Content Marketing: Page 261

  • Gear Up for SXSW: A Look Back at 2013's Top Themes

    It's that time of year again-the annual startup, technology and social media industry pilgrimage to Austin, Texas is just a few days away. The South-by-Southwest Interactive festival kicks off March 7th and promises to be yet another assault on all five senses. As the preview stories begin to app...

    By • March 4, 2014

  • Real Time at the Oscars

    It was fun to see Ellen DeGeneres do a selfie as she hosted the Academy Awards telecast. It injected some fun, real-time quirkiness to what is an over-produced event.The photo brought Twitter's servers down for about 20 minutes and by the end of the Oscars broadcast had become the most retweeted ...

    By • March 3, 2014

  • What's Missing In Your Marketing Strategy?

    We have reached a point where the barrier between "marketing" and "digital marketing" is almost nonexistent. And every year that line separating the two grows thinner and thinner.So what values determine whether a marketing campaign succeeds or fails?It is not really any one thing, but a combinat...

    By • March 3, 2014

  • Social Blogging 101

    The very best kind of blogging you can do is something I like to call "Social Blogging." We tend to think of "blogging" and "social media" as two separate and distinct categories in our Web Marketing arsenal, but really these two activities go hand-in-hand. In fact, if you start thinking of your ...

    By • March 3, 2014

  • Grow Your Twitter Presence in 2014

    Twitter is a heavy hitter in the social arena, and social media is an integral part of inbound marketing success. Savvy social media marketing is invaluable in the current business environment, where buying decisions are increasing driven by social influence. Twitter is ranked as the second mos...

    By • March 3, 2014

  • Esurance: Brilliant Marketing Strategy or Lost Opportunity?

    Successful marketing campaigns engage people on the front end and deliver results on the backend. It is a balance of creating buzz and generating revenue that is very hard to achieve. The content that generates the most shares is rarely the catalyst for acquiring customers or leads. Sometimes it ...

    By • March 3, 2014

  • 20 Must Know Digital Marketing Definitions

    If you are new to digital marketing, understanding the complex jargon that dominates the industry can be complicated. With words such as conversion and acronyms like SEO thrown casually in conversations, you can feel left out. To catch up, here are 20 key definitions of phrases commonly used in t...

    By • March 3, 2014

  • 7 Social Selling Strategies for Getting a Prospect's Attention

    I recently read an article by Trish Betruzzi, inside sales consultant of The Bridge Group, Inc. The title of her blog is "I Hate the Double Tap in Sales". What she's referring to is the strategy of calling and leaving a voice message with a prospect, and immediately following up with an email. T...

    By • March 2, 2014

  • Small Business Lead Generation in 4 Easy Steps

    Leads and lead generation are the lifeblood of any business, online or off. A system for client attraction must be put in place at the start of any new business. It must be continually tested. It must evolve from change and be validated for positive returns every step of the way.There are many di...

    By • March 2, 2014

  • Accelerate Your Social Media Marketing

    Social media is required for inbound marketing success. Social media best practices are vital in today's increasing social business environment. Social media is always evolving, and social media best practices can quickly become obsolete. Therefore, companies need to make a real commitment to ...

    By • March 2, 2014

  • Key Concepts and Highlights from the Masters of Inbound Marketing [INFOGRAPHIC]

    Four years or so ago, after having invested 20-plus years in marketing, I had no doubt I knew what I was doing. Then the term "inbound marketing" caught fire-thanks to a book by the same name, written by the two founders of HubSpot.I read the book. Then doubt was ALL I had. I felt like a rookie a...

    By • March 2, 2014

  • 8 Simple Strategies for Directing Content Creation

    I write and I love it.In fact, throughout my writing career, I've been ridiculously lucky. My clients are awesome and - fingers crossed - I don't expect to run into a nightmare client anytime soon. But in order for a content team to be successful, managers need to learn how to effectively work wi...

    By • March 1, 2014

  • A Brand Can Own Any Idea, but Can it Live Up to the Ideal?

    Any brand could have used the line. But could it have lived up to the ideal?My friend and sometimes co-conspirator Will Burns had a great post in Forbes this week arguing that brands too often kill a great advertising idea because it isn't "ownable." And this is true. Brands often reject great po...

    By • March 1, 2014

  • How to Leverage LinkedIn for Professional Services Marketing

    For professional service marketers, LinkedIn provides numerous ways to connect with key decision makers, showcase your firm's expertise, build a personal brand, conduct market research and gather competitive intelligence. It helps to:Expand your network and keep track of your professional connect...

    By • March 1, 2014

  • SEO is Not a Code to be Cracked

    One of the pervading sentiments since Google released it's 'Hummingbird' fluttering through the webosphere has been that SEO is dead (this piece by Brett Relander breaks down the key elements of this sentiment). All those years of complex link building strategies and processes which have now clea...

    By • March 1, 2014

  • 5 New Media Organizational Tips

    If you live in the world of community management, new media, digital journalism and/or online advertising & marketing, then you know how much content your social communities can provide for you. It's a lot. And it's a lot to keep track of in each day. So, here's five quick organizational tips...

    By • March 1, 2014

  • Pages Tagging Pages: Good News for Organic Reach on Facebook

    We are very excited today to be bringing you some good news about your Facebook page's potential for organic reach! Being the bearer of bad news is no fun - like when text only updates got the boot, or organic reach declined - so this is a welcome opportunity.This week, Facebook announced a new c...

    By • Feb. 28, 2014

  • How to Lose a Social Media Follower in 10 Days

    In honor of one of my favorite rom-coms, I thought I'd make a list of 10 things that are sure to lower your social media follower count. Or, at the very least, make you look as though you don't really know what you're doing.While there are no set of rules for social media that one business should...

    By • Feb. 28, 2014

  • How to Reduce Spam on Your Inbound Marketing Website

    Did you know that bots account for up to 61.5% of traffic, according to this study? This bot traffic occurs for a variety of reasons. For example, Google uses bots to spider the internet. There are also spambots, who act maliciously to add advertising links. Regardless, accounting for fake traffi...

    By • Feb. 28, 2014

  • 6 Questions to Find and Claim Your Brand Voice

    It happens like clockwork. A client signs on to the idea of creating a blog, investing in a content marketing campaign, starting a new social media program or rewriting the bulk of their website and a look of panic begins to overtake their body. It's not panic over what they're going to write. Th...

    By • Feb. 28, 2014

  • How to Write Great Content for Your Infographics

    You've seen those eye-catching infographics all over the web, and now you want one on your website. It's about time. According to Graphs.net, infographics are increasingly popular and the volume of search activity has exploded by more than 800 percent from 2010 to 2012, so it would be insane not ...

    By • Feb. 28, 2014

  • Create Lead-Generating Content Marketing

    High-quality content marketing is imperative for effective lead generation. For content to deliver a significant volume of leads, it must be highly relevant, deliver real value, not be overly "salesy" or promotional, be high-quality, offer real data as proof, and support your business objectives...

    By • Feb. 28, 2014

  • Three Ways to Nurture Brand Loyalty Today

    Achieving genuine and lasting customer loyalty is the foremost challenge facing digital marketers in 2014. True, it's always been the challenge, but after the digital landgrab of recent years the stakes are higher than ever. New customers are great, but loyal customers are any company's most valu...

    By • Feb. 28, 2014

  • Does Your Content Suffer from Performance Issues?

    In a world gone crazy over content, smart marketing people are asking a deeply existential question - what happens to my content once I set it free?The questions include:Does it induce interest from your audience?Is it able to break through to your target demo?Is it able to achieve multi-channel...

    By • Feb. 28, 2014

  • 7 Simple To-Dos for Rookies to Enhance Their LinkedIn Profile

    This post provides seven basic recommendations that can help digital rookies transform their LinkedIn profile from anemic to respectable. These tasks can be tackled in as little as an hour (and no more than a half-day session) and will produce a solid basic presence that also lays a foundation fo...

    By • Feb. 28, 2014