Content Marketing: Page 196

  • Return on Investment of Social Media

    What Is Social Media's ROI, And How Can It Be Measured?It's fair to say that many of our clients come to us with unrealistic expectations about social media. There are plenty of reasons for this, but I believe the biggest is that they become disillusioned by seeing other companies' content receiv...

    By • Oct. 29, 2014

  • Avoid These SEO Traps During Conversion Rate Optimization

    It's easy for SEO specialists and internet marketers to get caught up in analytic data. After all, analytic data is the bread and butter of online marketing. But without a clear way to track conversion rates and returns, it's all too common for internet marketing campaigns to quickly turn into Fr...

    By • Oct. 29, 2014

  • 5 Cutting-Edge Ecommerce Techniques for Driving Sales Online

    If you are a business owner, marketing director, or head of sales for a company, you probably already understand the importance of a great ecommerce platform and strategy. Ecommerce, or the act of buying and selling goods electronically, is an essential part of revenue and profits for a business....

    By • Oct. 29, 2014

  • Maximize Your Content's Potency: Re-Use and Recycle

    As many of us have learned - it's not always easy to supply your audience with good useful content on a daily basis. Writing articles can take up quite a bit of your time. It could also become an expensive part of your marketing efforts if you outsource the work. Luckily for us we can recycle con...

    By • Oct. 29, 2014

  • Create Content to Lead

    In his industry-rocking book, "The New Rules of Marketing & PR," David Meerman Scott shares this insight: "Anybody who wants to be the leader has to have news coming out." Or information. Regardless of whether you create a continuous stream of news about your company or industry, or whether y...

    By • Oct. 29, 2014

  • 5 Steps to a Successful Mobile Marketing Message [INFOGRAPHIC]

    The world of business is discovering the power of mobile marketing, the incredible response rates are something every business dreams of - however in such a personal form of communication you need to make sure you get your message right.So here are 5 easy steps to follow to make sure your first m...

    By • Oct. 28, 2014

  • Budgeting for Social in 2015

    It's coming up to that time again. No matter if you're client side or agency side, 2015 budgets are hugely important.For agencies, it means a time of great change. Some clients may leave as their budgets are reduced, or priorities changes. And for those in-house, there will no doubt be an awful l...

    By • Oct. 28, 2014
  • SMT Expert

    5 Seriously Powerful but Underused Google AdWords Features

    Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. Google is constantly updating AdWords, adding new features, killing off ones that don't work, and changing the way features function, thousa...

    By • Oct. 28, 2014

  • Quantity + Quality Storytelling x Consistency = Success [INFOGRAPHIC]

    As content marketers we always have to be breaking through the clutter so that we can help bring our content to the top. The direct mail era was very similar to what we're being challenged by today. Yes, quality does rise to the top, but it's also become a big quantity game. There is just too muc...

    By • Oct. 28, 2014

  • The Dark Side of Content Marketing [INFOGRAPHIC]

    As content marketing continues to increase in popularity in every industry, more marketers are focusing on the value it can bring to the table. It's true, content marketing is a great way to reach a new audience, generate brand awareness, educate consumers and more - but it also can be very detri...

    By • Oct. 28, 2014

  • Optimizing Images and Content on Your Social Media Posts

    It's all in the presentation. That's why fancy restaurants can get away with beautiful dishes that make you crave them just by seeing them, without having to actually serve you enough food to stop the rumble in your tummy. We all know at this point that visually stunning posts on social media are...

    By • Oct. 28, 2014

  • What Content Should You Create?

    In case you weren't sure, the novelty's over and Content Marketing is no longer new.In CMI's recent B2B Content Marketing Research report, their findings revealed that 78 percent of marketers are allocating the same or an increased budget for content marketing for the upcoming year.The reasons ar...

    By • Oct. 27, 2014

  • Twitter vs. Facebook: The Social Media Debate

    An impressive 93% of marketers use social media within their business, and rightly so. With so much potential to build your brand and develop a large following of prospects, it makes me wonder how the other 7% are attracting business.If you are in the 93% then I'm sure you have a focused strategy...

    By • Oct. 27, 2014

  • 5 Ways to Know Your Target Demographic

    Understanding your demographic as an entrepreneur or even as a seasoned business owner is a must. When you do not know the audience or demographic you are attempting to reach, it is nearly impossible to see the returns in income or revenue. There are a few ways to go about determining your target...

    By • Oct. 27, 2014

  • 3 Ways Inbound Marketing Can Help Grow Your Business

    Think back to the last time you were driving on a highway and saw a massive billboard with a slogan, company logo or even a call to action displayed in oversized letters. Did you pick up your phone immediately and call the company? Check 'em out on Facebook? Visit their website? Or did you contin...

    By • Oct. 27, 2014

  • #ShakeEbolaOff Seeks to Boost Financial Support for Ebola Victims

    Social media has made it very easy for people around the world to donate their money to people who are dealing with crises, whether they live down the block or on the other side of the globe.Although individuals have traditionally been quick to donate funds to help with issues such as natural dis...

    By • Oct. 27, 2014

  • How to Build Your Social Media Influencer List

    Influencer marketing is the process of leveraging experts or high-profile individuals to support a brand mission by sharing content such as articles or videos created by influencers. Given the right influencer and content, if curated properly, it can have a large impact on your marketing efforts....

    By • Oct. 27, 2014

  • This Common Sales Misperception Is Costing You Money

    There is a common misperception that I have recently observed. After talking with dozens of small business owners about their sales and marketing strategies, I've witnessed a reluctance for small business owners to follow up with prospective customers. The common reason is that they do not want ...

    By • Oct. 27, 2014

  • Influence Is About Community and Relationships

    When brands think of influence they often think about an individual or about the actual act of driving someone to make an action or decision. The real question is who is being influenced and what are the desired outcomes. To understand who is being influenced you must listen and engage your com...

    By • Oct. 27, 2014

  • Why Giving Away a Free Month of Social Media Marketing Won't Work

    In a span of 2 hours, I saw two different Facebook ads from local marketing companies offering a free month of social media marketing when you mention that Facebook post.Excuse me while I laugh hysterically and get sick at the same time.Anyone reputable who works in social media and knows what th...

    By • Oct. 27, 2014

  • "Dear Occupant Or Current Resident": More Horrible Prospecting

    I've decided to write a periodic series about bad prospecting letters. Every week, I receive dozens of just horrible letters. Fortunately, Outlook does a pretty good job a sending them to SPAM, so I don't have to deal with the "I'm following up with the terrible prospecting letter I sent last w...

    By • Oct. 27, 2014

  • What Gets Most Exposure: YouTube Links Or Facebook Video?

    How To Get Your Content SeenWhether you're the CEO of a conglomerate or the head of an online start-up, there's one thing you crave for your business above all else: exposure. Thanks to the internet, it's entirely possible to have your product seen, shared and discovered by an audience of million...

    By • Oct. 26, 2014

  • The 7 Flavors of Content Marketing: What's Yours?

    According to the B2B Content Marketing 2015: Benchmarks, Budgets, and Trends - North America report, B2B marketers with a documented content marketing strategy are more effective than those without one. As a matter of fact, of those who have a documented strategy, 60 percent consider themselves ...

    By • Oct. 26, 2014

  • Top 10 List: How to Communicate Like a Human Being (Instead of a Marketer)

    We're living in the midst of a content explosion in social media. Can we survive? Yes, but it will require new skills. As cofounder and CEO of social media platform EveryoneSocial, I see organizations and employee advocates sharing a great deal of content. Some of it is even good. But for maximum...

    By • Oct. 26, 2014

  • Why Cross-Channel Retargeting Drives 200% More Clicks

    Why Cross-Channel Retargeting Drives 200% More Clicks To help enterprise advertisers optimize their growing retargeting programs, Marin Software surveyed 233 digital marketers of leading brands and agencies to produce an 18-page report covering important trends, benchmarks, and best practices for...

    By • Oct. 25, 2014