Content Marketing: Page 168

  • Mobile, Social and the Journey to a Content Revolution

    It's time for the revolution. In fact it's happening right now. The stampede towards mobile, in combination with the lure of social media, has created the perfect storm for the rise in content marketing. This changes the game completely for digital marketers, in terms of how they speak to their customers and prospects, with content the key to this emerging model of engagement, and social and mobile the vehicles for a brave new dawn.

    By • March 23, 2015

  • Owned Media Strategies Are Brewing at Starbucks

    Paid and earned media are not conducive to today's marketing strategies focused on consumer engagement. A brands relationship with its customers is limited by paid and earned media to being purely transactional. Nurturing the channel and community your brand has created allows for transforming individual interactions into a more meaningful experience for the masses.

    By • March 23, 2015

  • 3 Nonprofit Fundraising Lessons from March Madness

    It's the best time of year for college basketball fans: the start of the NCAA college basketball tournament. March Madness is in full swing, with the first round and the women's tournament already under way.

    By • March 23, 2015

  • Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients

    Congratulations, you've taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You're regularly publishing insightful and shareable blog posts and amplifying your content through social networks. Then you realize you aren't converting your new contacts into new clients. So where's the disconnect?

    By • March 23, 2015

  • How to Make It as a Modern Marketer

    Here are 4 things that can make or break you in the changing marketing landscape. I've backed up these points with some data from a joint survey conducted by Forrester and the Business Marketing Association titled B2B CMOs Must Evolve Or Move On.

    By • March 23, 2015

  • 2015: The Year of Personalized Content

    Companies across all industries are increasing their online presence. As a result, competition for consumer attention is growing as well. For companies looking to personalize their content, data and analytics are an integral part of the process.

    By • March 23, 2015

  • Are You Guilty of Buying Into These 5 Social Sharing Misconceptions?

    Social Media isn't your mother's media. Its unique environment fosters sharing on a whole other level - something that benefits both brands and fans alike. But as with every other industry, there are misconceptions that persist and hinder companies from achieving the best possible performance.

    By • March 23, 2015

  • How to Use Upselling to Make Your Customers Happy (and Boost Your Sales Too)

    Wouldn't it be cool if there was a simple way to increase your sales value per purchase and make your customers happier at the same time? Sounds impossible, right? Well guess what, it's not! All you need is to start a balanced upselling and cross-selling program.

    By • March 23, 2015

  • How CMOs Can Use Persona-Based Customer Strategy To Transform Marketing

    Due to the disruptive force of the new digital economy, business leaders and CMOs are facing a new phenomenon different than ever experienced before. The rapid changes in digital technologies are overlapping with equally rapid changes in customer behaviors.

    By • March 22, 2015

  • More Than Just Content: What is Inbound Marketing?

    What is inbound marketing? As its name suggests, drawing customers into a business with helpful, entertaining, educational and - above all - high quality content that appears on the business website.

    By • March 22, 2015

  • 6 Persona-Driven Steps to an Effective Content Marketing Strategy

    If you want to build a successful content strategy, it's time to ditch the content you want to create and start producing content that fits with the concerns and interest of your audience using accurate, data-driven buyer personas.

    By • March 22, 2015

  • Why Your Email Subscriber Numbers Aren't as High as You Think

    You know all those social media "experts" who go on and on about email marketing and the amazing numbers of subscribers they have? After paying careful attention to my own attempt at creating an email newsletter list, I now truly don't believe them. I'm not at all convinced that anyone has anywhere near the number of real subscribers that they claim to have.

    By • March 21, 2015

  • Psychology Influences Digital Marketing Success

    Psychology influences digital marketing success. Most marketers haven't considered the fact that psychology is a big part of advertising. It varies, of course, depending on what you're selling, the time of year, your target audience and your current customer base. If you've ever tried to explain to someone completely outside your field what you do for a living, you know how much imagery plays into helping them understand. Psychology plays a similar role in advertising.

    By • March 21, 2015

  • The Good, the Bad and the Ugly Truth About Content Marketing in 2015

    72% of marketers feel that content marketing is essential for their business. Yep, that's right, content is essential for business and a whopping 72% of you are in agreement. But if you're not one of these people and you solely rely on ads to drive traffic then just think of the opportunities that you could be missing out on!

    By • March 21, 2015

  • The Mid Week Marketing Mix: Live Google+ Hangout on 25th March

    This week we are joined by SEMrush's Olga Andrienko, who will be giving us an insight into the latest SEO news. Simply Measured's Kevin Shively will be delving into the world of social media analytics and sharing his thoughts on what is new and exciting.

    By • March 21, 2015

  • 4 Strategies for Marketing Taboo Products

    Is it possible to use social media to market taboo products like STD tests or feminine hygiene items? Absolutely! There's certainly a strong market demand for these items; you just need a different social median and online marketing strategy. Here are four ways to build buzz around taboo, confidential products.

    By • March 20, 2015

  • Make Your Titles Magnetic

    If my subject title hadn't intrigued you or been prominent enough on the webpage you would not be reading this. Crazy aye! This puts into perspective just how important subject titles really are, whether they be on Twitter, Facebook, LinkedIn, email newsletters or just in generic emails to your channel partners. Everyone wants their content to be read, but what is the best way to achieve this?

    By • March 20, 2015

  • Make Your Life Easier by Implementing Reusable Content

    Let's imagine a company that produces a good deal of content. Jane is responsible for content management, and her boss keeps asking her to add paragraphs, add new pictures and links or insert rich media after the content is published. Again and again and again. And Jane has to fix the wrongs in every single content location and on every single platform. As a result, Jane never leaves work early, and that's very wrong. Implementing reusable content would definitely change the situation.

    By • March 20, 2015
  • SMT Expert

    Being a "BADASS" with Mark Schaefer's Content Code

    By • March 20, 2015

  • Mind the Marketing Gaps in the Customer Journey

    There is still a huge knowledge gap when it comes to understanding the customer journey. That's the finding of Oracle Marketing Cloud's third annual report into cross-channel marketing. We take a look at some of the critical facts and figures of the report and offer key insights into how to create a joined-up cross-channel marketing strategy. Want to know where the holes in your sales funnel are, how they got there and how to plug them?

    By • March 20, 2015

  • 3 Ways to Drive eCommerce Sales with Tumblr

    Tumblr has an active demographic that trends young and creative. There's gold in those hills, and too many businesses look past it. That's good news for you though. The fewer marketers there are on Tumblr, the easier it is for your content to stand out from the crowd.

    By • March 20, 2015

  • Food for Thought on Perceived Value of Your Products or Services

    In business schools and marketing seminars, offering discounts is almost universally given as a way to jumpstart sales and create customer interest. Things sometimes work that way, but we also have to be aware that asking people to give less for what we do or provide can also take away some of its perceived value in their minds. Do that too often, and you might not ever get it back

    By • March 20, 2015

  • Don't Be Creepy! Beware of Over-Personalization

    Companies need to beware of the dark side of content personalization. While personalizing content is good because it provides each customer with individualized treatment, there is a fine line between individualized treatment and creepiness.

    By • March 20, 2015

  • 5 Ways to Find Your Following With LinkedIn's New Audience Expansion Targeting

    If you're a B2B marketer, chances are that the things that cause you to grow a few extra gray hairs in your day to day are different than your B2C counterparts. Not only are the products more complicated to explain, but decisions often involve more than one person, making targeting and overall strategy tricky. So how can a business focused brand beat the odds and find the right audience? One-word: LinkedIn.

    By • March 20, 2015

  • 8 Winning Habits of Social Media's Top Brands

    It's no accident that Coca Cola, McDonalds, and Red Bull have invested heavily in their Facebook pages. Currently, the Coke page has over 94 million fans; McDonalds has over 57 million; and Red Bull tallies over 46 million fans. A look at their pages shows constant updates, interesting content, and a variety of CTAs.

    By • March 19, 2015