Content Marketing: Page 195

  • 3 Bad Content Moderation Rules That Actually Work

    Before trying out a business process, brands familiarize themselves with the best practices and no-no's of the task to make certain that it would be executed seamlessly. It's essential to get the most out of a service by sticking with the time-tested steps and steering clear of actions that are p...

    By • Nov. 1, 2014

  • The Why and How of Contagious Webinar Content with Brian Carter

    Webinars are crucial in today's content marketing, because they generate the highest ROI and can be repurposed into countless creative assets. In fact, 62 percent of marketers are using webinars as a tactic to deliver B2B content marketing, according to a free research report by the Content Marke...

    By • Nov. 1, 2014

  • 5 Easy Steps for Creating an Effective LinkedIn Campaign

    A major challenge many small business-to-business (B2B) companies face is a tight marketing budget. As a result, small B2B companies must gain a positive return from their paid advertising campaigns because they can't afford wasting resources. One of the best ways to avoid wasting your marketing ...

    By • Oct. 31, 2014

  • How to Master Real-Time Engagement

    Concentrating on real-time marketing is a great start to guiding your overall marketing strategy. Start by creating and refining content based on the types of conversations and events that enhance your brand. It's not simply about current events, but rather a way to enter into a relevant and time...

    By • Oct. 31, 2014

  • Facebook: More Populated Than China

    Ad Revenue Soars To Scary-High LevelsFacebook is taking over the world.Although I've used this as a cheap joke in the past, the level of hyperbole associated with the phrase is decreasing by the day. For example, the site just made some new figures public for its shareholders, and the numbers are...

    By • Oct. 31, 2014

  • Why Tumblr's Sponsored Video Posts May Save Yahoo

    It is hardly a secret that Yahoo's $1B purchase of Tumblr was met with reservation and skeptic by shareholders, analysts and the general public. At first, the acquisition felt like Marissa Mayer's "me too" moment as Google and other competitors snatched up platforms and social tools left and rig...

    By • Oct. 31, 2014

  • 6 Reasons Your Social Media Strategy Needs Video

    Move over guest blog; the future of online marketing is all about video. And while the trend toward increased video consumption was a predictable shift, the relatively low costs of production and distribution are surprising. Affordable camera technologies, motion graphic development, and user-dri...

    By • Oct. 31, 2014

  • 20 SEO Sumos to Follow on Twitter

    A couple of months ago one of the guest speakers in my NYU class presented a slide during her talk with a list of 5 SEOs to follow on Twitter. I couldn't believe how much interest this one slide generated - all the students got on high alert and started jotting down names or taking pictures of th...

    By • Oct. 30, 2014

  • The State of Video Marketing in 2014 [INFOGRAPHIC]

    Video marketing has continued to go from strength to strength in 2014. In a recent study 95% of B2B businesses stated that video marketing was both valuable and important. The consumption of video is also on the rise. By 2018 it is predicted that 79% of all internet traffic will be video. A signi...

    By • Oct. 30, 2014

  • 10 Perfect Examples of Content Marketing

    The motto of content marketing is to create and distribute content that is consistent, relevant and valuable to an audience. The aim is not solely to ramp up the sales or social shares but to build brand name, create sharable visuals, provide great content and create value. With good content mark...

    By • Oct. 30, 2014

  • Trick or Truth? The Social Media Space

    The Social Media space understandably generates a lot of buzz. There are a lot of opinions about what it's all about and with that come many misconceptions. I would like to share some of those misconceptions with you here.In keeping with the timing of Halloween, here is a few "trick or truths?" a...

    By • Oct. 30, 2014

  • Brands: Don't Be Afraid to Market Sideways

    Brands! Stop leading with your features and benefits. Ask yourself this instead: How can I help?Jay Baer challenged all the marketers and brand managers gathered for the digiSTORY 2014 conference to tell stories that matter. "Marketing sideways," he called it: "Making the story bigger." Callahan ...

    By • Oct. 30, 2014

  • Inviting Your Audience Through Social Media

    A competitive edge is always a necessity to stay ahead of your competitors and also to expand your markets by increasing the number of potential buyers and converting them into leads. Internet has indeed expanded the scope of marketing your company, services and products and has taken marketing a...

    By • Oct. 30, 2014

  • Sales Enablement Will Be the Next Big Craze in Content Marketing

    In content marketing, we spend a lot of time talking about brand marketing efforts, feeding funnels, targeted outreach, increased traffic, storytelling, authenticity, engagement, blogs and videos and how all of these things serve our prospective and current customers. This is really fun stuff, so...

    By • Oct. 30, 2014

  • 3 Ways to Leverage an Influential Customer [INFOGRAPHIC]

    As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be just as effective?Customers can be more influential than ever these days, thanks to social netwo...

    By • Oct. 29, 2014

  • Evergreen Content: Why You Need It

    So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be useful to your target audienc...

    By • Oct. 29, 2014

  • Your Promotion Path: Choosing an Earned, Owned, Shared or Paid Media Content Strategy

    To build the relationships that are a necessary part of content promotion, you engage with a community of existing and potential customers through your company's blog, resource pages, and social channels. In other words, you identify the audience and then create content for it. Determining what c...

    By • Oct. 29, 2014

  • Return on Investment of Social Media

    What Is Social Media's ROI, And How Can It Be Measured?It's fair to say that many of our clients come to us with unrealistic expectations about social media. There are plenty of reasons for this, but I believe the biggest is that they become disillusioned by seeing other companies' content receiv...

    By • Oct. 29, 2014

  • Avoid These SEO Traps During Conversion Rate Optimization

    It's easy for SEO specialists and internet marketers to get caught up in analytic data. After all, analytic data is the bread and butter of online marketing. But without a clear way to track conversion rates and returns, it's all too common for internet marketing campaigns to quickly turn into Fr...

    By • Oct. 29, 2014

  • 5 Cutting-Edge Ecommerce Techniques for Driving Sales Online

    If you are a business owner, marketing director, or head of sales for a company, you probably already understand the importance of a great ecommerce platform and strategy. Ecommerce, or the act of buying and selling goods electronically, is an essential part of revenue and profits for a business....

    By • Oct. 29, 2014

  • Maximize Your Content's Potency: Re-Use and Recycle

    As many of us have learned - it's not always easy to supply your audience with good useful content on a daily basis. Writing articles can take up quite a bit of your time. It could also become an expensive part of your marketing efforts if you outsource the work. Luckily for us we can recycle con...

    By • Oct. 29, 2014

  • Create Content to Lead

    In his industry-rocking book, "The New Rules of Marketing & PR," David Meerman Scott shares this insight: "Anybody who wants to be the leader has to have news coming out." Or information. Regardless of whether you create a continuous stream of news about your company or industry, or whether y...

    By • Oct. 29, 2014

  • 5 Steps to a Successful Mobile Marketing Message [INFOGRAPHIC]

    The world of business is discovering the power of mobile marketing, the incredible response rates are something every business dreams of - however in such a personal form of communication you need to make sure you get your message right.So here are 5 easy steps to follow to make sure your first m...

    By • Oct. 28, 2014

  • Budgeting for Social in 2015

    It's coming up to that time again. No matter if you're client side or agency side, 2015 budgets are hugely important.For agencies, it means a time of great change. Some clients may leave as their budgets are reduced, or priorities changes. And for those in-house, there will no doubt be an awful l...

    By • Oct. 28, 2014
  • SMT Expert

    5 Seriously Powerful but Underused Google AdWords Features

    Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. Google is constantly updating AdWords, adding new features, killing off ones that don't work, and changing the way features function, thousa...

    By • Oct. 28, 2014