Content Marketing: Page 198

  • The Perfect Marketing Formula

    Your Ideal Recipe for SuccessCongratulations, you finally found it! The perfect marketing formula. You nailed customer engagement. You know where your customers hang out, and how to connect with them. You cracked the code on...Brand positioning that increases value and builds awareness.Advertisin...

    By • Oct. 19, 2014

  • Make It Fun: Gamification and Marketing

    I'm going to take a quick, unofficial poll - if you have played some sort of game on your phone today, raise your hand.Why did you pull your phone out and start playing that game? I'm guessing because it was fun. If it wasn't fun, you probably wouldn't do it unless you wanted to get past a level,...

    By • Oct. 18, 2014

  • 11 Rules You Must Follow to Be a LinkedIn Marketing Master

    At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are "pull" (inbound) marketers to the core and this philosophy has served us well. Of course, we do lots of "push" (outbound) marketing for clients, but we try to move them in the direction ...

    By • Oct. 18, 2014

  • Local Search and its Importance for Local Business

    We have posted a number of times regarding Google+ Local Pages (which is now Google My Business) and why businesses, especially small/local businesses, need to claim their pages.

    By • Oct. 18, 2014

  • Branding Lessons We Can All Learn From Dove

    Any quality SEO company will tell you that keywords alone won't help you gain clients. Your message - which includes copy but also image, logo, photos and more - is what really resonates with an audience. Dove is one of the hugest companies out there and they've mastered the art of branding. Smal...

    By • Oct. 18, 2014

  • Are You Dropping the Ball on This Fantastic Outreach Marketing Tactic?

    Marketing with your consumers instead of at them. Easier said and written down than done. I know, I've been there. Some days I am so tempted to create a banner ad, sponsor a self-serving tweet or drop a link to a recent ebook without taking the time to explain how it helps a potential consumer. S...

    By • Oct. 18, 2014

  • How to Increase Your YouTube Adsense Revenue

    Many people who first go on YouTube only think about one thing - making money. Money is good. Maybe it's even really good. But there are many steps that you have ot take before your YouTube partner account starts to go anywhere, and you start increasing your YouTube Adsense Revenue. This guide w...

    By • Oct. 17, 2014

  • The Pillars of Online Marketing Success in 2014 and Beyond

    As online marketing budgets continue to rise this year and with prospects to increase for the future, there's good sign that more businesses are taking the potential and necessity of the web seriously. It also means a few others things; your number of competitors are increasing daily; tactics tha...

    By • Oct. 17, 2014

  • Ten Myths About Baby Boomers on Social Media

    According to the Office of National Statistics (ONS) there are over 22 million people aged over 50 living in the UK. In the US, the baby boomer generation - post-World War II babies born between 1946 and 1964 - accounts for an impressive 77 million of the population. Yet on both sides of the Atla...

    By • Oct. 17, 2014

  • Creating Your Own "Wasco Clown" with Guerrilla Marketing

    A couple weeks ago, a clown started showing up in the small town of Wasco, California just after dark. That's right, a clown.He doesn't do anything but stand (or sit) there, but that's all it took for him to capture the residents' attention. (And elicit many, many nightmares I'm sure.)(Am I the o...

    By • Oct. 17, 2014

  • How to Show Marketing's Impact on Revenue

    National and local internet marketing experts are frequently faced with this challenge: How does one effectively connect marketing strategy with returns?When a marketing campaign goes viral, it's rather easy to see the returns of that campaign. However, it's not every day a marketing campaign tak...

    By • Oct. 17, 2014

  • SMT Shorts: Laurent Francois on Fan Engagement and Branding

    Here's our latest installment of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Best Thinker Laurent Francois, Executive Creative Strategist and Founder, RE-UP Agency, discussed how to keep fans on a Facebook Fanpage, what lu...

    By • Oct. 17, 2014

  • Content Moderation: Making the Case for an Integrated Approach

    User engagement is a critical metric of success for social networking sites. If community members are frequently connecting and sharing content, then your business must be doing something right. But as social networks begin to scale, managing the massive influx of comments, photos, and videos fro...

    By • Oct. 17, 2014

  • Does Your Content Team Need Ghostwriters? [SLIDESHARE]

    Spooked out by ghostwriters? Don't be - they're friendly like Casper. If you're experiencing a scary change in behavior with your team of in-house content writers, they could be feeling tired and running thin from an overload of content projects. This means it's time to get outside help - possibl...

    By • Oct. 17, 2014

  • Treating Your Audience with Content This Halloween

    Once upon a time, Halloween was about being creative and finding the right costume to wow neighbors into tossing more candy into your pillow sack. The most savvy candy-seekers eventually realized, though, that certain neighborhoods and houses had the best candy. So, those became the mapped-out ro...

    By • Oct. 17, 2014

  • How Social Media Can Influence Health and Weight

    The internet brought on many great things when it entered into our residential homes. One industry it completely changed upside down was the weight loss industry. Information, stories, testimonials, products and companies exploded onto the world wide web which flowed right into our homes. This ga...

    By • Oct. 16, 2014

  • Is There a Perfect Time to Send Your Marketing Message? [INFOGRAPHIC]

    When sending your marketing message you need to think about the timing of your message, is it relevant to the content of your message? Will your customer appreciate receiving this message at this particular time?There is no perfect time to send a mobile marketing message, however there are some g...

    By • Oct. 16, 2014

  • The Five Rules of Improv That Will Make You a Better Advertiser

    I did two things for the first time in 1992. The first was to take a job at an ad agency (Creative Assistant, Lamar Advertising, Knoxville, TN-Go Vols!). The second was performing in my first comedy improv show (as a member of Commedia del Blah).At the time, I didn't connect the two. But twenty-s...

    By • Oct. 16, 2014

  • Beyond SEO: The 3 Types of Search to Maximize Optimisation

    Search engine optimisation has truly evolved into search experience optimisation, and SEO's role is no longer strictly contained within brand discovery. SEO now has a directly impacts bottom line - a significant shift from when it was concerned only with links and SERPs. Let's take a closer look ...

    By • Oct. 16, 2014

  • 2015 Social Media and Content Trends for B2B Marketers [INFOGRAPHIC]

    It's that time of year again.Time for the predictions, assumptions and insights about the coming year to make their way into the mainstream.Staying up to date and relevant has never been more important for marketers. Over the last decade, we've seen dramatic shifts in online marketing, which if l...

    By • Oct. 16, 2014

  • 5 Things Moms Want to Stop Hearing from Brands

    For decades, brands have grouped moms together as a single target audience and have assumed that they all think the same way, feel the same way and go through the same things. In today's society, this is simply not the case. Moms want to stop being generalized by brands and advertisers, and inste...

    By • Oct. 16, 2014

  • How Mobile Is Transforming Video Marketing

    From the development of radio to television to the PC, technology has always impacted the way we consume content. Over the past several years the rapid growth of the web enabled mobile devices has had a similar impact.According to a recent study by the ITU the number of global mobile broadband su...

    By • Oct. 16, 2014

  • Attention-Getting Secrets of the Best Content Marketers

    "As an Internet user, I am bombarded with content from the web, email and social media," says Barry Feldman, content marketing consultant with Feldman Creative. "We have media overload, thousands of things to read or hear or watch each day. With with each piece of content we encounter, we have to...

    By • Oct. 16, 2014

  • 7 Tips for Responding to Negative Comments on Social Media

    As a small business owner or consultant, you're busy, and each day, more and more demands are made on your time. Your company made the dive into social media, and now you have a negative discussion on Facebook or some suspect comments on your blog.Now you're thinking, "is it worth it?" "why did w...

    By • Oct. 15, 2014

  • Crafting Better Social Media Posts Using Email Marketing Principles

    What do your social followers mean to you? Are they a group of deEmaildicated consumers that enjoy interacting with you on a personal level, or are they just a number, a (hopefully) ever-growing list of people you send a little content on a (hopefully) regular basis?Unfortunately, a lot of compan...

    By • Oct. 15, 2014