From Mitch Joel of the Six Pixels of Separation blog.
"Once you start these conversations, you have to keep them going. You have to be clever. You have to be engaging. Not too many brands have, what I call, the "intestinal fortitude" to deliver on that very real conversation. Brands tend to be great at busting out of the gates - engaging sites and some content to pique the interests of the consumers, but creating content is a marathon and not a sprint. It's the ripples that the conversations start, and not the splash-effect of a campaign."
Awesome.
Link to original post
"Once you start these conversations, you have to keep them going. You have to be clever. You have to be engaging. Not too many brands have, what I call, the "intestinal fortitude" to deliver on that very real conversation. Brands tend to be great at busting out of the gates - engaging sites and some content to pique the interests of the consumers, but creating content is a marathon and not a sprint. It's the ripples that the conversations start, and not the splash-effect of a campaign."
Awesome.
Link to original post
