X Launches New Chat Experience in Beta, a Precursor to Payments

The new chat experience has enhanced safety, which is a key consideration for the next stage.

By Andrew Hutchinson • May 29, 2025

X Pauses DM Encryption as It Works on Messaging Updates

This could pave the way for the next stage of Elon's 'everything app' vision.

By Andrew Hutchinson • May 28, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Looks To Expand Its Video Push With Originals

X remains confident that it can make its 'video-first' push into an equitable business strategy.

By Andrew Hutchinson • May 28, 2025

Telegram Agrees To Deal To Host xAI’s Grok Chatbot

An expansion for xAI's chatbot.

By Andrew Hutchinson • May 28, 2025

X Suffers Major Outages After Fire in US Data Center

X owner Elon Musk has vowed to give the platform more focus moving forward.

By Andrew Hutchinson • May 26, 2025

An Overview of Each Platform’s AI Tools for Advertisers

AI tools are driving better response for many advertisers.

By Andrew Hutchinson • May 22, 2025

X Adds New Elements to Its Grok AI Chatbot

Grok is now able to translate data sets into visuals. 

By Andrew Hutchinson • May 20, 2025

X Implements New Measures To Detect Manipulation of Community Notes

X has added a new method to detect coordinated notes activity.

By Andrew Hutchinson • May 18, 2025

X Rolls Out Support for 4K Video Uploads

Improved video upload options on X.

By Andrew Hutchinson • May 15, 2025

Two Years On, X Is Still Not Close to Its ‘Everything App’ Vision

Will X ever become Elon's 'everything app'?

By Andrew Hutchinson • May 14, 2025

X Launches Updated Link Previews and CTAs for Sales Objective Ads

A reversion back to the old Twitter format for X ads.

By Andrew Hutchinson • May 13, 2025

X’s Community Notes Reaches 1M Contributors

X's Community Notes program continues to expand - but is it the most effective content moderation approach?

By Andrew Hutchinson • May 12, 2025

The Most Visited Websites in the World [Infographic]

Web usage trends provide an interesting window into consumer behaviors.

By Andrew Hutchinson • May 11, 2025

X Adds New ‘Gork’ Voice to Voice Mode

"Gork" is apparently a hilarious semi-inside joke.

By Andrew Hutchinson • May 11, 2025

X Suspends Accounts in India Amid Evolving Regional Conflict

Both X and Meta have suspended accounts at the behest of the Indian government.

By Andrew Hutchinson • May 8, 2025

X Experiments With Upvotes and Downvotes on Posts

A new way to signal post interest in-stream.

By Andrew Hutchinson • May 7, 2025

X Looks Set to Partner With Persona on ID Confirmation for Payments

X is looking to confirm user identities as part of its payments plan.

By Andrew Hutchinson • May 4, 2025

X Continues To Lose EU Users According To Latest DSA Report

European users are turning away from Elon's social media experiment.

By Andrew Hutchinson • April 28, 2025

xAI Seeks New Funding, Which Will Help To Secure X

With X and xAI's funding now intertwined, any win for xAI is a boost for X.

By Andrew Hutchinson • April 27, 2025

X Provides Explanations of Common Reach Restrictions Amid Accusations of Shadowbans

In all likelihood, X is not actively restricting your posts. Probably.

By Andrew Hutchinson • April 27, 2025

X Experiments With Updated Video Playback UI

X continues to refine its video display tools.

By Andrew Hutchinson • April 21, 2025

xAI Adds Memory To Grok To Personalize Future Responses

Another update for X’s AI chatbot.

By Andrew Hutchinson • April 17, 2025

Threads Maintains Growth Momentum as X and Bluesky See Slower Take Up

Which of the real-time social media apps is going to win out in the long run?

By Andrew Hutchinson • April 16, 2025

xAI Launches ‘Grok Studio’ Advanced AI Project Tool

A new advance for X’s generative AI tools.

By Andrew Hutchinson • April 16, 2025

X Launches Updated Post Analytics Display

X continues to refine its analytics options (for Premium subscribers).

By Andrew Hutchinson • April 15, 2025