TikTok Launches New Ad Targeting Transparency Tools to Help Users Manage How Their Data is Used in the App

The new option will enable users to see why, exactly, an ad is being shown to them in the app.

By Andrew Hutchinson • Aug. 9, 2022

TikTok Launches New ‘Order Center’ eCommerce Tracking Hub with Selected Users

TikTok needs eCommerce to work, which is why it continues to push ahead with new in-stream shopping tools.

By Andrew Hutchinson • Aug. 8, 2022

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Announces New Support Programs for Black Business Month

TikTok has announced an expansion of its ‘Support Black Businesses’ accelerator program, along with new initiatives.

By Andrew Hutchinson • Aug. 8, 2022

TikTok Shares New Insights into How Gaming Marketers Can Connect with Audiences in the App

Some valuable new insights and tips from TikTok, both on promoting gaming content and tapping into the gaming discussion.

By Andrew Hutchinson • Aug. 4, 2022

Facebook Shuts Down its Live Commerce Push, Which May Reflect Broader Disinterest in Live Shopping

Live commerce has been a key growth lever for Chinese apps - but western audiences seem less enthused by the option.

By Andrew Hutchinson • Aug. 3, 2022

TikTok Shares Marketing Tips and Advice in New Video Overview

Looking to get a better handle on TikTok? This new video explainer, hosted by Francis Bourgeois, will help.

By Andrew Hutchinson • Aug. 3, 2022

TikTok Publishes New Guide on How Advertisers Can Navigate New Data Privacy Restrictions on iOS

The guide looks at how advertisers can navigate the new data tracking framework, as a result of Apple's ATT update.

By Andrew Hutchinson • Aug. 2, 2022

TikTok Will Provide More Insight into Content Trends and Moderation via New Research Initiative

The new initiative will provide more data on exactly why TikTok is so popular, and how people are using the app.

By Andrew Hutchinson • July 27, 2022

TikTok Publishes New Guide on the Effective Use of Audio for Marketing Campaigns

The guide shares various case studies highlighting how brands have used audio in their TikTok campaigns.

By Andrew Hutchinson • July 26, 2022

TikTok Shares New Insights into Key Engagement and Retention Behaviors in the App [Infographic]

TikTok users are highly engaged, which may be a key point of note for your planning.

By Andrew Hutchinson • July 26, 2022

TikTok's Dominance is Now Expanding into News and Search, According to New Reports

New reports show that an increasing number of users are referring to TikTok for the latest news, and for search queries.

By Andrew Hutchinson • July 21, 2022

TikTok Adds New Captioning and Translation Tools to Help Maximize Video Reach

The new translation tools could spark new, global TikTok trends.

By Andrew Hutchinson • July 21, 2022

TikTok Provides New Insight into the Potential of Live-Stream Shopping [Infographic]

Live-stream shopping has been a major winner for TikTok in China.

By Andrew Hutchinson • July 19, 2022

TikTok's Defending Itself on Several Fronts as Pressure Rises on the Chinese-Owned App

With challenges mounting, TikTok has changed its PR approach of late, which could be a precursor to coming issues.

By Andrew Hutchinson • July 18, 2022

TikTok Announces New Partnership with NCSolutions on Improved Brand Lift Measurement

The new partnership will provide more insight into how TikTok ads are driving actual sales.

By Andrew Hutchinson • July 14, 2022

TikTok Launches New Tools to Help Protect Users from Potentially Offensive and Harmful Content

TikTok's looking to add more tools to help protect people from unwanted exposure in the app.

By Andrew Hutchinson • July 13, 2022

TikTok Suspends Planned Data Usage Policy Change Amid New EU Investigation

TikTok was seeking to sidestep new EU data usage rules via a loophole in the wording of the policy.

By Andrew Hutchinson • July 12, 2022

TikTok Adds New Inventory Filters to Ensure Safe Ad Placement in the App

The new filter options will help brands ensure safe placement of their promotions within the app.

By Andrew Hutchinson • July 11, 2022

New Overview Looks at How Mobile Gaming Brands Can Utilize TikTok for Marketing [Infographic]

TikTok has had a transformative impact on social media, which includes approaches to marketing.

By Andrew Hutchinson • July 8, 2022

TikTok Launches Free Marketing Education Series for SMBs

The new, e-mail-based program will provide a range of expert insights into effective TikTok marketing.

By Andrew Hutchinson • July 8, 2022

New Study Highlights the Significant Variance in Top Creator Earnings on YouTube Versus TikTok

Creators can earn a lot more money on YouTube than they can on TikTok, which could become a bigger concern for the app.

By Andrew Hutchinson • July 7, 2022

TikTok Looks to Reassure US Authorities that US User Data is Not Being Shared with the CCP

China's continued actions in opposition to other regions could see TikTok caught in the middle.

By Andrew Hutchinson • July 5, 2022

TikTok Scales Back Live-Stream Commerce Ambitions, Which Could Be a Big Blow for the App

Live-stream commerce has been a key earner for the Chinese version of the app.

By Andrew Hutchinson • July 5, 2022

TikTok Tests Dedicated Shopping Feed with Users in Indonesia

The next step in TikTok's shopping integration plan.

By Andrew Hutchinson • June 30, 2022

TikTok's Guidelines Enforcement Report Shows Increases in Sexualized Content and Fake Accounts

The report shows that TikTok's systems are detecting more violations, while also highlighting some key points of concern. 

By Andrew Hutchinson • June 30, 2022