Content Marketing: Page 195

  • Utilizing Lead Nurturing to Convert Leads into Customers

    Lead nurturing is not an end goal but rather an ongoing tactic that allows you to leverage content to more deeply connect with your target audience, and by doing so, to more efficiently convert leads into customers and brand advocates. Sounds pretty great, right? It also has the benefit of being...

    By • Oct. 25, 2014

  • 6 Figure Fans: 6 Things You May Not Know About the Affluent Facebook Consumer

    Affluent consumers know the unbridled joy of receiving a W-2 with earnings worth $100K or more at the end of the year. They may not be a particularly large group, but what they don't have in size, they more than make up for in cash flow. With 15.6MM moneyed fans on Facebook, brands who look to en...

    By • Oct. 24, 2014

  • Do Videos Need to Go Viral?

    In a previous post, I described how much marketing has changed since the era of the "Mad Men." Most of these changes seem to take control away from us as marketers and place this control in the hands of the fickle consumer, whose likes, pins, and reviews now drive a lot of demand for our products...

    By • Oct. 24, 2014

  • How to Schedule a Week of Content in 20 Minutes

    When you scour the Web for successful blogs, news sites and businesses that provide useful information each day, you're bound to see an abundance of material that entices their readers. This seamless stream of content marketing looks easy to an outsider. However, producing and sharing great conte...

    By • Oct. 24, 2014

  • Grassroots Campaign or Celebrity Endorsement: Which Strategy Is Best for Your Brand's Story?

    It's 11 p.m., and you're in your local big-box store. You've got a package of white sports socks in each hand, and you're trying to figure out which one to buy. One brand has your childhood sports hero smiling on the package, and the other comes highly recommended by your best friend.Which do you...

    By • Oct. 24, 2014

  • Blogging Checklist: Write Awesome Blogs and Get Them Found

    You are probably reading this because you know that quality content creation is a fundamental part of your company's digital presence and overall success. You may also know that a lot of other people know that these days, and the net result is a whole lot of content "noise" (the bad stuff) degrad...

    By • Oct. 24, 2014

  • Storytelling Using Social Media: 9 Ways to Tell Your Story [SLIDESHARE]

    In my recent blog post "Personal Branding 101: Whats Your Story" I discussed the importance of story telling and understanding what your story is before you worry about building a personal brand. To my surprise many brands and leaders when asked how they can share their stories with their communi...

    By • Oct. 24, 2014

  • Design B2B Marketing Content in Pursuit of Inquiry

    In writing my new book, Digital Relevance, I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences.An obvious line of thought, given the title of the book, right?But here's the thing. Most mark...

    By • Oct. 23, 2014

  • When Good News Isn't Welcome on Social Media

    I wrote recently about some new research that explored the sharing of good news. The study wanted to explore the hypothesis that those around us would love to hear the exciting and wonderful things we have to share. It turned out that the opposite was in fact the case, with people tending to fa...

    By • Oct. 23, 2014

  • 5 Reasons Google+ Could Prove More Efficient Than Facebook

    If you are asked to share your first thought that pops in your mind when you hear "Social media", your answer would probably be Facebook or Twitter or Instagram, but not Google Plus for sure. Then why experts keep vouching for the network? Google Authorship was one of the reasons. But since it's ...

    By • Oct. 23, 2014

  • A Guide to Increasing eCommerce with Social Media This Holiday Season

    Social media continues to mature into an essential tool to influence customers' purchase decisions. During the holidays, brands that depend on sales to close out the year successfully turn to social media to impact e-commerce. With an estimated $650 billion coming out of consumer pockets in Novem...

    By • Oct. 23, 2014

  • Skyscraper Technique Your Way to More Customers

    One of the hardest things about blogging is coming up with ideas for content.You've seen them, I've seen them, and we've all seen them. Whether from corporate blogs, to personal blogs to blogs on ecommerce sites, it's the dreaded content drought. Blogs that start off with a bang, fall off a cliff...

    By • Oct. 23, 2014

  • 5 Creative Ways to Come Up With Blog Topics

    A great way to start marketing your company is to start blogging. Topics and ideas that are creative and eye catching will generate great interaction for your company. Don't get writers block when thinking of topics and ideas to write about. If you take the time to think about blog topics, you mi...

    By • Oct. 23, 2014

  • The Best Kept Secret of Social Media Outsourcing

    There was a time when outsourcing was considered something reputable businesses "just didn't do." Times have changed, though, and now many companies have realized that outsourcing isn't just an option -- it's a necessity.Demands on business owners have never been greater. To stay competitive, we ...

    By • Oct. 23, 2014
  • SMT Expert

    Should You Focus on Your Personal Brand Over Your Business Brand on Social Media?

    There are two types of business owners in the corporate world. There is the business owner who focuses on building his individual brand, and there is the owner who focuses on building his business's brand, entirely separate from himself.Let's look at two very different examples: Kim Kardashian an...

    By • Oct. 22, 2014

  • 10 Evergreen Marketing Tips That Actually Work

    Marketing - this one word can either make or break your business. The sooner you realize this, the better. Because other business owners are struggling with their marketing efforts, I'd like to share with you 10 marketing tips that are proven and tested to work. How do I know that these tips work...

    By • Oct. 22, 2014

  • How to Find (and Woo) the Right YouTube Influencer for Your Brand

    As a savvy marketer, you're always on the lookout for new ways to connect with your audience and grow your bottom line, so why not YouTube?What's not to love about fan engagement and authenticity with native video marketing campaigns? It seems like the perfect solution.Unfortunately, however, it'...

    By • Oct. 22, 2014

  • Why Social Media Buzz Is Not Enough to Build Customer Loyalty

    In today's social media-laden world, significant emphasis is often placed on social media buzz.While it is important to develop a presence on social media platforms, social media buzz alone is not enough to build and retain customer loyalty. Buzz is great for attracting new customers, but in orde...

    By • Oct. 22, 2014

  • 10 Signs You Should Invest in Inbound Marketing

    Inbound marketing is reshaping how businesses present themselves online!This remarkable series of techniques allow virtually any business to create a powerful online presence that drives sales, while lowering their overall marketing costs! It's a one-two punch that puts a global audience within r...

    By • Oct. 22, 2014

  • Is an Email Address Worth $16,000?

    So you are finally listening to the advice of your marketing guru, agency, etc. and are sending out an email newsletter on a regular schedule (monthly, quarterly, etc.). Now for the big question...are you compliant? If you aren't following the basic guidelines from the Federal CAN-SPAM Act then y...

    By • Oct. 21, 2014

  • Using Social Media to Boost Seasonal Traffic on eCommerce Sites

    The holiday season is beckoning and as an online entrepreneur, you must be thinking on how best to exploit the immense potential available. To get more traffic during this season, you have to be creative and innovative and one way of doing this is by leveraging on social media.Whether you are tal...

    By • Oct. 21, 2014

  • Speak Human-to-Human in Social Media

    Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn't think of it ages and ages ago. I know I'm certainly not the only person who's gotten that impression from Bryan Kramer, who spoke at Social Shake-Up in Atlanta. Bryan argues that traditional mark...

    By • Oct. 21, 2014

  • 6 Secrets to Hyper Social Media Growth

    New businesses are eager to take part in social media for marketing. Owners read all the blog posts, articles, and e-books and believe that they are ready to experience explosive growth by tapping into the power of Facebook, Twitter, Instagram and Pinterest. However, it is important to have a cle...

    By • Oct. 21, 2014

  • Developing Brand Friendships

    What are Brand friendships?Okay, I admit it, I've coined that term. But if you think about all that is being talked about in Social Media, brand friendship is really where it's at. All the articles and blogs speak to the elements of engagement and ultimately it all adds up to viewers becoming fri...

    By • Oct. 21, 2014

  • VoIP Uses In Social Media Marketing

    Social Media Marketing is complicated and a true necessity for small companies. The VoIP services will help you enhance a social footprint. In the event you lack online components, you cannot complete in the modern market as it is really aggressive and competitive. The companies that use holistic...

    By • Oct. 21, 2014