X Updates NFL Portal for 2025-26 Season

X has added some new tricks to its NFL Portal game tracking option. 

By Andrew Hutchinson • Sept. 18, 2025

X Adds Option To Pay for Extra Post Reach In-Stream

A new "Boost" option will enable you to get more reach for any update.

By Andrew Hutchinson • Sept. 18, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Claims Record High Download Numbers Last Week

X saw a surge in interest due to increased political discussion last week.

By Andrew Hutchinson • Sept. 15, 2025

X Shares Insights Into Key Factors That Dictate Post Reach

X has updated its algorithm documentation.

By Andrew Hutchinson • Sept. 9, 2025

5 Ways To Research Key Trends for Social Media Ad Campaigns

Some tools to help you research your optimal marketing approach.

By Andrew Hutchinson • Sept. 7, 2025

X Faces Regulatory Pushback Over In-Stream Payments Plan

Elon's "everything app" vision may have to take a back seat once again.

By Andrew Hutchinson • Sept. 4, 2025

X Launches Holiday Marketing Hub To Steer Brands’ Efforts

Some handy tips for your holiday campaigns. 

By Andrew Hutchinson • Sept. 4, 2025

xAI Is Back in Contention for Government Contracts

That could lead to new opportunities for Elon's X Corp empire.

By Andrew Hutchinson • Sept. 1, 2025

X Tests Alternative Way To View Quote Posts

A new tweak to X's engagement UI.

By Andrew Hutchinson • Aug. 27, 2025

xAI Sues Apple and OpenAI for Alleged Market Collusion

Elon's taking OpenAI to court once again...

By Andrew Hutchinson • Aug. 25, 2025

Elon Outlines Plans to Power-Up xAI, Open Source AI Models

Elon Musk is hoping to significantly boost xAI's processing power over the next few years. 

By Andrew Hutchinson • Aug. 24, 2025

X Publishes Guide to NFL Engagement and Opportunities

New insights to help you plan for the upcoming NFL season. 

By Andrew Hutchinson • Aug. 21, 2025

5 Trends Shaping Social Media Marketing So Far in 2025

The biggest developments that shaped social media marketing in the first half of the year and could be a consideration for the upcoming holiday push.

By Andrew Hutchinson • Aug. 21, 2025

xAI Is Planning To Release Various Concerning Bot Personas

Backend code entries point to additional xAI companion bots coming soon. 

By Andrew Hutchinson • Aug. 18, 2025

X Expands Grok Translation on Posts In-Stream

The platform began phasing out Google Translate in June, with all U.S. users now able to access Grok translations for posts.

By Andrew Hutchinson • Aug. 13, 2025

New Insight Suggests That xAI Is Seeing Solid Revenue Increases

Elon Musk’s xAI project is generating more revenue, though significant challenges remain.

By Andrew Hutchinson • Aug. 12, 2025

Elon Musk Threatens Legal Action Over Apple’s App Store Rankings

The tech mogul insists Apple is deliberately restricting promotion of both X and xAI.

By Andrew Hutchinson • Aug. 12, 2025

X Makes Grok 4 Free to All Users To Boost Interest in Its AI Offerings

Grok 4 is the latest version of xAI’s model, using the power of xAI’s expanding processing stack to power its rapid responses.

By Andrew Hutchinson • Aug. 11, 2025

X Makes Big Push on Text-To-Video Functionality, New AI Options

Elon’s hoping that X’s new vAI video generation options will spark a new wave of interest in the app.

By Andrew Hutchinson • Aug. 10, 2025

Elon Outlines the Future of X Ads, Including AI Targeting, Ads in Grok Answers and More

The latest on how X is evolving its ad platform with AI.

By Andrew Hutchinson • Aug. 7, 2025

X Looks To Use Grok To Verify User Ages

Age checking is set to become a legal requirement in various regions.

By Andrew Hutchinson • Aug. 6, 2025

No, Vine Isn’t Coming Back

Elon says that Vine is coming back in AI form, but that’s not entirely accurate. 

By Andrew Hutchinson • Aug. 4, 2025

Meta, X and Snapchat Offer Discounts on Paid Subscription Packages for Summer

The new wave of paid add-on options is bringing in more income, but remains a subsidiary revenue element.

By Andrew Hutchinson • Aug. 3, 2025

X Touts Better Looking Ad Formats and Improved Targeting Systems

X hasn’t provided any actual data to support its claims.

By Andrew Hutchinson • July 30, 2025

X Premium Users Can Now Sign up for Its Coming Text-To-Video Option

xAI’s text-to-video tool is very close to live deployment.

By Andrew Hutchinson • July 28, 2025