Content Marketing: Page 179

  • The Best Super Bowl 2015 Ads That Nailed Content Advertisement

    Year after year, companies up the ante on Super Bowl advertisements. This year's XLIX was no different in this respect, but the overall feel and content of this year's ads were different. While predecessors used humor and wit to convey a message, more companies in 2015 used serious themes to grab...

    By • Feb. 9, 2015

  • Sales: Profession Or Professionalism?

    I've gotten tangled up in a number of conversations about "Sales Needs To Be A Profession," lately. To be honest, I'm relatively indifferent about the discussion about whether sales should be a profession or not. But you can't drag me off my soapbox on the subject of professionalism in sales.Th...

    By • Feb. 8, 2015

  • Living in Terror of Negative Reviews?

    Has your business been hesitant to fully participate online? Many are because they fear bad reviews. While this is a valid concern, not being online won't protect you. People are talking about your brand whether you choose to see or participate or not. It is far better to know what is being said...

    By • Feb. 8, 2015

  • YouTube Vloggers: Today's Biggest Social Media Influencers? [INFOGRAPHIC]

    "Today's most notable blogs aren't being produced by brands with big marketing budgets, they're coming from young and knowledgeable trendsetters who are often just talking to the camera from the comfort of their bedroom.What's more, many top YouTube vloggers have huge followings and very receptiv...

    By • Feb. 7, 2015

  • 6 Things We Love About Content Marketing Right Now

    Since February is the month of love we want to recognize what we're loving about content marketing right now. Content marketing is an evolving industry that is constantly experiencing exciting change. During the last couple years we've seen more companies use content to get the word out about the...

    By • Feb. 7, 2015

  • 3 Insights for Travel Brands on Twitter

    I like to think of Twitter as the best "other" social media around. I mean, whenever a discussion comes up about the best network for business purposes, professionals and/or a B2B setting, most people will agree that Linkedin is the go-to platform. Then perhaps Twitter.Many people like to get the...

    By • Feb. 5, 2015

  • Influencer Marketing in a Nutshell

    You have heard the buzzwords surrounding influencer marketing. Everyone is talking about it. People are sharing blog posts, tweets and maybe even writing them without having any real experience developing and driving a real influencer marketing program for a business entity.Are you one of these m...

    By • Feb. 5, 2015

  • 7 Legendary Tips to Get Any Advertising Agency Soaring Online

    "When you've got 10,000 people trying to do the same thing, why would you want to be number 10,001?" asks Mark Cuban. Or, let's be honest, why would you want to be anything other than number one? In the cutthroat world of online advertising, however, it can be a struggle to even be number 10,001....

    By • Feb. 5, 2015
  • SMT Expert

    5 Strategic Tips for Paid Content Distribution on Native Social Channels

    Over the last 12 months I've been fortunate enough to be able to experiment with multiple native social channels and have got to pick the brains of many innovative people that work in and around this space. This experience has exposed me to new cutting-edge companies, technology and research meth...

    By • Feb. 4, 2015

  • Mobile Marketing Trends for 2015

    The world of mobile marketing and commerce saw a number of important achievements in 2014. Among the most important of these milestones was mobile commerce outpacing desktop e-commerce. Mobile Marketing Magazine reports that mobile advertising grew at a rate six times faster than that of global d...

    By • Feb. 3, 2015

  • I Don't Know My Online Audience - And Neither Do You

    In a normal week, I'll get at least one email similar to this one:"Hi Mark. You don't know me. We've never connected but I read your blog every day and have bought all your books. I have several of your posts hanging on bulletin boards around our office and we frequently use your material in our ...

    By • Feb. 3, 2015
  • SMT Expert

    Was Super Bowl 2015 a #DownerBowl? Blame Social Media

    Super Bowl 49 is done and in the books but, as always, it seems as though more people want to talk about the ads than the actual game. And this year's crop was a doozy. Budweiser called out craft brewing, Liam Neeson got his revenge in Clash of Clans, and Nationwide reminded us that children die....

    By • Feb. 3, 2015

  • Local Search, Personalization, and Small Business Influence

    When it comes to marketing and sales and the Internet, most small and local businesses don't know where to start and are missing the boat. Twenty years after the Internet began going mainstream and many businesses still struggle to identify how to make money online.

    By • Jan. 31, 2015

  • 17 Brands That Want Some Super Bowl Action No Matter What

    It seems like there is no limit to the range of industries that can capitalize on the Super Bowl. We already know that Victoria's Secret has found great success advertising its lingerie days before Valentine's Day, but now we have wine brands, feminine products, yogurts, even wifi routers elbowin...

    By • Jan. 31, 2015

  • Five Fundamentals to Using YouTube for Your Business

    At first glance, YouTube might not be the platform that comes to mind when someone mentions using social media as a business tool. But consider this. Every month YouTube hosts over one billion unique users worldwide. Even more impressive? Over 6 billion hours of video are watched each month on Yo...

    By • Jan. 30, 2015

  • Travel Marketing, from Social to Digital

    Together with Facebook, consulting firm Deloitte recently conducted a poll with 10,400 travelers who are also avid social media users, seeking to identify key ways in which travel brands can improve their performance on social media. Or rather, how focus needs to evolve from social media to a bro...

    By • Jan. 30, 2015

  • Why the Future of Content Marketing Is Bright

    As a small business owner, the concept of content marketing makes you raise an eyebrow and ask yourself lots of questions that might include:Do I really need a content strategy to speak my mind and bond with my clients? Couldn't I just let the words flow freely? Don't let your upcoming experience...

    By • Jan. 30, 2015

  • The Difference Between Popularity and Influence in Social Media

    Are you gaining influence or popularity amongst your user base? Is there a difference and if so, does it matter?Far too frequently, brands fall into the trap of thinking that the only thing that matters is the number of visitors they attract, which is not necessarily the case. You could easily ha...

    By • Jan. 29, 2015

  • How Paid, Owned and Earned Fit Into Your Media Strategy

    When it comes to the trio - paid, owned, and earned media, the most frequent question I am asked is: "Can you explain paid vs. owned vs. earned media? Which is 'the one' for my business?" While knowledge of all three is critical for digital marketing success, most B2B marketers treat them as indi...

    By • Jan. 29, 2015

  • 9 Personalization Techniques to Match Your Social Media to Your Brand

    Godzilla vs. Mothra - who wins? Do you have a favorite? Or do you think that if these two worked together, they could achieve world domination and have us all running for our lives? I think that they should definitely team up. But what do Godzilla and Mothra have to do with this blog? Let me expl...

    By • Jan. 23, 2015

  • 3 Ways to Decrease Your Facebook Advertising Costs

    Balancing a marketing budget can be a meticulous task - figuring out how to spend and how to save. Luckily, when it comes to Facebook, we've got a few tips that can make the process of saving some serious coin a little less complicated.1 | Bigger Is Definitely BetterTargeting - the strategy du jo...

    By • Jan. 23, 2015

  • How to Make Geo-Fencing Based Targeting More Effective

    The rise of smartphone usage has led to a whole new era of communication. There are staggering amounts of data being shared by people on a daily basis through social media, location check-ins, online shopping using smartphones, hotel bookings, buying tickets for travel etc. Companies leverage thi...

    By • Jan. 23, 2015

  • Why Localization Is Key to Your 2015 Strategy

    Localization is a term that has always been relevant to marketers. Brands are constantly looking to stand out from the crowd and stay ahead of the game. But with a renewed focus on content strategy and the dominance of social media, localisation is becoming even more important for those brands tr...

    By • Jan. 23, 2015

  • How Spending 1 Hour Per Day on Linkedin Got Me 3 Clients in Less Than a Month

    How EXACTLY do you use social media to get clients? This guide answers just that.To be even more specific - as the title suggests - I'll share with you the methods that I used to get 3 clients in less than a month while spending only about an hour (or less) a day in Linkedin.Let's face it, there ...

    By • Jan. 23, 2015

  • 3 Keys to Optimizing Your LinkedIn Strategy for Leads

    When it comes to social media, there are a few platforms that seem to get all of the attention. Facebook and Twitter are the most obvious examples, and with an estimated 1.2 billion unique monthly users between them. However, if your business is interested in getting more out of its social media ...

    By • Jan. 22, 2015