Content Marketing: Page 259

  • Bob Libbey of Pfizer Talks Social with Robin Carey

    Bob Libbey, Head of Digital & Social Communications at Pfizer Inc., met with me to discuss the way social is shaking up our preconceived notions about how companies talk with their customers. He believes companies first need to look at what they're trying to achieve with their marketing commu...

    By • March 8, 2014

  • Content Shock: Real or Not?

    There's been a recent discussion on "content shock" that was originally spurred from Mark Schaefer's post last month. Shel Holtz wrote a counter to it stating that there will not be any sort of content shock or what Shel calls "information overload."Content shock is viewed as basically an overabu...

    By • March 7, 2014

  • LinkedInitis: An Addiction to LinkedIn Brought on By Its New Publishing Platform

    About this time last night I surveyed the progress I had made on the new LinkedIn publishing platform. As you're about to read, I was quite pleased with it. Perhaps faster than any post I've ever written, I penned one for the LinkedIn publishing platform and about it.True to form, it caught on qu...

    By • March 7, 2014

  • An Effective Call to Action on Your Website or Blog

    Effective call to action buttons perform actions across the web. Are your buttons performing the correct actions? Do you even have buttons or call-to-actions? Where do they go? Let's explore implementing these links / actions and where they should go.While developing the new DigitalSherpa website...

    By • March 7, 2014

  • Social Media in 10 Minutes a Day? 7 Reasons Not to Be Fooled

    Although it's generally well intentioned, most of the advice for engaging via social media in 10 minutes a day (or similar short timeframes) is misguided, misleading, and misrepresentative - especially for social media rookies. This post offers seven reasons why, and suggests more realistic and p...

    By • March 7, 2014

  • Decimate Barriers to Creating Great Social Media Content

    Creating meaningful social media content on an ongoing basis is a common challenge for SMBs, large corporations and agencies alike.Barriers to creating great content that I've experienced, and that I'm sure many of you have as well, include:Budgets for content production being miniscule or nonexi...

    By Matthew Peneycad • March 7, 2014

  • The Rise of Brands as Media Companies

    It's the latest craze, the emerging brand sponsored content site where companies pump out content off of their corporate website with the hopes of connecting to their target consumer in a way that doesn't feel "Salesy."Visit sites like Forbes or Inc. and find brand sponsored content from global c...

    By • March 7, 2014

  • How Technology Has Changed Selling: New Tools, Old Rules

    Has technology changed Selling? Do the "Rules" from years ago still apply?The impact of technology in the sales profession is profound, altering everything from strategy, tactics, process and the buyer expectaions and actions. My focus in this post is on Business-to-Business sales, though many o...

    By • March 7, 2014

  • The Social Side of SEO

    What do you need to know about the social side of SEO? Social media now has a significant impact on your search rankings. SEO has gone social; your social media presence combined with the social capital of your content-the social signals generated by your digital publishing efforts-play an impor...

    By • March 7, 2014

  • Five Tips to Deal with Angry Clients

    A few years ago, a friend and former colleague called me. He was starting a business and needed our help.Because of my personal relationship with him, I jumped at the chance to get in on the ground floor and build something with him.From the first meeting, though, something seemed amiss.They were...

    By • March 7, 2014

  • Empathizing with Your Audience in the Age of Social and Mobile

    At Social Media Week NYC Laura Simpson and Nadia Tuma, the global and deputy directors, respectively, of McCann Truth Central, gave a presentation on privacy and sharing in social media. They spoke at length about the varying attitudes people of different generations possess regarding the ownersh...

    By • March 7, 2014

  • How to Improve Your 2014 Content Strategy by Learning from Your Competitors

    Let's say you are a small business on the road to formulating a great content strategy. There are numerous ways you can come up with great foundational points for a content strategy. Check out our video on content strategies for 2014 and our blog on how to create a content strategy.But today, we'...

    By • March 7, 2014
  • SMT Expert

    Which Social Network Is the Best for Brand Engagement?

    If you looked at the title of this article and immediately thought of Facebook or Twitter, you are mistaken! Instagram is the grand champion of brand engagement based on a recent study done by L2 Think Tank. You might be a little skeptical considering that the 150 million monthly users that Insta...

    By • March 7, 2014

  • How This Famous Oscar Photobomb Defines Twitter for Marketers

    Last Sunday, Oscar host Ellen Degeneres broke Twitter with the most epic of all selfies. The picture was retweeted more than 1.3 million times in less than an hour, breaking President Obama's 2012 victory photo which had 780,000 retweets. The star-studded photo included famous actors like Brad Pi...

    By • March 7, 2014

  • 5 Essential Marketing Skills Every Person Should Know

    Anyone involved in a business has a role to play in marketing. In today's highly competitive world, marketing sits across every function of a business, and it's not just down to 'The Marketing Department.' If you work for yourself or run a small business, sales and marketing will be as much a par...

    By • March 7, 2014

  • How Upworthy Won the Internet and You Can, Too [INFOGRAPHIC]

    If you're in the content marketing space, you have undoubtedly drooled at the epic rise to fame of Upworthy. The little site that could - Upworthy - has mushroomed to be the fastest growing site in the history of the Internet.Question is, how? Having talented content marketers that have been succ...

    By • March 6, 2014

  • SXSW Interactive Last Minute Tips for Noobs

    Last year, I finally bit the bullet and purchased a full access pass to the South by Southwest (SXSW) Interactive Conference. As a local Austin resident, I had taken advantage of the SXSW Music Festival for years. Having made the leap from client side to Return On Now full time in early 2012, the...

    By • March 6, 2014

  • Why Organizing Your Content Will Make Your Audience Stick Around: An Interview with Hana Abaza

    Hana Abaza from Uberflip explains how to increase time-on-site through Hubs, the importance of a good headline and more.Hana Abaza knows how to make content convert. As the Director of Marketing at Uberflip, she spends a lot of time thinking about innovative ways her team and fellow marketers can...

    By • March 6, 2014

  • Competition Heats Up for Content Marketing

    Creating stellar content is your best chance for being ranked highly by Google, captivating your target audience and getting recognized as an industry influencer. You need to create top-notch, relevant content-blog posts as well as premium content-on a frequent and consistent basis. Publishing ...

    By • March 6, 2014

  • Why Broadcasting Doesn't Work: 5 Ways to Engage Your Followers on Twitter

    Picture this, if you will: You are hanging around at a cocktail party organized by one of your friends. He promised that it would be a really happening party, with colorful conversations and big names stopping by to say hello.What better way could there be to spend a Saturday night? you think to ...

    By • March 6, 2014

  • Kelly Blazek Proves Communicators Have One Chance to Get it Right

    It feels like we're in a reality show called, "PR Pros Gone Rogue."(That's actually not a bad idea for a show....hmmm...)During the 2013 holidays, we had communicator, Justine Sacco, who tweeted: Of course, it didn't stop there. She was on a plane for the good part of a day and landed to discover...

    By • March 6, 2014

  • Anatomy of a Great Marketing Campaign: Marketing Made Simple TV [VIDEO]

    In this show, Lisa Dreher, VP of Marketing at Logicalis, a global IT services firm, shares the story of a highly successful marketing campaign. This campaign delivered great results for them and won a major award as well. But Lisa also shares the hard work and deep research that laid the foundati...

    By • March 6, 2014

  • Social Startups: Pie Is Your Company's Social Pinboard

    "People in ad agencies are exposed to an incredible amount of information every day, from videos to articles and infographics to everything else," says Pieter Walraven, co-founder and chief product officer of Pie, a Singapore-based startup changing the way companies share knowledge. "They're cons...

    By • March 6, 2014

  • 5 Ways to Empower Your Customers to Be Your Biggest Marketers

    The number one most powerful tool to turn prospects into customers is, of course, positive feedback from already satisfied customers. Whether this happens online or offline, both are equally important. There's literally no better way to boost your company's credibility!By turning your customers i...

    By • March 6, 2014

  • Dr. Seuss-Inspired Guide to Twitter [INFOGRAPHIC]

    Dr. Seuss, the writer and illustrator behind children's classics The Cat in the Hat, How the Grinch Stole Christmas! and The Lorax, would have turned 110 on March 2nd. We think that if he were alive today, he would have been a social media master. So to honor his wit and wisdom, here's our interp...

    By • March 5, 2014