Content Marketing: Page 212

  • Top 10 Online Tools That Every Content Writer Must Know

    Here is a list of ten fantastic tools, and just to be nice, they have been arranged in order of greatness. The first ones are the best ever the bottom ones are still top jaw droopingly great, but are just not as fantastic as the ones listed above. The tools are all handy for writers, and each too...

    By • Aug. 14, 2014

  • 7 Must-Have Elements of a Great Blog Post [INFOGRAPHIC]

    Everyone seems to have a blog these days - in fact, as of June, 2014, there were more than 42.5 million blog posts published on WordPress.com alone. That said, to make your blog stand out from the crowd, your posts must be more than just present; they need to be great and consist of these vital e...

    By • Aug. 14, 2014

  • Be a Storyteller: Add Context to Your Content

    Before we get down to the nitty-gritty of how context fits into the content marketing puzzle, we should probably take a look at what context actually is. To do this, it's best to sidetrack to the advertising industry for just a moment. Imagine you're looking at an ad that features a watch, with ...

    By • Aug. 13, 2014

  • Social Media Marketing: Staying Up on Trends

    I have a couple pet peeves and by a couple, I mean at least 1,000. I loathe it when people drag their feet when they walk. I get irked when others are oblivious to traffic laws - other than speeding - I can get behind speeding. My biggest pet peeve is directed at a personal tic of mine: I hate i...

    By • Aug. 13, 2014

  • Use These 2 Social Networks to Tackle the World's Largest eCommerce Market

    China has recently surpassed the US to become the world's largest eCommerce market and will maintain this leadership position for the next while. According to KPMG's China 360 January 2014 issue, the Chinese eCommerce industry is forecasted to reach $540 billion USD by 2015, overtaking a predicte...

    By • Aug. 12, 2014

  • How Content Marketing Is Reinventing the Dreaded Job Search

    Between the economic slump, too many overqualified kids gunning for mid-level positions and social media missteps, finding a new career is a pain.The paradox is that there are so many resources out there that should be helping job-hunters find new careers. There's Monster, Craigslist and a dozen ...

    By • Aug. 12, 2014

  • B2B Content Marketing Across Borders: Does Your Message Translate?

    If your B2B company is lucky enough to do business internationally, you probably already know that marketing strategies don't always translate well across borders. Global B2B content marketing can be very difficult and if you create a marketing message for one geographic market, it won't necessar...

    By • Aug. 12, 2014

  • 21 Little Ways to Build a Trustworthy eCommerce Website

    So you built your eCommerce site, optimized everything for SEO, created a perfect design, but you still have trouble converting your site visitors. Your problem could very well be that you need to make your website more trustworthy. A website that doesn't look credible can lead to high bounce rat...

    By • Aug. 11, 2014

  • Super Effective Facebook Advertising

    On Facebook's tenth birthday the platform boasts more than 1.9 billion active users, with 802 million people logging in daily and five new profiles created every second. The massive and diverse audience makes the social media channel a goldmine for businesses. Any good marketer knows you need to ...

    By • Aug. 11, 2014

  • Web Push Notifications: A New Era of Content Distribution

    After many years on the throne, email marketing has had its ups and downs. More than a dozen statistics show it's alive and well today. However, consumer apathy, spam filters, Gmail changes, and social media competition have plagued its reign. It's about to hit a new low (again) by the arrival...

    By • Aug. 11, 2014

  • Build Trust, Increase Output and Foster Credibility with Curation

    Today, it's not an understatement that digital marketing requires understanding and connecting a lot of disparate strategic, technology and content dots to succeed. In this new online environment where a customer learns, qualifies and considers a solution from search, sharing and social media, a ...

    By • Aug. 11, 2014

  • The Future of SEO: Topics Instead of Keywords

    Here we are, eight months into 2014, and we're already talking about the future of SEO. It seems like just yesterday we were discussing how to blast off your SEO content and rankings for the future-2014. We saw noteworthy changes in optimization, including Google's unmistakable push for content o...

    By • Aug. 11, 2014

  • Is Your Video Marketing Strategy Smart or Stupid?

    Your Brand, startup or organization is throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Are you putting the same time and attention into video as you would into broadcast? There's a lot o...

    By • Aug. 11, 2014

  • Do the 10 Most Powerful Brands Use Content Marketing?

    Let's be honest, we all like to have a gander at Forbes list to find out which companies are making the most money, in the hope that we'll get lots of tips and appear on it someday.So what do these influential brands teach us about content marketing? Have they used content to rise to the top, or ...

    By • Aug. 11, 2014

  • What's Wrong with Marketing Today?

    The trouble with marketing? Everyone is doing it.That's not a surprise. Marketing is imperative for a business to grow. Without some sort of marketing, how will customers find you? Unless you've got a super-exclusive business that trades on being best-kept secret, marketing your business is esse...

    By • Aug. 10, 2014

  • Is it Worth it to Promote Messages on Facebook and Twitter?

    Facebook has certainly made it very easy and convenient to promote your posts. All you do is you quickly click on 'Boost' button, pick how many people you want to reach and Facebook does the rest. What does it do exactly? Who knows! All you get is seemingly random but very impressive results - ma...

    By • Aug. 10, 2014

  • The Difference Between Articles and Blogs

    "Is there a difference between articles and blogs?" This was posed to me today by one of my clients and it is a really good question. So here's a rundown of what I perceive to be the basic differences between articles and blogs.

    By • Aug. 9, 2014

  • How Inner Weirdness Can Help Your Brand Development

    We are all a little weird. We have weird habits and weird responses at times. Don't believe me? Ask your nearest and dearest and they will give you a sample of your inner weirdness.Weirdness sounds bad but as Entrepreneurs, it is important to learn to love your own weirdness and indeed develop a ...

    By • Aug. 9, 2014

  • How to Plan Your Content Marketing Strategy

    It's ironic that the word content has two meanings. The first is a state of peaceful happiness and the second is substance dealt with in speech, literary work,etc. This blog post obviously pertains to the latter, but what's ironic is that the former represents the complete opposite feeling that m...

    By • Aug. 9, 2014

  • 6 Ways to Use Social Media for Actionable Insight

    Social media represents the largest source of consumer data in the history of the world.Social media 'listening' is a no-brainer.People like you and me willingly go online to share their passions, concerns and opinions about almost everything. And the companies that have embraced social listening...

    By • Aug. 9, 2014

  • Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]

    In the wake of John Oliver's epic rant against native advertising on his show, "Last Week Tonight" (second video, below), Robin Carey and I sat down to discuss the implications. We talked about whether or not Oliver's claims were justified, as well as the challenges and opportunities that native ...

    By • Aug. 8, 2014

  • A Friday Afternoon Social Media Checklist

    It's 4 p.m. on a Friday and your social media to-do list still has far too many boxes unchecked. How do you shut things down? Since social media never sleeps, it often feels hard- if not impossible- to really accept that you're finished with your social accounts for the weekend. Social media mana...

    By • Aug. 8, 2014

  • A Guide to Great Content Marketing: Buffer Case Study

    I've been a big fan of Buffer for a while now, it has always been a very simple way to schedule across various social media platforms. This post isn't about the merits of Buffer as a tool though. People often ask me for an example of great content marketing, and Buffer is one of the names that ea...

    By • Aug. 8, 2014

  • How Marketing Grew to Be the Most Important Area of Your Business

    We as human beings are famous for being slow to embrace change or see the future. Unfortunately it has affected the world of sales and marketing dramatically. Let's look at a past example.The invention of the internal combustion engine is one such example that most people took some time to embrac...

    By • Aug. 8, 2014
  • SMT Expert

    4 Brilliant Cross-Network Social Media Campaigns

    Cross-network promotion is easily one of the most challenging parts of social marketing. Each network has its own audience, and thinking about different ways to engage each one of them can be hard. What works on Facebook, for example, may not fly on Twitter or Google+. And the last thing that you...

    By • Aug. 8, 2014