LinkedIn has added some new options to improve content creation and sharing on the platform. And while most of these are not ‘new’ functionalities in a broader social media sense (most platforms already have similar in place), they do add to your capacity on LinkedIn, which will no doubt come in handy as you go about your on-platform efforts.
First off, LinkedIn has added a new option to upload captions for your videos on the platform.
LinkedIn added its native video option last August, and it’s quickly become a key element. According to LinkedIn, users are now 20x more likely to share a video on the platform than any other type of post.
The ability to add captions is an important, functional addition to video content, and research shows that online videos with captions are significantly more likely to be watched to completion.
To add captions to your LinkedIn videos, you need to:
- Click the video icon in the share box on desktop to select the video you want to share
- Once the preview shows up, click the edit icon on the top right to see the video settings and then click “select file” to attach the associated SRT (SubRip Subtitle) file. You’re ready to post from there
LinkedIn’s also adding the ability to share LinkedIn posts by highlighting a relevant pull quote for your own update.
This is a fairly common social sharing option, so LinkedIn’s a little late to the party - but still, it’s another element to consider when you’re reading through LinkedIn Publisher and Pulse posts.
LinkedIn's also adding an auto-save option for your Publisher posts in progress:
“Interruptions can often come up, or you sometimes need a bit more time to finesse your post before sharing. For moments like these, you can now save a draft of your post on mobile and come back to it later. Just tap on the X at the top left of your post to see the option to save.”
And lastly, LinkedIn’s also put a new quick link in their main menu options to access all of the content you’ve shared on the platform – whether via posts, articles or videos.
These come in addition to the automated translation tools and QR codes for profiles which LinkedIn added late last month.
As noted, the functionalities themselves are nothing new, but they do expand on your LinkedIn options, and make it easier to share content to a wider audience.
Yes, LinkedIn is often behind the times on features like this, but that doesn’t lessen their potential utility or value, so it’s worth taking note, and utilizing the new options in your process.