Content Marketing: Page 200

  • 4 Social Opportunities You Might Be Missing

    Even if most of my current marketing efforts for clients happen on Facebook, Twitter, and Instagram, my personal interests and hobbies have led me to join newer, more niche networks where I spend considerable amounts of time. I often find them more relevant and socially stimulating than more "tra...

    By • Sept. 30, 2014

  • 6 Tips for Building a Stellar Social Media Game Plan

    These days, there's no end to what businesses can do when it comes to engaging with social media, no one channel to which they're limited or forum from which they're kept. Now, with more than a dozen different platforms from which to choose, brands must work to be found and remain known, and to s...

    By • Sept. 30, 2014

  • The Significance of A vs. B Testing for Social Media Advertising

    Two colleagues within the same clothing company firmly believed that they had the best idea for a Black Friday promotion. In the olden days, there'd be a lot of arguments before one persons idea would prevail and the others would falter. Often times, there would be no real data to support which a...

    By • Sept. 30, 2014

  • Why Social Brandscaping Works

    One of the greatest benefits that has sprung up around social media is what it's done for brandscaping. If you're not familiar with the concept, you'll want to listen up. Brandscaping occurs when two (or more) brands get together and form a marketing partnership that increases demand for all bran...

    By • Sept. 29, 2014

  • 5 Tips for Creating a Company Culture that Connects with Your Sweet Spot Clients

    An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don't build a culture to make a sale. But the culture you build, if you're very clear about your organization's values and beliefs, can translate your company's personality and ...

    By • Sept. 29, 2014

  • Word Of Mouth Marketing

    We recently discussed the eight items that go into your Digital Dialtone. Today we're going to talk specifically about Word of Mouth Marketing. I find this topic to be the most interesting and surprisingly, controversial. Most small business owners put word-of-mouth marketing at the very top of t...

    By • Sept. 29, 2014

  • Create a Powerful Trade Show Presence Through Social Media

    Social media has transformed the way we connect with customers, prospects, and other industry professionals. Social media has become such an effective way of growing businesses and increasing brand awareness that, according to a survey conducted by LinkedIn, 8 out of 10 small and medium-sized bus...

    By • Sept. 29, 2014

  • Mixing Up Your Media Mix

    In the multimedia world that we live in today, people are constantly bombarded with various marketing campaigns. It is such an everyday thing for most people that they simply tune out all of the advertising and go about their daily activities. For these people, ads have become like white noise. I...

    By • Sept. 29, 2014

  • Twitter Conversations with Impact

    It's no secret: Twitter chats are an essential part of your digital marketing diet. In fact, these online conversations offer valuable information and far-reaching benefits to both seasoned and aspiring professionals from any industry. And while many will continue to debate whether some of the in...

    By • Sept. 29, 2014

  • You Are What You Eat: Optimizing Content Consumption

    You're more likely to recommend a restaurant where you ate good food, received good service, and had an overall good time, right? We're all familiar with the terror and destruction that can come to a restaurant from negative Yelp reviews. That's exactly what you want to avoid. Bad customer experi...

    By • Sept. 29, 2014

  • 5 Reasons Why Your Content Marketing Isn't Working

    I'll admit it, content marketing can be seriously annoying. You've read the blogs, you've researched the stats and you've put your awesome content out there, but you're still not seeing the results.The experts tell you that you should have tripled your leads by now, heck, you should be bigger tha...

    By • Sept. 29, 2014

  • 10 Things To Consider When Choosing A Digital Agency For Your Business

    As avid readers of this blog will know, we've covered the hiring process (in terms of hiring in-house) and the different elements involved in quite a lot of detail before (for example; here, here and here) - so today I thought I'd switch things up and look at it from the point of view of hiring a...

    By • Sept. 29, 2014

  • How to Win More Sales By Sacrificing More

    What are you willing to sacrifice for business success? Think hard about it because at the heart of this question is what makes your business special.You see many businesses only use the term 'sacrifice' when they are discussing the cost of the service or the cost of the product. You hear - What...

    By • Sept. 29, 2014

  • How Social Media Automation Can Work For Your Business [INFOGRAPHIC]

    Curating and sharing quality content is a brilliant way to build your brand's online presence. However, for some small businesses, resources may not be available to have a full-time manager who could handle all social media activities. This is where automation comes in.Social media automation can...

    By • Sept. 28, 2014

  • Quality? Or Quantity? Content Marketing Struggles with the Right Path Forward

    There's turbulence in the air. After recently attending Content Marketing World (in Cleveland no less) it's apparent that certain practitioners of content marketing (and lots of software providers) are emphasizing producing a high volume of content at the expense of content quality. This marks a ...

    By • Sept. 28, 2014

  • 4 Reasons Why Your Blog Must Be Part Of Your Website

    The Case Of The Missing Blog"Do you have a blog?"Whenever I sit down with a new client that's one of the first questions I ask. You may be saying this to yourself..."Betsy, you should have checked the client's website before the meeting." And you're right. But read on:At our first meeting I have ...

    By • Sept. 27, 2014

  • The Emerging Mobile Internet Era and How China Will Lead

    Demand for affordable devices used to connect to the mobile internet, mostly from emerging markets, is continuing to drive strong sales of what Gartner calls "white-box" smartphones and media tablets in 2014. Gartner expects the white-box smartphone market to grow 50 percent, while the white-box ...

    By • Sept. 27, 2014

  • Study: Millennials Like Branded Content, Support it by Sharing

    It turns out that Millennials depend upon brand content more than we think - and some prefer it. Surprised? I was. In a Havas Worldwide study entitled: "The Hashtag Nation: Marketing to the Selfie Generation" they find that brands actually play a very key role in the content offered for young peo...

    By • Sept. 27, 2014

  • Important Lessons for Working with Channel Partners

    It can be a compelling proposition to have external companies working for your success without the heavy investments necessary to build, equip, and train an internal sales organization - particularly if you need to reach a broad geographic area. However, there are some tough lessons I have learne...

    By • Sept. 27, 2014

  • Why Marketers Need to Take Pinterest Seriously

    The advent of social media has opened hundreds of new opportunities to advertise and build booming brands nearly overnight. Understanding the benefits of Pinterest is essential for all social media and online marketers, whether you are blogging about cooking, representing a new fashion brand or m...

    By • Sept. 27, 2014

  • Let's Measure Social Media ROI in a Way That Isn't Stupid

    Social media and online advertising platforms give us easy ways to "measure" how our campaigns are doing, but to interpret that data we need to know what sort of impact those numbers are having on the business. Here are a few ways we typically measure marketing efforts, alonog with their positive...

    By • Sept. 27, 2014

  • "Above the Fold" in Web Design: Does It Still Apply?

    Anyone who has been around marketing and advertising knows the term "above the fold." Traditionally, this was the upper half of the front page of a newspaper. Since newspapers are traditionally displayed to customers folded up so only half the top page is visible-newspaper editors deemed this the...

    By • Sept. 27, 2014

  • How to Build a Social Media Strategy for Multiple Territories

    Developing a social media strategy can be tricky enough, especially when there are many stakeholders involved, multiple departments that want to have their piece of the pie and challenging targets to hit. Those challenges step up a notch when those stakeholders speak different languages to you, a...

    By • Sept. 26, 2014

  • How to Pick the Perfect Social Media Marketing Platforms

    One of the most important steps in a successful social media strategy is choosing the right social media channels. I get asked it all the time - what social network should my business invest in? The short answer is surprisingly simple. If a large percentage of your target audience use a channel a...

    By • Sept. 26, 2014

  • Authentic Communication Still Trumps a Boring Brand Message

    A lot of businesses are still using the failing techniques of yesterday to market their companies. Being safe and boring is comfortable for many business leaders because it is what worked for decades. That mentality, is already frozen in time and the rest of the world has rapidly sped up light ye...

    By • Sept. 26, 2014