Content Marketing: Page 198

  • Why Authorship Still Matters

    Google's put a nail in Authorship's coffin and you're probably left wondering if authorship -- and author authority-- still matter.Google once displayed author headshots, name, and the number of Google+ circles the author had been added to -- linking the content creator with the content appearing...

    By • Oct. 9, 2014

  • 8 Facebook Marketing Tactics to Get More Likes

    Facebook recently announced that it would be banning like gating starting from November 5th 2014.With every business wanting to expand in the social arena, you might probably wonder whether you will now be able to make Facebook users trolling on your site to like your page without pushing them to...

    By • Oct. 9, 2014

  • Why You're Wasting Your Time Split Testing

    With the advent of more and more software, split testing has become quite a hot topic. For the last few years, it seems almost every online marketing blog you read has at least a few sections dedicated to "split testing."But, there's a big problem these companies aren't really telling you:Most sm...

    By • Oct. 8, 2014

  • How to Harness the Power of Influencers

    Influencer marketing has never had more buzz. There are hundreds of agencies (like IZEA and TapInfluence) whose sole purpose is to connect brands to influencers.New changes to Facebook (Facebook Zero) have made it nearly impossible for brands to get their content into fans' feeds without paying f...

    By • Oct. 8, 2014

  • 4 Ways to Develop a Customized List for Twitter Tailored Audience

    One of Twitter's paid advertising features is Tailored audiences. This ad option lets you upload a list of Twitter users you specifically want to engage with so your ads will only appear in front of them. For example, you can upload a list of Twitter handles of local non-profit organizations so t...

    By • Oct. 8, 2014

  • Social Media Advertising Works: Here's Why

    As the amount of social media advertising on the internet continues to proliferate, so does the number of naysayers who claim that social media advertising has no effect on sales, and can even have a negative impact on a brand's reputation. Some of these concerns were recently detailed in a Wall ...

    By • Oct. 8, 2014

  • 5 Simple Tactics to Spice Up Your Social Media Marketing

    It's by far the biggest challenge of running an online business. Getting enough traffic to your website. Every marketing tactic, and marketing channel really boils down to one singular objective. Getting more traffic through the site. The more traffic there is, the more potential sales there are....

    By • Oct. 8, 2014

  • 5 Reasons Why LinkedIn Showcase Pages Are an Audience Marketer's Dream Come True

    Just a few years ago, LinkedIn was primarily a playground for recruiters and job seekers. Most of us let our profiles sit and rot until it was time to look for our next job. Today, LinkedIn claims to be the world's largest business network and boasts 300 million users in 200+ countries. It has g...

    By • Oct. 8, 2014

  • 22 SEO Tips Will Get You Top Ranked in 2015

    Design With SEO In Mind: If your last website isn't doing it for you, it might be time to redesign your site. But if you do this, rebuild it with SEO in mind and how you can easily implement it. If you are new to the game, then start by knowing that your site needs to be optimized for SEO.Content...

    By • Oct. 8, 2014

  • 3 Ways to Connect With Top Influencers in the Startup World

    Are you convinced that you have the next great tech startup idea, if only you could connect with the right people? The fact is that there is no magical formula for connecting with leaders in your industry; it takes talent, hustle, and sometimes, a little bit of good old fashioned luck to rise to ...

    By • Oct. 8, 2014

  • A Manifesto for Building Relationships in the Digital Era

    Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What's the Future of ...

    By • Oct. 8, 2014

  • Grow Your Business by Identifying Objections and Creating Solutions

    Today we're going to talk about one of my personal pet peeves as a brand marketer: the assertion that functionality is what truly wins customers. Or, more simply, that consumers don't judge a book by its cover.One would have thought that after Apple came in and crushed the personal computer marke...

    By • Oct. 8, 2014

  • Faced with Negative Feedback

    Negative feedback is Facebook's way of allowing users to "dislike" content, but to a more of an extreme. Actions taken by users include:Hide PostHide All PostsReport SpamUnlike PageWhen someone hides content from a page, it's almost like changing a status from "in a relationship" to "it's complic...

    By • Oct. 7, 2014

  • Turn 'Likes' Into Love: 6 Ways to Reinforce Customer Loyalty on Social Media

    The era of "likes" is over for businesses. If it ever was truly an accurate gauge of how your social media strategy was working, Facebook officially killed it when it changed who saw your brand's posts.While having a strong number of followers on social networks is still important, the process of...

    By • Oct. 7, 2014

  • E-mail vs. SMS vs. Push Notifications: Which Is Most Effective?

    As a marketer, you must have puzzled over which digital channel is more effective for connecting and engaging with your customers. Your ROI has to be high enough to justify the marketing budget, too. So, do you need to start mobile marketing? Should you stick to traditional SMS and e-mail routes ...

    By • Oct. 7, 2014

  • Building Your Mobile Marketing Strategy

    As our technology capabilities continue to develop, we are continuing to see an evolution in the way that people access and share information. The increased penetration of mobile devices - primarily smart-phones and tablets - means that more and more people are accessing web-based information and...

    By • Oct. 7, 2014

  • 5 Mistakes That Prevent Your Content from Going Viral

    Why isn't your amazing content going viral?You do everything you're supposed to do. You write great blog posts, film interesting videos, and take amazing photos. You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. You wait for something to happen, and th...

    By • Oct. 7, 2014

  • 5 Ways to 5X Growth: Ramping Up the Old Standbys

    By now most of us know how to use social media to improve business growth. But it's like listening to a top ten song too many times, after a while you cringe every time it's played. So now you want to step up your game and shake things up a little for the sake of your clients and your sanity. Wel...

    By • Oct. 7, 2014

  • PotatoStock and the Lessons of Looking Past Platform

    It's easy to forget that it's not just the Facebooks and Twitters of the world that comprise the web of social media which makes up our online life. Everything, from commerce to charity, is based around social networks and mass participation - sometimes it just takes those things coming offline t...

    By • Oct. 7, 2014

  • 5 Ways to Fix Your Social and Content Marketing Problems

    When I spelled out the failures of social media and content marketing in the first part of this post, the purpose of all this gloomy background data was not to be discouraging, but rather to make the case for a fresh - five-part approach - one that brings social and content together into a strate...

    By • Oct. 7, 2014

  • 4 Reasons Why Email Marketing for eCommerce is Not a Thing of the Past

    If you're running an eCommerce store, or any other type of online business you probably have an email list. You might send out emails every now and then, make announcements, send messages to customers, but do you really utilize email marketing to its fullest potential?I mean, with all the latest ...

    By • Oct. 6, 2014

  • Women Rock Advertising Week XI

    This year, New York's Advertising Week XI gave itself a facelift, but this one wasn't Photoshopped. In contrast to the past decade of AW programming-largely male dominated panels and scant attention to the pandemic we know as the industry's propensity for female stereotyping and denigrating hyper...

    By • Oct. 6, 2014

  • 3 Ways to Craft an Effective Marketing Plan for Your Business

    Marketing. It's such a commonly used word these days, but what actually constitutes your marketing plan as effective? If marketing meant the same to every company to ever exist, major industry game players today, such as Coke, Google and Apple, would be executing strategy and similar tactics to b...

    By • Oct. 6, 2014

  • The Social Media Ratio to Focus On

    As a social media manager, do you ever sit back and swoon at some of the world's biggest brands-the Nikes, Gatorades, Starbucks and Coca-Colas of the world-and ask yourself, "how can we be more like them"? They reach millions of fans and have engaged audiences. Yes, we all want that.The truth is,...

    By • Oct. 6, 2014

  • Hashtags Coming Alive in Destination Marketing

    Within the travel marketing ecosystem, destinations play a pivotal role at two key stages: during the planning phase, when potential travelers must be aware of your country, state, region or area, and during the travel phase, when travelers actually experience lodging, restaurants, attractions an...

    By • Oct. 6, 2014