Content Marketing: Page 197

  • Beyond SEO: The 3 Types of Search to Maximize Optimisation

    Search engine optimisation has truly evolved into search experience optimisation, and SEO's role is no longer strictly contained within brand discovery. SEO now has a directly impacts bottom line - a significant shift from when it was concerned only with links and SERPs. Let's take a closer look ...

    By • Oct. 16, 2014

  • 2015 Social Media and Content Trends for B2B Marketers [INFOGRAPHIC]

    It's that time of year again.Time for the predictions, assumptions and insights about the coming year to make their way into the mainstream.Staying up to date and relevant has never been more important for marketers. Over the last decade, we've seen dramatic shifts in online marketing, which if l...

    By • Oct. 16, 2014

  • 5 Things Moms Want to Stop Hearing from Brands

    For decades, brands have grouped moms together as a single target audience and have assumed that they all think the same way, feel the same way and go through the same things. In today's society, this is simply not the case. Moms want to stop being generalized by brands and advertisers, and inste...

    By • Oct. 16, 2014

  • How Mobile Is Transforming Video Marketing

    From the development of radio to television to the PC, technology has always impacted the way we consume content. Over the past several years the rapid growth of the web enabled mobile devices has had a similar impact.According to a recent study by the ITU the number of global mobile broadband su...

    By • Oct. 16, 2014

  • Attention-Getting Secrets of the Best Content Marketers

    "As an Internet user, I am bombarded with content from the web, email and social media," says Barry Feldman, content marketing consultant with Feldman Creative. "We have media overload, thousands of things to read or hear or watch each day. With with each piece of content we encounter, we have to...

    By • Oct. 16, 2014

  • 7 Tips for Responding to Negative Comments on Social Media

    As a small business owner or consultant, you're busy, and each day, more and more demands are made on your time. Your company made the dive into social media, and now you have a negative discussion on Facebook or some suspect comments on your blog.Now you're thinking, "is it worth it?" "why did w...

    By • Oct. 15, 2014

  • Crafting Better Social Media Posts Using Email Marketing Principles

    What do your social followers mean to you? Are they a group of deEmaildicated consumers that enjoy interacting with you on a personal level, or are they just a number, a (hopefully) ever-growing list of people you send a little content on a (hopefully) regular basis?Unfortunately, a lot of compan...

    By • Oct. 15, 2014

  • The Best Title: 5 Tips to Attract Readers

    Before you publish any kind of content (whether it's an article, presentation, video, etc.), you should thoroughly work on its title and make sure it's the best possible option. A good title is a significant part in content marketing. There is more and more information on the Internet day by day,...

    By • Oct. 15, 2014

  • 4 Steps to Set Up YouTube Re-Marketing Campaign

    A crucial area of online marketing where mid to large sized business typically fail is when it comes to digital video marketing. According to ComScore, 89 million people in the United States are going to watch 1.2 billion online videos TODAY. With online video continuing to grow in popularity, on...

    By • Oct. 15, 2014

  • Social Startups: Atomic Reach Helps You Publish the Best Content Consistently

    One of the biggest challenges bloggers and brands face is consistently creating content that resonates with their audience. Many still focus on keyword density, which we're realizing is not the be-all and end-all of SEO content creation. The growing solution backed by research and statistics is t...

    By • Oct. 15, 2014

  • 5 Ways to Make Your Holiday Marketing Mobile Friendly

    The holidays are here. (We invite you to step outside and scream as loud as you can, then take a huge breath because the holidays are something we can't avoid!)For most businesses the holidays are the busiest time of year. Whether you're like ShortStack and your holiday marketing strategy consist...

    By • Oct. 14, 2014

  • The One Thing Every Brand Needs to Build Trust

    Despite what advertising tells you, supermodels don't generally eat mile-high bacon burgers.Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities are hired as spokespeople for products they would clearly never use in real life. Actors in stock...

    By • Oct. 14, 2014

  • A Successful Social Media Promotion Should Titillate These 5 Senses

    Do you ever wonder why some social media campaigns get more engagement than others? There are several common characteristics that successful promotions, giveaways and contests have, and a huge budget or following is not one of them. As I help businesses at Rignite to create social media campaign...

    By • Oct. 14, 2014

  • 10 Rules for Making the Most of User-Generated Content

    Done the right way, integrating user-generated content (UGC) can be a key element in creating a standout and successful marketing campaign. UGC enables a brand to tell its story using the voice of the customer, and as such, it is becoming a trusted source buyers look to when making a purchasing d...

    By • Oct. 14, 2014

  • How to Craft an Engaging List-Based Blog Post

    There is a wide range of approaches to authoring blog post content. One of the most popular formats is the list post.Not only does a list post offer a ready made structure to start brainstorming list items, but it is also highly likely to earn social shares. In face, according to recently publish...

    By • Oct. 14, 2014

  • The Risk of YouTube Gurus: Killing the Social Side of the Platform

    Remember this song released in 1979 by The Buggles? The main lyrics, "video killed the radio star," were inspired by a Sci-Fi novel depicting a soundless world in which an opera singer was trying to survive.The analogy might seem absurd, but YouTube "gurus" might as well be killing the noise, the...

    By • Oct. 14, 2014

  • Don't Take the Content Creation Journey Alone

    One of the hardest tasks for a social media / content manager is creating content that adds value 365 days a year. No matter how appealing of a brand you work for, it's not easy to ALWAYS be relevant, interesting and worthy of your consumer's attention. It's easy to spend the majority of your day...

    By • Oct. 13, 2014

  • Communication 2.0: Leveraging the Potential of Social Media in Retail Marketing Strategy

    If your company is still new to the world of social media-- or revamping its existing social media presence-- there are a number of steps that can be taken to maximize social growth. The first step is learning to communicate properly on social media, retooling and executing your message over a va...

    By • Oct. 13, 2014

  • 8 Business Growth Strategies for Instagram

    Facebook for $1 billion back in 2012, and has been increasing in business use ever since. To get the most out of Instagram, here are 8 business growth strategies to help you manage your Instagram account.ProfileWhen looking at your Instagram profile, there are a few things you will need to consid...

    By • Oct. 13, 2014

  • Is Your Email Optimized for Mobile?

    With the help of smartphones and tablets, more email is now being read on mobile devices (36%) then on a desktop client (33%) or via webmail (31%). According to a 2012 study done by Litmus, email opens have also skyrocketed, as a full 80% of emails seen on a mobile device are now actually looked ...

    By • Oct. 13, 2014

  • 8 Reasons Why the Problem With Your Company Isn't Social Media

    As someone who writes about social media a lot, I am often asked why a brand's social media programs isn't working like the business owners thinks it should be.There is a lack of education on the topic of social media. There are also a lot of misguided social media gurus and consultants out there...

    By • Oct. 12, 2014

  • Still Haven't Embraced Content Marketing? Why Not?

    Trends in digital technology are expanding the use of marketing methods beyond the strategies previously embraced, now referred to as "traditional marketing." Although traditional marketing incorporates many forms of advertising and marketing, it often falls under the categories of print, broadca...

    By • Oct. 11, 2014

  • 10 Ways SEO and Social Media Work Together

    Local search engine optimization is a growing trend reflecting consumers' desire to find businesses and services specific to their geographic location. Traditionally, SEO falls under marketing and social media activity is categorized as a PR effort, often creating a conflict in strategies. Howeve...

    By • Oct. 10, 2014

  • The Social Media Dashboard You Need for Scalable Online Marketing

    Social media dashboards make it easy to monitor and manage a myriad of social channels so your business can easily scale its online marketing efforts. But with as many dashboards as there are social media channels, finding the right one for your business needs isn't easy. When it comes to evaluat...

    By • Oct. 10, 2014

  • 13 Expert Tips for Integrating Social Media and Email Marketing [INFOGRAPHIC]

    A recent survey of marketing professionals suggests that email marketing and social media marketing are the two most popular and effective digital marketing opportunities, but it's important to remember that all of these tactics are much more effective when used as part of an integrated campaign....

    By • Oct. 10, 2014