Content Marketing: Page 169

  • Does Your Buyer Persona Sound Like a Corporate Talking Machine?

    One mistaken method related to buyer personas has to do with the confusion, which exists between company or customer profiling and buyer personas. Even calling a profile a buyer persona profile amounts to more confusion. Slipping the word, persona, in between buyer and profile does not make it a buyer persona.

    By • March 30, 2015

  • Why You Should Add Snapchat to Your Marketing Arsenal

    You may not have used it yet, but at some point in the past few years you've probably heard of Snapchat. Whether it was a news story about racy sexting, user privacy concerns or the founders turning down billions of dollars for the app, Snapchat has made a lot of headlines. What you may have missed is that Snapchat has also become a highly effective way for brands to interact with current customers and acquire new ones.

    By • March 30, 2015

  • Is Your Mobile App a Big Win or a Steady Win?

    When you're planning to enter the mobile app market, you need to remember that 90% of all existing apps lose customers' loyalty even if they are a big success at first: open rates and customer retention come crashing down, and it seems like all hope is lost.

    By • March 29, 2015

  • Digital Marketing Metrics the Experts Measure (And Why You Should Too)

    It's the end of the month, and the end of the quarter and for B2B marketers everywhere it means one thing... analyzing the heck out of your online marketing activity from the past 3 months, measuring its lead generation success and proving the ROI value to the rest of the business.

    By • March 29, 2015

  • 5 Ways to Keep Your Balance as a Social Media Manager

    If you work in social marketing like I do, you may have had to juggle the demands of managing your community and your home. Over the holidays, I gave myself a week and a half break from technology which included me shutting myself away from social media (for the most part) during that break. I removed my social apps from my phone and all notifications. But, how was I able to disengage from social media and enjoy my holiday with the family if I manage the face of the company?

    By • March 29, 2015

  • 5 Metrics that Money-Making Blogs Measure

    Part of learning how to start a blog is also finding out why you need to blog. Because the success of a blog depends on the main goal assigned to each. Some would attribute their success to the number of email subscribers they have captured over a period of time. Others would look into how their blogs have built a vibrant community, which they could later convert into brand advocates or customers.

    By • March 28, 2015

  • The Changing Landscape for Social Media and Marketing [INFOGRAPHIC]

    The constant innovation and the ever-changing technology forced companies and businesses to rethink their strategies. The tactics or marketing campaigns that were deployed in 2014 or even in 2013 are no longer relevant for the targeted customer and for almost all of industries today. A new infographic published on Visual.ly goes into detail of how influencer marketing is becoming paramount and the king of content for 2015.

    By • March 28, 2015

  • 5 Productivity-Increasing Tips to Reach Your Blogging Goals

    If you are running a lead generation campaign using a landing page from your blog or site, a skill you ought to learn is A/B testing. This lets you measure the results of two pages you have created with the same offer and see which one gathers the most leads.

    By • March 27, 2015

  • 7 Rules You Must Follow for Email Marketing

    Often through no fault of your own, some people will unsubscribe from your newsletters. But how many of you can say you have promptly removed these recipients off your mailing list? I personally have been subject to these annoying emails. Even though you have pressed unsubscribe, you continue to receive them. It really makes you despise the company doesn't it? Why would anyone in their right mind ever want to buy anything from that company again?

    By • March 27, 2015

  • 7 Tips for Multi-Channel Social Media Management

    A few years ago the majority of brands concerned themselves with only a handful of social networks. Now, the likes of Instagram, Vine, Pinterest and Snapchat have joined the powerhouses that are Facebook, Twitter, YouTube and LinkedIn and established themselves as important marketing channels. But with so many channels available, which ones should we be using and how can we optimize our messaging to maximize impact?

    By • March 27, 2015

  • 3 Warning Signs Your Online Campaigns Are Failing

    Whether you're testing social media or paid search campaigns, success is a delicate balance of accurate targeting, relevant messaging and continued conversion rate optimization. By understanding the warning signs of a failing online marketing campaign, you'll be well prepared to fix a leaky funnel, rescue your ROI and reach lead generation success.

    By • March 27, 2015

  • Is Pay Per Click Right for Your Business?

    You have likely seen a Pay Per Click (PPC) ad, even if you aren't sure what it is exactly. Overall, it's a relatively simple concept-PPC is a form of online advertising where you attract visitors to your website by placing ads on search engines. With PPC you pay only when someone clicks on those ads. The most common examples are the ads that appear at the very top of Google and on the right hand side of the page when you do a search. They're also the ads that are often seen in online articles.

    By • March 27, 2015

  • Is Regurgitated Ecommerce Content Throttling Your Profit Potential?

    Cookie cutter, boilerplate, scraped, copied... whatever you call it, ecommerce content provided by manufacturers and suppliers has been regurgitated all over the Internet. Using this copied text means that your search engine rankings could be suffering, your conversion rate could certainly be improved, and your profits are ultimately suffering.

    By • March 26, 2015

  • Instagram Layout: 4 Ways to Use Instagram's New App for Your Marketing

    Just a couple of days ago, Instagram announced their latest iPhone app called Layout. On their blog, Instagram describe Layout as an app that, "lets you easily combine multiple photos into a single image. It's fun, it's simple and it gives you a new way to flex your creativity."

    By • March 26, 2015

  • Find Out Why Your Company May Be Losing Followers

    Have you noticed a decline in follows or likes recently? Or are you simply curious about what attracts and turns off consumers? We can help you dig deeper into the social media world and help your company be proactive about its online content.

    By • March 26, 2015

  • 5 Reasons Why User Experience Is Important

    As we venture deeper into 2015, many things tied to the dynamic face of digital marketing remain unknown. The power of Facebook's advertising for one. Does it have what it takes to last ? Or is just a fad till something newer comes along? That is just one. User Experience, also known as UX, is one of those aspects that remains very known, as far as its importance in how it impacts everything from app design to social media. Today, we are going to take a look at just five of the top reasons why UX is important and where. To narrow down the topics, we will focus on the mobile platform.

    By • March 26, 2015

  • 3 Ways to Boost Conversions with Personalization

    Today's consumers are only interested in relevant content. The Internet has given consumers the power to seek out exactly what they need while also giving them the power to avoid anything they don't. You have to convince consumers to buy somehow. The only way to break through today is by personalizing your content and web experience for the user. If you do this, your users will feel like you care about them and understand their needs, which encourages them to buy, and reflects positively on your business.

    By • March 26, 2015

  • Demystifying the Technical Aspects of Building a Successful Blog

    In order for a blog to be considered a success, it has to abide not only by the strategy implemented to reach its goals, but also the foundation that supports it. A content strategy that brings fruit to a content marketing and social media marketing strategy is important in generating blog traffic, which you can turn into leads or customers. But how the blog is built and set up is just a crucial, if not even more so.

    By • March 25, 2015
  • SMT Expert

    Content Marketing and Distribution Gets Big Data and Machine Learning Facelift

    Most marketers have never heard of the startup, Keywee. However, after closing a $9.1 million Series A round of funding this week, they're about to. Financing was led by Eric Schmidt's Innovation Endeavors and Marker LLC, with participation from The New York Times Company and UpWest Labs.

    By • March 25, 2015

  • The Meerkat App: Opportunities and Lessons Learned

    By now many of you may have heard of Meerkat, the darling of the SXSW annual digital and music conference held in Austin. Meerkat is a live video broadcasting platform that uses Twitter to connect brands with their followers.

    By • March 25, 2015

  • Delivering Great Packaging Design

    Packaging design has always been touted as the "art of art." If a designer can make it as a packaging designer, they can make it anywhere! Developing great packaging design is essential for any brand. Often the package is the only advertising a product does while sitting on shelf. It goes without saying that capturing the consumer's attention on shelf is paramount for any product.

    By • March 25, 2015

  • Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan

    While going viral may be the Holy Grail of social media marketing, it's also elusive and unpredictable. This is a race that's won by more tortoises than hares-slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan that's achievable and, above all, avoids social media burnout.

    By • March 25, 2015

  • The Most Embarrassing Cases of Plagiarism of All Time (and How to Avoid Them)

    There is no excuse in plagiarism. It is a serious offense that disrespects the person whose work you tried to pass off as yours. Plagiarism occurs on all fields of publication. But this ingenious practice is common among writers. It is all too easy to manipulate a set of words and make them your own. But the responsibility falls on you as the author, whether or not you overlooked copying an existing text to your book or article. Any action taken against your wrongdoing will still come at your expense.

    By • March 24, 2015

  • 5 Ways to Use "Free" in Content Marketing Promotion

    Free is a powerful tool. It's the ultimate in lack of risk. For the consumer, you are receiving a product at no financial expenditure. In fact, the only downside of free for you as the recipient is that the vendor may not be serious. That means whatever product or service they offered you may never materialize, or could be incomplete or otherwise shoddy. This certainly is a risk, and should be weighed as you make your decision to enter an agreement for anything labeled "free."

    By • March 24, 2015

  • Meerkat Brings Live Video Streaming to Twitter (and Beyond)

    Is it just me or is social media getting progressively more, well, social? You've got Instagram for sharing pics, Snapchat for pics and vids, and now Meerkat for live video streaming. For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media.

    By • March 24, 2015