Content Marketing: Page 207

  • Too Many Advertisers Are Talking, Not Enough Are Listening

    The Wall Street Journal published an online critique of social media last month (The Myth of Social Media) which added to the already roiling clouds in the advertising world. They supplied data from Gallup giving yet more evidence of the vastness of social media. Consider the following daily acti...

    By • Aug. 29, 2014

  • Reminders, Screenshots and Real-Time Action Are Social Media Musts for Reviews

    If you've never used a particular product or service before, one of the first things you might do is check Amazon, Yelp or one of the other usual suspects to see if people have good or bad things to say about whatever it is you're thinking about purchasing.Those two websites are sufficient, and s...

    By • Aug. 29, 2014

  • How Much Time Should a Social Media Strategy Plan Take?

    When looking at creating a social media strategy plan, you first need to understand that a strategy is where you are looking to head to in the next few months, and the plan is how you are going to get there. So, how much time should you spend on your social media strategy plan?When you look at cr...

    By • Aug. 29, 2014

  • Marketing Storytelling in the Age of Digital A.D.D. [VIDEO]

    Storytelling is how we prefer to hear marketing information. It lets us envision ourselves in the situation and determine if a solution is for us. It's far more interesting as well!In this video, Gary Vaynerchuk talks about how difficult it is to engage with stories unless we approach it from t...

    By • Aug. 29, 2014

  • Complex Relationships: Social Media, SEO and Your Marketing Mix

    The CorrelationAsk a marketer about the correlation between good social media efforts and SEO and chances are you'll hear something along the lines 'the difference between successful and unsuccessful companies is their ability to utilize social media as part of their SEO strategy.'And this isn't ...

    By • Aug. 29, 2014

  • Creating Facebook Posts That Provide Value

    Facebook reporting often comes down to meaningless metrics. The people upstairs want some numbers to justify using social, so things like likes and shares become the focus of reports.However, these are among the most empty measures of social success. It would be akin to judging your popularity by...

    By • Aug. 28, 2014

  • Pinterest for Men and Women: Is There a Difference?

    Most e-commerce brands understand the importance of social media to their digital marketing strategy, but they may not have harnessed its full potential. One of the social networks many companies have yet to build a strong strategy for is Pinterest.The popular image-sharing network has risen in p...

    By • Aug. 28, 2014

  • Social Media Lessons from the Boxing Ring

    In his recent social media bestseller, "Jab, Jab, Jab, Right Hook," Gary Vaynerchuk tells marketers and businesses what boxing can teach them about marketing. The rules of boxing haven't changed over years, and the same holds true for marketing.You should get the book, it's great, but let me expl...

    By • Aug. 28, 2014

  • When Logo Design Meets Social Media Marketing

    Social media is a term that is tossed up more frequently than any other word in today's digital era. Apart from providing a huge platform to communicate, expressing views and sharing, it also gives an immense opportunity to make people aware of your business and expand it as well. There are many ...

    By • Aug. 28, 2014

  • Stay Ahead of the Content Onslaught

    Fact: There is an overwhelming amount of content created dailyThe internet is growing at a rate that is hard to get our heads around. In the year 2000 there were just barely 17 million websites in existence. Just 13 years later then number was just under 700,000,000. That is one website for every...

    By • Aug. 28, 2014

  • Great Copywriting in Action: Iron Man

    Who doesn't love Iron Man?Okay, so maybe a portion of the population isn't huge on Marvel Comic characters or movies. I get it. It's okay if you're one of those folks. But I beseech you to take just ten minutes out of your busy schedule to step into my office here in geek world today.I promise th...

    By • Aug. 28, 2014

  • 10 Ways to Make Social Media an Effective Business Habit

    We all use social media. Privately, and most of you for business. However, there is a huge difference between these two.If you use social media for business, you would benefit from goals, focus and consistency. It requires a thorough understanding of how social media work (and I would like to str...

    By • Aug. 28, 2014

  • Beyond Engagement: Educational Influence - A Study in Advocacy

    "Learn as if you were to live forever." - Mahatma GandhiThere is no question that Mahatma Gandhi, "the Father of Modern India," understood the value of education. Like him, millions of people around the world see learning as a life-long process; for anyone fortunate enough to enjoy a formal educa...

    By • Aug. 28, 2014

  • Interactive Infographics: A Trend Returning?

    An interactive infographic is not just a pretty way of displaying data. The social share results you see for some of the infographics made by brands are just astonishing!There is a simple reason why people like infographics and do not mind sharing them with friends. Sixty five percent of people a...

    By • Aug. 28, 2014

  • Why You Shouldn't Give Your Social Media Audience the Content They Want

    It may seem counterintuitive, but there is actually good reason for why the content your business' social media audience wants, is not the content your organization should be creating and publishing.Increasingly, consumer-centric businesses and social media marketers are using a variety of social...

    By Matthew Peneycad • Aug. 27, 2014

  • Are You Putting All Your Marketing Eggs in One Basket?

    With all the talk of social media, in particular Facebook, LinkedIn and Twitter, we can easily forget the other forms of marketing that play an important role in building our business, whether we are a profit or non-profit organization.In fact, social media on its own is unlikely to build our bus...

    By • Aug. 27, 2014

  • Influence Marketing: Filters on the Rise

    Since the dawn of consumerism, filters have been influencing buyers' purchasing decisions by narrowing buyer options to simplify the process of choosing a product or a service from a pool of choices. Because choices were limited back in the day, filters occurred rather naturally. For instance, if...

    By • Aug. 27, 2014

  • How to Promote Your Blog Post

    "I'm publishing great content on my blog just like they told me to ... but my traffic is abysmal. How can I get my audience to read my posts?" Much like the tree falling in the forest with no one around to hear it - you know, the one with the lousy publicist? - blog posts need a little help to re...

    By • Aug. 27, 2014
  • SMT Expert

    9 Reasons to Self-Promote Shamelessly on LinkedIn

    They may call you a sellout or a hustler, but when it comes to LinkedIn, it pays to be generous with your connections.As much as marketers lecture on the importance of quality over quantity, there's no denying there are some major benefits to accumulating hordes of followers and friends, even i...

    By • Aug. 27, 2014

  • 4 Simple Ways to Make Your Hashtags Work Overtime

    Hashtags are indisputably necessary for social media marketing and promotion. Whether you own the coffee shop around the corner or work for a huge corporation, you know the power they wield! The ability to find relevant, recent content in real time is an unacknowledged luxury, so why not milk tho...

    By • Aug. 26, 2014

  • How to Expand Your Brand with "Other People's Content"

    Many business experts agree one of the best ways to grow a business is with "OPM" (Other people's money). The idea is to reduce your risk and multiply the impact of your capital with loans from banks or resources from investors. The influx of capital helps accelerate the growth of a business. In ...

    By • Aug. 26, 2014

  • Content Marketers: Why Aren't You Citing?

    For content marketers, citing to external sources in your company blog may initially seem like an act of self-sabotage. The company has designated you, after all, to act as its voice and showcase its value. Why reference an outsider, shine the spotlight on someone else, and potentially redirect t...

    By • Aug. 26, 2014

  • Coming Clean on Facebook Reach

    Is there any greater source of emotional debate and mis-information on the web today than Facebook reach?I recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach - despite what appears to be pretty bad news in this corner of the web...

    By • Aug. 26, 2014

  • 10 Tools You Can Use to Help Generate New Content Ideas

    We all get stuck from time to time on trying to come up with new ideas we can develop into valuable content that our audience wants to see from us. Personally, I find the idea part to be the most time consuming, but once I have that initial idea the actual content creation happens very quickly.Fo...

    By • Aug. 26, 2014

  • 10 Ways to Get Your Content Read and Increase Reader Response

    The internet is buzzing with companies talking about the value of content marketing. Many are confused about what the phrase means. Even those who clearly understand what content marketing can do will get stuck when it comes to actually creating the content itself. Below you'll find some elementa...

    By • Aug. 26, 2014