Content Marketing: Page 267

  • Don't Kill Your Company's Buzz: Stop Using Outdated Buzzwords

    It starts as a single word or phrase casually written into a blog post, video, or social channel. Someone sees that word and decides to include in their next upload. Then another. And another.And then before you know it there is a new buzzword in town.That social group has just turned that word i...

    By • Feb. 16, 2014

  • How To Make Awesome Social Media Content [INFOGRAPHIC]

    Want to know how to be a successful social media superstar? Well, all you need is - a simple content strategy, content that your followers want to consume and share. And this infographic from Salon Advantage team proposes five steps to make awesome social media content. Key Takeaways: Start with ...

    By • Feb. 16, 2014

  • Creating a Social Media Strategy for Your Event

    You might be asking yourself: Why be social at events in the first place? Don't I already have enough to do?Social media can play an important role at any type of event - whether it's tradeshows or even webinars - and can help you achieve a variety of different goals. For those who are dubious ab...

    By • Feb. 15, 2014

  • Is Your Earned Marketing Triangulated?

    A few years ago, I wrote a story for Forbes about Gillette's Summer Job campaign as I found the level of the campaign's channel integration to be of interest. In that case Gillette, the Procter & Gamble shaving brand that I recently ripped for losing touch with its audience, forced its advert...

    By • Feb. 15, 2014

  • Why Posting Videos on Social Media is Such a Great Business Strategy

    More and more companies are making their presence known on popular social media sites. While being active on sites like Twitter, Facebook and Pinterest is a start, there is another useful strategy that can make a business's social media site interesting: posting videos.If you're looking to add yo...

    By • Feb. 15, 2014

  • SEO Has Gone Social

    Search engine optimization is not dead. It is alive and well; it has just gone social like nearly everything else. Social media has come to be a dominant force in everyday life, including marketing and business. Attaining SEO success now depends in large part on the social capital of your cont...

    By • Feb. 15, 2014

  • The Importance of Keeping the End Goal in Sight in Social Media Strategic Planning

    I read an article by Tom Keene recently titled '2014: Social Media Descends to 35 Feet'. I had to read it a couple of times (it's a little bit abstract), but the gist I got reminded me of some of the long-held views of social media I've heard repeated many times by traditional business minds who ...

    By • Feb. 15, 2014

  • Why Social Media Makes Employees More Productive [VIDEO]

    Would you be the least bit surprised if I told you 98 percent of businesses depend almost entirely on word of mouth marketing?What if I told you of those 98 percent, only three percent have a strategy for obtaining leads via word of mouth?Here is my reaction to that: SCARY!If your number one way ...

    By • Feb. 15, 2014

  • The Social Runway: The New Voice of New York Fashion Week

    Make no mistake. French fashionistas and bloggers are true fans of American pop style, especially when the influence is on hip street styles sailing down the runway during New York Fashion Week. And they also love the sport of closely scrutinizing fashion makeup and hair design. But the style ...

    By • Feb. 15, 2014

  • Sales and Marketing: An Unfinished Love Story

    Anybody could tell that they were meant to be together. They shared the same passions, wanted the same things, but something or other just kept getting in the way. Both of them wound up feeling misunderstood, unsupported, unappreciated; they wondered if the other ever really knew them at all.The...

    By Koka Sexton • Feb. 15, 2014

  • 10 Bold Strategies for Increasing the Click Factor

    As a writer who, on a daily basis, competes with premium and traditional news outlets for readers' time (oh, and Buzzfeed too), I'm keen to learn how I can get you to read and share my story.Arm-twisting and blackmail aside, I recognize one of the more critical things that gets consumers of digit...

    By • Feb. 14, 2014

  • Use Content Marketing for Insurance Agency Lead Generation

    While some insurance agencies are using digital marketing strategies to drive business growth, many don't think they are applicable to their business. If you don't agree with me, look at 5 insurance agency websites in your market. You'll be surprised how many are brochure-ware sites that do nothi...

    By • Feb. 14, 2014

  • Considering Klout to Lithium Rumors: Mashing Up Content, Influence, and Digital Communities

    Earlier this week, I had a conversation with several members of one the world's most recognizable technology companies.During the conversation, I mentioned Klout, Little Bird, and Lithium, among several other companies doing interesting things on the fringes of mainstream corporate technology ado...

    By • Feb. 14, 2014

  • Are Business Listing Services Actually Impartial?

    Local listing business services-especially Yelp-have lately been under scrutiny. Many users have argued that the sites do not offer impartial reviews from consumers as the sites also offer paid advertising campaigns. In many ways, it can be called a slippery slope at best and conflict of interes...

    By • Feb. 14, 2014

  • 5 B2C vs. B2B Community Marketing Differentiators

    In today's dialogue-driven business environment, it's critical to learn how to build a strong social community - and that goes for B2B as well as B2C. If you have experience in B2C community-building, here's the good news: B2B isn't all that different. After all, B's are just a collection of C'...

    By • Feb. 14, 2014

  • 6 Tips for an Effective Pinterest Strategy

    Most people think that an effective Pinterest strategy is only necessary for B2C ecommerce companies. Wrong.While you should certainly consider having a solid Pinterest strategy in place if you are a B2C ecommerce company, there are many other companies that are seeing significant results from Pi...

    By • Feb. 14, 2014

  • Get the Most Out of LinkedIn by Finding the Right Groups

    Image by edmittance via FlickrIf you are a member of a LinkedIn Group or put effort towards networking through these Groups you may have noticed that it can be difficult to find the perfect one. Connecting over 250 million people globally, LinkedIn is the largest and most prominent social network...

    By • Feb. 14, 2014

  • 4 Ways Social Media Can Ruin Your Reputation

    Today, more than 15 million businesses and organizations have Facebook pages. If you own a business, you're probably one of these.Social media is a great way to promote brand awareness and enhance relationships with consumers. That being said, if it's not executed properly, social media usage can...

    By • Feb. 14, 2014

  • Five Social Media Engagement Principles (or Mantras)

    This post offers five social media engagement principles to guide the efforts of both individuals and organizations. It is primarily targeted to rookies who are just getting started with social media, as well as those who want to regroup and redirect their efforts. The guiding principles include ...

    By • Feb. 14, 2014

  • Quora in Your Earned Media Efforts

    Last month, a question on Quora appeared: What was it like to help develop Paper?Paper is the new app from Facebook that turns your newsfeed into a magazine.It's pretty, it's enticing, and it's a complete departure from what we've come to expect from Facebook.So it makes sense people would want t...

    By • Feb. 14, 2014

  • Essentials for Social Media Marketing Success

    Social media-a requirement for inbound marketing success-holds real influence that continues to rise. A captivating social media presence is essential in the current business environment. Neglect social media, and your business will suffer. You will not be able to optimize your content marketi...

    By • Feb. 14, 2014
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    Fabian Irsara via Unsplash
    Image attribution tooltip

    How to Write a Press Release for an Event

    If you want your event to shine and be well-attended by your target audience, you want to create a buzz by sending out a press release. But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? What elements should your press release inc...

    By • Feb. 14, 2014

  • A Look Into the Future of How We Shop [INFOGRAPHIC]

    Technology is revolutionizing the retail landscape. By 2016 it is estimated that global retails are expected to reach a staggering $1,321.4 trillion, a 67 percent increase from 2011. With the freedom to compare prices, greater efficiency and the growing prevalence of same day delivery offers - t...

    By • Feb. 14, 2014

  • ALF's Reemergence Reminds Us That Content Is KIng

    While the depth of my experience is in reputation management, my heart has always been in creative content development. Perhaps that is because as marketing communications has evolved over the past 10-15 years, one could argue that creative content has become the lynchpin of how brands define the...

    By • Feb. 14, 2014

  • Make These 7 Blog Tweaks and Attract Your Perfect Reader

    Why do you blog? Is your goal to grow you email list? Do you want to build your authority, raise awareness about your brand? Do you want to help more people and sell more of your products and services at the same time?If you said yes to any or every question listed above, then you are on the righ...

    By • Feb. 14, 2014