I recently was invited to keynote the Ragan New PR and Social Media conference in Chicago where I met some truly amazing people doing some truly incredible things in the world of enriched communications.
Following my presentation, I was asked to share my thoughts for identifying influencers and also the associated methodologies and strategies that serve as the governance for meaningful communications also known as the rules of engagement.
Also, I should point out that my use of the word "audience" has adapted over time. In our book, "Putting the Public Back in Public Relations," Deirdre Breakenridge and I purport the elimination of the word from our marketing vocabulary. We realized it was more effective to adapt its definition rather than replace it.
What we're truly professing is the need to view the people, the individuals, in the audience and realize that in there is technically no "one" audience for our "message."
Read this post, "Unveiling the New Influencers."
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