While Facebook remains the clear market leader in social, algorithm shifts and behavioral trends have seen more and more marketers considering both Instagram and Snapchat in their marketing strategies.
The figures for both are impressive - Snapchat, which has 191 million daily active users, is hugely popular with teens and younger audiences, where it regularly beats out Facebook in sentiment. Instagram, on the other hand, is now up to a billion monthly actives, with 400 million using the platform's rising Stories tool.
If you haven't considered adding them into your social media marketing approach, they need to be on your radar. The below infographic includes some basic tips on how to make the most of both platforms, along with examples of brand use.