Content Marketing: Page 166

  • Why Responsive Design Should Be One of Your Top Priorities [INFOGRAPHIC]

    We've now reached the point where over half of online adults today surf the web on anything other than a traditional computer. Of online adults today, over 80% use a smartphone and 50% have a tablet. With this in mind, it's important that websites offer legibility and maximum usability for smartphone and tablet users.

    By • April 1, 2015

  • A Degree in Social Media: Well Worth the Investment

    It's uncommon to find people in the modern world who don't have social media accounts, yet organizations still struggle with how to effectively use social media for business. Many look to hire millennials to build and run a new social media program. Most millennials do possess an innate understanding of social media through personal use, but there's a major difference between tweeting for yourself and effectively using Twitter for marketing strategy.

    By • April 1, 2015

  • Develop Your Brand's Voice

    "Don't sound like everyone else," says the Content Marketing Institute. I couldn't agree more. It may not be easy to determine your non-speaking voice, CMI agrees, but there are ways to help you decide. Think about how you project yourself to your customers.

    By • April 1, 2015

  • Earn Backlinks for Your Site Without Building Them? Here's How!

    Link building has been known as an SEO strategy to gain backlinks from reputable websites. As a practice, it has received negative reaction mainly because of the link builders who do it incorrectly. Instead of going for sustainable but difficult to achieve backlinks, they resort to quick, easy, but spammy links for their client sites. As a result, not only do these links do anythign for their client sites, but they also put the sites at risk of being penalized by search engines.

    By • April 1, 2015

  • Looking at the Drizzy iPhone App: How to Make an App Go Viral

    Since Drizzy's release on March 4, it has been featured on Vibe, MTV, Elite Daily, Buzzfeed, Cosmopolitan, Mashable, Yahoo Music, and countless other sites. Within the first 48 hours after Drizzy's release, it was downloaded 100,000 times. Within the first week, it was downloaded 200,000 times and was the #1 trending app on iPhone's App Store.

    By • April 1, 2015

  • Employee Engagement: When Things Go Wrong

    How we handle mistakes made by a staff member or a team of people can build trust or tear it down. (Of course, this is just as true for how we handle mistakes we make with customers. A well handled mistake can increase customer loyalty. A poorly handled one can destroy it!)

    By • April 1, 2015

  • Using Data to Deliver Personalized Experiences Through Segmentation

    Visitor segments allow us to differentiate between the behaviors and intent of individual visitor groups. They are the fuel that drives our marketing analysis, testing, optimization and personalization efforts towards success. These powerful cohorts allow us to see what and who is driving the end-result, and act accordingly. Without them, we end up looking at meaningless, useless numbers.

    By • April 1, 2015

  • Think Like a Publisher: Best Practices in Brand Journalism

    By adopting the practices of a publisher like the New York Times or Wall Street Journal, large and small companies can create useful content that builds trust with potential customers and deepens their relationship with existing customers. Here are five ways to think like a publisher.

    By • March 31, 2015

  • How to Make an Explainer Video: Learn the Step-by-Step Production Process

    An explainer video is an incredible tool that can help your marketing campaigns in many ways, from greater online presence to branding and social buzz. But have you ever wondered how an animated explainer video is made? How many professionals do you need? Or how much time does it take to make one? Well, wonder no more! Today you'll learn the whole explainer video production process step by step.

    By • March 31, 2015

  • My Favorite Ad: A Car Commercial Without a Car

    However, my favorite commercial comes from a Lexus commercial. And even though I don't have an intention to ever buy a Lexus, this spot is amazing to watch. "The Composer" never once shows a car. No new model. No new technology to share. Nothing. What is does share is the emotion and then, ultimately, the brand.

    By • March 31, 2015

  • I'm Very Superstitious About Public Relations

    I've never really been an overtly superstitious person. I step on cracks in the sidewalk with aplomb. I'll take a shortcut under a ladder without thinking twice. The only horseshoes I've touched were ones I was throwing. I'd rather pet a rabbit's foot that's attached to a live rabbit than carry one on a keychain.

    By • March 31, 2015

  • Using Behavioral Psychology to Enhance Marketing Automation

    Hinge's Managing Partner, Lee Frederiksen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on strategies to improve marketing automation. Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies.

    By • March 30, 2015

  • Outdated Content: How to Consistently Evaluate the Quality of Your Copy

    The number one money sinkhole for many website owners comes from outdated content. Outdated content is any content that you have that is no longer relevant, or doesn't help the website either financially or content-wise. The problem with outdated copy is that it can be so easy to become ...

    By • March 30, 2015

  • Don't Let These 3 Myths Stop You from Personalizing Your Content

    Executed correctly, content personalization accelerates the process of moving both anonymous and recognized visitors through the sales funnel to become qualified leads and conversions. The beauty of content personalization is that it doesn't have to be complex.

    By • March 30, 2015

  • What Is a Local Citation and Why Should Small Businesses Care?

    If you are a small business owner, you have likely heard that you need to have clean local citations on the web about your business. We have seen some unnecessary actions on behalf of small business owners (which usually includes spending unnecessary money) and we'd like to help set the record straight.

    By • March 30, 2015

  • 5 Ways Restaurants Can Use Social Media

    One reason restaurateurs are hesitant to go with the social media flow is that there are so many different choices. It's not easy to decide which platforms are right for advertising and marketing a restaurant.

    By • March 30, 2015

  • Trust Factors That You Should Be Not Ignoring While Marketing on Social Media Sites

    Almost all the social media marketing strategies start with delivering message to the masse, promoting brand image and reaching out to the targeted audience as far as possible. However, after a month or two, we start realizing the harsh reality that nobody is interested in buying our theory.

    By • March 30, 2015

  • 5 Habits of Successful Bloggers

    If you want to attract website traffic through the content that you write, you better start developing the habits that most other writers and bloggers implement. When put into practice, these habits can help you produce better content, which will slowly develop a readership and gain exposure. Below are some of the most common habits of successful bloggers, along with tips on how to start building the habit yourself.

    By • March 30, 2015

  • 7 Actionable Steps for Creating a Successful Blog Strategy

    When it comes to online marketing, I firmly believe that being intentional is key to success. So, how do we get there? Here are 7 actionable steps for creating a successful blog strategy.

    By • March 30, 2015

  • Does Your Buyer Persona Sound Like a Corporate Talking Machine?

    One mistaken method related to buyer personas has to do with the confusion, which exists between company or customer profiling and buyer personas. Even calling a profile a buyer persona profile amounts to more confusion. Slipping the word, persona, in between buyer and profile does not make it a buyer persona.

    By • March 30, 2015

  • Why You Should Add Snapchat to Your Marketing Arsenal

    You may not have used it yet, but at some point in the past few years you've probably heard of Snapchat. Whether it was a news story about racy sexting, user privacy concerns or the founders turning down billions of dollars for the app, Snapchat has made a lot of headlines. What you may have missed is that Snapchat has also become a highly effective way for brands to interact with current customers and acquire new ones.

    By • March 30, 2015

  • Is Your Mobile App a Big Win or a Steady Win?

    When you're planning to enter the mobile app market, you need to remember that 90% of all existing apps lose customers' loyalty even if they are a big success at first: open rates and customer retention come crashing down, and it seems like all hope is lost.

    By • March 29, 2015

  • Digital Marketing Metrics the Experts Measure (And Why You Should Too)

    It's the end of the month, and the end of the quarter and for B2B marketers everywhere it means one thing... analyzing the heck out of your online marketing activity from the past 3 months, measuring its lead generation success and proving the ROI value to the rest of the business.

    By • March 29, 2015

  • 5 Ways to Keep Your Balance as a Social Media Manager

    If you work in social marketing like I do, you may have had to juggle the demands of managing your community and your home. Over the holidays, I gave myself a week and a half break from technology which included me shutting myself away from social media (for the most part) during that break. I removed my social apps from my phone and all notifications. But, how was I able to disengage from social media and enjoy my holiday with the family if I manage the face of the company?

    By • March 29, 2015

  • 5 Metrics that Money-Making Blogs Measure

    Part of learning how to start a blog is also finding out why you need to blog. Because the success of a blog depends on the main goal assigned to each. Some would attribute their success to the number of email subscribers they have captured over a period of time. Others would look into how their blogs have built a vibrant community, which they could later convert into brand advocates or customers.

    By • March 28, 2015