Content Marketing: Page 179

  • Your Marketing Trends Roadmap for 2015 [INFOGRAPHIC]

    Planning the course of your marketing efforts in 2015? This infographic offers a roadmap of the prominent themes you should keep in mind-from the rise of visual content to the self-educated buyer. Follow these marketing trends as they develop in the coming year.This infographic was originally cr...

    By • Jan. 15, 2015

  • The Real Reason Your Posts Aren't Converting Like They Should

    Blogging is an art form and it should be treated as such. To truly master blogging you're going to need to spend a lot of time perfecting your writing style and getting to know your customers. The deeper you know your customers and the better you can serve them with clarity the more likely your posts are to resonate and inspire action.

    By • Jan. 15, 2015

  • How Tech Can Keep Your Social Media Marketing Strategy Flexible in 2015

    2014 turned out to be a whirlwind year in social media. New networks were created and introduced to the public, advertising strategies and platforms evolved, and more people were using social media networks than ever before. The numbers are striking: in 2014, around 1.79 billion people were using...

    By • Jan. 15, 2015

  • To Personalize or Not to Personalize? A Content Marketer's Dilemma

    To personalise or not? No question: for almost all one-to-one communication, you should personalise. But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation:Turning Dear Sir into Dear Mr Smith.Starting a letter to Robert with Hi, Bob!Using t...

    By • Jan. 15, 2015

  • 10 Snapchat Tricks Everyone Should Know About

    When marketing professionals add Snapchat to their collection of social platforms, there will be a learning curve to get over, just like with any new technology. But Snapchat is much more different from other popular mobile social networks, so getting started on the communication app may take som...

    By • Jan. 14, 2015

  • The Problem with Social Media Ads Is the Social Part

    2015 will see a huge upsurge in the use of social media advertising by brands. The models offered by the likes of Facebook and Twitter offer an excellent way of getting to targeted audiences, and when done properly, can be very cost effective. However, social media advertising has a fundamental i...

    By • Jan. 14, 2015

  • Achieving Measurable Results in the Hospitality Industry with Social Media Marketing

    Brands from all backgrounds are now embracing social media. Given the fact that social media platforms provide customers with a voice that can reach around the world, it has become even more important for the hospitality industry to leverage social media to the greatest extent possible.Whether yo...

    By • Jan. 13, 2015

  • The 10 Best Big Company Blogs in the World

    There seems to be a lot of noise about the "death of the company blog." In a world with so many shiny balls to chase like Snapchat and Instagram, are blogs still vibrant? Important?A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-co...

    By • Jan. 13, 2015

  • 10 Incredible Mobile Marketing Stats 2015 [INFOGRAPHIC]

    Technology has had a fantastic year, and 2015 is set to be another one - in particular for the mighty smartphone and mobile marketing. Here are 10 incredible stats showcasing the amazing growth and importance of the smartphone and mobile marketing.

    By • Jan. 13, 2015

  • Top 5 Trends that Ruled Social Media in 2014

    Again a new year is about to arrive. And it's time to bid adieu to the old one. In the field of marketing, 2014 has been an amazing year. Different changes occurred, which helped to take the process of business marketing a few steps ahead. Similar changes occurred in the world of social media as ...

    By • Jan. 13, 2015

  • How to Create More Engaging Content

    Setting up your social media accounts and blog is a breeze, but how do you get people to actually like, comment, or retweet your stuff? It may feel like you are pulling teeth just trying to get one person to respond to your posts when the actual problem may lie in the information you are posting....

    By • Jan. 13, 2015

  • When Social Media Marketing Doesn't Work

    Sometimes in the neon-hyped, guru-saturated social media world we overlook a simple truth.Your goal is not to create conversations.It's not having the most friends, followers and Likes.It's not about betting it all on the hope of a viral video.You know what business is really about? Selling more ...

    By • Jan. 12, 2015

  • How to Tell if the Next Big Thing Will Flop

    This is the time of year when the International Consumer Electronics Show gets a lot of media attention, and rightly so. It's the chance for the world to see what these tech companies have been diligently developing in hopes of being the next big thing. But many of these things don't make much of...

    By • Jan. 12, 2015

  • 5 Tricks to Write a Killer Blog Headline

    Imagine writing an outstanding novel that received critically acclaimed reviews. The only issue is that there was no marketing plan behind the book so nobody was ever able to read the fabulous novel. The intense plot and amazing ending was only read by a handful of people.Bloggers can run into a ...

    By • Jan. 12, 2015

  • Too Many Ideas? 3 Ways to Prioritize

    How Can You Focus when Ideas are Overflowing?It's the opposite of writer's block: you're so excited by your prospects that ideas are everywhere. What a delightful problem to have!Unfortunately, choosing a single path is difficult when faced with an abundance of possibilities. You're loathe to aba...

    By • Jan. 11, 2015

  • 3 Social Media Best Practices for Ecommerce

    The continued rise of social media popularity has left many ecommerce store owners and managers left wondering how they can capitalize on social trends for their businesses. While ecommerce stores may feel as if they will have a harder time attracting an audience or building buzz, this is just a ...

    By • Jan. 11, 2015

  • The Merger Between Marketing and IT: A Guide to B2B Marketing ROI in the Digital Age

    Let me pose a question to my fellow marketers: have you lately felt more like your company's IT department than its marketing strategist?In the past few years, chances are that your role has taken a significant turn towards "IT Specialist". In the digital marketing age, marketers are expected kno...

    By • Jan. 11, 2015

  • How to Break Through the Social Media Clutter

    Social media use is growing by leaps and bounds every day and popular networks like Instagram, Facebook, and Twitter are among some of the most crowded corners of the internet. Let's look at some stats:● Social media spam rose 355 percent in the first half of 2013● Between 5 and 11 percen...

    By • Jan. 11, 2015

  • How to Marry Buyer Personas with Great Content

    Do you get loads of clicks to your content, but fail to get anything from your call-to-action? The problem won't be that your content is bad, it's that you're not resonating with the people who matter - your audience.You've probably read tons of blogs that talk about how important it is to create...

    By • Jan. 10, 2015

  • The Essential Components of an Effective Content Series

    One of the key elements of tackling content marketing for your organization is effective content creation that is part of a consistent series, similar to the idea of a television series.Content gives your business the opportunity to reach your audience on a regular basis, framing the conversation...

    By • Jan. 10, 2015

  • 4 Brands Doing Cool Things in Outreach Marketing

    When I started my marketing career-we'll call it my naive days-I was sure that I would have the daily ability to be creative and produce inspired marketing strategies at all times.Let's be honest-sometimes creativity can be hard to muster. For me, the creative process sort of happens on it's own ...

    By • Jan. 10, 2015

  • 2015 Marketing Fearless Forecasts with a Twist

    I am a self-admitted pop cuture junkie. Back in the day, when Trivial Pursuit was first introduced, I was the geek who bought pretty much every version. So being the pop culture savant I am I always look for ways to infuse it into my articles in any way I can.It was under that guise that I reache...

    By • Jan. 10, 2015

  • Boost Your B2B Marketing with Google+

    Despite a rocky beginning, Google+ has grown significantly in the past years and now is the second largest social media network with over 500 million active monthly users. While its numbers continue to climb steadily, there are still many marketers who have yet to embrace it as an effective tool ...

    By • Jan. 9, 2015

  • How New Year Resolution Season Translates to Social Engagement [INFOGRAPHIC]

    Now that the holidays are over and it's finally 2015, chances are your jeans may fit a little snugger than you remember, prompting a well intentioned decision to get back in shape and hit the gym. And you're not the only one. Hoards of people around the globe often take this time to set their goa...

    By • Jan. 9, 2015

  • Beating Your Competition at Social Business

    Once upon a time social media was just for people who wanted to catch up with college chums or trade pictures of their lunch. Now it's a treasure trove of opportunity for brands who want to connect and engage with customers. Today 77 percent of Fortune 500 companies manage at least one Twitter ac...

    By • Jan. 9, 2015