Content Marketing: Page 165

  • 7 Mistakes to Avoid With Your Corporate Blog

    7 ways to make your corporate blog a success by avoiding mistakes that can cause you time and money. Blogging for business is an essential component of a well defined content marketing strategy and if executed correctly can become a marketing asset for any company.

    By • April 6, 2015

  • AdWords Phone Verification Becomes Mandatory for Call & Location Extensions

    Google AdWords has officially announced that starting this June, they will ask the advertisers to verify the ownership for all call extension and location extension phone numbers. Call extensions and location extensions that do not meet this new policy will be disapproved from serving ads with these extensions.

    By • April 6, 2015

  • SMBs: Don't Sue Your Customers for Negative Reviews

    ​Once again, a small business made big news by suing a customer for giving them negative reviews on Yelp and Angie's List. I'm still astounded that business owners even consider this. Every single time it happens, the business owners review sites explode with bad reviews. In this case, we noticed a few comments from the article that we'll use to help SMBs focus on the more positive and constructive ways to address negative reviews.

    By • April 6, 2015

  • How Long Should Your Blog Posts Be?

    How long should a blog post be? How long is too long? How short is too short? How will either affect SEO and the likelihood that your post will be read?

    By • April 6, 2015

  • 3 Branding Strategies For Your StartUp

    By definition, branding is the process involved in the creation of a unique name and image for a product in the mind of a consumer. This is done through advertising campaigns and with a consistent theme. The primary goal is to establish a significant and differentiated presence in a market to attract and retain loyal customers.

    By • April 6, 2015

  • Word of Mouth: If You Build It, Will They Come?

    There is a deceptive slogan floating around our culture-one that says, "If you build it, they will come." This movie misquote leaves out an important factor: If they don't know it exists, why would they come anywhere near it? How would they find it?

    By • April 6, 2015

  • Social Media Fail: Bad Images and 11 Easy Fixes

    You've heard it said that images and videos are the golden ticket on social media. Well, I must say I disagree. Good images are the ticket. That one little modifier-good-qualifies the whole idea. From Snapchat to Instagram to Twitter to Facebook, there are enough bad images floating around out there to make me want to scroll faster every time I get online. But take heart, finding good images and shooting good video are both within your grasp. Let's take a look at 11 easy fixes to help you avoid the ho-hum of bad images on social media.

    By • April 5, 2015

  • What's Your Content Worth? A 5-Step Strategy to Drive Your Content Currency

    It all starts with a goal. Whether you seek to generate demand or brand awareness, grow your social networks or something else, an integrated content marketing strategy will be the key driver that will allow you to reach your desired state. For many of us navigating the digital marketing landscape, developing compelling content takes time and money. Since these are resources many companies don't have the luxury to afford, a sound strategy is worth its weight in gold.

    By • April 5, 2015

  • Why Consumers Crave Content Personalization

    Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. Today, this is no longer the case. The fact is, we crave personalized experiences when it comes to engaging with businesses because we want to feel like our interests and preferences are actually taken into account.

    By • April 5, 2015

  • What It Means to Be a Data-Driven Marketer in 2015

    The quickest way to make a CMO roll their eyes is to tell them they should be making more data-driven decisions. Of course we should, everyone knows that. Unfortunately there are a lot of "buts" attached to making this a reality.

    By • April 4, 2015

  • The Missing Ingredient in Your Content Marketing Strategy

    I recently returned from Social Media Marketing World 2015, the largest social media marketing conference, which takes place in San Diego. Although I had my own speaking session this year on "how to build LinkedIn influence" at the conference, I really went back to school sitting in on a couple of terrific content marketing sessions.

    By • April 4, 2015

  • Content Personalization: It's What Consumers Want!

    A frustrated consumer is never good for business. Three out of four consumers become frustrated when website content isn't relevant to their interests. The fact is, if your content doesn't resonate with your target audience, you might as well ask them to ignore you.

    By • April 4, 2015

  • How to Build a Content Calendar for the Next Three Months (Even in Boring Businesses)

    Planning your content calendar ahead of time is the ideal opportunity to make decisions about growth and innovation. You are giving yourself a clear roadmap for where you want to position yourself and what you'll be offering your audience. Take this opportunity to leverage your entire staff as contributors to the company's content strategy.

    By • April 3, 2015

  • It Takes a Motley Crew to Make a Marketing Automation Team

    The pioneers of the marketing automation industry were - not surprisingly - very smart marketers. They slapped the word "automation" next to "marketing," and boom, their targets instantly started thinking that these tools could run chunks of their marketing programs... automatically. Set it up, let it run, make millions, retire. No humans need apply.

    By • April 3, 2015

  • 4 LinkedIn Campaign Types Every B2B Marketer Should Know [INFOGRAPHIC]

    Sometimes as marketers we get so caught up in clicks and KPIs that we forget that each one of our campaigns has its own unique personal traits, lifespan and dare I say, personality. And it's these very characteristics that ultimately define the composition, characteristics, goals and benchmarks of success for each project. So in this spirit, we thought that it would be a good exercise to think of your initiatives as you would think of a client, consumer or acquaintance - as individuals. Here are 4 campaign personality types you should know, and some tips on how to make them fruitful.

    By • April 3, 2015

  • Freelancer Tips: How to Be a Multi-Talented Freelancer

    Once you are comfortable with your distinctive brand, it is time to market yourself. Show up at networking events. And don't underestimate the power of online networking- social media is not only useful for marketing yourself, but also an effective tool to help you connect with peers in your industry. Jump on hashtag conversations on Twitter- #FreelancerLife is a popular one that resonates with independent workers.

    By • April 3, 2015

  • Freelance Work: How to Stand Out

    Freelancing, for me, is possibly the best profession there is. Maybe this is because I consider myself part of a legion of agents of change.

    By • April 3, 2015

  • 5 Point Checklist to Ensure Your Content Gets Maximum Reach

    The mistake most firms make is they don't PROMOTE their content, and when they do, they often do it in a way that gets limited reach. Maybe they are sharing it on their social media channels. Maybe they even have secured a guest post on an authoritative online publication. But what can professional services firms do to ensure they are getting maximum reach for their great content? Let's review the 5-point checklist.

    By • April 3, 2015

  • The Mid Week Marketing Mix: Live Google+ Hangout on April 8th

    On Wednesday we are joined by social media expert Mike Allton who will be sharing his thoughts on what is new and exciting in the social media world. Local SEO guru Nick Rink will also be joining the panel and will be giving his insights on the latest goings on in local search. Our special guest Matt Britton (aka Mr. Youth) will be talking about his book YouthNation: Building Remarkable Brands in a Youth-Driven Culture (http://goo.gl/FbxWfh) and will be giving us a fascinating view on millennial marketing.

    By • April 3, 2015

  • The Science of Successful Content [INFOGRAPHIC]

    For a long time the area of content marketing has long been seen as territory for creative people. Good news for the less creative among us, it's actually much more scientific. The success or failure of a piece of content fundamentally comes down to chemistry...and whether or not it inspires a positive reaction from your audience.

    By • April 2, 2015
  • SMT Expert

    The Content Marketing Ecosystem Is at a Crossroads

    Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online. The sheer number is mind numbing. From email platforms and A/B testing to measurement and curation, there's no shortage of technology. Despite all of this advancement, one thing still holds true - search engines and social media are the perceived gatekeepers of content visibility - and rightfully so. They have been, almost exclusively, for nearly 20 years.

    By • April 2, 2015

  • What Are Rich Snippets?

    This post will outline what rich snippets are, why they matter, and how your professional services firm can benefit by incorporating them into the code of your website.

    By • April 2, 2015

  • Introduction to 1:1 Marketing

    Take advantage of all of the digital tools available. Email marketing and content marketing are just two examples of assets marketers have to listen carefully and hone personalized outreach. Don't skimp on getting personal. Ultimately, 1:1 Marketing will set your business apart from the competition and will leave you with highly qualified leads and lasting business relationships.

    By • April 2, 2015

  • 3 Customer Interview Tips for a Great Case Study

    As a writer, I believe that getting a great customer interview is the key to a successful case study. When expertly guided, your customer will hand you your case study on a platter just by answering a few questions. Once it's transcribed, you'll read through the interview, and your story will start writing itself. But if your customer interview falls short, you're stuck doing a lot of research and trying to connect the dots on your own.

    By • April 2, 2015

  • 10 Steps to Writing an Explainer Video [INFOGRAPHIC]

    Sometimes you just need someone to explain to you how to write an explainer video. It's not circular logic, it's a great new infographic. Starting with the planning and detailing the writing process, this infographic will have you ready with a script in no time. Clarify your objects and identify your audience and start writing!

    By • April 2, 2015