So what's cool with the kids, and what are likely to be the key trends of note among younger audiences in 2020?
Given that some 73% of 18 to 24 year-olds use Snapchat, its data insights likely provide some indication, and this week, Snapchat has provided an overview of the key trends of note as we head into 2020, based on on-platform discussion and chatter leading into the latter part of the year.
And there are some interesting notes. Jazz. Uno. Monopoly. These may be some unexpected trends - but again, given Snapchat's younger audience, it's likely a good representation of what's happening.
We've collected Snap's insights into the below infographic - you can read Snapchat's full report here.