Users

The updates specifically focus on suicide hoaxes and dangerous viral trends.

By Andrew Hutchinson • Feb. 8, 2022

TikTok Announces Events and Support Initiatives for Black History Month

TikTok will host a range of live-streams, while it will also showcase the work of Black creators.

By Andrew Hutchinson • Jan. 31, 2022

TikTok Launches 'TikTok Tactics' Online Course to Help Marketers Level-Up their Platform Approach

The new overview provides a range of tips and insights to help maximize your TikTok marketing efforts.

By Andrew Hutchinson • Jan. 26, 2022

TikTok Launches 'Instant Pages' Ad Display Option to Improve Load Times and Response for Promotions

The new option will provide a faster, more responsive way to showcase your brand and products from your TikTok ads.

By Andrew Hutchinson • Jan. 25, 2022

TikTok Faces Creator Backlash Over Flawed Payment Models

TikTok could have a new battle on its hands, with top creators calling for a bigger slice of the platform's revenue pie.

By Andrew Hutchinson • Jan. 25, 2022