Content Marketing: Page 208

  • Adjusting the Content on Your Mobile Website

    Responsive Web Design (RWD) is evolving and every day we learn a better way that we can implement to improve our responsive sites. RWD has no doubt solved a problem of building up multitude of websites for host of devices available to the customers, ranging from large desktop monitors to small mo...

    By • Aug. 25, 2014

  • 3 Ways Content Marketers Can Stay Inspired

    We've all had slow days, we've all been overwhelmed, we've all felt left behind by the next big thing - this is why it's crucial for content marketers to stay absolutely positive and enthused about what they do.Like any job, a few lax moments in the brain department and we start seeing negative r...

    By • Aug. 25, 2014
  • SMT Expert

    5 Social Marketing Tactics That Need to Be Retired

    Marketing has, thankfully, evolved since the dark, early days of social media. Back then we were stumbling newborns, desperately crawling and clinging to anything that would get us those coveted likes and shares. Companies just weren't sure how to market using this new media, and so many committe...

    By • Aug. 25, 2014

  • 6 Reasons Why Your Website Needs to Be Mobile-Friendly

    More and more businesses are creating mobile-friendly websites with every passing day. Why? Because they have to! Today it is requisite that businesses - large, medium and small - have a mobile-friendly website and/or a mobile app. More than half of the total population in the United States owns ...

    By Mike Poynton • Aug. 25, 2014

  • 3 Reasons You Need Social Advertising for Your Business

    Social advertising is becoming the new go-to for businesses of all sizes. As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having to adjust their online advertising plans and budgets.Businesses have to be where their customers a...

    By • Aug. 25, 2014

  • Applying Social Networking to Your Business

    When it comes to social networking, there are many individuals who think it is defined as online friendships or online relationships. While these types of relationships are the most common, did you know that social networking is also used for business? In fact, that was originally how social net...

    By • Aug. 25, 2014

  • Stalled Deals?

    We all have them, we know what they look like. They're stuck. We look at aging reports and see them staying in the same stage of the pipeline, not moving forward, getting older, moldier as time passes. Sometimes, I see entire pipeline's clogged up with stalled deals-I feel like calling "Roto R...

    By • Aug. 24, 2014

  • Great Copywriting in Action: Star Wars Isn't Just For Geeks

    According to Filmsite.com, Star Wars (specifically The Empire Strikes Back film) is ranked #1 in the 100 Greatest Films of All Time list. The series really is iconic. Regardless of whether you're a sci-fi geek, a science fiction nerd, or a not-so-big fan of intergalactic fiction, you know exactly...

    By • Aug. 24, 2014

  • 3 Lessons From the ALS Ice Bucket Challenge

    In the face of several less-than-successful viral social media campaigns, including Kony2012, distrust of those utilizing social media to bring attention to worthy causes abounds. However, with the advent of the latest social craze, the ALS Ice Bucket Challenge, marketers can learn a great deal a...

    By • Aug. 24, 2014

  • The Two Secrets to B2B Lead Generation

    Lead generation is an important activity for any B2B company. So much so that a lot of B2B marketers spend their time generating the leads, but not doing anything with them. And in their minds, that's okay, because that's all they were told to do."Generate more leads!" management said. So they di...

    By • Aug. 23, 2014

  • 10 Ways to Deliver the Social Proof You Need to Win Business

    The happiest place on earth is a zoo.Actually, it's a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they're uncaged. I call it a zoo because it's crowded. The crowds don't keep you away though, do they? In fact, they have the opposite effect.Sam...

    By • Aug. 23, 2014

  • Have You Seen This Copywriting Mistake on Twitter?

    Imagine you're at a social event. You walk in the door and someone introduces themselves to you. As soon as you introduce yourself, they launch into their sales pitch.How would you respond?You'd probably leave the conversation as quickly as you could. You'd probably be turned off immediately, as ...

    By • Aug. 23, 2014

  • Pinterest: Here's What Business Owners Must Know

    One of the social media that is booming for small businesses since the latter half of 2012 is Pinterest. Small businesses are beginning to utilize this network for their marketing efforts, and if you haven't by now, you should, too! Since Flash to HTML5 conversion is at its peak, the ongoing chal...

    By • Aug. 23, 2014

  • Social Proof, Social Media, and Customer Habits Online

    There are nearly countless numbers of thoughts that go through someone's mind before they say "Yes, I'm going to spend my money on this product." In the social media world, the product that you're trying to get people to "buy" is your account. Social proof is a concept that plays heavily into thi...

    By • Aug. 22, 2014

  • How to Assemble a Content Marketing Team for Your Blog

    How can a solo blogger build a content marketing team blog of editors and authors? Who do you need, and how do you get them? That's a question one of our readers asked us, and we thought it was a great question. Let's approach this by talking about what your blogging team will want and need to wo...

    By • Aug. 22, 2014

  • 5 Ways to Seize Control of Your Local Search Results

    Four in five customers want their searches for products and destinations to be customized to their city and immediate surroundings. Consumers are hungry for accessible information such as business hours, location, product availability and reviews from customers. This creates a ripe opportunity fo...

    By • Aug. 22, 2014

  • 6 Reasons Why Your Social Marketing Efforts Are Failing

    Often times in the social media space we hear about how companies aren't realizing the value of their social marketing efforts. Based on my experience and observations, sometimes there are simple reasons why your social marketing efforts may be failing or not realizing their full potential. Here ...

    By • Aug. 22, 2014

  • How Can You Stand Out on Social Media?

    In today's world it is extremely important to use different types of social media to market your business. If you want to get the word out about your business and reach your core audience you need to have a strong and productive social media presence. Social media is taking off by leaps and bound...

    By • Aug. 22, 2014

  • Social Commerce in the United States Is Picking Up Speed

    Social media networking has become a way of life for a solid percentage of the population and that includes shopping on social channels. It is estimated that social commerce will grow by more than 50 percent by 2015 and will represent a great source of revenue for online retailers.More than a few...

    By • Aug. 22, 2014

  • How to Measure PR in the Digital Age: The Kick-Butt Index

    In business, everyone wants to kick a little butt.In my field, that means scoring a big win for a client-whether it's securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads.For your business, kicking bu...

    By • Aug. 21, 2014

  • 3 Steps to Becoming a Content Marketing Master

    How do you create content that sticks in your audience's mind?How do you offer a thought that defines the conversation for an entire industry?There are over 363 million search results for the term "content marketing," but add the word mastery to the term and the search results plummet to 4 millio...

    By • Aug. 21, 2014
  • SMT Expert

    How to Promote Your Content Better, Faster and More Effectively

    Some people think content promotion isn't complicated. It's just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple.Search algorithms aren't as reliant on on-page factors for determining re...

    By • Aug. 21, 2014

  • The Moment of Truth: Best Practices For Discovering More Moments to Engage

    Yeah, yeah. I know you know (cause obviously you're a smart person) that you need to engage your customers. And you gotta do it fast, or else you lose them, just like that.With so many avenues where customers can go through the sales cycle, we need to start recognizing the "Zero Moment of Truth ...

    By • Aug. 20, 2014

  • The Title Makes the Post Viral

    When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google, then for people. Humans (and their flexible brains) are very forgiving when it comes to reading possibly stilted, "robotic," keyword-explicit...

    By • Aug. 20, 2014

  • Influence: Be the First to Give [INFOGRAPHIC]

    In the digital world we are fascinated by influence. We want to know who has influence and we want to know who is influenced by whom. We strive for influence in our personal and professional lives and we reject the overt nature of influence that impacts us through advertising and messaging (even ...

    By • Aug. 20, 2014