Content Marketing: Page 199

  • The Best Title: 5 Tips to Attract Readers

    Before you publish any kind of content (whether it's an article, presentation, video, etc.), you should thoroughly work on its title and make sure it's the best possible option. A good title is a significant part in content marketing. There is more and more information on the Internet day by day,...

    By • Oct. 15, 2014

  • 4 Steps to Set Up YouTube Re-Marketing Campaign

    A crucial area of online marketing where mid to large sized business typically fail is when it comes to digital video marketing. According to ComScore, 89 million people in the United States are going to watch 1.2 billion online videos TODAY. With online video continuing to grow in popularity, on...

    By • Oct. 15, 2014

  • Social Startups: Atomic Reach Helps You Publish the Best Content Consistently

    One of the biggest challenges bloggers and brands face is consistently creating content that resonates with their audience. Many still focus on keyword density, which we're realizing is not the be-all and end-all of SEO content creation. The growing solution backed by research and statistics is t...

    By • Oct. 15, 2014

  • 5 Ways to Make Your Holiday Marketing Mobile Friendly

    The holidays are here. (We invite you to step outside and scream as loud as you can, then take a huge breath because the holidays are something we can't avoid!)For most businesses the holidays are the busiest time of year. Whether you're like ShortStack and your holiday marketing strategy consist...

    By • Oct. 14, 2014

  • The One Thing Every Brand Needs to Build Trust

    Despite what advertising tells you, supermodels don't generally eat mile-high bacon burgers.Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities are hired as spokespeople for products they would clearly never use in real life. Actors in stock...

    By • Oct. 14, 2014

  • A Successful Social Media Promotion Should Titillate These 5 Senses

    Do you ever wonder why some social media campaigns get more engagement than others? There are several common characteristics that successful promotions, giveaways and contests have, and a huge budget or following is not one of them. As I help businesses at Rignite to create social media campaign...

    By • Oct. 14, 2014

  • 10 Rules for Making the Most of User-Generated Content

    Done the right way, integrating user-generated content (UGC) can be a key element in creating a standout and successful marketing campaign. UGC enables a brand to tell its story using the voice of the customer, and as such, it is becoming a trusted source buyers look to when making a purchasing d...

    By • Oct. 14, 2014

  • How to Craft an Engaging List-Based Blog Post

    There is a wide range of approaches to authoring blog post content. One of the most popular formats is the list post.Not only does a list post offer a ready made structure to start brainstorming list items, but it is also highly likely to earn social shares. In face, according to recently publish...

    By • Oct. 14, 2014

  • The Risk of YouTube Gurus: Killing the Social Side of the Platform

    Remember this song released in 1979 by The Buggles? The main lyrics, "video killed the radio star," were inspired by a Sci-Fi novel depicting a soundless world in which an opera singer was trying to survive.The analogy might seem absurd, but YouTube "gurus" might as well be killing the noise, the...

    By • Oct. 14, 2014

  • Don't Take the Content Creation Journey Alone

    One of the hardest tasks for a social media / content manager is creating content that adds value 365 days a year. No matter how appealing of a brand you work for, it's not easy to ALWAYS be relevant, interesting and worthy of your consumer's attention. It's easy to spend the majority of your day...

    By • Oct. 13, 2014

  • Communication 2.0: Leveraging the Potential of Social Media in Retail Marketing Strategy

    If your company is still new to the world of social media-- or revamping its existing social media presence-- there are a number of steps that can be taken to maximize social growth. The first step is learning to communicate properly on social media, retooling and executing your message over a va...

    By • Oct. 13, 2014

  • 8 Business Growth Strategies for Instagram

    Facebook for $1 billion back in 2012, and has been increasing in business use ever since. To get the most out of Instagram, here are 8 business growth strategies to help you manage your Instagram account.ProfileWhen looking at your Instagram profile, there are a few things you will need to consid...

    By • Oct. 13, 2014

  • Is Your Email Optimized for Mobile?

    With the help of smartphones and tablets, more email is now being read on mobile devices (36%) then on a desktop client (33%) or via webmail (31%). According to a 2012 study done by Litmus, email opens have also skyrocketed, as a full 80% of emails seen on a mobile device are now actually looked ...

    By • Oct. 13, 2014

  • 8 Reasons Why the Problem With Your Company Isn't Social Media

    As someone who writes about social media a lot, I am often asked why a brand's social media programs isn't working like the business owners thinks it should be.There is a lack of education on the topic of social media. There are also a lot of misguided social media gurus and consultants out there...

    By • Oct. 12, 2014

  • Still Haven't Embraced Content Marketing? Why Not?

    Trends in digital technology are expanding the use of marketing methods beyond the strategies previously embraced, now referred to as "traditional marketing." Although traditional marketing incorporates many forms of advertising and marketing, it often falls under the categories of print, broadca...

    By • Oct. 11, 2014

  • 10 Ways SEO and Social Media Work Together

    Local search engine optimization is a growing trend reflecting consumers' desire to find businesses and services specific to their geographic location. Traditionally, SEO falls under marketing and social media activity is categorized as a PR effort, often creating a conflict in strategies. Howeve...

    By • Oct. 10, 2014

  • The Social Media Dashboard You Need for Scalable Online Marketing

    Social media dashboards make it easy to monitor and manage a myriad of social channels so your business can easily scale its online marketing efforts. But with as many dashboards as there are social media channels, finding the right one for your business needs isn't easy. When it comes to evaluat...

    By • Oct. 10, 2014

  • 13 Expert Tips for Integrating Social Media and Email Marketing [INFOGRAPHIC]

    A recent survey of marketing professionals suggests that email marketing and social media marketing are the two most popular and effective digital marketing opportunities, but it's important to remember that all of these tactics are much more effective when used as part of an integrated campaign....

    By • Oct. 10, 2014

  • Finding Your Social Media Tone of Voice

    Have you ever considered what your company would sound like if it were a person? It may seem like a silly question, but online, a brand is expressed by taking the essence, associations and personality dimensions of an organisation and evoking them in words, images, video and graphical content.The...

    By • Oct. 10, 2014

  • Social Media Tips to Supercharge Your Website

    Social media is the town square of the digital age. You can find everyone hanging out there.A lot of smart people talk all the time about the role social media plays today in our lives. They all share same opinion: no matter what, it is an important, valuable concept. It has the power to attarct ...

    By • Oct. 10, 2014

  • 10 Industries That Could Succeed on Ello

    It was only a few days ago that discussions started popping up on LinkedIn, business forums, and blogs with marketers talking about how to leverage Ello for their business. For a social media platform that's still in Beta but averaging thousands of sign ups an hour, it's worth your attention.Stil...

    By • Oct. 9, 2014

  • Why Authorship Still Matters

    Google's put a nail in Authorship's coffin and you're probably left wondering if authorship -- and author authority-- still matter.Google once displayed author headshots, name, and the number of Google+ circles the author had been added to -- linking the content creator with the content appearing...

    By • Oct. 9, 2014

  • 8 Facebook Marketing Tactics to Get More Likes

    Facebook recently announced that it would be banning like gating starting from November 5th 2014.With every business wanting to expand in the social arena, you might probably wonder whether you will now be able to make Facebook users trolling on your site to like your page without pushing them to...

    By • Oct. 9, 2014

  • Why You're Wasting Your Time Split Testing

    With the advent of more and more software, split testing has become quite a hot topic. For the last few years, it seems almost every online marketing blog you read has at least a few sections dedicated to "split testing."But, there's a big problem these companies aren't really telling you:Most sm...

    By • Oct. 8, 2014

  • How to Harness the Power of Influencers

    Influencer marketing has never had more buzz. There are hundreds of agencies (like IZEA and TapInfluence) whose sole purpose is to connect brands to influencers.New changes to Facebook (Facebook Zero) have made it nearly impossible for brands to get their content into fans' feeds without paying f...

    By • Oct. 8, 2014