Content Marketing: Page 180

  • How Businesses Can Leverage Local Twitter Marketing

    With the news of a potential Twitter and Foursquare partnership and apps like Secret growing furiously based on showing data from those around you - local social media marketing maybe the big trend in 2015.In fact, there's a new app called Zoom Social that shows local tweets down to the neighborh...

    By • Jan. 22, 2015

  • What Should Your B2B Social Media Strategy Be in 2015?

    If there is one thing that changed for the better in 2014, it was the more open adoption of social media strategies among B2B players. Until a year or two back, B2B social media strategy primarily included only two things - a dedicated effort to grow the fan following and using the ad platform to...

    By • Jan. 22, 2015

  • Why Segmentation Is Important for Social Media Measurement

    Previous generations of marketers could not even dream of the amount of audience data that we have at our fingertips now and the rich sources from which we can instantly gather information. Social media is, by its very nature, all about sharing personal facts, tastes, activities, desires and conn...

    By • Jan. 22, 2015

  • To Opt In or Not Opt In? That Is the Question

    In case you missed it, Canada updated their Anti-Spam law, becoming one of the strictest of countries on Anti-Spam laws.And now, Facebook is looking to ban "click baiting" and "like gating" in an attempt to offer users a cleaner timeline filled with content they want to see.These recent developme...

    By • Jan. 22, 2015

  • Growth Hacker Marketing: Your Agency as Your Partner in Crime

    January is my favourite month to pick up a new business book to read-it gives me an excuse to hibernate with a glass of wine. This past Saturday I picked up a short book by Ryan Holiday called Growth Hacker Marketing. It was a great read that anyone in the business of growing a brand (or brands)...

    By • Jan. 22, 2015

  • 7 Ways to Energize Your Social Content

    In the past week, I've heard this question multiple times "What do I post on my pages?" so I thought I would share my insights on what's worked for me & my clients. I truly believe that social networking is an art form. There's really no way of saying what makes the perfect post because like ...

    By • Jan. 22, 2015

  • Global Digital & Social Media Stats: 2015

    2014 was a landmark year for growth across all things digital, and We Are Social's newDigital, Social and Mobile in 2015 report indicates that this year will see even more impressive numbers.Including stats for more than 240 countries around the world, and profiling 30 of the world's biggest econ...

    By • Jan. 22, 2015

  • Are Sponsored Articles a Part of Your 2015 Content Marketing Strategy?

    Mention sponsored articles and you're likely to be met with looks of confusion or distrust. Maybe using a different term will help. Sponsored editorial content falls into the native advertising spectrum and deserves your attention if you haven't already considered it.To explore how sponsored arti...

    By • Jan. 21, 2015

  • Green Bay Couldn't Win with Field Goals, and Neither Can Content Marketers

    For us NFL football fans, Sunday's NFC Championship Game between the Green Bay Packers and the Seattle Seahawks was one for the ages.In the first half of the game, the Pack scored 4 times for a total of 16 points - 1 touchdown, 3 field goals - while the Hawks remained scoreless.Fast-forward to th...

    By • Jan. 21, 2015

  • Facebook Video vs. YouTube: Maximizing Results in the Evolving Video Landscape

    Online video has been exploding in popularity for the past decade (in fact, 79 percent of all the traffic online is related to video) and there is one name that has always been synonymous with online video - YouTube.While YouTube is still a major traffic destination, there is a relatively new (al...

    By • Jan. 21, 2015

  • Consumer Biases: The Blemishing Effect

    From ads in the newspaper to banners on websites, consumers quickly process advertising information to ease their decision making process. What if you could create a positive effect by using negative information about your products or services? Entrepreneurs, marketers and optimistic people in ge...

    By • Jan. 21, 2015

  • 11 Hacks for Creating Awesome Social Media Profiles

    Have you often wondered just how you can make your social media profile awesome? Or have you been waiting to create profiles simply because you aren't sure just what to do?We're presenting a list of awesome, tried-and-true tips to help you create an expertly crafted social media profile no matter...

    By • Jan. 21, 2015

  • 12 Ideas to Ignite Your Content NOW

    In this red-hot competitive marketing world, "content" is not enough. The focus needs to shift from writing to igniting - content ignition!If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world's greatest mov...

    By • Jan. 20, 2015

  • The Only Thing You Need to Know About Content Marketing Strategy

    One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy.It's true that the two are inseparably related, but they're also different, and it's an important distinction that too many business owners don't make.Kn...

    By • Jan. 20, 2015

  • Top 6 Scientific Strategies for Social Influence

    It turns out there's a science behind how top influencers operate. And this science may have far reaching implications for your digital marketing business. Here are Dr. Cialdini's Top 6 Science Proven Strategies for Effectively Influencing Others:1. Reciprocity: It's not what you give but how yo...

    By David @P2PEngagement • Jan. 20, 2015

  • What the Heck Is Brand Strategy?

    Just do a simple Google search for a quality understanding of what a brand strategy is and you'll quickly learn that there is a lot of crap out there. Sadly, most people who say the words "brand strategy" are often clueless of the definition. Even worse, people who own the title "Brand Strategist...

    By • Jan. 20, 2015

  • Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

    You've heard of chick lit, sci-fi, murder mysteries, fantasy and graphic novels. Now there's a new literary genre called disposable lit. You can only find it at Chipotle ... on their restaurant packaging in a series called "Cultivating Thought."The Mexican fast food chain hatched the idea last Ma...

    By • Jan. 19, 2015

  • 7 Social Media Trends for 2015

    Social media has consistently grown year on year, with niche social media networks such as Instagram and Pinterest going from strength to strength. So what does 2015 hold for the social media marketer? We've put together seven social media trends we think will be popular for 2015.1) Video Content...

    By • Jan. 19, 2015

  • How to Get Better Results From Your Content

    The phrase "great content" frustrates the spit out of day-to-day business owners.I tell my clients that my definition of great content is similar to the Supreme Court's definition of pornography - "I know it when I see it." But we both know that this definition isn't good enough.I think we strugg...

    By • Jan. 18, 2015

  • 7 Powerful Stats That'll Make You Better at Content Marketing

    2014 was a great year for content marketers. We saw our social feeds fill up with everything from blogs, infographics and e-books, to white papers, podcasts and videos.We created and posted more content than ever before, which has resulted in 93% of organizations now using content to market their...

    By • Jan. 17, 2015

  • B2B Sales: Lower Costs and Boost Productivity

    Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person. Brock recounted some statistics that should disturb senior sales executives, as well as their CEOs and CFOs. For example:The average tenure of a s...

    By • Jan. 17, 2015

  • 6 Lessons Content Marketers Should Never Forget from 2014

    Last year was one of content marketing's strongest - here are the biggest takeaways. Content marketing continues to rise in popularity year over year, and it's not crazy to say that 2014 was one of its best years - if not the best. From Kevin Spacey speaking at Content Marketing World in Clevelan...

    By • Jan. 16, 2015

  • Super Bowl 2015: Professors vs. Researchers

    Since a good researcher always gives attribution, I want to give credit properly. The title of this column was taken from Tom Lehrer's satiric song, "Bright College Days," originally composed as a song for graduates to sing at reunions.But it occurred to me it was an equally appropriate phrase to...

    By • Jan. 16, 2015

  • 3 Ways to Increase Ad Views on Your Website

    For many websites, ad revenue is the only source of income for content creators, so it's in their interest for it to be easy for readers to see and click on ads. However, it's an unfortunate truth that many of the ads that are displayed on the web are ignored by intended audience, even when the a...

    By • Jan. 16, 2015

  • Why You Probably Don't Own Any of Your Social Channels

    Are you a social media landlord or renter? Do you own your Twitter account or Facebook page? You don't. Chances are, most of your social media activity happens in rented enviroments and somebody else is making the rules. Hence, one of the trends in social media marketing in 2015 is a turn to trul...

    By • Jan. 16, 2015