Content Marketing: Page 195

  • Email Marketing: Taking Advantage of 'Email Mode'

    The conventional wisdom we - and most email marketers - have been following may just be wrong.It's frequently suggested that an email newsletter is best built with small bites of information that include links to more in-depth content on your website. The idea behind this is to keep the email sho...

    By • Nov. 2, 2014

  • Print Still Matters

    One of my favorite startups in the last few years, Everlane, has finally made it into the catalog space. I started buying Everlane T-shirts earlier on, so many in fact that they've sent me gift cards and thank you notes before. I dig their aesthetic and their radical transparency concept isn't ju...

    By • Nov. 2, 2014

  • 12 LinkedIn Secrets You Need to Start Using

    Are you a lurker on LinkedIn? 80% of us are. We watch and read but we're not proactive and and we don't use LinkedIn's newest and best features to our advantage. If you're in the business of creating new business, then you need to start using these 12 LinkedIn secrets.LinkedIn Secret #1 - Message...

    By • Nov. 2, 2014

  • 2 Time-Saving Apps to Help You Master Google+

    Have you ever asked yourself the question; how do I build an engaged Google+ following? Perhaps you haven't, but here's why you should.It's connected to everything else you do with Google (Gmail, Search, Hangouts, Drive etc)It gets you found in search results under your Google+ profileIts layout ...

    By • Nov. 2, 2014

  • Press Release Distribution: Do You Know Where the True Value Lies?

    Over time we have gone through many changes in the industry, including a period where marketers were stuffing their press releases with keywords and keyword links. It took a few years, but eventually Google wised up to this practice and created a smack down on this practice because at one point,...

    By • Nov. 2, 2014

  • Ongoing Fragmentation of U.S. Video Entertainment

    What happened to the legacy video entertainment market in America, and why has HBO announced that they will -- for the first time -- choose to bypass the traditional pay-TV distribution channel to reach new customers?While residential broadband internet access will soon reach 100 million househol...

    By • Nov. 1, 2014

  • Three Differences Between Branding and Marketing That Will Improve Your Internet Marketing Strategy

    Marketing and branding go hand in hand, right? If you asked someone the difference between branding and marketing, it would be the same as asking the difference between fire and ice. Just as fire and ice are both elements of our Earth, marketing and branding are two essential components for a su...

    By • Nov. 1, 2014

  • Try Breaking the Rules to Increase Twitter Engagement

    There is a lot of information to be found that claims to provide the perfect blueprint for an engaging and highly effective Tweet. In reality, though, is it really possible to keep churning out Tweets of exactly 100 characters, utilising precisely two hashtags, while asking questions and invoking...

    By • Nov. 1, 2014

  • 3 Bad Content Moderation Rules That Actually Work

    Before trying out a business process, brands familiarize themselves with the best practices and no-no's of the task to make certain that it would be executed seamlessly. It's essential to get the most out of a service by sticking with the time-tested steps and steering clear of actions that are p...

    By • Nov. 1, 2014

  • The Why and How of Contagious Webinar Content with Brian Carter

    Webinars are crucial in today's content marketing, because they generate the highest ROI and can be repurposed into countless creative assets. In fact, 62 percent of marketers are using webinars as a tactic to deliver B2B content marketing, according to a free research report by the Content Marke...

    By • Nov. 1, 2014

  • 5 Easy Steps for Creating an Effective LinkedIn Campaign

    A major challenge many small business-to-business (B2B) companies face is a tight marketing budget. As a result, small B2B companies must gain a positive return from their paid advertising campaigns because they can't afford wasting resources. One of the best ways to avoid wasting your marketing ...

    By • Oct. 31, 2014

  • How to Master Real-Time Engagement

    Concentrating on real-time marketing is a great start to guiding your overall marketing strategy. Start by creating and refining content based on the types of conversations and events that enhance your brand. It's not simply about current events, but rather a way to enter into a relevant and time...

    By • Oct. 31, 2014

  • Facebook: More Populated Than China

    Ad Revenue Soars To Scary-High LevelsFacebook is taking over the world.Although I've used this as a cheap joke in the past, the level of hyperbole associated with the phrase is decreasing by the day. For example, the site just made some new figures public for its shareholders, and the numbers are...

    By • Oct. 31, 2014

  • Why Tumblr's Sponsored Video Posts May Save Yahoo

    It is hardly a secret that Yahoo's $1B purchase of Tumblr was met with reservation and skeptic by shareholders, analysts and the general public. At first, the acquisition felt like Marissa Mayer's "me too" moment as Google and other competitors snatched up platforms and social tools left and rig...

    By • Oct. 31, 2014

  • 6 Reasons Your Social Media Strategy Needs Video

    Move over guest blog; the future of online marketing is all about video. And while the trend toward increased video consumption was a predictable shift, the relatively low costs of production and distribution are surprising. Affordable camera technologies, motion graphic development, and user-dri...

    By • Oct. 31, 2014

  • 20 SEO Sumos to Follow on Twitter

    A couple of months ago one of the guest speakers in my NYU class presented a slide during her talk with a list of 5 SEOs to follow on Twitter. I couldn't believe how much interest this one slide generated - all the students got on high alert and started jotting down names or taking pictures of th...

    By • Oct. 30, 2014

  • The State of Video Marketing in 2014 [INFOGRAPHIC]

    Video marketing has continued to go from strength to strength in 2014. In a recent study 95% of B2B businesses stated that video marketing was both valuable and important. The consumption of video is also on the rise. By 2018 it is predicted that 79% of all internet traffic will be video. A signi...

    By • Oct. 30, 2014

  • 10 Perfect Examples of Content Marketing

    The motto of content marketing is to create and distribute content that is consistent, relevant and valuable to an audience. The aim is not solely to ramp up the sales or social shares but to build brand name, create sharable visuals, provide great content and create value. With good content mark...

    By • Oct. 30, 2014

  • Trick or Truth? The Social Media Space

    The Social Media space understandably generates a lot of buzz. There are a lot of opinions about what it's all about and with that come many misconceptions. I would like to share some of those misconceptions with you here.In keeping with the timing of Halloween, here is a few "trick or truths?" a...

    By • Oct. 30, 2014

  • Brands: Don't Be Afraid to Market Sideways

    Brands! Stop leading with your features and benefits. Ask yourself this instead: How can I help?Jay Baer challenged all the marketers and brand managers gathered for the digiSTORY 2014 conference to tell stories that matter. "Marketing sideways," he called it: "Making the story bigger." Callahan ...

    By • Oct. 30, 2014

  • Inviting Your Audience Through Social Media

    A competitive edge is always a necessity to stay ahead of your competitors and also to expand your markets by increasing the number of potential buyers and converting them into leads. Internet has indeed expanded the scope of marketing your company, services and products and has taken marketing a...

    By • Oct. 30, 2014

  • Sales Enablement Will Be the Next Big Craze in Content Marketing

    In content marketing, we spend a lot of time talking about brand marketing efforts, feeding funnels, targeted outreach, increased traffic, storytelling, authenticity, engagement, blogs and videos and how all of these things serve our prospective and current customers. This is really fun stuff, so...

    By • Oct. 30, 2014

  • 3 Ways to Leverage an Influential Customer [INFOGRAPHIC]

    As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be just as effective?Customers can be more influential than ever these days, thanks to social netwo...

    By • Oct. 29, 2014

  • Evergreen Content: Why You Need It

    So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be useful to your target audienc...

    By • Oct. 29, 2014

  • Your Promotion Path: Choosing an Earned, Owned, Shared or Paid Media Content Strategy

    To build the relationships that are a necessary part of content promotion, you engage with a community of existing and potential customers through your company's blog, resource pages, and social channels. In other words, you identify the audience and then create content for it. Determining what c...

    By • Oct. 29, 2014