Content Marketing: Page 197

  • When Good News Isn't Welcome on Social Media

    I wrote recently about some new research that explored the sharing of good news. The study wanted to explore the hypothesis that those around us would love to hear the exciting and wonderful things we have to share. It turned out that the opposite was in fact the case, with people tending to fa...

    By • Oct. 23, 2014

  • 5 Reasons Google+ Could Prove More Efficient Than Facebook

    If you are asked to share your first thought that pops in your mind when you hear "Social media", your answer would probably be Facebook or Twitter or Instagram, but not Google Plus for sure. Then why experts keep vouching for the network? Google Authorship was one of the reasons. But since it's ...

    By • Oct. 23, 2014

  • A Guide to Increasing eCommerce with Social Media This Holiday Season

    Social media continues to mature into an essential tool to influence customers' purchase decisions. During the holidays, brands that depend on sales to close out the year successfully turn to social media to impact e-commerce. With an estimated $650 billion coming out of consumer pockets in Novem...

    By • Oct. 23, 2014

  • Skyscraper Technique Your Way to More Customers

    One of the hardest things about blogging is coming up with ideas for content.You've seen them, I've seen them, and we've all seen them. Whether from corporate blogs, to personal blogs to blogs on ecommerce sites, it's the dreaded content drought. Blogs that start off with a bang, fall off a cliff...

    By • Oct. 23, 2014

  • 5 Creative Ways to Come Up With Blog Topics

    A great way to start marketing your company is to start blogging. Topics and ideas that are creative and eye catching will generate great interaction for your company. Don't get writers block when thinking of topics and ideas to write about. If you take the time to think about blog topics, you mi...

    By • Oct. 23, 2014

  • The Best Kept Secret of Social Media Outsourcing

    There was a time when outsourcing was considered something reputable businesses "just didn't do." Times have changed, though, and now many companies have realized that outsourcing isn't just an option -- it's a necessity.Demands on business owners have never been greater. To stay competitive, we ...

    By • Oct. 23, 2014
  • SMT Expert

    Should You Focus on Your Personal Brand Over Your Business Brand on Social Media?

    There are two types of business owners in the corporate world. There is the business owner who focuses on building his individual brand, and there is the owner who focuses on building his business's brand, entirely separate from himself.Let's look at two very different examples: Kim Kardashian an...

    By • Oct. 22, 2014

  • 10 Evergreen Marketing Tips That Actually Work

    Marketing - this one word can either make or break your business. The sooner you realize this, the better. Because other business owners are struggling with their marketing efforts, I'd like to share with you 10 marketing tips that are proven and tested to work. How do I know that these tips work...

    By • Oct. 22, 2014

  • How to Find (and Woo) the Right YouTube Influencer for Your Brand

    As a savvy marketer, you're always on the lookout for new ways to connect with your audience and grow your bottom line, so why not YouTube?What's not to love about fan engagement and authenticity with native video marketing campaigns? It seems like the perfect solution.Unfortunately, however, it'...

    By • Oct. 22, 2014

  • Why Social Media Buzz Is Not Enough to Build Customer Loyalty

    In today's social media-laden world, significant emphasis is often placed on social media buzz.While it is important to develop a presence on social media platforms, social media buzz alone is not enough to build and retain customer loyalty. Buzz is great for attracting new customers, but in orde...

    By • Oct. 22, 2014

  • 10 Signs You Should Invest in Inbound Marketing

    Inbound marketing is reshaping how businesses present themselves online!This remarkable series of techniques allow virtually any business to create a powerful online presence that drives sales, while lowering their overall marketing costs! It's a one-two punch that puts a global audience within r...

    By • Oct. 22, 2014

  • Is an Email Address Worth $16,000?

    So you are finally listening to the advice of your marketing guru, agency, etc. and are sending out an email newsletter on a regular schedule (monthly, quarterly, etc.). Now for the big question...are you compliant? If you aren't following the basic guidelines from the Federal CAN-SPAM Act then y...

    By • Oct. 21, 2014

  • Using Social Media to Boost Seasonal Traffic on eCommerce Sites

    The holiday season is beckoning and as an online entrepreneur, you must be thinking on how best to exploit the immense potential available. To get more traffic during this season, you have to be creative and innovative and one way of doing this is by leveraging on social media.Whether you are tal...

    By • Oct. 21, 2014

  • Speak Human-to-Human in Social Media

    Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn't think of it ages and ages ago. I know I'm certainly not the only person who's gotten that impression from Bryan Kramer, who spoke at Social Shake-Up in Atlanta. Bryan argues that traditional mark...

    By • Oct. 21, 2014

  • 6 Secrets to Hyper Social Media Growth

    New businesses are eager to take part in social media for marketing. Owners read all the blog posts, articles, and e-books and believe that they are ready to experience explosive growth by tapping into the power of Facebook, Twitter, Instagram and Pinterest. However, it is important to have a cle...

    By • Oct. 21, 2014

  • Developing Brand Friendships

    What are Brand friendships?Okay, I admit it, I've coined that term. But if you think about all that is being talked about in Social Media, brand friendship is really where it's at. All the articles and blogs speak to the elements of engagement and ultimately it all adds up to viewers becoming fri...

    By • Oct. 21, 2014

  • VoIP Uses In Social Media Marketing

    Social Media Marketing is complicated and a true necessity for small companies. The VoIP services will help you enhance a social footprint. In the event you lack online components, you cannot complete in the modern market as it is really aggressive and competitive. The companies that use holistic...

    By • Oct. 21, 2014

  • 12 Essential Elements of a Social Media Marketing Strategy

    Do you need some help to get started with your social media marketing plan?If you want to attract and engage social-media fans and followers - and convert them into paying customers - you need to map out a clear, goal-oriented social media plan. If you don't, it will be obvious to your fans and t...

    By • Oct. 21, 2014

  • Low Engagement? Is Your Account Too Boring?

    As someone who actively uses Twitter -- as in, someone else is not in control of my account, and I check my feed just as often as my notifications -- I pull up my Twitter on a daily basis. I follow a mix of people, mostly marketers, salespeople, creatives, and professionals in high tech, so I se...

    By • Oct. 21, 2014

  • Matching Social Relationships with Social Channels

    Social relationships and social media channels must have a synergy so that each person in those relationships gets the most out of them and is able to bring their businesses to the next level. It is not enough to simply form connections and then let them sit without actually developing those rela...

    By • Oct. 21, 2014

  • Conversions Over Transactions

    Have you ever wondered what it is that makes brands like Starbucks and Nike so successful in the eCommerce world? It's not their inherently exceptional value proposition, or their mysterious ability to find radically wonderful employees, nor is it even their quality of products and services. In f...

    By • Oct. 20, 2014

  • Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

    If you work with a or outsourced marketing firm or agency to help you execute your marketing strategy, you probably assume the relationship will make your life easier and will ultimately drive top-line revenue in the form of leads, new prospects and new customers. And you should. When that doesn'...

    By • Oct. 20, 2014

  • 5 Ways to Know If Your B2B Blog Is Picking Up Steam

    Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you're on it.Your company has embarked on a blogging journey to increase the right kind of traffic to your site a...

    By • Oct. 20, 2014

  • 4 Quick Video Content Marketing Tips You Can Begin Using Today

    Video is unquestionably one of the fastest-growing aspects of content marketing, and savvy business owners and marketers are smart to leverage it now.With that in mind, here are four tips for your company's next video content marketing effort.1. Get your resources in lineFor a lot of business own...

    By • Oct. 20, 2014

  • The Perfect Marketing Formula

    Your Ideal Recipe for SuccessCongratulations, you finally found it! The perfect marketing formula. You nailed customer engagement. You know where your customers hang out, and how to connect with them. You cracked the code on...Brand positioning that increases value and builds awareness.Advertisin...

    By • Oct. 19, 2014