When was the last time you gave your Thank You page any thought? The Thank You page is usually the last thing your customer sees after transacting business on your online store, just before he leaves. It literally thanks the customer for doing business on the site, and that's probably it.
You probably do not realize it, but your Thank You page is literally in the perfect position to do much more for you.Here are some ways you can build up your Thank You pages and get them to do even more for your online business.
Promote Other Products
Think about it. Your customer has just bought something from you. He's in a buying mood and you can probably sell him some more products if you can get him to think about it. The Thank You page is the perfect location for offering your customer to continue browsing through your online store and considering related or similar products. Amazon.com does this very well, when they show you recommendations of what others have bought or considered buying.
Give Them Something
To show how much you appreciate the business, why not thank your customers by offering them promo codes and discounts? This will, no doubt, appear as a sincere gesture of gratitude from you that many of your customers will surely appreciate.
Ask for Feedback
The customer just went through the entire experience of buying something from you. This is the perfect time to ask for their feedback on it. You may even discover some bugs that you never realized existed. Or the customer may point out a strength you did not realize was there. Just make sure you keep the questionnaire short and focused so the customer does not feel that you are taking up much of their time.
Get Them to Subscribe
After they have been through the experience of buying something from you, the time is probably perfect to ask customers to subscribe to your newsletter. You already have them hooked and they are probably wondering what other goodies you have to offer. For you it's an opportunity to cement your relationship with them and keep them in your prospect list.
Ask Them to Spread the Word
The end of the buying experience is also the perfect place for your social media share buttons. If the experience was great for the customer, and if they are happy about what they just bought from you, chances are they are ready to tell their friends about it. Why not ride on that emotion and get them to share the experience on their social media accounts?
Mix and Match
It's also a good idea to combine these tools on your Thank You page to get the maximum benefit from the opportunities they open up. For example, you can recommend other products in your inventory, but if the customer isn't ready to make another purchase just yet, then perhaps they would be interested to subscribe to your newsletter so they know when you have special offers or sales.