Content Marketing: Page 179

  • Mobile Marketing Trends for 2015

    The world of mobile marketing and commerce saw a number of important achievements in 2014. Among the most important of these milestones was mobile commerce outpacing desktop e-commerce. Mobile Marketing Magazine reports that mobile advertising grew at a rate six times faster than that of global d...

    By • Feb. 3, 2015

  • I Don't Know My Online Audience - And Neither Do You

    In a normal week, I'll get at least one email similar to this one:"Hi Mark. You don't know me. We've never connected but I read your blog every day and have bought all your books. I have several of your posts hanging on bulletin boards around our office and we frequently use your material in our ...

    By • Feb. 3, 2015
  • SMT Expert

    Was Super Bowl 2015 a #DownerBowl? Blame Social Media

    Super Bowl 49 is done and in the books but, as always, it seems as though more people want to talk about the ads than the actual game. And this year's crop was a doozy. Budweiser called out craft brewing, Liam Neeson got his revenge in Clash of Clans, and Nationwide reminded us that children die....

    By • Feb. 3, 2015

  • Local Search, Personalization, and Small Business Influence

    When it comes to marketing and sales and the Internet, most small and local businesses don't know where to start and are missing the boat. Twenty years after the Internet began going mainstream and many businesses still struggle to identify how to make money online.

    By • Jan. 31, 2015

  • 17 Brands That Want Some Super Bowl Action No Matter What

    It seems like there is no limit to the range of industries that can capitalize on the Super Bowl. We already know that Victoria's Secret has found great success advertising its lingerie days before Valentine's Day, but now we have wine brands, feminine products, yogurts, even wifi routers elbowin...

    By • Jan. 31, 2015

  • Five Fundamentals to Using YouTube for Your Business

    At first glance, YouTube might not be the platform that comes to mind when someone mentions using social media as a business tool. But consider this. Every month YouTube hosts over one billion unique users worldwide. Even more impressive? Over 6 billion hours of video are watched each month on Yo...

    By • Jan. 30, 2015

  • Travel Marketing, from Social to Digital

    Together with Facebook, consulting firm Deloitte recently conducted a poll with 10,400 travelers who are also avid social media users, seeking to identify key ways in which travel brands can improve their performance on social media. Or rather, how focus needs to evolve from social media to a bro...

    By • Jan. 30, 2015

  • Why the Future of Content Marketing Is Bright

    As a small business owner, the concept of content marketing makes you raise an eyebrow and ask yourself lots of questions that might include:Do I really need a content strategy to speak my mind and bond with my clients? Couldn't I just let the words flow freely? Don't let your upcoming experience...

    By • Jan. 30, 2015

  • The Difference Between Popularity and Influence in Social Media

    Are you gaining influence or popularity amongst your user base? Is there a difference and if so, does it matter?Far too frequently, brands fall into the trap of thinking that the only thing that matters is the number of visitors they attract, which is not necessarily the case. You could easily ha...

    By • Jan. 29, 2015

  • How Paid, Owned and Earned Fit Into Your Media Strategy

    When it comes to the trio - paid, owned, and earned media, the most frequent question I am asked is: "Can you explain paid vs. owned vs. earned media? Which is 'the one' for my business?" While knowledge of all three is critical for digital marketing success, most B2B marketers treat them as indi...

    By • Jan. 29, 2015

  • 9 Personalization Techniques to Match Your Social Media to Your Brand

    Godzilla vs. Mothra - who wins? Do you have a favorite? Or do you think that if these two worked together, they could achieve world domination and have us all running for our lives? I think that they should definitely team up. But what do Godzilla and Mothra have to do with this blog? Let me expl...

    By • Jan. 23, 2015

  • 3 Ways to Decrease Your Facebook Advertising Costs

    Balancing a marketing budget can be a meticulous task - figuring out how to spend and how to save. Luckily, when it comes to Facebook, we've got a few tips that can make the process of saving some serious coin a little less complicated.1 | Bigger Is Definitely BetterTargeting - the strategy du jo...

    By • Jan. 23, 2015

  • How to Make Geo-Fencing Based Targeting More Effective

    The rise of smartphone usage has led to a whole new era of communication. There are staggering amounts of data being shared by people on a daily basis through social media, location check-ins, online shopping using smartphones, hotel bookings, buying tickets for travel etc. Companies leverage thi...

    By • Jan. 23, 2015

  • Why Localization Is Key to Your 2015 Strategy

    Localization is a term that has always been relevant to marketers. Brands are constantly looking to stand out from the crowd and stay ahead of the game. But with a renewed focus on content strategy and the dominance of social media, localisation is becoming even more important for those brands tr...

    By • Jan. 23, 2015

  • How Spending 1 Hour Per Day on Linkedin Got Me 3 Clients in Less Than a Month

    How EXACTLY do you use social media to get clients? This guide answers just that.To be even more specific - as the title suggests - I'll share with you the methods that I used to get 3 clients in less than a month while spending only about an hour (or less) a day in Linkedin.Let's face it, there ...

    By • Jan. 23, 2015

  • 3 Keys to Optimizing Your LinkedIn Strategy for Leads

    When it comes to social media, there are a few platforms that seem to get all of the attention. Facebook and Twitter are the most obvious examples, and with an estimated 1.2 billion unique monthly users between them. However, if your business is interested in getting more out of its social media ...

    By • Jan. 22, 2015

  • How Businesses Can Leverage Local Twitter Marketing

    With the news of a potential Twitter and Foursquare partnership and apps like Secret growing furiously based on showing data from those around you - local social media marketing maybe the big trend in 2015.In fact, there's a new app called Zoom Social that shows local tweets down to the neighborh...

    By • Jan. 22, 2015

  • What Should Your B2B Social Media Strategy Be in 2015?

    If there is one thing that changed for the better in 2014, it was the more open adoption of social media strategies among B2B players. Until a year or two back, B2B social media strategy primarily included only two things - a dedicated effort to grow the fan following and using the ad platform to...

    By • Jan. 22, 2015

  • Why Segmentation Is Important for Social Media Measurement

    Previous generations of marketers could not even dream of the amount of audience data that we have at our fingertips now and the rich sources from which we can instantly gather information. Social media is, by its very nature, all about sharing personal facts, tastes, activities, desires and conn...

    By • Jan. 22, 2015

  • To Opt In or Not Opt In? That Is the Question

    In case you missed it, Canada updated their Anti-Spam law, becoming one of the strictest of countries on Anti-Spam laws.And now, Facebook is looking to ban "click baiting" and "like gating" in an attempt to offer users a cleaner timeline filled with content they want to see.These recent developme...

    By • Jan. 22, 2015

  • Growth Hacker Marketing: Your Agency as Your Partner in Crime

    January is my favourite month to pick up a new business book to read-it gives me an excuse to hibernate with a glass of wine. This past Saturday I picked up a short book by Ryan Holiday called Growth Hacker Marketing. It was a great read that anyone in the business of growing a brand (or brands)...

    By • Jan. 22, 2015

  • 7 Ways to Energize Your Social Content

    In the past week, I've heard this question multiple times "What do I post on my pages?" so I thought I would share my insights on what's worked for me & my clients. I truly believe that social networking is an art form. There's really no way of saying what makes the perfect post because like ...

    By • Jan. 22, 2015

  • Global Digital & Social Media Stats: 2015

    2014 was a landmark year for growth across all things digital, and We Are Social's newDigital, Social and Mobile in 2015 report indicates that this year will see even more impressive numbers.Including stats for more than 240 countries around the world, and profiling 30 of the world's biggest econ...

    By • Jan. 22, 2015

  • Are Sponsored Articles a Part of Your 2015 Content Marketing Strategy?

    Mention sponsored articles and you're likely to be met with looks of confusion or distrust. Maybe using a different term will help. Sponsored editorial content falls into the native advertising spectrum and deserves your attention if you haven't already considered it.To explore how sponsored arti...

    By • Jan. 21, 2015

  • Green Bay Couldn't Win with Field Goals, and Neither Can Content Marketers

    For us NFL football fans, Sunday's NFC Championship Game between the Green Bay Packers and the Seattle Seahawks was one for the ages.In the first half of the game, the Pack scored 4 times for a total of 16 points - 1 touchdown, 3 field goals - while the Hawks remained scoreless.Fast-forward to th...

    By • Jan. 21, 2015