LinkedIn Updates its Campaign Manager Ad Tool to Improve Functionality
As you can see, the new version of Campaign Manager includes a range of new sorting tools and data insight options, helping to cut down the time it takes to manage your LinkedIn ads.
The updated version includes:
- Streamlined interface and data options – The new Campaign Manager layout will make it easier to monitor overall campaign performance, and compare each, while you can also switch between accounts and campaigns more easily. As noted, LinkedIn’s also added more search options to improve navigation.
- New Insights – LinkedIn has also improved its access to campaign insights, which will help to identify key performance indicators faster, and avoid misplaced ad spend.
- Display Personlization – LinkedIn's also provided new options which will enable users to customize the data they see on their home screen, highlighting the metrics most relevant to your business.
If the layout looks somewhat familiar, it kind of is. As noted by Marketing Land, the new format has taken cues from Facebook’s Ads Manager tool - which makes sense, given Facebook has seen such huge success with its ad options.
That also makes sense – Facebook did, of course, just report that it generated $13b from advertising in Q2 2018 alone. If brands are already familiar with Facebook’s formats, and Facebook’s formats work, why not adapt the same for your platform?
Adding the familiarity of Facebook’s creation and management process may also help to get more people using LinkedIn ads, as it lowers the education curve for the format. The result is a more intuitive, familiar interface, which can only help to boost LinkedIn’s options.
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