Content Marketing: Page 212

  • Super Effective Facebook Advertising

    On Facebook's tenth birthday the platform boasts more than 1.9 billion active users, with 802 million people logging in daily and five new profiles created every second. The massive and diverse audience makes the social media channel a goldmine for businesses. Any good marketer knows you need to ...

    By • Aug. 11, 2014

  • Web Push Notifications: A New Era of Content Distribution

    After many years on the throne, email marketing has had its ups and downs. More than a dozen statistics show it's alive and well today. However, consumer apathy, spam filters, Gmail changes, and social media competition have plagued its reign. It's about to hit a new low (again) by the arrival...

    By • Aug. 11, 2014

  • Build Trust, Increase Output and Foster Credibility with Curation

    Today, it's not an understatement that digital marketing requires understanding and connecting a lot of disparate strategic, technology and content dots to succeed. In this new online environment where a customer learns, qualifies and considers a solution from search, sharing and social media, a ...

    By • Aug. 11, 2014

  • The Future of SEO: Topics Instead of Keywords

    Here we are, eight months into 2014, and we're already talking about the future of SEO. It seems like just yesterday we were discussing how to blast off your SEO content and rankings for the future-2014. We saw noteworthy changes in optimization, including Google's unmistakable push for content o...

    By • Aug. 11, 2014

  • Is Your Video Marketing Strategy Smart or Stupid?

    Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There's a lot o...

    By • Aug. 11, 2014

  • Do the 10 Most Powerful Brands Use Content Marketing?

    Let's be honest, we all like to have a gander at Forbes list to find out which companies are making the most money, in the hope that we'll get lots of tips and appear on it someday.So what do these influential brands teach us about content marketing? Have they used content to rise to the top, or ...

    By • Aug. 11, 2014

  • What's Wrong with Marketing Today?

    The trouble with marketing? Everyone is doing it.That's not a surprise. Marketing is imperative for a business to grow. Without some sort of marketing, how will customers find you? Unless you've got a super-exclusive business that trades on being best-kept secret, marketing your business is esse...

    By • Aug. 10, 2014

  • Is it Worth it to Promote Messages on Facebook and Twitter?

    Facebook has certainly made it very easy and convenient to promote your posts. All you do is you quickly click on 'Boost' button, pick how many people you want to reach and Facebook does the rest. What does it do exactly? Who knows! All you get is seemingly random but very impressive results - ma...

    By • Aug. 10, 2014

  • The Difference Between Articles and Blogs

    "Is there a difference between articles and blogs?" This was posed to me today by one of my clients and it is a really good question. So here's a rundown of what I perceive to be the basic differences between articles and blogs.

    By • Aug. 9, 2014

  • How Inner Weirdness Can Help Your Brand Development

    We are all a little weird. We have weird habits and weird responses at times. Don't believe me? Ask your nearest and dearest and they will give you a sample of your inner weirdness.Weirdness sounds bad but as Entrepreneurs, it is important to learn to love your own weirdness and indeed develop a ...

    By • Aug. 9, 2014

  • How to Plan Your Content Marketing Strategy

    It's ironic that the word content has two meanings. The first is a state of peaceful happiness and the second is substance dealt with in speech, literary work,etc. This blog post obviously pertains to the latter, but what's ironic is that the former represents the complete opposite feeling that m...

    By • Aug. 9, 2014

  • 6 Ways to Use Social Media for Actionable Insight

    Social media represents the largest source of consumer data in the history of the world.Social media 'listening' is a no-brainer.People like you and me willingly go online to share their passions, concerns and opinions about almost everything. And the companies that have embraced social listening...

    By • Aug. 9, 2014

  • Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]

    In the wake of John Oliver's epic rant against native advertising on his show, "Last Week Tonight" (second video, below), Robin Carey and I sat down to discuss the implications. We talked about whether or not Oliver's claims were justified, as well as the challenges and opportunities that native ...

    By • Aug. 8, 2014

  • A Friday Afternoon Social Media Checklist

    It's 4 p.m. on a Friday and your social media to-do list still has far too many boxes unchecked. How do you shut things down? Since social media never sleeps, it often feels hard- if not impossible- to really accept that you're finished with your social accounts for the weekend. Social media mana...

    By • Aug. 8, 2014

  • A Guide to Great Content Marketing: Buffer Case Study

    I've been a big fan of Buffer for a while now, it has always been a very simple way to schedule across various social media platforms. This post isn't about the merits of Buffer as a tool though. People often ask me for an example of great content marketing, and Buffer is one of the names that ea...

    By • Aug. 8, 2014

  • How Marketing Grew to Be the Most Important Area of Your Business

    We as human beings are famous for being slow to embrace change or see the future. Unfortunately it has affected the world of sales and marketing dramatically. Let's look at a past example.The invention of the internal combustion engine is one such example that most people took some time to embrac...

    By • Aug. 8, 2014
  • SMT Expert

    4 Brilliant Cross-Network Social Media Campaigns

    Cross-network promotion is easily one of the most challenging parts of social marketing. Each network has its own audience, and thinking about different ways to engage each one of them can be hard. What works on Facebook, for example, may not fly on Twitter or Google+. And the last thing that you...

    By • Aug. 8, 2014

  • Are Online Marketing Images More Important Than Actual Content?

    Part of online marketing for B2B businesses is promoting blogs and social media posts, though some of that has been giving way to images over straight text. While there's been debate about whether images are going to receive more focus in online marketing over actual reading, it's obvious text is...

    By • Aug. 7, 2014

  • 4 Simple Ways to Get Started on Your Branding Strategy

    Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall. You can develop your brand ima...

    By • Aug. 7, 2014

  • The State of Content Marketing In 2014 [INFOGRAPHIC]

    A vast majority of marketers use content marketing today. But how do they do it? Uberflip just published a very insightful infographic with data by some of today's top experts in content marketing, including Marketing Profs, Demand Metrics, and Content Marketing Institute. The visual highlights t...

    By • Aug. 7, 2014

  • Integrated Marketing Remains the Holy Grail for Marketers and Consumers

    I am back with yet another article on the topic of integrated marketing communications, cross-channel marketing, omni-channel marketing, marketing orchestration or any other name you wish to refer to it by.If you don't know me or of my sheer passion and interest in this particular topic I have sc...

    By • Aug. 7, 2014

  • 5 Reasons You Should Be Talking About Transmedia Storytelling

    Coca-Cola's Share a Coke campaign takes a personal approach to get their audience talking. Are you struggling to do the same? Here are five reasons to incorporate a transmedia storytelling strategy to get your conversation started.

    By • Aug. 7, 2014

  • How to Write a Great Business Blog Post

    Seems that everyone's churning out content these days - but that doesn't mean that everyone knows how to write a really good blog post that grabs interest and keeps it. Here are just a few tips that might just help your blog writing stand out from the crowd.1. Write an attention-grabbing title. I...

    By • Aug. 7, 2014

  • 4 Tips to Ease Top 4 Content Marketing Challenges

    My mom always told me that if I don't have anything nice to say, I shouldn't say anything at all. So, when I started writing this article I had a tiny panic attack, the original headline I had in mind was "Get Over It! Your Content Fears Are Ridiculous, People." Since that didn't seem very nice I...

    By • Aug. 6, 2014

  • Why Social Media Has Revolutionized Human Relations

    There's scarcely an adult on the planet who hasn't heard of social media and a whopping 74 percent of people who go online use at least one social networking service. It's easier than ever to stay connected to the people we care about but what else has social media done for us and what does it me...

    By • Aug. 6, 2014