Content Marketing: Page 266

  • Make These 7 Blog Tweaks and Attract Your Perfect Reader

    Why do you blog? Is your goal to grow you email list? Do you want to build your authority, raise awareness about your brand? Do you want to help more people and sell more of your products and services at the same time?If you said yes to any or every question listed above, then you are on the righ...

    By • Feb. 14, 2014

  • Twitter #SochiProblems: A Social Media Marketing Tale

    Nothing brings the social media marketing world together like a scandal.Gather 'round children and allow us to tell you a story of an Olympic games currently in progress. Far away in Sochi, Russia, journalists arrived in droves to report, to analyze, and to recap the importance of each figure ska...

    By • Feb. 13, 2014

  • Google+: Behind the Numbers [INFOGRAPHIC]

    With more than 1.15 billion registered users and 201 million active mobile users on a monthly basis, GooglePlus is a rocking social network that many businesses and brands haven't leveraged yet. Google+ is on the track to beat Facebook and become the most widely used social media. There were som...

    By • Feb. 13, 2014

  • 8 Compelling Reasons Why You Should Be Using Social Media

    If you still aren't convinced and your business hasn't started using social media yet, here are 8 compelling reasons to do so.As a business, understanding your target audience and their motivation to follow you on social media is key in determining how to best connect with, and grow your audience...

    By • Feb. 13, 2014

  • Taking the Annoying Out of Autoplay: How to Make Intrusive Marketing Work

    If most people agree with me (and I think they do), there are few greater turnoffs to a casual web browsing experience than running into a page that has a video (or sound) on autoplay. You know, like when you open a webpage and suddenly there's a newscaster's voice sounding out from the ether... ...

    By • Feb. 13, 2014

  • Never Too Early: Start Your Fall Social Media Strategy Now

    As college football schedules start to be released, it's time for colleges to think about fall social media strategies. I know August is a long way down the calendar yet, but it's not too early to sketch out an initial social media strategy for big fall events like home football kickoff or move-i...

    By • Feb. 13, 2014

  • Twitter Username Shuffle

    Have you taken a good look at the accounts you follow on Twitter? Initially, when you set-up your Twitter account, you likely took Twitter's helpful advice and followed 15 celebrity or popular accounts. Once you were through this phase, you took it upon yourself to find local accounts to follow u...

    By • Feb. 13, 2014

  • SEO for PR and Content Marketing: Is Semantic Search Enough To Help You Rank Well?

    I love last week's Wired article about semantic search - which is Google's shift from only recognizing specific keywords and phrases to ranking content for terms relevant to a larger conversation. It's the difference between ranking for one phrase, versus ranking for multiple phrases that are wor...

    By • Feb. 13, 2014

  • #SMTPowerTalk Recap: The Human Factor in PR & Marketing

    Yesterday we held the first of a monthly planned series of Power Talks taking place on the Social Media Today Page at Google+, and it rewarded us with some incredible insights. I hosted the session, which included guests Alex Coté and Steve Martin.We intuitively all know we live in a period of co...

    By • Feb. 13, 2014

  • Daily Social Media Statistics from Sochi [INFOGRAPHIC]

    Your Guide to Social Media Stats from the Sochi 2014 OlympicsThroughout the Games, we'll be tracking social conversations around the 2014 Sochi Olympics in this daily infographic to show what's buzzing on social. Powerful stats from uberVU via HootSuite will be updated each day to give you an ove...

    By • Feb. 13, 2014

  • Which Social Media Sites Should You Be On, and Why?

    When people ask me which platforms they should be on, I have one answer for them that will solve all their problems:You want to be where your audience is.Plain and simple. Nothing more to it. Yet there's this tendency to want to be everywhere, even if your ideal customers aren't hanging out there...

    By • Feb. 12, 2014

  • Integrating Social Media, Direct, and Email Marketing

    Business marketing used to be a relatively straightforward enterprise, costing you a fixed amount to advertise in newspapers, magazines and billboards. Direct mailers were commonplace, filling mail boxes across the neighborhood. In today's digital world, you need to take both email and social med...

    By • Feb. 12, 2014

  • Overcoming Information Overload for Employee Advocates in Social Media

    If you have a problem that persists for a very long time, maybe it's not a problem. Maybe it's a fact.That is information overload: a fact that isn't going away. And anyone managing an Employee Advocacy program needs to think about how you will help your employee advocates deal with the persisten...

    By • Feb. 12, 2014
  • SMT Expert

    How Klout Is Poised to Clean LinkedIn's Content Clock

    In May of last year I wrote, "Why LinkedIn Just Got Less Appealing," to voice the displeasure of myself and many others regarding LinkedIn Today's (now called Pulse) abrupt content curation algorithm change. Prior to the eighth of that month it would curate the best mainstream, niche and original...

    By • Feb. 12, 2014
  • SMT Expert

    How to Choose Images That Really Work for Your Social Media Campaigns

    Allen Klein, an award-winning professional keynote speaker, once said that 80% of what people learn is visual. While he was using this as a case in point for speakers to enhance their talks with visual aid accompaniments, the same can be said for social marketing and how it cannot subsist on text...

    By • Feb. 12, 2014

  • Technology, Connections and the Goldilocks Effect

    "Perhaps we are all just willing conversationalists waiting inside. We've just forgotten how to get started. Maybe all we need is a little push." -Larry BorsatoDr. Sherry Turkle, who is officially my new favorite Social Scientist, runs the very interesting Science, Technology, and Society program...

    By • Feb. 12, 2014

  • The ROI of Brand Journalism

    We are at the end of our series on brand journalism.If you've missed any part of it, you can find the trend, breathing new life into old content, user-generated content, sponsored content, and long-form content by clicking on any of those links.Thanks for sticking through it with me. It's been re...

    By • Feb. 12, 2014

  • 10 Tips to Build a Consistent, Relevant and Memorable Social Brand

    The only guarantee in life, business and social media is change. It seems every time we turn around there is a new social network popping up.You finally update your cover images on Facebook and Google+ and then wake up to an email informing you new changes have been rolled out requiring you to mo...

    By • Feb. 12, 2014

  • 6 Ways to Fix Your Social Media When Drunk Tweets Get Out

    "It happens to the best of us." You've heard this old saying, right? Unfortunately, it proved all too true for JCPenney during this year's Superbowl. The well-known brand inadvertently let (more than one) drunken tweet slip out on their Twitter feed.The problem? Most people and even other compani...

    By • Feb. 12, 2014

  • Social Advocacy & Politics: Where Are the High-Powered Women on Twitter?

    I was looking over a list of the 50 most powerful women in business, as identified by Fortune in 2013, and was struck by how few of them were on Twitter. Out of the 50 women listed, I could only find eleven that use Twitter. My gut tells me that the missing 39 powerful women are simply less power...

    By • Feb. 12, 2014

  • Profile of the Top Vine Video Creators [VIDEOS]

    Twitter's micro-video app Vine has taken the world by storm since its launch just over a year ago. This unique platform allows users to record a mere six seconds of video that run in an endless loop. Pre-recorded footage is not permitted, and it's these limitations that encourage its users to thi...

    By • Feb. 12, 2014

  • 3 Mobile Marketing Mistakes to Avoid

    Mobile marketing. It's the next frontier for marketing, and businesses are naturally excited to jump into it. More than likely you've already participated in mobile marketing in some way or are busy coming up with ideas of how mobile will fit into your marketing package. Perhaps you've created a ...

    By • Feb. 12, 2014

  • What to Make of Klout's Updated Interface

    Klout recently updated their offering to incorporate a new level of content curation and guidance. Now, when you log in to Klout, you are taken to a new homepage titled 'Create and share great content', which lists blog posts sourced by Klout that match the topics you've chosen as your primary fo...

    By • Feb. 12, 2014

  • How to Incentivize Fans to Enter and Share Your Promotions

    Users are typically introduced to a business's Facebook promotion or contest in one of three ways: through a status update, a Timeline-featured app or via a referral from a friend. And you know what they say about first impressions - they are very important!There are five primary elements of your...

    By • Feb. 11, 2014

  • The Ur Industry of Digital Transformation: IME

    Regardless of how and when you think that your company and industry will be swept into the torrential flow of change that we call "digital transformation," I think you'll agree that the very first industry to have felt the pain of creative destruction from social, mobile, analytics and cloud (SMA...

    By • Feb. 11, 2014