Content Marketing: Page 267

  • The Role of Social Media in Your Content Marketing Strategy

    Content marketing has gone from being the future of digital marketing, to the here and now, but where does social media sit within the overall content marketing mix?Our view on social's role in content marketing is threefold:Social should play a key role in informing content strategyFacebook, Twi...

    By • Feb. 18, 2014

  • Learn from 4 Dotcom Tech Companies that Failed

    While the tech industry is booming, not all tech companies make it big. In fact, there are several companies that simply explode --and not in a positive way. Take a look at some of the biggest flops in the tech industry over the last few decades.Boo.com was ClunkyBoo.com launched in 1999. This co...

    By • Feb. 18, 2014

  • 3 Content Marketing Strategies PewDiePie Uses to Dominate YouTube

    If you don't know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list.With over 22 million subscribers - only bested by YouTube category channels for 'music' and 'popular on YouTube - Worldwide' - there's no arguing that this is what ultimate Yo...

    By Matthew Peneycad • Feb. 18, 2014

  • 3 SEO Tips for Lean Startups

    SEO success in a post-Panda and post-Penguin world is now attainable through educational content and authentic relationships. Luckily, this has leveled the playing fields for startups who are don't have a lot of resources at their disposal. Here are three SEO tips for lean startups on a budget:1....

    By • Feb. 18, 2014

  • Twilight of the Brand? Don't Bet on It

    "Customer loyalty is a thing of the past." So declares James Surowiecki in this week's New Yorker Financial Page column. As instant access to objective information - reviews, forums, social media - becomes the new norm consumers can quickly find the new best option in virtually any product categ...

    By • Feb. 18, 2014

  • New Social Media Statistics You Need to Know

    The pace of modern life is faster than ever, and social media seems to evolve at the speed of light. If you are like most business owners and marketers, your life is fast-paced and always busy. Because your available time is finite, it is crucial to invest in your social media presence in ways ...

    By • Feb. 18, 2014

  • Solution for Life-Changing Messages

    You suddenly get an email, LinkedIn or Facebook message, a DM on Twitter or, better still, a Whatsapp message regarding a life-altering project, conference or idea. You know the one: the train that only goes by once in a lifetime (even if you receive "life-changing messages" of the sort every day...

    By • Feb. 18, 2014

  • Socially Enabled Enterprise [INFOGRAPHIC]

    Where is your organization in the transition to becoming a socially enabled enterprise? Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology executives to understand how companies are leveraging social technologies and practices throughout their organizations. We explored the results of these survey results in an exclusive whitepaper, The Socially Enabled Enterprise.

    By • Feb. 17, 2014

  • How TripAdvisor Impacts Travel Decision-Making [INFOGRAPHIC]

    TripAdvisor commissioned a report last December in order to better understand the importance of review sites in the decision-making process of travelers around the world. The study, conducted by PhoCusWright with over 12,225 respondents, sheds many important findings, echoing some previously repo...

    By • Feb. 17, 2014

  • Raise Your Content Marketing ROI with Effective Distribution

    To advance your business, you must publish captivating, high-quality content, which truly speaks to your target audience by answering important questions, offering key solutions and providing valuable, in-depth thought leadership. Content is your avenue for getting highly ranked by Google, gaini...

    By • Feb. 17, 2014

  • Klout Acquired: Should We Care?

    In almost a bizarre fashion following a night of discussion with Mark Schaefer and TJ McCue about the validity (or lack thereof) of Klout, right there in my Facebook stream I see a "Mashable" article delivering the news that Klout has reached an agreement to be acquired for ~100 million dollars b...

    By • Feb. 17, 2014

  • Why the Differences Between Buyer Profiling and Buyer Personas Matters

    #9: difference (Photo credit: giuvax)Many marketing and sales executives agree the need to understand buyers today is greater than ever. Markets and industries in B2B are still trying to figure out the impact of changing buying behaviors. There is heightened attention on customer acquisition - ...

    By • Feb. 17, 2014

  • How Top Brands Use Twitter [INFOGRAPHIC]

    Did you know that with more than 13 million followers, Facebook is the most followed company on Twitter and the crown of most engaging brand goes to eBay. What if I told you that, 58 percent of world's top brands have over 100,00 followers on Twitter, and that, majority of brands average at most ...

    By • Feb. 17, 2014

  • Why Does Your Company Website Need a Blog?

    There are so many different business owners out there that do not understand the importance of blogging. Attaching a blog to the website of a company is something that is extremely beneficial because of the fact that you gain many different advantages. Nowadays it has become mandatory for the sit...

    By • Feb. 17, 2014

  • The Art of Giving Criticism

    I've written previously about the wonderful affect giving someone a compliment has on their sense of self-esteem and general wellbeing. Indeed, research has shown that people often prefer compliments to any other form of remuneration (financial or otherwise).Suffice to say however, praise and t...

    By • Feb. 16, 2014

  • 7 Reasons "Facebook Fraud" Is Seriously Flawed

    You've probably seen the 9 minute 'Facebook Fraud' video by Veritasium. I'll just say I love his videos, they are entertaining, educational and refreshening (or quality content in case you've seen my recent tweets). But, I've been asked my opinion on 'Facebook Fraud', so I wanted to put it out th...

    By • Feb. 16, 2014

  • Here's How Brands Magnificently Embrace Social For Valentine's Day

    With Valentine's Day just behind us, most brands already made a creative effort to launch a holiday-inspired social media campaign to boost brand awareness and consumer engagement. It clearly doesn't take a massive amount of your advertising budget to come up with a highly relatable branded socia...

    By • Feb. 16, 2014

  • Six Business Blog Topics That Will Attract Local Customers

    © pinkpueblo - Fotolia.comSearch engine optimization is one of many benefits of blogging. Blogging improves your search engine rankings (how high up on the page you appear in search engine results) for the topics you write about, because it demonstrates to Google that your site is a resource of c...

    By • Feb. 16, 2014

  • Don't Kill Your Company's Buzz: Stop Using Outdated Buzzwords

    It starts as a single word or phrase casually written into a blog post, video, or social channel. Someone sees that word and decides to include in their next upload. Then another. And another.And then before you know it there is a new buzzword in town.That social group has just turned that word i...

    By • Feb. 16, 2014

  • How To Make Awesome Social Media Content [INFOGRAPHIC]

    Want to know how to be a successful social media superstar? Well, all you need is - a simple content strategy, content that your followers want to consume and share. And this infographic from Salon Advantage team proposes five steps to make awesome social media content. Key Takeaways: Start with ...

    By • Feb. 16, 2014

  • Creating a Social Media Strategy for Your Event

    You might be asking yourself: Why be social at events in the first place? Don't I already have enough to do?Social media can play an important role at any type of event - whether it's tradeshows or even webinars - and can help you achieve a variety of different goals. For those who are dubious ab...

    By • Feb. 15, 2014

  • Is Your Earned Marketing Triangulated?

    A few years ago, I wrote a story for Forbes about Gillette's Summer Job campaign as I found the level of the campaign's channel integration to be of interest. In that case Gillette, the Procter & Gamble shaving brand that I recently ripped for losing touch with its audience, forced its advert...

    By • Feb. 15, 2014

  • Why Posting Videos on Social Media is Such a Great Business Strategy

    More and more companies are making their presence known on popular social media sites. While being active on sites like Twitter, Facebook and Pinterest is a start, there is another useful strategy that can make a business's social media site interesting: posting videos.If you're looking to add yo...

    By • Feb. 15, 2014

  • SEO Has Gone Social

    Search engine optimization is not dead. It is alive and well; it has just gone social like nearly everything else. Social media has come to be a dominant force in everyday life, including marketing and business. Attaining SEO success now depends in large part on the social capital of your cont...

    By • Feb. 15, 2014

  • The Importance of Keeping the End Goal in Sight in Social Media Strategic Planning

    I read an article by Tom Keene recently titled '2014: Social Media Descends to 35 Feet'. I had to read it a couple of times (it's a little bit abstract), but the gist I got reminded me of some of the long-held views of social media I've heard repeated many times by traditional business minds who ...

    By • Feb. 15, 2014