Instagram, LinkedIn and Threads engagement declined in 2025

Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.

By Andrew Hutchinson • March 8, 2026

X quietly adds option to block Grok from editing uploaded media

Available in post composer, the new toggle enables users to prevent the xAI tool from reimagining material added to the app.

By Andrew Hutchinson • March 8, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X tests new ad format that includes product mention links

The app recently launched a small-scale trial that displays promotional calls-to-action beneath user posts mentioning product names.

By Andrew Hutchinson • March 8, 2026

X adds Grok-powered audio option to long-form articles

Users will now have the option to activate an in-stream listening button, which will prompt the xAI chatbot to read content to them while they scroll.

By Andrew Hutchinson • March 8, 2026

X introduces exclusive threads and other subscriber features

The update will allow creators to paywall certain posts as the app looks to enhance its overall subscription benefit options.

By Andrew Hutchinson • March 8, 2026

X gets rid of its popular night mode in-app setting

According to Nikita Bier, X’s head of product, users will now need to change their device settings to activate the feature.

By Andrew Hutchinson • March 5, 2026

xAI considers offering a free version of Grok Enterprise

The potential rollout would be available to companies with at least 50 employees, with the move suggesting that a paid business plan is on the horizon.  

By Andrew Hutchinson • March 4, 2026

X to take action against AI deepfakes of the Iran war

Nikita Bier, the platform’s head of product, said users who don’t add AI disclosures will be suspended from Creator Revenue Sharing for at least 90 days.  

By Andrew Hutchinson • March 3, 2026

X usage declined in the EU in the second half of 2025

The platform’s latest reporting showed a decline of nearly 15% since the first half of last year, though the company claims overall record numbers. 

By Andrew Hutchinson • March 3, 2026

X invites users to beta test X Chat app

The separate tool will function similarly to Meta’s Messenger and will be linked to users’ main accounts. 

By Andrew Hutchinson • March 3, 2026

X launches paid partnership labels for sponsored content

The new option is designed to provide additional transparency for brand partnerships and align the app with other social media platforms.

By Andrew Hutchinson • March 2, 2026

X tests experimental topic feed filter

The For You tab feature is designed to allow users to access a more focused version of their timelines, centered around chosen subject matter.

By Andrew Hutchinson • March 1, 2026

X adds two aspect ratio options for in-stream ads

The new options are aligned with the more compact formatting style popularized across other apps.

By Andrew Hutchinson • Feb. 26, 2026

FBI investigates X over nude images generated by Grok

The artificial intelligence platform was also used to generate professional complaints, according to a report from 404 Media in collaboration with Court Watch.

By Andrew Hutchinson • Feb. 25, 2026

Dept. of Defense signs deal with xAI

The partnership will allow defense applications and military systems to work with Grok’s models, per an Axios report.

By Andrew Hutchinson • Updated Feb. 25, 2026

X tests AI labeling to combat the rise of generated content

The app is working on a process that would require users to label posts created using artificial intelligence tools, according to an app researcher.

By Andrew Hutchinson • Feb. 23, 2026

X plans to combat AI-generated content while promoting Grok

The platform’s head of product announced anti-bot detection measures, while its chatbot is being widely offered to assist with post creation.

By Andrew Hutchinson • Feb. 23, 2026

X nears completion of search code rewrite

The platform’s head of product, Nikita Bier, also said X was improving bot detection in order to mitigate the effect of artificial intelligence bots.

By Andrew Hutchinson • Feb. 22, 2026

X appeals $140M penalty from the EU Commission

In a post from the platform’s Global Government Affairs team, X questioned the original investigation and called the challenge a “landmark case.”

By Andrew Hutchinson • Feb. 22, 2026

Research Shows X Amplifies Conservative Political Views

A new study published in Nature found that exposure to the platform’s algorithm had long-term effects on users’ political attitudes.

By Andrew Hutchinson • Feb. 19, 2026

Ireland and Spain Launch Investigations Into X’s Grok

Various other nations have also launched investigations into the artificial intelligence chatbot.

By Andrew Hutchinson • Feb. 17, 2026

X Looks To Combat Bots With New Detection Tools

X has launched a new offensive to weed out AI-powered bots. 

By Andrew Hutchinson • Feb. 16, 2026

Elon Musk Outlines X’s Progress and Future Plans

Musk has shared some new notes on X's performance.

By Andrew Hutchinson • Feb. 12, 2026

X Shares the Most Discussed Super Bowl Ads

X ranked responses to Super Bowl ads in real time using AI analysis.

By Andrew Hutchinson • Feb. 9, 2026

X Revamps API Pricing, Adds xAI Credits

X is looking to increase its appeal to developers and expand X and xAI usage. 

By Andrew Hutchinson • Feb. 8, 2026