After recently launching its Lookalike Audiences ad targeting option, the latest in a range of data additions to help improve the focus of your on-platform promotions, LinkedIn has this week published a new, detailed guide on how to use its various ad targeting tools in order to maximize your LinkedIn ad performance.

The guide provides an overview of each of the ad targeting options now available on the platform, and explains how each element works, and how you can best utilize them. At present, for example, here are the demographic targeting tools you can now use on LinkedIn:

For each targeting element, LinkedIn provides a description, and an explanation on how it can be useful - including, as noted, the newly added Lookalike Audiences.  

LinkedIn also explains how you can combine multiple targeting criteria to reach your target audience, another helpful insight to improve your LinkedIn ads performance. 

The guide also provides a specific overview of how to apply each targeting option, with a detailed guide on the LinkedIn ad creation process.

Given the various recent additions to LinkedIn's ad targeting capacity, the guide could serve as a great educational resource, not only to ensure that users are getting the most out of their LinkedIn ads, but also to ensure that everyone is aware of the various tools, and ways in which they can be used.

If you're using, or thinking about using, LinkedIn ads, it's definitely worth a look - you can download the full 'Targeting on LinkedIn' guide here.