Content Marketing: Page 220

  • 10 Custom Audiences You Should Be Targeting With Facebook Advertising

    I am Disney's perfectly targeted demographic. For one thing, I have already Liked about a dozen Disney related pages. I visit the Disney Store website at least once a week. I've Google Disneyland deals pretty much every day for the past few months. I've posted Facebook updates about Disney, inclu...

    By • June 21, 2014

  • The Lifespan of Social Media Posts

    A key component to a comprehensive social media strategy is going to be consistency. Whichever social media platforms you choose, you are going to need to be posting consistently. So just how consistent do you need to be on those social media platforms? Well, that question is best answered if we...

    By • June 21, 2014

  • Using Google Analytics and Website Referrals to Learn More About Your Audience

    Are you constantly checking your traffic stats in Google Analytics? Looking at which pages receive traffic and how long site visitors remain on the page? Maybe you dig a little deeper and check which landing pages are performing well and maybe even examine the conversion rate for your goals.While...

    By • June 21, 2014

  • 5 Tips for Successful Copywriting In Mobile Marketing

    Most people have a mobile device nowadays. They carry phones, tablets, and e-readers everywhere with them and are constantly checking their email and social sites. This huge phase of mobile users is an incredible opportunity for marketers. Making copy for mobile marketing is integral nowadays. Th...

    By • June 21, 2014

  • Why Marketing at Mid-Sized Companies Is More Complex Than Ever [INFOGRAPHIC]

    Marketers at mid-sized companies work in a world of constraints. They have less budget and smaller teams compared to marketers at large companies, where the budget for a single project can exceed a mid-sized marketer's entire annual budget.Marketers at mid-sized companies hold responsibility for a wide range of functions, from lead generation to analytics, from brand management to marketing strategy.This infographic tells the story of how marketing at mid-sized companies is more complex than ever.

    By • June 20, 2014

  • The Ultimate Mobile Social Media Strategy Guide

    I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets.Go figure.Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content. It's strange to think that the content we create on...

    By • June 20, 2014

  • 33 Even More Fascinating Statistics That Will Fuel Your Marketing Strategy

    Is your seat belt on? Here are 33 more (plus an extra 1) marketing facts. (Did you miss the previous two stat-laced articles?)8% of Internet users account for 85% of online display ad clicks. Tweet this!In 2013, 62% of emails were opened on a mobile device. Mobile is important. Tweet me!Brands ...

    By • June 20, 2014

  • Facebook Launches New 'Slingshot' Messaging App Strikingly Share Moments

    Facebook, Inc briefly released messaging app Slingshot, which finally debuted for real on Tuesday. The app, which is currently avialable in the App Store on Google Play & Itunes, promises to grant Facebook users the fun of competitor Snapchat. Using Slingshot has made us feel closer, and we c...

    By Aravinth Enrique • June 20, 2014
  • SMT Expert

    What Do Paid Search Ads Have to Do With Branding?

    What if search advertising were able to impact not just clicks and conversions, but top-of-mind brand awareness? This was the question Google set out to answer in a just-released study with Ipsos MediaCT. In it, they found that search ads have a positive impact on top-of-mind awareness, but also ...

    By • June 20, 2014

  • Sales Pipeline Strategies: How to Map Your Content for Better Lead Generation

    How to use content for better generation of more qualified, sales-ready leads.Successful inbound marketing relies on supplying leads with the right information at the right time. The Internet has made buyers much more self-reliant when making purchasing decisions, so it is essential that your bus...

    By • June 20, 2014

  • In the Social Age, Blended Marketing Is the Secret to Brick-and-Mortar Success

    Many retail and business experts believe we are witnessing a sea change. According to Forrester Research, online retail sales are predicted to reach $370 billion by 2017. As businesses gain the ability to target their key demographics through social media, many research firms such as McKinsey &am...

    By • June 20, 2014

  • Converting Content Marketing into Successful B2B Social Media Marketing: DOs and DON'Ts

    In my last post, I discussed different ways to enhance content marketing for the B2B environment. This week, I am taking content marketing one step further.Once you have produced a quality piece of content - whether that be a scientific/scholarly article, a blog post or even a report - how can yo...

    By • June 20, 2014

  • Managing Comments Online: 10 Recommendations

    Even though social media is fully integrated into the global culture and economy, many leaders are still reluctant to put themselves and/or their organizations in a position where they may have to listen to and/or engage with various stakeholders via these public channels. They tend to fear poten...

    By • June 20, 2014

  • 5 Ways to Increase Fan Engagement on Your Facebook Page

    Having a Facebook page for your business is a very useful way to communicate with your fan base and form a community based around your business where fans can share with each other. When you increase fan engagement-users sharing with you and sharing with each other-your business will be even more...

    By • June 20, 2014

  • 3 Traits of Social Media Posts: Which Deliver the Best ROI?

    A recently published study conducted by Chung and colleagues investigated how a business's social media efforts-in terms of intensity, richness, and responsiveness-influence overall performance for businesses. Below I will discuss the study, and their findings. I will begin by defining the key t...

    By • June 20, 2014

  • A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them

    Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button?Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button i...

    By • June 20, 2014

  • Superb Social Customer Service: The New Key Differentiator

    This week I moderated another Social Media Today webinar part of their Best Thinker webinar series, this time on the topic of Superb Social Customer Service: The New Key Differentiator. This webinar was sponsored by SAP. The webinar included a stellar mix of panelists namely: Bianca Buckridee who...

    By • June 19, 2014

  • Emoji: Towards a New Social Conversation

    There's been a craze in the last couple of days as the Version 7.0 of the Unicode Standard is now available. Among the new 2,834 new characters, approximately 250 emoji (pictographic symbols) have been added. This means users will have a chance to add more meaningful signs to our keyboard-based c...

    By • June 19, 2014

  • Opposites Don't Attract, They Cooperate: Regulation and Enterprise Social Media

    Everyone's heard the saying, "opposites attract," but do they last forever? As a culture, we love rooting for hopeless relationships-whether in books, movies, or reality. The naïve pig and prolific spider in, "Charlotte's Web." The wealthy, obnoxious woman and struggling carpenter in the movie, "...

    By • June 19, 2014

  • 6 Ways To Kill Your Blog

    The importance of blogging cannot be stressed enough in the social-content marketing arena. If you're at all familiar with Internet advertising (which I assume you are) you'd know that a well-formed, high-end business blog is capable of pushing a brand's products and services into the customers' ...

    By • June 19, 2014

  • Mobilizing Your Brand: 5 Tips Mobile Marketers Can't Forget

    In February of 2014, more Americans accessed the Internet through mobile smart devices than they did through conventional computers. This is the very first time that this has happened. Up until this year, mobile internet use has always been something of a secondary concern for marketers. Sure, ce...

    By • June 19, 2014

  • Businesses: It's Time to Get Social, Think Local, and Spend on Mobile

    As a local business, you may have come across the term SoLoMo. The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. Put into practice, SoLoMo targets mobile consumers in their current location with content and promotions share...

    By • June 19, 2014

  • Nintendo's E3 Results, Illustrated by Twitter

    We are a week removed from E3 and to say that the most notable digital event in the world still has people talking would be an understatement. Perhaps the most sociable fans were those of "the Big Three" in the video game industry: Microsoft, Nintendo and Sony. While each of these companies had t...

    By • June 19, 2014

  • Get the Best Out of Twitter Lists

    Social media channels are great ways to communicate, network, and meet people. They can also be used as databases, contact lists, and bookmarks. Twitter, especially is a great medium to keep track of your professional contacts, thanks to the "lists" feature.First, you have to know that the lists ...

    By • June 19, 2014

  • Social Startups: Zoomph Organizes and Visualizes Social Media Mayhem in One Platform

    Perhaps you are one of the people in marketing, PR, or social media that attended Vocus' Demand Success 2014 conference the first week of June to learn how to generate more leads and build a stronger brand. If not, you missed a fun, competitive experience through gamification, thanks to Zoomph co...

    By • June 19, 2014