Content Marketing: Page 209

  • 6 Components Found in a Successful Outreach Marketing Campaign

    As marketers we can learn how to implement success by observing two things. (Yup I've just our career learning curve to two things, I feel bold today)We observe other marketers implement tactics that simply don't work. In fact when we see ones that "just don't seem right" like Mickey Mouse yellin...

    By • Sept. 3, 2014

  • Sprinklr Acquires Branderati, Adding Advocacy at Scale to Its Portfolio

    Sprinklr, the leading independent end-to-end social relationship infrastructure, announces the acquisition of Branderati, the industry's foremost platform for advocacy and influencer marketing.I had the opportunity to discuss the details of the acquisition with my long time friend and colleague E...

    By • Sept. 3, 2014

  • Cause Related Marketing on Facebook: 3 Companies Doing Back to School Right

    Back to School is usually a time for brands to throw big sales and capitalize on the fact that moms and dads are rushing to the store to stock up on supplies for their kids. So, it was refreshing to see that a handful of companies are also using the time to show their charitable side. These compa...

    By • Sept. 3, 2014

  • Fact or Fiction: Sales Techniques and Lessons from Snopes

    Snopes has established itself as the premier source for urban legends and myths - and while most are debunked or resolved, some still live on as conspiracy theories. There are numerous stories related to sales that have appeared on the Snopes site, some straddling the line between fact and fictio...

    By Koka Sexton • Sept. 3, 2014

  • 5 Keys to Developing a Killer Social Media Brand

    If you want to truly create a social media brand and business that stands out you need to know not just how to reach your audience, but what they want to talk about, what content they are interested and develop a plan that you can roll out to connect with them. Here are a few key steps to follow ...

    By • Sept. 3, 2014

  • 5 Scientific Secrets to Get More Instagram Followers

    "How to gain more followers on Instagram?" "My photos are awesome, but I don't get enough likes!" "I need more followers on my Instagram account!" "How can I get more people to view my posts?"These and many similar questions are now commonplace across the internet as Instagram overtakes erstwhile...

    By • Sept. 2, 2014

  • We Need an "Internet of Not Only Customers"

    ...Poly-Identity, Graph Databases and Connection Integration in CRMThe enduring purpose of a business is indisputably to create and keep customers. That bedrock was first famously laid down by Peter Drucker and Theodore Levitt sometime around the 1960s or '70s.But here's the paradox.Fixating on c...

    By • Sept. 2, 2014

  • How to Champion the Visual Discovery Tool Pinterest

    The data visualization and infographics website-Visual.ly-published a very handy and comprehensive guide on how to master this social networking service.This visually appealing online destination platform continues to grow and great features have been designed for its mobile applications (iOS and...

    By • Sept. 2, 2014

  • Is Content Marketing a Definitive Strategy for SEO Success?

    Search Engine Optimization (SEO) isn't the same as it used to be. You just cannot crop up an ugly website, publish mediocre content, build a few links and expect to rank well. A well-crafted website, high-quality content, and thousands of links can fetch you decent number of social shares. But t...

    By • Sept. 2, 2014

  • Getting Started with Your Personal Branding

    Personal branding is a practice of marketing themselves and their careers as brands. It can have many long-term and short-term benefits. Such as, helping you find a job, improving your overall professional image, and utilizing your Google search results when potential employers, colleagues, or cl...

    By • Sept. 2, 2014

  • The Mobile Enterprise: Engaging Where Your Customers Are

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The Mobile Enterprise: Engaging Where Your Customers Are. We assembled an all-star panel consisting of: Lon Safko, the president and CEO at Innovative Thinking, Carrie ...

    By • Sept. 1, 2014

  • 3 Ways to Conduct B2B Market Research Using Digital Marketing

    Anyone who underestimates or doesn't believe in the power of market research is seriously mistaken. Especially in the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy. Usuall...

    By • Sept. 1, 2014

  • Why Are Millennials So Fickle with Brand Loyalty?

    There have been numerous articles written on the topic of millennials, with emerging focus given on how millennial adults are disrupting the corporate workforce. The New York Times recently published an article 'Marketers Are Sizing Up the Millennials', and the unanimous concern by marketers was ...

    By • Sept. 1, 2014

  • There's No Social Media Pool

    In the mid-twentieth century, you would find groups of women working side by side in what was known as a typing pool. Good professional typists could churn out 70 - 90 words a minute, which may not sound like an accomplishment on a computer keyboard, but try to do that on a manual typewriter with...

    By • Sept. 1, 2014

  • 10 Tips for Optimal AdWords Campaign Settings

    Do you have the right campaign settings?Andrew Lolk has an interesting illustration about the importance of this topic when he says, "Compare it to running a marathon, but you forgot to put on your shoes. Yes, you can do your best to walk ahead, but you'll never go full speed and you definitely w...

    By • Aug. 31, 2014

  • Is an Intern Your Social Media Strategy?

    Question: Our company is getting ready to do more social media so we have hired an intern to help us get started. Is this a good strategy?My first reaction when I get this question is usually to bite my tongue and force myself not to say the first thing that comes to mind (always a good idea by t...

    By • Aug. 31, 2014

  • 30 Action Items to Get Serious About Influencer Marketing

    Want sway? Who doesn't?We all want to be influential.So our conversations often become about influencer marketing-you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. An...

    By • Aug. 31, 2014

  • Social Media Alone Is Not Enough

    What do you do once you connect with someone on Twitter? How do you take your relationships further than Facebook? Does your Google Plus group have a compelling reason for members to stay active?The solution to all these challenges is the same: live online meetings and webinars. According to the ...

    By • Aug. 30, 2014

  • Integrating Social and Email Marketing

    Recently I wrote an article about twitter and email marketing. The article was largely about using twitter lead generation cards to increase you email marketing list. I thought I would share a few more integration techniques to bond your email marketing and social media together.DKIM and Google...

    By • Aug. 30, 2014

  • Reusable Content

    If you want to be considered a subject matter expert you will have to spend a good deal of time writing blog posts, creating slides for seminars, recording podcasts and assembling white papers. You aren't going to establish your authority with one or two pieces of information on the subject since...

    By • Aug. 30, 2014

  • Sales Copywriting for Social Media Without Being Too Salesy

    If you're using social media to build a brand (whether it be your business or your personal brand), you have to focus on creating value for your audience. Social media is where you connect, not where you close. It's that simple.Create Value For Your AudienceHow do you create value for your audien...

    By • Aug. 29, 2014

  • Trending This Week: News Stories on Social Media

    August has been anything but slow. Typically expecting a slow news cycle, this last month has proven the world wrong. Beyond the neverending, and very complicated, Middle East crisis, stories including the ALS Ice Bucket Challenge, deaths of actors Lauren Bacall and Robin Williams, along with rio...

    By • Aug. 29, 2014

  • Too Many Advertisers Are Talking, Not Enough Are Listening

    The Wall Street Journal published an online critique of social media last month (The Myth of Social Media) which added to the already roiling clouds in the advertising world. They supplied data from Gallup giving yet more evidence of the vastness of social media. Consider the following daily acti...

    By • Aug. 29, 2014

  • Reminders, Screenshots and Real-Time Action Are Social Media Musts for Reviews

    If you've never used a particular product or service before, one of the first things you might do is check Amazon, Yelp or one of the other usual suspects to see if people have good or bad things to say about whatever it is you're thinking about purchasing.Those two websites are sufficient, and s...

    By • Aug. 29, 2014

  • How Much Time Should a Social Media Strategy Plan Take?

    When looking at creating a social media strategy plan, you first need to understand that a strategy is where you are looking to head to in the next few months, and the plan is how you are going to get there. So, how much time should you spend on your social media strategy plan?When you look at cr...

    By • Aug. 29, 2014