As content engagement continues to rise on LinkedIn, the platform is looking for more ways to facilitate discussion, and get professionals connecting over key topics.
In fact, LinkedIn now has a team of some 65 journalists dedicated to this task - and according to a new profile in CNN Business, those efforts are paying off.
As per CNN:
"A metric that tracks how often users are coming to LinkedIn in 30-minute intervals is up about 27% from the year prior. And the company is monetizing that traffic. Satya Nadella, CEO of LinkedIn owner Microsoft said on a recent earnings call that it's been "another record year for LinkedIn, driven by all-time high engagement across the platform."
Furthering these efforts, LinkedIn has this week announced that it's making some changes to its Daily Rundown professional news listings, which users can opt-in to, in order to be sent a key business news overview each day.
As per LinkedIn:
"Each morning, a team of LinkedIn Editors publish the Daily Rundown to make sure you start your day with top professional news, trends and career tips. We are rolling out a new look for our Daily Rundown. Now, you can more easily move between each story and dive deeper into the ones that interest you the most. Want to share your perspective on a piece of news? Clicking on one of the headlines within the Rundown will show you relevant conversations members are already having. In fact, over a third of the posts we see from our members are related to "info and ideas." By joining one of these conversations you’ll ensure your views are reaching the right people."
The idea here is to get more LinkedIn users conversing around the latest trending topics, by connecting you through to key conversations.
LinkedIn's dedication to human-powered moderation has seen it produce a more beneficial, focused stream of news updates than other, algorithm-defined listings. Twitter's trends, for example, can be helpful, but can sometimes focus on odd topics, while Facebook completely abandoned its Trending News section after switching to a wholly algorithm-defined feed - which didn't really work.
Facebook is now looking to get back into news coverage, with a dedicated news tab, and it'll be looking to utilize human moderation once again to make it a more valuable resource.
LinkedIn has more capacity for benefit in this regard, as professional news stories are less likely to verge into divisive, politically-influenced topics, but clearly, based on the engagement stats, there is a need for a level of human intervention to ensure such listings remain focused and relevant.
LinkedIn's Daily Rundown compilations are available to users in the U.S., U.K., Canada, Mexico, Brazil, Germany, Austria, Switzerland, Australia, India, China, Japan, France, Netherlands, Pan Asia, Pan Europe, and it'll soon be available in MENA. You can opt-in to the Daily Rundown via Communication > News setting within the LinkedIn app.
