Content Marketing: Page 209

  • 3 Pillars of Image Marketing on Social Media

    A picture is worth a thousand words. If you are a digital marketer, you know this better. The moment you add an image with your post, it enhances the appeal and reach. And this is true for each and every social network. Let's take Twitter and Facebook for example.According to Jeff Bullas, "Engage...

    By • Sept. 5, 2014

  • Trending This Week: News Stories on Social Media

    September means the imminent start of Autumn, the rush to market with new holiday must-haves, and the tech world preparing for it's biggest quarter of the year. The news cycle this week was dominated by conversations around the Net Neutrality issue, a celebrity photo leak, and New York Fashion wo...

    By • Sept. 5, 2014

  • Make Your Content Go Viral with Vine

    There's tremendous pressure on marketers when it comes to managing content marketing. Content marketing not only means organizing and controlling tone and messages, but also getting it seen by others. User-generated content has become increasingly imperative for brands, especially with the emerge...

    By • Sept. 5, 2014

  • 7 Strategies to Build Your Brand and Bottom Line Through Blogging

    One of the best ways to build your brand through blogging is to establish yourself as the "go-to" person on your topic, in your niche or in your industry.There are four reasons you'd want to do this:As the "go-to" person, you will be top of mind when people need services or information.You can bu...

    By • Sept. 5, 2014

  • Lazy Content Curators and the Bugaboos of Social Sharing

    Sure, I am guilty. I find great content. I share it on Twitter. Then sometimes I copy it to LinkedIn and Google Plus.It is called content curation. While Heidi Cohen shares 19 possible definitions, basically: "Content curation is the process of finding, organizing, selecting, and sharing the con...

    By • Sept. 4, 2014

  • Tracking Social Media Success in Telephone Conversions

    A 2013 survey conducted by Oracle found 86% of its respondents were using social media in their organizations, however only 10% of the businesses surveyed could actually tell if their social media campaigns resulted in increased conversions.All marketers understand the effectiveness of social med...

    By • Sept. 4, 2014

  • 4 Recent Facebook Updates Businesses Should Know

    Are you staying up-to-date with the most recent Facebook updates and other changes? If you're not, you're in luck! We've rounded up some of the social network's most recent announcements and updates that affect businesses.1. Updates to the News Feed Algorithm (Again!)Facebook has announced two ma...

    By • Sept. 4, 2014
  • SMT Expert

    How Dunkin Donuts Is Using Social Media to Make Their West Coast Debut a Huge Deal

    It's been said that, "America runs on Dunkin'," but until September 2nd, the west coast had been feeling a little left out. Dunkin' Donuts has always done a stand up job of proudly marketing their eye-catching, bright pink and orange colors. When they decided to finally take their donuts to the c...

    By • Sept. 4, 2014

  • 8 Ways the #IceBucketChallenge Has Changed Social Media Marketing Forever

    It started out small, a challenge between friends to raise awareness and funds on behalf of someone they knew who was suffering with ALS. It became the viral fundraising event of the summer, raising over $100 million in one month (and going strong). Everyone, both nonprofits and for-profit busin...

    By • Sept. 3, 2014

  • 6 Components Found in a Successful Outreach Marketing Campaign

    As marketers we can learn how to implement success by observing two things. (Yup I've just our career learning curve to two things, I feel bold today)We observe other marketers implement tactics that simply don't work. In fact when we see ones that "just don't seem right" like Mickey Mouse yellin...

    By • Sept. 3, 2014

  • Sprinklr Acquires Branderati, Adding Advocacy at Scale to Its Portfolio

    Sprinklr, the leading independent end-to-end social relationship infrastructure, announces the acquisition of Branderati, the industry's foremost platform for advocacy and influencer marketing.I had the opportunity to discuss the details of the acquisition with my long time friend and colleague E...

    By • Sept. 3, 2014

  • Cause Related Marketing on Facebook: 3 Companies Doing Back to School Right

    Back to School is usually a time for brands to throw big sales and capitalize on the fact that moms and dads are rushing to the store to stock up on supplies for their kids. So, it was refreshing to see that a handful of companies are also using the time to show their charitable side. These compa...

    By • Sept. 3, 2014

  • Fact or Fiction: Sales Techniques and Lessons from Snopes

    Snopes has established itself as the premier source for urban legends and myths - and while most are debunked or resolved, some still live on as conspiracy theories. There are numerous stories related to sales that have appeared on the Snopes site, some straddling the line between fact and fictio...

    By Koka Sexton • Sept. 3, 2014

  • 5 Keys to Developing a Killer Social Media Brand

    If you want to truly create a social media brand and business that stands out you need to know not just how to reach your audience, but what they want to talk about, what content they are interested and develop a plan that you can roll out to connect with them. Here are a few key steps to follow ...

    By • Sept. 3, 2014

  • 5 Scientific Secrets to Get More Instagram Followers

    "How to gain more followers on Instagram?" "My photos are awesome, but I don't get enough likes!" "I need more followers on my Instagram account!" "How can I get more people to view my posts?"These and many similar questions are now commonplace across the internet as Instagram overtakes erstwhile...

    By • Sept. 2, 2014

  • We Need an "Internet of Not Only Customers"

    ...Poly-Identity, Graph Databases and Connection Integration in CRMThe enduring purpose of a business is indisputably to create and keep customers. That bedrock was first famously laid down by Peter Drucker and Theodore Levitt sometime around the 1960s or '70s.But here's the paradox.Fixating on c...

    By • Sept. 2, 2014

  • How to Champion the Visual Discovery Tool Pinterest

    The data visualization and infographics website-Visual.ly-published a very handy and comprehensive guide on how to master this social networking service.This visually appealing online destination platform continues to grow and great features have been designed for its mobile applications (iOS and...

    By • Sept. 2, 2014

  • Is Content Marketing a Definitive Strategy for SEO Success?

    Search Engine Optimization (SEO) isn't the same as it used to be. You just cannot crop up an ugly website, publish mediocre content, build a few links and expect to rank well. A well-crafted website, high-quality content, and thousands of links can fetch you decent number of social shares. But t...

    By • Sept. 2, 2014

  • Getting Started with Your Personal Branding

    Personal branding is a practice of marketing themselves and their careers as brands. It can have many long-term and short-term benefits. Such as, helping you find a job, improving your overall professional image, and utilizing your Google search results when potential employers, colleagues, or cl...

    By • Sept. 2, 2014

  • The Mobile Enterprise: Engaging Where Your Customers Are

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The Mobile Enterprise: Engaging Where Your Customers Are. We assembled an all-star panel consisting of: Lon Safko, the president and CEO at Innovative Thinking, Carrie ...

    By • Sept. 1, 2014

  • 3 Ways to Conduct B2B Market Research Using Digital Marketing

    Anyone who underestimates or doesn't believe in the power of market research is seriously mistaken. Especially in the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy. Usuall...

    By • Sept. 1, 2014

  • Why Are Millennials So Fickle with Brand Loyalty?

    There have been numerous articles written on the topic of millennials, with emerging focus given on how millennial adults are disrupting the corporate workforce. The New York Times recently published an article 'Marketers Are Sizing Up the Millennials', and the unanimous concern by marketers was ...

    By • Sept. 1, 2014

  • There's No Social Media Pool

    In the mid-twentieth century, you would find groups of women working side by side in what was known as a typing pool. Good professional typists could churn out 70 - 90 words a minute, which may not sound like an accomplishment on a computer keyboard, but try to do that on a manual typewriter with...

    By • Sept. 1, 2014

  • 10 Tips for Optimal AdWords Campaign Settings

    Do you have the right campaign settings?Andrew Lolk has an interesting illustration about the importance of this topic when he says, "Compare it to running a marathon, but you forgot to put on your shoes. Yes, you can do your best to walk ahead, but you'll never go full speed and you definitely w...

    By • Aug. 31, 2014

  • Is an Intern Your Social Media Strategy?

    Question: Our company is getting ready to do more social media so we have hired an intern to help us get started. Is this a good strategy?My first reaction when I get this question is usually to bite my tongue and force myself not to say the first thing that comes to mind (always a good idea by t...

    By • Aug. 31, 2014