Content Marketing: Page 261

  • Social Media Fast Facts: China

    Welcome to part three of my fast facts series, where I examine social networks, local influencers and popular brands around the world. Part one looked at social media in Western Europe. In part two I looked at Eastern Europe and Russia. This month, I look at the social media scene in China.Social...

    By • Feb. 27, 2014

  • The 3 Stages of Real-Time Marketing: How to Get from Micro to Macro RTM

    We hardly ever know if a brand's next big real-time marketing effort will be a brilliant piece of creativity or just a sly marketing trick. However, missing out on real-time marketing opportunities is a no-go these days. But, did you actually know there are 3 stages of real-time marketing and tha...

    By • Feb. 27, 2014

  • 5 Secrets for Creating Contagious Content for Social Media and Web Content

    You know those few liners or single paragraphs that make your fingers itch to go buy the product being sold? Whether it's a raspberry soda, a set of office pens, or a new Starbucks coffee: contagious content is all around us, selling us daily on purchases we make decisions on instantly. So how do...

    By • Feb. 27, 2014

  • Tag Your Facebook Content to Land it in the News Feeds of Non-Fans

    Facebook recently made an interesting change to the Page content they are going to show in users' News Feeds.Straight from Facebook,"Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page".While this seems like it's ripe for abuse, Facebo...

    By Matthew Peneycad • Feb. 27, 2014
  • SMT Expert

    SlideShare: The Undisputed Heavyweight Champion of B2B Social Media Marketing

    If you're a B2B marketer who hasn't been bitten by the SlideShare bug yet, let me help infect you. Many thought leaders have written posts to sing its praises over the years, including this gem from Jay Baer, which contemplates the emergence of a blog post/presentation hybrid. I'll save you the s...

    By • Feb. 26, 2014

  • Businesses Desperately Need SEO Education

    While necking barely palatable coffee at a networking event last week, I got chatting to a lady who runs a commercial laundry service. As soon as I mentioned 'digital marketing', she visibly winced. I quickly established that it wasn't the coffee that caused the wince, but the memories of a recen...

    By • Feb. 26, 2014

  • Could the Future of Mobile Ads Lie in Apple's Location Services?

    Location based advertising is nothing new. Google offer it, Foursquare have a fairly robust offering, and even mobile operators such as O2 have tried to jump in on the act. Apple offer iAds, but in my own experience, they've never been relevant to me, let alone my location.In conjunction with con...

    By • Feb. 26, 2014

  • The Psychology of Great Web Design

    As many a great graphic and web designer knows, human behavior is just as important to a new design as the required elements themselves. Knowing the normal patterns of the human brain can help your designs have more influence while conveying the right message to your clients' target audience. By ...

    By • Feb. 26, 2014

  • Digital Agencies Have Reached an Inflection Point

    Agencies Must Get Faster, More Responsive and Increase DifferentiationThe death of the digital agency has perhaps been announced prematurely, but where there is smoke there is fire, and if you are in the business of serving up brands with the traditional full suite of agency services, you may be...

    By • Feb. 26, 2014

  • Visa Hits 1st Place in the Twittersphere as Official Sponsor of Olympics [INFOGRAPHIC]

    International events like the Winter Olympics are the perfect marketing opportunity for international brands. Millions of people worldwide are closely following the biggest sports event in the world and they love the Olympic vibe. Brands that succeed at surfing on this wave of positivity benefit ...

    By • Feb. 26, 2014

  • Facebook Pulls Ahead of Twitter in Social TV Battle, But Can It Win the War?

    When it comes to harnessing the social TV market, Facebook and Twitter are continuing to battle it out. A recent report shows that Facebook may be pulling ahead in this fight. Produced by both Facebook and SecondSync, a firm that works with social media television analytics, it provides a first l...

    By • Feb. 26, 2014

  • Why You Need Multi-Step Lead Forms

    New traffic to your website should convert new leads into your business. That's the whole point of having a website in the first place. Most small business websites do follow this basic formula. In fact, you're probably already capturing leads on your website now. Unfortunately, you're probably N...

    By • Feb. 26, 2014

  • Fruit of the Vine: The Race to Conquer the Six Second Video Platform

    Fruit of the Vine: The Race to Conquer the Six Second Video PlatformThere's a lot to be said for Vine's meteoric rise into the pantheon of Social Media success stories. The six second movie sharing app, which was bought by Twitter back in October 2012, has certainly silenced its initial critics, ...

    By • Feb. 26, 2014

  • Fitbit's Crisis Communications Misses Social Mark

    News of Force Recall Nowhere on Fitbit's HomepageBeing a brand-side pro, I'm always hesitant to dissect crisis situation from the outside. Seeing as I have weathered many a storm working for three large brands, when prognosticators and so-called experts were quick to jump on the companies I worke...

    By • Feb. 26, 2014

  • Strategists and Creatives Have to Change Their Shape from T to Square

    Undercurrent's Mike Arauz suggests we evolve, yet again.We used to define ourselves and our roles in rather narrow ways. We had an expertise or a craft or a skill set. And if we were good at it, and our talent was in demand, we were employed. At least for a while.But then things got more complica...

    By • Feb. 26, 2014

  • Defining Your Content Efforts Through the "Five Whys"

    By now you've heard all about the importance of creating great content - how content is crucial to your social media and SEO efforts, how you need to be creating original, shareable work to build brand awareness and authority. You've gone through it, it all makes sense, now it's time to get on wi...

    By • Feb. 25, 2014

  • Marketing Goes Mobile and Global (MoGlo)

    At this point, there seems to be a general consensus that marketing is going mobile. If you are still on the fence, please read this or this. Anyway, when we think about mobile, here's the part I think many of us marketers and analysts tend to forget about: mobile is going global. A number of stu...

    By • Feb. 25, 2014

  • What the WhatsApp and Mobile Messaging Feeding Frenzy Mean for Marketers

    Facebook has entered into an agreement to purchase WhatsApp, a messaging app that has seen explosive growth with over 450 million monthly active users. Facebook is shelling out $16 billion in cash and stock, an additional $3 billion in restricted stock units to employees and founders, and a $1 bi...

    By • Feb. 25, 2014

  • The Challenges of Using Social Media in Banking

    In today's volatile economy, credibility is a real issue for banks. Financial institutions feel a constant pressure to regain and improve customer satisfaction and trust.With so much transparent content being generated through social media each day and with rapidly evolving technology, financial ...

    By • Feb. 25, 2014

  • Narrowcasting: How to Use Research and Engagement for Growth

    It will come as no surprise to many of you that I am a big believer in hard work.I've always worked under the assumption that if you work hard, do your research, and treat people like human beings, you'll get everything you want.Because of that philosophy, the culture at Arment Dietrich is not on...

    By • Feb. 25, 2014

  • The HUMAN Brand: Chris Malone on Marketing Made Simple TV [VIDEO]

    In this show, Chris Malone, co-author of The HUMAN Brand, shares research on how people, product and companies are instantly measured by two factors:WarmthCompetencySome great lessons in this show for you. And I'm delighted to bring these insights to you to help you improve your business outcome...

    By • Feb. 25, 2014

  • The Best (and Worst) of 2014 Sochi Olympics Marketing Strategy

    Just mention "Olympic Marketing" to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot focusing on the dedicated Olympian who wakes up super early, braves crazy cold temperatures and sacrifices a "normal" life for their dream....

    By • Feb. 25, 2014

  • Increase Social Media Capital with Content Curation

    Content curation is invaluable to winning social media marketing. To leverage the power of content curation, you must explore, discover, curate and share relevant, industry-leading content across at least the big four social networks-Facebook, Twitter, Google+ and LinkedIn. If you have committe...

    By • Feb. 25, 2014

  • Double Your Facebook Likes in 10 Minutes a Day [INFOGRAPHIC]

    How do I get more likes for my Facebook page? This is a common refrain among brands looking to grow their Facebook presence. They know they should be in the space but they're not sure whether it's worth devoting the amount of time and energy required to grow their Facebook audience. For them, th...

    By • Feb. 25, 2014

  • How Chevy's Latest Campaign Embraces #THENEW Era of Digital Personas

    Chevrolet recently debuted a hashtag-driven campaign, #THENEW, encouraging Chevy owners to share their definitions of concepts like love, community, success and family via social media. The accompanying 60-second ad, debuting during the Opening Ceremonies of the Olympics, highlights those updated...

    By • Feb. 25, 2014