On February 8 - 11, IBM will host the Social Business Jam. This Web-based event provides an unrivalled opportunity for thousands of leaders from around the world to pool their knowledge and experiences to examine the next generation of business. Yours truly will be facilitating 2 of the tracks around social business development and social engagement (analytics).
The Social Business Jam will address a core set of topics that organizations are seeking to better understand:
Building the Social Business of the Future
- What new social innovations can we theorize?
- How can social technologies help to deliver value through core business processes (R&D, HR, Finance etc).?
Building Participatory Organizations Through Social Adoption
- How can we align our organizational model, culture, and leadership social business adoption?
- How do we quantify the value of Social Business for the enterprise?
Using Social to Understand and Engage with Customers
- How does Social Business impact the future of CRM, marketing or communications
- What are the implications for the way we manage brands?
What Social means for IT
- How can IT organizations and get this these social technologies implemented in organizations?
- What technology options are there available to enable this transformation?
Identifying Risks and Establishing Governance
- What are the real risks of Social Business for the enterprise?
- What are the right policies and strategies to manage social interactions internally and externally?
The objective is to bring together corporations, organizations, and industry experts to cooperatively explore the value of social technology in business, the mitigation of risks that it potentially creates, and the management system required to drive a social transformation.
Special guests committed to participating include:
- Charlene Li, Founder of Altimeter Group, Author of "Groundswell"
- Chris Thoen, Director, External Innovation and Knowledge Management, Procter & Gamble
- Mei Li Tan, CMO, Treasury and Trade Solutions, Citigroup
- Steve Wylie, GM of Enterprise 2.0 Conference
- Vittorio Cretella, CIO, Mars, Inc.
And not to mention, thousands of IBMers, Business Partners and Social Enterprise advocates from all over the world. Join in the discussion, network and learn from each other.
On twitter, you can follow the conversation by following #sbJAM tag.