Content Marketing: Page 211

  • 3 Steps to Becoming a Content Marketing Master

    How do you create content that sticks in your audience's mind?How do you offer a thought that defines the conversation for an entire industry?There are over 363 million search results for the term "content marketing," but add the word mastery to the term and the search results plummet to 4 millio...

    By • Aug. 21, 2014
  • SMT Expert

    How to Promote Your Content Better, Faster and More Effectively

    Some people think content promotion isn't complicated. It's just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple.Search algorithms aren't as reliant on on-page factors for determining re...

    By • Aug. 21, 2014

  • The Moment of Truth: Best Practices For Discovering More Moments to Engage

    Yeah, yeah. I know you know (cause obviously you're a smart person) that you need to engage your customers. And you gotta do it fast, or else you lose them, just like that.With so many avenues where customers can go through the sales cycle, we need to start recognizing the "Zero Moment of Truth ...

    By • Aug. 20, 2014

  • The Title Makes the Post Viral

    When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google, then for people. Humans (and their flexible brains) are very forgiving when it comes to reading possibly stilted, "robotic," keyword-explicit...

    By • Aug. 20, 2014

  • Influence: Be the First to Give [INFOGRAPHIC]

    In the digital world we are fascinated by influence. We want to know who has influence and we want to know who is influenced by whom. We strive for influence in our personal and professional lives and we reject the overt nature of influence that impacts us through advertising and messaging (even ...

    By • Aug. 20, 2014

  • There's No Writer's Block in Content Promotion

    The world of content promotion depends on the quick creation of high-quality content-sometimes with few resources. Creativity isn't magic, but when you're on deadline to create compelling content, your boss doesn't want to hear that resources are low. Your boss certainly isn't hoping to hear you'...

    By • Aug. 20, 2014

  • How Is Social Media Affecting Your Sales in 2014?

    Is your social media strategy delivering ROI or is the social web all too confusing? This article sheds light on the size of the opportunity and the size of failure if your strategy is not up to scratch.

    By • Aug. 19, 2014

  • Should You Make the Leap Into Sponsored Content?

    The sponsored content wasps are swarming!Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. Not only is the number of requests increasing, the amount of money being offered for these posts is going up t...

    By • Aug. 19, 2014

  • Are We Drowning in Crappy Content?

    The ocean is enormous. It's made up of five separate bodies of water, but there is really only one ocean broken up over the planet. In fact, as of 2013, it takes up approximately 71 percent of the Earth. It's pretty amazing too because it houses about 99 percent of the biosphere and is home to so...

    By • Aug. 19, 2014

  • Optimizing Blog Posts: 11 Essential Considerations

    Optimizing blog posts requires a fair bit of both art and science. Over the past four+ years, and particularly after working in the WordPress.org platform since the spring of 2013, I've learned a lot both about what TO do and what NOT to do. I've also learned a great deal from regularly curating ...

    By • Aug. 19, 2014

  • The Time for Twitter Is Now [PODCAST]

    Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform:Twitter has momentum. Revenue jumped 124% in the latest quarter, and it "beat the Street" estimates for user growth.Twitter shined during the World C...

    By • Aug. 18, 2014

  • Use Social Listening to Anticipate and Respond to Client Interests

    One of the reasons social media is so popular with researchers is it provides an opportunity to listen in on conversations, AKA social listening. You should be doing the same with your customers through your website, Facebook page, Twitter feed, and other sites you regularly use. You'd be surpris...

    By • Aug. 18, 2014

  • 15 Cool Tips to Help Your Business Master Pinterest

    By now, you've probably seen numerous Pinterest boards floating around online. Whether it's a friend of yours sharing her board full of wedding inspiration and desires or sharing recipes, it's a fair bet you've been shown several Pinterest boards full of fun and interesting hobbies.But is it just...

    By • Aug. 18, 2014

  • Can Social Save Television?

    If you have followed social engagement as it relates to the broadcast industry, then you understand its importance and the influence it can have on driving ratings growth.Take the Univision Network as an example. This year, for the second consecutive year, Univision won the July 2014 sweeps, beat...

    By • Aug. 17, 2014

  • Sponsored Content Is the New Black, But Is It Ethical?

    One of the big social media trends affecting PR and traditional advertising is one that we digital marketers adopted back in the day when getting users and traffic (as opposed to revenue) was the way to get funding, and that is: give it away for free, and they will come.And so, we marketers inadv...

    By • Aug. 16, 2014

  • Getting Social Media Marketing Right the First Time

    Just four years ago, I felt like you do. Social media was another language. Foreign. Frightening.Your insecurities are natural... Will I look lame? Am I too late to the party? Will anyone care what I have to say?Let 'em go. Relax. Social media is a conversation. You can join any time. Join now. Y...

    By • Aug. 16, 2014

  • 6 Key Components of an Effective Social Commerce Strategy

    There's hardly any online transaction these days that is not directly or indirectly influenced by social media. What your friends and trusted contacts say about a certain product or service often influences your purchase decisions. In fact, several studies suggest that social media impacts more t...

    By • Aug. 15, 2014

  • How to Make Content That Crosses Cultural and Linguistic Borders

    Statistics tell us that people spend an average time of 16 hours per month on the internet - that's a global internet population average. If we were to be more specific, say the US population, they spend 32 hours per month on an average. Capturing the attention of 79% of America (according to the...

    By • Aug. 15, 2014

  • 99 Tactics Every Marketer Should Know

    It's funny to think that there was once a time when TV, newspaper, and radio ads were the most powerful forms of marketing. Today, there are so many more options out there to help brands build relationships and grow sales. Put simply, we've advanced.I find it odd that some companies choose to inv...

    By • Aug. 15, 2014

  • What Are Buyer Personas & Why Do They Matter?

    When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. For example, you might know that you would like to sell your product or service to 25-40 year old women. However, trying to start a campaign...

    By • Aug. 15, 2014

  • 12 Video Elements That Determine Your YouTube Ranking

    YouTube is undeniably the most popular site that you should go to if youif you want to use videos as part of your digital marketing campaignstrategies. With millions of users and views it can generate in a day, launching your promotional videos via this platform will indeed promise you a high cha...

    By • Aug. 15, 2014

  • Why Photographers Should Take Tumblr Seriously

    This is it: you're ready. Armed with your SLR, heady technical know-how and creative prowess, it's time to get out there and take on the world of professional photography. All you need to do is stand out against a sea of competition.Today, close to every man and his dog is a photographer. Monkeys...

    By • Aug. 15, 2014

  • What News Items Are Biggest on Social Media This Week?

    In 2014, social media IS the news.If Facebook or Twitter release an update, it's news. If a celebrity partakes in a social media trend (ala the #icebucketchallenge to #strikeoutALS), it's news. And if there's a news story breaking, it's likely breaking on social first.This week has been a veritab...

    By • Aug. 14, 2014

  • What Does Ecommerce Mean for Social Media's Future?

    This past week, several mobile users reported the presence of a "Payments and Shipping" option on Twitter through it's Android app. While the option itself serves no function, as of this writing, it's safe to assume that the social media mogul will soon integrate some form of ecommerce onto its m...

    By • Aug. 14, 2014

  • 9 Social Media Leaders Reveal Brands' Biggest Social Media Content Mistakes

    It's no secret, content is king, and brands produce mountains of social media content to feed their marketing campaigns. What's a secret is that many brands fail, even with huge budgets and ostensibly the best social media marketers on their payroll. If they can step on their you-know-whats with ...

    By • Aug. 14, 2014