Content Marketing: Page 213

  • Are Online Marketing Images More Important Than Actual Content?

    Part of online marketing for B2B businesses is promoting blogs and social media posts, though some of that has been giving way to images over straight text. While there's been debate about whether images are going to receive more focus in online marketing over actual reading, it's obvious text is...

    By • Aug. 7, 2014

  • 4 Simple Ways to Get Started on Your Branding Strategy

    Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall. You can develop your brand ima...

    By • Aug. 7, 2014

  • The State of Content Marketing In 2014 [INFOGRAPHIC]

    A vast majority of marketers use content marketing today. But how do they do it? Uberflip just published a very insightful infographic with data by some of today's top experts in content marketing, including Marketing Profs, Demand Metrics, and Content Marketing Institute. The visual highlights t...

    By • Aug. 7, 2014

  • Integrated Marketing Remains the Holy Grail for Marketers and Consumers

    I am back with yet another article on the topic of integrated marketing communications, cross-channel marketing, omni-channel marketing, marketing orchestration or any other name you wish to refer to it by.If you don't know me or of my sheer passion and interest in this particular topic I have sc...

    By • Aug. 7, 2014

  • 5 Reasons You Should Be Talking About Transmedia Storytelling

    Coca-Cola's Share a Coke campaign takes a personal approach to get their audience talking. Are you struggling to do the same? Here are five reasons to incorporate a transmedia storytelling strategy to get your conversation started.

    By • Aug. 7, 2014

  • How to Write a Great Business Blog Post

    Seems that everyone's churning out content these days - but that doesn't mean that everyone knows how to write a really good blog post that grabs interest and keeps it. Here are just a few tips that might just help your blog writing stand out from the crowd.1. Write an attention-grabbing title. I...

    By • Aug. 7, 2014

  • 4 Tips to Ease Top 4 Content Marketing Challenges

    My mom always told me that if I don't have anything nice to say, I shouldn't say anything at all. So, when I started writing this article I had a tiny panic attack, the original headline I had in mind was "Get Over It! Your Content Fears Are Ridiculous, People." Since that didn't seem very nice I...

    By • Aug. 6, 2014

  • Why Social Media Has Revolutionized Human Relations

    There's scarcely an adult on the planet who hasn't heard of social media and a whopping 74 percent of people who go online use at least one social networking service. It's easier than ever to stay connected to the people we care about but what else has social media done for us and what does it me...

    By • Aug. 6, 2014

  • 10 Tips for Writing Viral Titles

    Are you having trouble with traffic or clicks? If so, it sounds like you need a little help with your title writing. The title of your video, article or other piece of content is by far the most important. Along with the image and introduction, the title of your piece will get noticed first in mo...

    By • Aug. 6, 2014

  • The Kardashian Method of Content Marketing

    Instagram/KimKardashianThey might take more duck-face selfies in one day than most would in a lifetime, but you've got to hand it to those Kardashians... they sure know how to build a brand.Regardless of how many scandals they've been in, how often they're ridiculed in the news, or how much crit...

    By • Aug. 6, 2014

  • 7 Tips for Driving Social Engagement

    Everyday people share millions of significant moments on social media, and the challenge often facing brands is how to be included in these shared moments. After all, the voices of your customers and fans are the most powerful in telling your story to ultimately convert new customers. Here are se...

    By • Aug. 6, 2014

  • Satisfied Customers Promote Brands on Facebook More Than Any Other Social Network

    In Q1, eMarketer predicted that global B2C eCommerce sales will reach $1.5 trillion by the end of 2014 (a 20.1% increase over last year) due in part to the growth of Internet availability and a mobile use base in emerging markets. In response, many major brands are extending their reach internati...

    By • Aug. 5, 2014

  • FAN + AppLinks: Facebook's Next Big Opportunity

    Things are going pretty well for Facebook right now. Recently released Q2 earnings blew away estimates and Facebook stock soared to record highs. But despite all the sunshine and rainbows pundits will still point to the fact that user growth and usage of their core product will at some point inev...

    By • Aug. 5, 2014

  • 5 Ways to Fix Shopping Cart Abandonment

    Even a non-marketing mind won't find it hard to understand that an e-commerce website can have two kinds of tragic existence. First is when the website is not getting enough traffic because of its inability to target the right audiences. Second is when there is enough traffic into the website but...

    By • Aug. 5, 2014

  • Social Media Challenges in Destination Marketing

    Earler this year, we celebrated Facebook's 10th anniversary; LinkedIn boasts more than 300 million active users while TripAdvisor now has more than 175 million reviews. We have come to expect seeing travel and hospitality stakeholders managing accounts on Instagram, Pinterest, Twitter or even Goo...

    By • Aug. 4, 2014

  • Increase Social Engagement When Quality Trumps Quantity

    There are many approaches that brands can take with social media marketing. Will they work diligently to gain as many Facebook followers as possible? Focus efforts on curating attention-grabbing Pinterest boards? Tweet multiple times per day? Whatever the approach, these brand marketers must reme...

    By • Aug. 4, 2014

  • Five Secrets to Successful Social Media Promotions

    You've got your social media accounts lined up, broadcast some updates, and now you're ready to put together a promotional campaign. Before you get started, take a minute to learn five secrets to social media promos that successful brands already know.1. Keep the flagrant sales pitch to a minimum...

    By • Aug. 3, 2014

  • Orange is the New Black Gets Social with User Generated Images

    It seems a long time ago that TV viewers simply watched their favorite shows. If they did talk about them it was around the water cooler the next day. Remember this? It was a mere seven years ago that HBO still marketed the talk value of its shows by suggesting it was a boon for the water cooler ...

    By • Aug. 3, 2014

  • 5 Steps to Maximize Infographics Exposure

    Just like with building a website; no one will find it without the proper marketing. The same goes for infographics. If you research and design the best infographic, but have no way of marketing it to the public more often than not it will fail. This is an unfortunate truth, but following the ste...

    By • Aug. 3, 2014

  • Instagram: Fastest Growing Social Network. 4 Brands Riding the Wave

    In the world of digital marketing, size isn't everything.Momentum is.While Instagram might not be the biggest or the most trafficked social media site (though a #7 global slot isn't bad), it is the fastest growing social media platform. And, the way things are shaping up on Instagram, there's no ...

    By • Aug. 2, 2014

  • How to Grow Your Small Business Using a Blog [VIDEO]

    Studying the statistics above, it should be obvious that blogs have major benefits for businesses. When 90% of consumers find customer content useful, you need to have that content. Blogging is the easiest way to quickly update your site and keep it current.61% of U.S. consumers have made a purch...

    By • Aug. 2, 2014

  • The Art of Self-Promotion on Social Media: How to Toot Your Horn Without Turning Your Audience Off

    If you've been to any of Buffer's social media accounts recently (take Twitter, for instance), you may have noticed that the lion's share of stories we share come from us. We tweet our own stuff. We toot our own horn.It would certainly seem that we are in the minority with this strategy. There se...

    By • Aug. 1, 2014

  • Is Your Facebook Contest Legal?

    As more small businesses get involved with Facebook, they're using contests to engage more of their followers. Unfortunately, not all businesses follow Facebook's official rules and guidelines for contents; in some cases, failure to follow these guidelines can put businesses at risk of having the...

    By • Aug. 1, 2014

  • 3 Tips for Trustworthy Sponsored Content

    For publishers and lifestyle websites that target moms, sponsored content can be a powerful marketing tool. Its form can range from quick articles to total site takeovers, and it allows consumer brands to tap into the audience of well-known publishers. Sponsored content has a unique advantage ov...

    By • Aug. 1, 2014

  • Emotion Drives Behavior: 3 Brands Getting It Right

    The more passionate you are about something, the more likely you will take action. It's that simple.Emotion drives behavior.There are countless studies out there to support this, as researchers and psychologists have studied the human brain and our behavior since the beginning of time. But, if yo...

    By • Aug. 1, 2014