Content Marketing: Page 180

  • Facebook Video vs. YouTube: Maximizing Results in the Evolving Video Landscape

    Online video has been exploding in popularity for the past decade (in fact, 79 percent of all the traffic online is related to video) and there is one name that has always been synonymous with online video - YouTube.While YouTube is still a major traffic destination, there is a relatively new (al...

    By • Jan. 21, 2015

  • Consumer Biases: The Blemishing Effect

    From ads in the newspaper to banners on websites, consumers quickly process advertising information to ease their decision making process. What if you could create a positive effect by using negative information about your products or services? Entrepreneurs, marketers and optimistic people in ge...

    By • Jan. 21, 2015

  • 11 Hacks for Creating Awesome Social Media Profiles

    Have you often wondered just how you can make your social media profile awesome? Or have you been waiting to create profiles simply because you aren't sure just what to do?We're presenting a list of awesome, tried-and-true tips to help you create an expertly crafted social media profile no matter...

    By • Jan. 21, 2015

  • 12 Ideas to Ignite Your Content NOW

    In this red-hot competitive marketing world, "content" is not enough. The focus needs to shift from writing to igniting - content ignition!If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world's greatest mov...

    By • Jan. 20, 2015

  • The Only Thing You Need to Know About Content Marketing Strategy

    One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy.It's true that the two are inseparably related, but they're also different, and it's an important distinction that too many business owners don't make.Kn...

    By • Jan. 20, 2015

  • Top 6 Scientific Strategies for Social Influence

    It turns out there's a science behind how top influencers operate. And this science may have far reaching implications for your digital marketing business. Here are Dr. Cialdini's Top 6 Science Proven Strategies for Effectively Influencing Others:1. Reciprocity: It's not what you give but how yo...

    By David @P2PEngagement • Jan. 20, 2015

  • What the Heck Is Brand Strategy?

    Just do a simple Google search for a quality understanding of what a brand strategy is and you'll quickly learn that there is a lot of crap out there. Sadly, most people who say the words "brand strategy" are often clueless of the definition. Even worse, people who own the title "Brand Strategist...

    By • Jan. 20, 2015

  • Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

    You've heard of chick lit, sci-fi, murder mysteries, fantasy and graphic novels. Now there's a new literary genre called disposable lit. You can only find it at Chipotle ... on their restaurant packaging in a series called "Cultivating Thought."The Mexican fast food chain hatched the idea last Ma...

    By • Jan. 19, 2015

  • 7 Social Media Trends for 2015

    Social media has consistently grown year on year, with niche social media networks such as Instagram and Pinterest going from strength to strength. So what does 2015 hold for the social media marketer? We've put together seven social media trends we think will be popular for 2015.1) Video Content...

    By • Jan. 19, 2015

  • How to Get Better Results From Your Content

    The phrase "great content" frustrates the spit out of day-to-day business owners.I tell my clients that my definition of great content is similar to the Supreme Court's definition of pornography - "I know it when I see it." But we both know that this definition isn't good enough.I think we strugg...

    By • Jan. 18, 2015

  • 7 Powerful Stats That'll Make You Better at Content Marketing

    2014 was a great year for content marketers. We saw our social feeds fill up with everything from blogs, infographics and e-books, to white papers, podcasts and videos.We created and posted more content than ever before, which has resulted in 93% of organizations now using content to market their...

    By • Jan. 17, 2015

  • B2B Sales: Lower Costs and Boost Productivity

    Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person. Brock recounted some statistics that should disturb senior sales executives, as well as their CEOs and CFOs. For example:The average tenure of a s...

    By • Jan. 17, 2015

  • 6 Lessons Content Marketers Should Never Forget from 2014

    Last year was one of content marketing's strongest - here are the biggest takeaways. Content marketing continues to rise in popularity year over year, and it's not crazy to say that 2014 was one of its best years - if not the best. From Kevin Spacey speaking at Content Marketing World in Clevelan...

    By • Jan. 16, 2015

  • Super Bowl 2015: Professors vs. Researchers

    Since a good researcher always gives attribution, I want to give credit properly. The title of this column was taken from Tom Lehrer's satiric song, "Bright College Days," originally composed as a song for graduates to sing at reunions.But it occurred to me it was an equally appropriate phrase to...

    By • Jan. 16, 2015

  • 3 Ways to Increase Ad Views on Your Website

    For many websites, ad revenue is the only source of income for content creators, so it's in their interest for it to be easy for readers to see and click on ads. However, it's an unfortunate truth that many of the ads that are displayed on the web are ignored by intended audience, even when the a...

    By • Jan. 16, 2015

  • Why You Probably Don't Own Any of Your Social Channels

    Are you a social media landlord or renter? Do you own your Twitter account or Facebook page? You don't. Chances are, most of your social media activity happens in rented enviroments and somebody else is making the rules. Hence, one of the trends in social media marketing in 2015 is a turn to trul...

    By • Jan. 16, 2015

  • What Did 2014 Teach You About Content Marketing?

    The end of one year and the beginning of the next always brings lots of posts about trends and predictions for what might be. Those are important to pay attention to, because as marketers, we need to be ahead of the curve, don't we? But possibly more important than trying to understand what is co...

    By • Jan. 16, 2015

  • 13 Social Media Templates to Help You Craft Great Social Posts

    Crafting excellent social media posts and calendars is vital if you want your social stay to be a powerful and successful one. However, you might be hitting the proverbial brick wall with your posts, and might not be sure just how to go about crafting great posts all the time. Fret no more; I hav...

    By • Jan. 16, 2015

  • Trending This Week: News Stories on Social Media

    Awards season is officially underway, and social media was more present than ever at last weekend's Golden Globes. Catherine Zeta-Jones was compared to the "red dressed salsa dancer emoji" and iconic moments played out on social and spurred attention (and even some scorn on Twitter). Our friends ...

    By • Jan. 16, 2015

  • 4 Ways to Maximize Your Social Content for Mobile

    It's estimated that 71 percent of people use a mobile device to access social media. That number shouldn't surprise anyone since we all know at least one person whose nose is perpetually buried in their phone checking Twitter or posting pictures to Instagram.Speaking of Instagram, a recent study ...

    By • Jan. 16, 2015

  • Debunking Social Media Myths

    Although social media has been around for a while, there still seems to be numerous misconceptions and myths regarding its effectiveness. Our Social Times reports that last year, Instagram grew by 50 percent over a 9 month period, making it bigger than Twitter. Snapchat grew at a rate of 56 perce...

    By • Jan. 15, 2015

  • Your Marketing Trends Roadmap for 2015 [INFOGRAPHIC]

    Planning the course of your marketing efforts in 2015? This infographic offers a roadmap of the prominent themes you should keep in mind-from the rise of visual content to the self-educated buyer. Follow these marketing trends as they develop in the coming year.This infographic was originally cr...

    By • Jan. 15, 2015

  • The Real Reason Your Posts Aren't Converting Like They Should

    Blogging is an art form and it should be treated as such. To truly master blogging you're going to need to spend a lot of time perfecting your writing style and getting to know your customers. The deeper you know your customers and the better you can serve them with clarity the more likely your posts are to resonate and inspire action.

    By • Jan. 15, 2015

  • How Tech Can Keep Your Social Media Marketing Strategy Flexible in 2015

    2014 turned out to be a whirlwind year in social media. New networks were created and introduced to the public, advertising strategies and platforms evolved, and more people were using social media networks than ever before. The numbers are striking: in 2014, around 1.79 billion people were using...

    By • Jan. 15, 2015

  • To Personalize or Not to Personalize? A Content Marketer's Dilemma

    To personalise or not? No question: for almost all one-to-one communication, you should personalise. But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation:Turning Dear Sir into Dear Mr Smith.Starting a letter to Robert with Hi, Bob!Using t...

    By • Jan. 15, 2015