Content Marketing: Page 220

  • From Advertising to Engagement

    How many of you have looked at the advertisements on the right hand side of the pages here on Social Media Today? Why is it that even here on a website dedicated to social, advertisers think that the way to achieve their objectives is some generic ad copy with a photo of someone smiling? Who clic...

    By • June 28, 2014

  • 6 Ways to Get Your Content to Stand Out

    Sharing content is easier than ever when you use the internet and its many social networking platforms to market your company to leads and customers. This means that thousands of companies just like you are using the internet to market their products and services. In fact, 73% of B2B content mark...

    By • June 28, 2014

  • Video in the Feed and the Future of Digital Marketing

    With recent developments in Facebook advertising, it is my pleasure to dig into "Video In The Feed" advertising and its place in the current advertising and digital marketing environment. Announced in December and currently being rolled out throughout Facebook's web and mobile sites, the video ad...

    By • June 28, 2014

  • World Cup Marketers Create Some Fun Digital and Social Campaigns

    The 2014 World Cup has been so exciting! And Brands have added to the footy excitement.The world's largest sporting event kicked off in Brazil's capital city of Sao Paulo on June 12, and runs through July 13.One sponsor, Budweiser, has created a microsite to serve as a hub for a weeklong series o...

    By • June 28, 2014

  • "Think Small" for the Digital Era

    In 1959 ad agency DDB created what is still considered to be one of the greatest print campaigns ever: Think Small. During a time when big American cars stood as a symbol of the country's ascendency, the campaign took a small, slow, ugly car from Hitler's Germany and marketed it to Americans. The...

    By • June 27, 2014

  • Top 8 Social Listening Tools That Do Way More Than Listen

    "83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights." (Social Media Today) Most, if not all, marketing professionals don't need a statistic like this to emphasize that marketing has drastically shifted in the past 1...

    By • June 27, 2014

  • 5 Easy Steps to Establish and Grow Your Online Presence as an Entrepreneur

    Today's buzz word, "social media", can be a powerful and cost effective tool for current and prospect entrepreneurs to create a community, build new connections and grow their brands.But yet I find this new channel of inbound communication is still highly under-utilized.Many entrepreneurs want to...

    By • June 27, 2014

  • Top Tips to Keep Your Video Marketing SEO Friendly

    Short videos are starting to be used successfully for marketing. They have become extremely popular in terms of viewership.Here are a few statistics about video marketing:A whopping 100 million internet users watch marketing videos every day90% of the online shoppers find videos extremely importa...

    By • June 27, 2014

  • From Good to Epic: The Principles of Journalism Applied to Content Marketing [SLIDESHARE]

    Plenty of so-called journalistic practices have already infiltrated marketing departments and agencies around the world. The majority of content marketers are maintaining editorial calendars, adhering to style guides, and trying to turn their teams into newsrooms for their brand.Yes, this has ena...

    By • June 27, 2014

  • 21 Ways to Promote Your Event or Workshop

    Organizing an event or workshop can be an exciting way to strengthen your relationship with current clients, establish new relationships and further develop yourself in your area of business. However, it is also a time consuming activity. Not only do you need to prepare the content that you will ...

    By • June 27, 2014

  • 5 Ways GE Put Human Experience at the Center of B2B Marketing

    Photo Credit: GE HealthcareOver the course of the past few decades, B2B marketing has been perfecting the art of showcasing products or services. In the pre-Internet days, the focus was on the shiniest and brightest glossy brochure to make products or services look unbeatable. B2B companies res...

    By • June 27, 2014

  • The Secret Formula for Shareable Content

    Measuring the success of an SEO online marketing campaign used to be as simple as analysing conversion rates and Google ranking positions but reporting on performance now has to consider high quality content and brand engagement as social media becomes an integral part of almost any campaign.So w...

    By • June 27, 2014

  • 4 Marketing Lessons Learned from Game of Thrones

    The June 15, season four finale of Game of Thrones has passed. As many news sources have reported, season four of Game of Thrones, adapted from George R.R. Martin's A Song of Fire and Ice epic fantasy novels, beat out The Sopranos viewing figures to take the crown for HBO's most popular drama ser...

    By • June 27, 2014

  • Design an Effective Social Media Page for Your Business

    Whether you are a seasoned pro or just starting your organization, social media must be one of your vital focus points in your marketing plan. With more than 600 million daily active Facebook users and over 645 million registered Twitter users, it will be a strategic miss for those companies look...

    By • June 27, 2014

  • Marketing Through Your Partners: What to Remember

    Let me set the scenario for you: you're a channel marketer new to the company. You are being asked to implement a new channel co-marketing marketing program, via a network of 10,000 partners, of all different sizes, in different locations, selling different things.I've been in this situation a fe...

    By • June 27, 2014

  • Beyond Engagement: The Growing Influence of the Subject-Matter Expert

    Don't expect to find a one-size-fits-all employee-advocacy program - there's no such thing.Selecting an approach that's right for your organization is the critical step in your program; get it wrong and you may as well not bother.Identify potential use-cases and choose carefully, as I advised in ...

    By • June 27, 2014

  • Losing Control: 4 Potential Pitfalls of User Generated Content

    There's no denying the upsides of a healthy influx of user-generated content (UGC). When your customers are posting glowing reviews about your business, sharing your marketing campaigns with brand-specific hashtags, or commenting frequently on your blogs, your business reaps the benefits of an en...

    By • June 27, 2014

  • 4 Tips to Surviving a Viral Hoax

    A viral story that outraged millions and turned the nation's collective disapproving gaze directly at KFC was all a hoax - according to KFC.The KFC in Jackson, Miss., never asked three-year-old Victoria Wilcher to leave its location on May 15 because her facial scars were disturbing - despite the...

    By • June 27, 2014

  • The Futurist's Guide to Content Marketing

    Thanks to the Internet, the age-old art of content marketing is evolving. The information superhighway has become one of the most powerful platforms for marketing, and marketers have learned that it's not enough to embrace industry trends as they become popular. The only way to win this fast-pace...

    By • June 27, 2014

  • Social Media Marketing Hype is Finally Challenged

    Recently the Wall Street Journal ran an article titled "Social Media Fail to Live Up to Early Marketing Hype". The article goes on to say that brands and agencies are altering their social media strategies to focus on "real business objectives." This is just one example of a growing narrative a...

    By • June 26, 2014

  • 7 Steps to Make Your Product Launch Lift Off

    If you have ever introduced a new product into your eCommerce store (which I'm sure that you have), then you know the stress involved. Wondering whether or not it will catch on, whether or not it will be profitable. Sure you did your research and you believe it will sell, but you just don't know....

    By • June 26, 2014

  • Don't Let Social Media Kill You

    Ok, maybe not death, but impact to your business. In a previous article I wrote about the fake likes, followers, and building a false perception in social media, and now for some more of the dark side.Word of mouth is fast, but word of tweets is faster. How many times have celebrities been report...

    By • June 26, 2014

  • Bring Your Business into the Global Marketplace: What to Look for in Your Digital Marketing Agency

    The modern marketplace moves fast, really fast. Fast enough that it is hard to keep your demographic firmly in your sights. As a business interested on maximizing profit, you cannot afford to let that faraway market stay so far away. Of course, creating an international chain of advertisements re...

    By • June 26, 2014

  • Why You Shouldn't Leave Your Social Media to Interns

    I notice an increasing number of startups that employ interns, fresh graduates, the unemployed, friends of friend, nieces (etc) to manage their Brand Page on Facebook, Twitter, Instagram, Pinterest - basically their entire digital presence on the net. I liken this process to cheap labour as fun...

    By • June 26, 2014

  • How Chinese Social Media Is Impacting Your Industry

    Here's a story relayed to me by a friend that sums up the change in the wind perfectly.A group of Chinese travellers shows up at a winery in rural Oregon unexpectedly. The owner has never catered to Chinese tourists before, and didn't do anything different other than putting up his usual selectio...

    By Dana Chen • June 26, 2014