Content Marketing: Page 213

  • 10 Tips for Writing Viral Titles

    Are you having trouble with traffic or clicks? If so, it sounds like you need a little help with your title writing. The title of your video, article or other piece of content is by far the most important. Along with the image and introduction, the title of your piece will get noticed first in mo...

    By • Aug. 6, 2014

  • The Kardashian Method of Content Marketing

    Instagram/KimKardashianThey might take more duck-face selfies in one day than most would in a lifetime, but you've got to hand it to those Kardashians... they sure know how to build a brand.Regardless of how many scandals they've been in, how often they're ridiculed in the news, or how much crit...

    By • Aug. 6, 2014

  • 7 Tips for Driving Social Engagement

    Everyday people share millions of significant moments on social media, and the challenge often facing brands is how to be included in these shared moments. After all, the voices of your customers and fans are the most powerful in telling your story to ultimately convert new customers. Here are se...

    By • Aug. 6, 2014

  • Satisfied Customers Promote Brands on Facebook More Than Any Other Social Network

    In Q1, eMarketer predicted that global B2C eCommerce sales will reach $1.5 trillion by the end of 2014 (a 20.1% increase over last year) due in part to the growth of Internet availability and a mobile use base in emerging markets. In response, many major brands are extending their reach internati...

    By • Aug. 5, 2014

  • FAN + AppLinks: Facebook's Next Big Opportunity

    Things are going pretty well for Facebook right now. Recently released Q2 earnings blew away estimates and Facebook stock soared to record highs. But despite all the sunshine and rainbows pundits will still point to the fact that user growth and usage of their core product will at some point inev...

    By • Aug. 5, 2014

  • 5 Ways to Fix Shopping Cart Abandonment

    Even a non-marketing mind won't find it hard to understand that an e-commerce website can have two kinds of tragic existence. First is when the website is not getting enough traffic because of its inability to target the right audiences. Second is when there is enough traffic into the website but...

    By • Aug. 5, 2014

  • Social Media Challenges in Destination Marketing

    Earler this year, we celebrated Facebook's 10th anniversary; LinkedIn boasts more than 300 million active users while TripAdvisor now has more than 175 million reviews. We have come to expect seeing travel and hospitality stakeholders managing accounts on Instagram, Pinterest, Twitter or even Goo...

    By • Aug. 4, 2014

  • Increase Social Engagement When Quality Trumps Quantity

    There are many approaches that brands can take with social media marketing. Will they work diligently to gain as many Facebook followers as possible? Focus efforts on curating attention-grabbing Pinterest boards? Tweet multiple times per day? Whatever the approach, these brand marketers must reme...

    By • Aug. 4, 2014

  • Five Secrets to Successful Social Media Promotions

    You've got your social media accounts lined up, broadcast some updates, and now you're ready to put together a promotional campaign. Before you get started, take a minute to learn five secrets to social media promos that successful brands already know.1. Keep the flagrant sales pitch to a minimum...

    By • Aug. 3, 2014

  • Orange is the New Black Gets Social with User Generated Images

    It seems a long time ago that TV viewers simply watched their favorite shows. If they did talk about them it was around the water cooler the next day. Remember this? It was a mere seven years ago that HBO still marketed the talk value of its shows by suggesting it was a boon for the water cooler ...

    By • Aug. 3, 2014

  • 5 Steps to Maximize Infographics Exposure

    Just like with building a website; no one will find it without the proper marketing. The same goes for infographics. If you research and design the best infographic, but have no way of marketing it to the public more often than not it will fail. This is an unfortunate truth, but following the ste...

    By • Aug. 3, 2014

  • Instagram: Fastest Growing Social Network. 4 Brands Riding the Wave

    In the world of digital marketing, size isn't everything.Momentum is.While Instagram might not be the biggest or the most trafficked social media site (though a #7 global slot isn't bad), it is the fastest growing social media platform. And, the way things are shaping up on Instagram, there's no ...

    By • Aug. 2, 2014

  • How to Grow Your Small Business Using a Blog [VIDEO]

    Studying the statistics above, it should be obvious that blogs have major benefits for businesses. When 90% of consumers find customer content useful, you need to have that content. Blogging is the easiest way to quickly update your site and keep it current.61% of U.S. consumers have made a purch...

    By • Aug. 2, 2014

  • The Art of Self-Promotion on Social Media: How to Toot Your Horn Without Turning Your Audience Off

    If you've been to any of Buffer's social media accounts recently (take Twitter, for instance), you may have noticed that the lion's share of stories we share come from us. We tweet our own stuff. We toot our own horn.It would certainly seem that we are in the minority with this strategy. There se...

    By • Aug. 1, 2014

  • Is Your Facebook Contest Legal?

    As more small businesses get involved with Facebook, they're using contests to engage more of their followers. Unfortunately, not all businesses follow Facebook's official rules and guidelines for contents; in some cases, failure to follow these guidelines can put businesses at risk of having the...

    By • Aug. 1, 2014

  • 3 Tips for Trustworthy Sponsored Content

    For publishers and lifestyle websites that target moms, sponsored content can be a powerful marketing tool. Its form can range from quick articles to total site takeovers, and it allows consumer brands to tap into the audience of well-known publishers. Sponsored content has a unique advantage ov...

    By • Aug. 1, 2014

  • Emotion Drives Behavior: 3 Brands Getting It Right

    The more passionate you are about something, the more likely you will take action. It's that simple.Emotion drives behavior.There are countless studies out there to support this, as researchers and psychologists have studied the human brain and our behavior since the beginning of time. But, if yo...

    By • Aug. 1, 2014

  • 5 Examples of Online Reputation Screw-ups

    Talk has all but ceased about 'the world moving online', the web is the fountain of all knowledge and we know it, but what about the overlap of our attributes? Our personalities exist both online and offline, but with technological leaps into the advancing cyberspace, has the online version of th...

    By • Aug. 1, 2014

  • Why Good Content Is Not Good Enough: The Secret To Getting More Leads With Content Marketing

    Content marketing is rapidly becoming synonymous with marketing itself, with many businesses jumping on board and using content to connect with prospective customers over traditional marketing tactics. But content marketing is still relatively new, and there's a lot we're continuing to learn abou...

    By • Aug. 1, 2014

  • Six Ways to Create Buzz to Launch Your Hospitality Brand to Stardom

    It isn't easy to break into the hospitality business with thousands of brands all competing for fame and fortune. The good news is that there are measures you can take to get your company noticed sooner rather than later. If you're ready to make a splash in the world of the elite, here are just s...

    By • Aug. 1, 2014

  • 6 Extreme Social Media Strategies

    In a market that has been transformed by social media, businesses are searching for unique ways to make a splash. Here are six innovative (or are they crazy?) social media strategies that businesses used in the last year to make a different kind of impression.Burger King abandons followers. Conce...

    By • July 31, 2014
  • SMT Expert

    The Business Case for Content Curation

    Let's face it - we've all been told that we need to create lots of high-quality content on a regular basis to do marketing well these days. In some ways, this is true. In others, it's not. However, we can all agree that we need content and most want more of it.Creating and publishing high-quality...

    By • July 31, 2014

  • 10 Creative or Weird Uses of Instagram

    A screenshot of the TSA Instagram feedInstagram might be the land of selfies, sunsets and food pics- and that's totally fine with us- but it's also home to some of the most creative social media minds in the business. Marketers, businesses and individuals have come up with incredible ways to make...

    By • July 31, 2014

  • How to Rise Above the Content Marketing Confusion

    Let's be honest: Content created by brands is not the same as content created by an independent media company or even by an independent individual.It's no wonder that as more brands take up content as a marketing tactic, readers are confused. A spate of studies from various sources has shown that...

    By • July 31, 2014

  • 5 Painful Truths About Content Marketing

    On maybe a half dozen occasions this year, I've had the opportunity to sit in a conference room full of people whose enthusiasm for content marketing is at an all-time high. Having just been exposed to their company's first content marketing plan, the Kool-Aid flows, and everyone drinks it copiou...

    By • July 31, 2014