Founder & CTO of WordStream. Columnist for Inc. Magazine. Search Marketing Expert - PPC, AdWords, Content Marketing, Social Media, Entrepreneurship, Start-ups.
Twitter recently launched Quick Promote, a new advertising option that enables businesses to promote their top performing tweets directly within the Twitter Analytics dashboard. Here's how it works.
Starting this week, Facebook advertisers will see a new Relevance Score metric, the equivalent of Google's AdWords Quality Score, in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns
Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to