X Users Can Now Activate Side-Swiping Likes and Replies In-Stream

X's new functionality for likes and replies is now active, though it's optional for now.

By Andrew Hutchinson • Nov. 22, 2024

X Shares Holiday Shopping Engagement Stats

Some new insights to get you thinking about the potential of X ads.

By Andrew Hutchinson • Nov. 21, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Adds ‘Pinch to Zoom’ for Video

A new way to engage with video on X.

By Andrew Hutchinson • Nov. 18, 2024

Research Highlights Social Media Usage Trends in 2024

The latest social media usage insights from the team at Pew Research. 

By Andrew Hutchinson • Nov. 13, 2024

Is X Really Seeing a Mass Exodus of Users Post-Election?

Short answer: No. Longer answer: Maybe.

By Andrew Hutchinson • Nov. 13, 2024

X Experiments With Free Access to Its Grok AI Chatbot

All X users may soon be able to try out X's generative AI chatbot. 

By Andrew Hutchinson • Nov. 10, 2024

How Will Trump’s Second Term Impact Social Media Companies?

Here's a look at what Trump has said about social media platforms during the campaign. 

By Andrew Hutchinson • Nov. 10, 2024

26 Predictions for Social Media Marketing in 2025

Wanna know what's coming into view on the social media horizon?

By Andrew Hutchinson • Nov. 10, 2024

X Touts Record High Usage on Election Day

X saw a big surge in usage on Election Day, which it's hoping will help to get it back on track.

By Andrew Hutchinson • Nov. 7, 2024

The Declining Brand Value of Twitter/X [Infographic]

Elon Musk's purchase of Twitter has been not great for its brand valuation.

By Andrew Hutchinson • Nov. 5, 2024

X Shares Holiday Marketing Tips [Infographic]

Some new tips and insights from the X team. 

By Andrew Hutchinson • Nov. 4, 2024

X’s Diluted Block Functionality Is Now Going Live

The change is being rolled out this week.

By Andrew Hutchinson • Nov. 4, 2024

X Opens Merch Store To Sell Branded Clothing

Now you can buy yourself an X cap or t-shirt.

By Andrew Hutchinson • Nov. 4, 2024

If Trump Loses the Election, X Will Also Lose out Big Time

A Harris victory could spark the beginning of the end for the platform formerly known as Twitter.

By Andrew Hutchinson • Nov. 3, 2024

Reports Find Community Notes Is Failing To Address Misinformation on X

Community Notes has a key flaw in its process.

By Andrew Hutchinson • Oct. 30, 2024

Data Show X Continues To Lose EU Users

X's latest EU report shows another decline in users.

By Andrew Hutchinson • Oct. 30, 2024

X Improves the Speed of Community Notes Being Displayed

The faster a note is displayed, the bigger the impact on misinformation.

By Andrew Hutchinson • Oct. 29, 2024

X Withdraws Payment Processor Application in New York

The company has not re-submitted an application in NY since withdrawing its application back in April.

By Andrew Hutchinson • Oct. 28, 2024

X Increases Its API Access Fees

X's API fees will price many third-party providers out of the market. 

By Andrew Hutchinson • Oct. 27, 2024

X Updates Ad Platform To Optimize Performance for SMBs

The main focus of the updates is AI targeting which is meant to help reach a more engaged audience.

By Andrew Hutchinson • Oct. 23, 2024

X Expands Access to Its Powerful ‘Radar’ Keyword Analytics Option

X’s ‘Radar’ keyword search tool is a valuable addition.

By Andrew Hutchinson • Oct. 20, 2024

Data Suggests X Could Post a Significant Loss in 2024

Elon’s X project could be in trouble, but there may be other avenues to consider.

By Andrew Hutchinson • Oct. 20, 2024

X Updates Terms of Service to More Explicitly Cover AI Training Permissions

A new pop-up is alerting users to the update.

By Andrew Hutchinson • Oct. 17, 2024

X Moves to the Next Stage of Diluting the Power of Blocking

Elon Musk hates blocking, and he's going to do something about it.

By Andrew Hutchinson • Oct. 16, 2024

EU Commission Confirms That X Doesn’t Qualify as Key Business Platform

The Commission has ruled that X is not a "gatekeeper" platform.

By Andrew Hutchinson • Oct. 16, 2024