Content Marketing: Page 260

  • Social Startups: Pie Is Your Company's Social Pinboard

    "People in ad agencies are exposed to an incredible amount of information every day, from videos to articles and infographics to everything else," says Pieter Walraven, co-founder and chief product officer of Pie, a Singapore-based startup changing the way companies share knowledge. "They're cons...

    By • March 6, 2014

  • 5 Ways to Empower Your Customers to Be Your Biggest Marketers

    The number one most powerful tool to turn prospects into customers is, of course, positive feedback from already satisfied customers. Whether this happens online or offline, both are equally important. There's literally no better way to boost your company's credibility!By turning your customers i...

    By • March 6, 2014

  • Dr. Seuss-Inspired Guide to Twitter [INFOGRAPHIC]

    Dr. Seuss, the writer and illustrator behind children's classics The Cat in the Hat, How the Grinch Stole Christmas! and The Lorax, would have turned 110 on March 2nd. We think that if he were alive today, he would have been a social media master. So to honor his wit and wisdom, here's our interp...

    By • March 5, 2014

  • Is Google Hummingbird Good For Everyone?

    Google Hummingbird is the new search algorithm used by the Google search engine. It was released with a bit of controversy as a result of its new stringent search and SEO requirements. One of the major components of Google Hummingbird is that it efficiently breaks down queries that are sent in th...

    By • March 5, 2014

  • Do Men Use Facebook Differently Than Women?

    Social media has become ubiquitous. It seems like everyone has a Facebook or Twitter account these days. It's actually more common to hear some say, "Message me on Facebook," than it is to hear them say, "call me" or "email me". Social networks have become our online homes where we interact and c...

    By • March 5, 2014

  • Why B2B Marketers Need a Ping-Pong Plan

    Let's say that the above is representative of a B2B buying process. Yep, it gets a little messy. All the people involved, the back and forth. The side discussions that you're not part of as you're returning a lob from a different contact. The bystanders who are observing your every smash and voll...

    By • March 5, 2014

  • The Pros and Cons of Scheduling Your Social Media Posts

    If you own a business or website, chances are you're pretty busy. Between all of the different tasks you have to perform throughout the day it can be hard to squeeze in everything, especially social media promotions. However, using social media isn't something to be ignored, as this is essentia...

    By • March 5, 2014

  • Who Rules the Mobile Social Media World: Men or Women? [INFOGRAPHIC]

    Men are generally known to lead the space when it comes to adopting new technologies, but it is us Women who are heavily influencing future mobile technology trends.Not really a surprise since we know that it is women who are the more social gender and use Facebook, Pinterest and Twitter to check...

    By • March 5, 2014

  • Thanks to Google, YouTube Is Now a Viable Channel in Any Social Media Strategy

    Your social media strategy got a big boost last year. Late in 2013, Google made sweeping changes to how YouTube treats people wanting to comment on videos. This is great news for businesses that may have shied away from YouTube, in spite of its many obvious advantages.Gone are the days of trollin...

    By • March 5, 2014

  • Using Pinterest and Secret Pinboards for Media Pitching

    "I'm pitching media at major market television networks. The competition is stiff. How can I stand out from all the off-topic, snooze-worthy pitches that glut the producer's inbox every day?"When trying to land media coverage, packaging a story with the right visuals can make all the difference. ...

    By • March 5, 2014

  • 5 Ways Businesses Are Using Visual Storytelling on Facebook

    Brands have been posting images on Facebook for years, but how many of them are using photos or videos to tell visual stories? Companies have so many great stories to tell - the stories of their brand heritage, the stories of internal innovation, their customers' stories - but very few of them ar...

    By • March 5, 2014

  • Has the Anti-Hero Come to Advertising's Rescue?

    It appears a take-no-prisoners attitude is emerging as the latest advertising trend. First Barbie. Now Cadillac. The two most talked about, written about ads of the last month share an in your face "I don't really care what you think," approach to selling that seems inspired by the likes of Ray D...

    By • March 4, 2014

  • #Philoselfie: Science Behind Selfie-Expression

    Oxford Dictionary's word of the year is also one of the most fascinating movements in social: the "selfie." Part vanity, part communication, part fun, and part absurdity, selfies represent a new generation of #selfieexpression cum egotistical emoticons...but not necessarily in a bad way. Neverthe...

    By • March 4, 2014

  • 5 Tips for Smarketing [INFOGRAPHIC]

    Companies that align their sales and marketing teams are proven to have more business success. Introducing Smarketing!Smarketing unifies the two typically opposing groups to create common, overreaching goals for them to achieve together. They can share the sales funnel and work in alignment to cr...

    By • March 4, 2014

  • A New Brand of Marketing: Interview with @chiefmartec Scott Brinker

    If there's anybody in the B2B marketing world who's evangelizing and leading the intersection between marketing and technology, it's Scott Brinker. Most who read his consistently impressive blog know of him as @chiefmartec (short for Chief Marketing Technology Officer).His ideas, perspectives and...

    By • March 4, 2014

  • What Mastercard Learned about Journalistic Ethics

    A couple of weeks ago, the Brit Awards, which celebrate musicians and their art, aired.This year, the Grammys-like event is sponsored by Mastercard, which isn't hard to figure out, considering their name is plastered all over the site.Including the biggest award: Mastercard British Album of the Y...

    By • March 4, 2014

  • Understanding the World Wide Web: A Brief Primer

    Even though we all use the World Wide Web every single day for both work and pleasure, most of us would be hard pressed to define exactly what it is, describe much about its history, and/or articulate details of its impact. This primer offers a quick introduction to all those things.Distinguishin...

    By • March 4, 2014

  • Does Your Marketing Have a High Emotional IQ?

    Emotions have a powerful influence on decision-making and behavior. When you leverage the power emotion, you can create more engaging content and connect with your audience in a real way. Content marketing is becoming increasingly competitive, and brands are using everything in their arsenals t...

    By • March 4, 2014

  • The (Sorry) State of Social Marketing in 2014

    Not too long ago on this blog I shared the results from a recent study conducted by Sprout Social and meant to measure How Socially Engaged is Your Brand. One of the many shocking findings was that across 15 industries, on average 4 out of 5 comments left on a brand's social media page went unatt...

    By • March 4, 2014

  • Crossing the Blurry Line of Product Placement: Samsung and the Oscars

    Last night, Academy Awards ceremony host Ellen DeGeneres scored a win for herself with the selfie tweeted round the world. The photo-which featured movie stars Bradley Cooper, Brad Pitt, Angelina Jolie, Kevin Spacey, Lupita Nyong'o, Meryl Streep, Jennifer Lawrence and Julia Roberts-was snapped on...

    By • March 4, 2014

  • 5 Content Marketing Lessons from the Most Shared Post on Forbes

    Why does a piece of content get shared by people? It is a subject that fascinates me and I spend far too much of my time delving through data to analyze the most shared posts across the internet. Are they shared simply because of the content or are they amplified significantly because of specific...

    By • March 4, 2014

  • No Matter Your Demographic, Tax Season Sucks [VIDEOS]

    It's March, which means we're in the thick of it. And no, I'm not talking about winter. I'm talking about the barren and desolate wasteland that is the American Tax Season. Anyone else ever noticed that winter is bleak and full of despair...and so is tax season, which occurs at roughly the same t...

    By • March 4, 2014

  • The Social Shake-Up 2014: It's Time to Shake It Up (Again)

    Today is the day: we're officially launching The Social Shake-Up 2014, and we couldn't be more excited. We're holding a kick-off, invite-only breakfast in Austin on Friday, March 7 as part of SXSW Interactive. We'll be introducing some new themes at the breakfast, and some great speakers from Sie...

    By • March 4, 2014

  • The Anatomy of Viral Content [INFOGRAPHIC]

    Sharing content is an integral part of modern life.We share more content from more sources with more people more quickly and more often than ever before. That's quite a mouthful, but it's true. This sharing activity is not about engaging with content but with other people, with content as the pri...

    By • March 4, 2014

  • Academy Apologizes for Breaking Twitter

    If you watched the #Oscars last night, then you know that Ellen DeGeneres decided to have a little fun with Twitter. By tweeting an impromptu selfie photo of her and a bunch of A-List stars (Jared Leto, Jennifer Lawrence, Channing Tatum, Meryl Streep Julia Roberts, Kevin Spacey, Brad Pitt, Lupita...

    By • March 4, 2014