Content Marketing: Page 168

  • The Science of Successful Content [INFOGRAPHIC]

    For a long time the area of content marketing has long been seen as territory for creative people. Good news for the less creative among us, it's actually much more scientific. The success or failure of a piece of content fundamentally comes down to chemistry...and whether or not it inspires a positive reaction from your audience.

    By • April 2, 2015
  • SMT Expert

    The Content Marketing Ecosystem Is at a Crossroads

    Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online. The sheer number is mind numbing. From email platforms and A/B testing to measurement and curation, there's no shortage of technology. Despite all of this advancement, one thing still holds true - search engines and social media are the perceived gatekeepers of content visibility - and rightfully so. They have been, almost exclusively, for nearly 20 years.

    By • April 2, 2015

  • What Are Rich Snippets?

    This post will outline what rich snippets are, why they matter, and how your professional services firm can benefit by incorporating them into the code of your website.

    By • April 2, 2015

  • Introduction to 1:1 Marketing

    Take advantage of all of the digital tools available. Email marketing and content marketing are just two examples of assets marketers have to listen carefully and hone personalized outreach. Don't skimp on getting personal. Ultimately, 1:1 Marketing will set your business apart from the competition and will leave you with highly qualified leads and lasting business relationships.

    By • April 2, 2015

  • 3 Customer Interview Tips for a Great Case Study

    As a writer, I believe that getting a great customer interview is the key to a successful case study. When expertly guided, your customer will hand you your case study on a platter just by answering a few questions. Once it's transcribed, you'll read through the interview, and your story will start writing itself. But if your customer interview falls short, you're stuck doing a lot of research and trying to connect the dots on your own.

    By • April 2, 2015

  • 10 Steps to Writing an Explainer Video [INFOGRAPHIC]

    Sometimes you just need someone to explain to you how to write an explainer video. It's not circular logic, it's a great new infographic. Starting with the planning and detailing the writing process, this infographic will have you ready with a script in no time. Clarify your objects and identify your audience and start writing!

    By • April 2, 2015

  • Why Responsive Design Should Be One of Your Top Priorities [INFOGRAPHIC]

    We've now reached the point where over half of online adults today surf the web on anything other than a traditional computer. Of online adults today, over 80% use a smartphone and 50% have a tablet. With this in mind, it's important that websites offer legibility and maximum usability for smartphone and tablet users.

    By • April 1, 2015

  • A Degree in Social Media: Well Worth the Investment

    It's uncommon to find people in the modern world who don't have social media accounts, yet organizations still struggle with how to effectively use social media for business. Many look to hire millennials to build and run a new social media program. Most millennials do possess an innate understanding of social media through personal use, but there's a major difference between tweeting for yourself and effectively using Twitter for marketing strategy.

    By • April 1, 2015

  • Develop Your Brand's Voice

    "Don't sound like everyone else," says the Content Marketing Institute. I couldn't agree more. It may not be easy to determine your non-speaking voice, CMI agrees, but there are ways to help you decide. Think about how you project yourself to your customers.

    By • April 1, 2015

  • Earn Backlinks for Your Site Without Building Them? Here's How!

    Link building has been known as an SEO strategy to gain backlinks from reputable websites. As a practice, it has received negative reaction mainly because of the link builders who do it incorrectly. Instead of going for sustainable but difficult to achieve backlinks, they resort to quick, easy, but spammy links for their client sites. As a result, not only do these links do anythign for their client sites, but they also put the sites at risk of being penalized by search engines.

    By • April 1, 2015

  • Looking at the Drizzy iPhone App: How to Make an App Go Viral

    Since Drizzy's release on March 4, it has been featured on Vibe, MTV, Elite Daily, Buzzfeed, Cosmopolitan, Mashable, Yahoo Music, and countless other sites. Within the first 48 hours after Drizzy's release, it was downloaded 100,000 times. Within the first week, it was downloaded 200,000 times and was the #1 trending app on iPhone's App Store.

    By • April 1, 2015

  • Employee Engagement: When Things Go Wrong

    How we handle mistakes made by a staff member or a team of people can build trust or tear it down. (Of course, this is just as true for how we handle mistakes we make with customers. A well handled mistake can increase customer loyalty. A poorly handled one can destroy it!)

    By • April 1, 2015

  • Using Data to Deliver Personalized Experiences Through Segmentation

    Visitor segments allow us to differentiate between the behaviors and intent of individual visitor groups. They are the fuel that drives our marketing analysis, testing, optimization and personalization efforts towards success. These powerful cohorts allow us to see what and who is driving the end-result, and act accordingly. Without them, we end up looking at meaningless, useless numbers.

    By • April 1, 2015

  • Think Like a Publisher: Best Practices in Brand Journalism

    By adopting the practices of a publisher like the New York Times or Wall Street Journal, large and small companies can create useful content that builds trust with potential customers and deepens their relationship with existing customers. Here are five ways to think like a publisher.

    By • March 31, 2015

  • How to Make an Explainer Video: Learn the Step-by-Step Production Process

    An explainer video is an incredible tool that can help your marketing campaigns in many ways, from greater online presence to branding and social buzz. But have you ever wondered how an animated explainer video is made? How many professionals do you need? Or how much time does it take to make one? Well, wonder no more! Today you'll learn the whole explainer video production process step by step.

    By • March 31, 2015

  • My Favorite Ad: A Car Commercial Without a Car

    However, my favorite commercial comes from a Lexus commercial. And even though I don't have an intention to ever buy a Lexus, this spot is amazing to watch. "The Composer" never once shows a car. No new model. No new technology to share. Nothing. What is does share is the emotion and then, ultimately, the brand.

    By • March 31, 2015

  • I'm Very Superstitious About Public Relations

    I've never really been an overtly superstitious person. I step on cracks in the sidewalk with aplomb. I'll take a shortcut under a ladder without thinking twice. The only horseshoes I've touched were ones I was throwing. I'd rather pet a rabbit's foot that's attached to a live rabbit than carry one on a keychain.

    By • March 31, 2015

  • Using Behavioral Psychology to Enhance Marketing Automation

    Hinge's Managing Partner, Lee Frederiksen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on strategies to improve marketing automation. Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies.

    By • March 30, 2015

  • Outdated Content: How to Consistently Evaluate the Quality of Your Copy

    The number one money sinkhole for many website owners comes from outdated content. Outdated content is any content that you have that is no longer relevant, or doesn't help the website either financially or content-wise. The problem with outdated copy is that it can be so easy to become ...

    By • March 30, 2015

  • Don't Let These 3 Myths Stop You from Personalizing Your Content

    Executed correctly, content personalization accelerates the process of moving both anonymous and recognized visitors through the sales funnel to become qualified leads and conversions. The beauty of content personalization is that it doesn't have to be complex.

    By • March 30, 2015

  • What Is a Local Citation and Why Should Small Businesses Care?

    If you are a small business owner, you have likely heard that you need to have clean local citations on the web about your business. We have seen some unnecessary actions on behalf of small business owners (which usually includes spending unnecessary money) and we'd like to help set the record straight.

    By • March 30, 2015

  • 5 Ways Restaurants Can Use Social Media

    One reason restaurateurs are hesitant to go with the social media flow is that there are so many different choices. It's not easy to decide which platforms are right for advertising and marketing a restaurant.

    By • March 30, 2015

  • Trust Factors That You Should Be Not Ignoring While Marketing on Social Media Sites

    Almost all the social media marketing strategies start with delivering message to the masse, promoting brand image and reaching out to the targeted audience as far as possible. However, after a month or two, we start realizing the harsh reality that nobody is interested in buying our theory.

    By • March 30, 2015

  • 5 Habits of Successful Bloggers

    If you want to attract website traffic through the content that you write, you better start developing the habits that most other writers and bloggers implement. When put into practice, these habits can help you produce better content, which will slowly develop a readership and gain exposure. Below are some of the most common habits of successful bloggers, along with tips on how to start building the habit yourself.

    By • March 30, 2015

  • 7 Actionable Steps for Creating a Successful Blog Strategy

    When it comes to online marketing, I firmly believe that being intentional is key to success. So, how do we get there? Here are 7 actionable steps for creating a successful blog strategy.

    By • March 30, 2015