Spring is a season synonymous with renewal, so it makes sense to also take Spring as a cue to refresh your social media profiles and give your audience a new perspective.
To help with this, Twitter has compiled a listing of the most commonly tweeted about subjects during spring, while they've also put together a helpful one-pager on how and why you should update your Twitter profile and give it a fresh look.
In terms of hashtags, Twitter says that the key conversation subjects to be aware of are:
As you can see, there's a range of topics that go beyond the basic #spring hashtag alone. While hashtags can be helpful in getting your content more exposure, it's worth looking for these smaller trends to reach audiences looking for more specific discussions.
Twitter advises that brands should "use these hashtags for Tweet inspiration, and keep an eye on the trends section of Twitter to identify new topics that are being talked about."
On keywords, Twitter says that people are currently tweeting about the following:
- Spring break
- Pastel colors
- Outdoor activities
There are some similar themes cropping up here, in alignment with the popular hashtags. If your brand has any connection to these topics, or you can think of a relevant angle for your messaging, it may be worth looking to tap into these trends.
"Pro tip: While it's important to incorporate popular topics into your content strategy, focus on creating content that's relevant to your target audience and authentic to your business."
And the final note of Spring advice from Twitter comes in the form of a one-page checklist for updating your Twitter profile. And while it doesn't add anything new to the process, it does raise some interesting considerations for your platform strategy.
Twitter's also provided an example of these tips in action on PopSugar's 'Must Have' profile.
It's always good to assess and evaluate your social presence to ensure your maximizing your opportunities, and Spring serves as a good impetus to do so. There are some good tips in here from Twitter - as noted, nothing new or revolutionary, but some good reminders to get you thinking about your social marketing presentation and output.