Content Marketing: Page 196

  • 12 Essential Elements of a Social Media Marketing Strategy

    Do you need some help to get started with your social media marketing plan?If you want to attract and engage social-media fans and followers - and convert them into paying customers - you need to map out a clear, goal-oriented social media plan. If you don't, it will be obvious to your fans and t...

    By • Oct. 21, 2014

  • Low Engagement? Is Your Account Too Boring?

    As someone who actively uses Twitter -- as in, someone else is not in control of my account, and I check my feed just as often as my notifications -- I pull up my Twitter on a daily basis. I follow a mix of people, mostly marketers, salespeople, creatives, and professionals in high tech, so I se...

    By • Oct. 21, 2014

  • Matching Social Relationships with Social Channels

    Social relationships and social media channels must have a synergy so that each person in those relationships gets the most out of them and is able to bring their businesses to the next level. It is not enough to simply form connections and then let them sit without actually developing those rela...

    By • Oct. 21, 2014

  • Conversions Over Transactions

    Have you ever wondered what it is that makes brands like Starbucks and Nike so successful in the eCommerce world? It's not their inherently exceptional value proposition, or their mysterious ability to find radically wonderful employees, nor is it even their quality of products and services. In f...

    By • Oct. 20, 2014

  • Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

    If you work with a or outsourced marketing firm or agency to help you execute your marketing strategy, you probably assume the relationship will make your life easier and will ultimately drive top-line revenue in the form of leads, new prospects and new customers. And you should. When that doesn'...

    By • Oct. 20, 2014

  • 5 Ways to Know If Your B2B Blog Is Picking Up Steam

    Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you're on it.Your company has embarked on a blogging journey to increase the right kind of traffic to your site a...

    By • Oct. 20, 2014

  • 4 Quick Video Content Marketing Tips You Can Begin Using Today

    Video is unquestionably one of the fastest-growing aspects of content marketing, and savvy business owners and marketers are smart to leverage it now.With that in mind, here are four tips for your company's next video content marketing effort.1. Get your resources in lineFor a lot of business own...

    By • Oct. 20, 2014

  • The Perfect Marketing Formula

    Your Ideal Recipe for SuccessCongratulations, you finally found it! The perfect marketing formula. You nailed customer engagement. You know where your customers hang out, and how to connect with them. You cracked the code on...Brand positioning that increases value and builds awareness.Advertisin...

    By • Oct. 19, 2014

  • Make It Fun: Gamification and Marketing

    I'm going to take a quick, unofficial poll - if you have played some sort of game on your phone today, raise your hand.Why did you pull your phone out and start playing that game? I'm guessing because it was fun. If it wasn't fun, you probably wouldn't do it unless you wanted to get past a level,...

    By • Oct. 18, 2014

  • 11 Rules You Must Follow to Be a LinkedIn Marketing Master

    At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are "pull" (inbound) marketers to the core and this philosophy has served us well. Of course, we do lots of "push" (outbound) marketing for clients, but we try to move them in the direction ...

    By • Oct. 18, 2014

  • Local Search and its Importance for Local Business

    We have posted a number of times regarding Google+ Local Pages (which is now Google My Business) and why businesses, especially small/local businesses, need to claim their pages.

    By • Oct. 18, 2014

  • Branding Lessons We Can All Learn From Dove

    Any quality SEO company will tell you that keywords alone won't help you gain clients. Your message - which includes copy but also image, logo, photos and more - is what really resonates with an audience. Dove is one of the hugest companies out there and they've mastered the art of branding. Smal...

    By • Oct. 18, 2014

  • Are You Dropping the Ball on This Fantastic Outreach Marketing Tactic?

    Marketing with your consumers instead of at them. Easier said and written down than done. I know, I've been there. Some days I am so tempted to create a banner ad, sponsor a self-serving tweet or drop a link to a recent ebook without taking the time to explain how it helps a potential consumer. S...

    By • Oct. 18, 2014

  • How to Increase Your YouTube Adsense Revenue

    Many people who first go on YouTube only think about one thing - making money. Money is good. Maybe it's even really good. But there are many steps that you have ot take before your YouTube partner account starts to go anywhere, and you start increasing your YouTube Adsense Revenue. This guide w...

    By • Oct. 17, 2014

  • The Pillars of Online Marketing Success in 2014 and Beyond

    As online marketing budgets continue to rise this year and with prospects to increase for the future, there's good sign that more businesses are taking the potential and necessity of the web seriously. It also means a few others things; your number of competitors are increasing daily; tactics tha...

    By • Oct. 17, 2014

  • Ten Myths About Baby Boomers on Social Media

    According to the Office of National Statistics (ONS) there are over 22 million people aged over 50 living in the UK. In the US, the baby boomer generation - post-World War II babies born between 1946 and 1964 - accounts for an impressive 77 million of the population. Yet on both sides of the Atla...

    By • Oct. 17, 2014

  • Creating Your Own "Wasco Clown" with Guerrilla Marketing

    A couple weeks ago, a clown started showing up in the small town of Wasco, California just after dark. That's right, a clown.He doesn't do anything but stand (or sit) there, but that's all it took for him to capture the residents' attention. (And elicit many, many nightmares I'm sure.)(Am I the o...

    By • Oct. 17, 2014

  • How to Show Marketing's Impact on Revenue

    National and local internet marketing experts are frequently faced with this challenge: How does one effectively connect marketing strategy with returns?When a marketing campaign goes viral, it's rather easy to see the returns of that campaign. However, it's not every day a marketing campaign tak...

    By • Oct. 17, 2014

  • SMT Shorts: Laurent Francois on Fan Engagement and Branding

    Here's our latest installment of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Best Thinker Laurent Francois, Executive Creative Strategist and Founder, RE-UP Agency, discussed how to keep fans on a Facebook Fanpage, what lu...

    By • Oct. 17, 2014

  • Content Moderation: Making the Case for an Integrated Approach

    User engagement is a critical metric of success for social networking sites. If community members are frequently connecting and sharing content, then your business must be doing something right. But as social networks begin to scale, managing the massive influx of comments, photos, and videos fro...

    By • Oct. 17, 2014

  • Does Your Content Team Need Ghostwriters? [SLIDESHARE]

    Spooked out by ghostwriters? Don't be - they're friendly like Casper. If you're experiencing a scary change in behavior with your team of in-house content writers, they could be feeling tired and running thin from an overload of content projects. This means it's time to get outside help - possibl...

    By • Oct. 17, 2014

  • Treating Your Audience with Content This Halloween

    Once upon a time, Halloween was about being creative and finding the right costume to wow neighbors into tossing more candy into your pillow sack. The most savvy candy-seekers eventually realized, though, that certain neighborhoods and houses had the best candy. So, those became the mapped-out ro...

    By • Oct. 17, 2014

  • How Social Media Can Influence Health and Weight

    The internet brought on many great things when it entered into our residential homes. One industry it completely changed upside down was the weight loss industry. Information, stories, testimonials, products and companies exploded onto the world wide web which flowed right into our homes. This ga...

    By • Oct. 16, 2014

  • Is There a Perfect Time to Send Your Marketing Message? [INFOGRAPHIC]

    When sending your marketing message you need to think about the timing of your message, is it relevant to the content of your message? Will your customer appreciate receiving this message at this particular time?There is no perfect time to send a mobile marketing message, however there are some g...

    By • Oct. 16, 2014

  • The Five Rules of Improv That Will Make You a Better Advertiser

    I did two things for the first time in 1992. The first was to take a job at an ad agency (Creative Assistant, Lamar Advertising, Knoxville, TN-Go Vols!). The second was performing in my first comedy improv show (as a member of Commedia del Blah).At the time, I didn't connect the two. But twenty-s...

    By • Oct. 16, 2014