Content Marketing: Page 267

  • Farming a Responsible Ad Campaign: Chipotle's Scarecrow

    "Is there anything sadder than the foods of the 1950s? Canned, frozen, packaged concoctions, served up by the plateful, three meals per day; in an era in which the supermarket was king, the farmer's market was...well...for farmers, and the word 'locavore' sounded vaguely like a mythical beast." -...

    By • Feb. 11, 2014

  • Is Facebook Losing Its Relevance Among Teens?

    If you ask teens today, they would tell you that they would rather Snapchat than send a Facebook message, or they would rather Vine than upload a video to Facebook. But Yahoo! is making strategic decisions because of Facebook and Google.There is a big disconnect here. Does Marissa Mayer have it a...

    By • Feb. 11, 2014

  • Six Steps to Creating Shareable Content

    Thanks to recent, groundbreaking research, we now know that getting something to go viral takes much more than mere luck. There are ten traits that companies can bake into their marketing content to leverage the psychology of sharing[i]. Here they are, in alphabetical order:AweCelebrity (in this ...

    By • Feb. 11, 2014

  • The Collaborative Economy Is Changing How People Do Business

    At Kansas City's beautiful Union Station - a building that used to be bustling with millions of people - Crowd Companies founder Jeremiah Owyang spoke about companies moving forward before the old way of doing business dries up.What better place to drive that point home than a train station?In fa...

    By • Feb. 11, 2014

  • Over-Communicate to Be a Better Leader

    Every morning, Clay Morgan sends an email that has company-wide priorities for the day, things to get accomplished, and an article to read that helps set the tone for the day.In the beginning, I teased him mercilessly about it. But the truth of the matter is, we all love this ritual.He finds off-...

    By • Feb. 11, 2014

  • The Big Brand Theory: Sony Influencer Program

    Within 50 years of the invention of the printing press, over 20 million books had been produced. While a few authorities used some of those books to burn heretics, it was not before the availability of printed material helped to overthrow established religions and political centers throughout Eur...

    By • Feb. 11, 2014

  • The Mind-Boggling Lunacy of People Impressed with Esurance's Super Bowl Campaign

    I am deeply disappointed to see Esurance's Super Bowl sweepstakes results widely celebrated. Six years into the social era, I thought we had reached a certain point of social media maturity where we realize that fans and followers are not leads and that relationships are built through shared valu...

    By • Feb. 11, 2014

  • Creativity, Collaboration, and the Power of Silence, from Herbie Hancock

    The Miles Davis Quintet was in Stockholm performing in a huge arena. As Herbie Hancock tells it, "The night was magical, the audience was rapt, the band was hot, communicating telepathically, like a dream. The kind of night every jazz musician dreams of."Playing Miles's composition So What, all t...

    By • Feb. 11, 2014

  • Was 2013 the Year Facebook Eclipsed Google?

    This astounding chart, via Peter Kafka at Recode, shows what happened to referral traffic to the Buzzfeed network in the last two years. While it's true that Buzzfeed's content is quite literally designed for social propagation, it is still astounding to see Facebook referral traffic take off lik...

    By • Feb. 10, 2014

  • The Landscape of Social Login: GooglePlus Makes Gains in Social Logins [INFOGRAPHIC]

    Gigya, a social media login app, released a study that found that Google+ continues to evolve and gained a rapid pace in the social media landscape; however, overall Facebook remained the dominant player in social login at the end of 2013. The social network still holds a slight majority of login...

    By • Feb. 10, 2014

  • Taking the Headache Out of Social Media: Tools to Help You Plan and Share Great Content

    When helping customers strengthen their online presence, I start off by asking the main reason why they struggle with social media. More often than not, one of the top problems expressed is the lack of time to write a blog post or share content on social platforms. Unfortunately, without a strate...

    By • Feb. 10, 2014

  • 3 Ways to Increase Your Video Views

    So you want to increase your video views? We all do! And while there is no precise formula for making something go viral, there are a few ways to build momentum behind a video to help propel it into the depths of the Internet. However, there are a few things you need to know.First of all, before...

    By • Feb. 10, 2014

  • Beer Porn and the Simplicity of Social Media Content

    A few months ago I was having lunch with two friends, discussing the changing nature of social media. In particular, we talked about which content drives more engagement today.One of the friends, Sierra Cook of Anheuser-Busch, made an offhand comment about the popularity of "beer porn" on Bud Lig...

    By • Feb. 10, 2014

  • Building the Business Case for Customer Advocacy

    Word of Mouth is Still The Most Powerful Form of MarketingWhether you're buying a car or million dollar enterprise solution, word of mouth influences purchase decisions. That's why modern marketing programs are quickly realizing the value of creating customer advocates.Conversation MarketingEMC i...

    By • Feb. 10, 2014

  • Is Social Media Really a Teenage Mutant Ninja Hurdle?

    Never having accepted that puns are the lowest form of humor, I found myself revisiting "Teenage Mutant Ninja Hurdle," as a surprisingly profound catch phrase for the current state of social media. So please forgive me as I exploit the "Heroes in a Half Shell" by sharing four not-so-comical impli...

    By • Feb. 10, 2014

  • Instagram Video Done Right: 10 Inspiring Brand Examples

    Instagram video burst onto the scene in mid-2013, and in the months since we've seen good, bad and ugly video efforts from brands. The good news is that when companies do get it right, Instagram video efforts seem to pay off - according a study from Unruly Media, 40% of the most-shared Instagram ...

    By • Feb. 9, 2014

  • Buyer Personas: The Keys to Content Marketing

    Customized content can help drive your prospects through the sales funnel and ultimately convert them to buyers. But first, you need to understand your customers. Do they live in suburbs or in the city? Do they watch reality shows or PBS? Are they always online or are they oblivious to Facebook, ...

    By • Feb. 9, 2014

  • 5 Reasons Why Your Employee Advocacy Program is Doomed

    Dear Business Leader:You just read somewhere that 84 percent of people trust recommendations from people they know - more than any other form of advertising - and you know that "B2B social networking" is the trending topic on your favorite LinkedIn group. No wonder you're set to kick off an all-s...

    By • Feb. 9, 2014

  • Who's Winning Sochi Social Gold? [INFOGRAPHIC]

    The team at UberVU and Hootsuite have been tracking social conversations around the 2014 Sochi Olympics in the platforms to find out what has social buzzing. From the opening ceremonies to the closing ceremonies and every event in between, they analyze what topics social cares about most and awa...

    By • Feb. 9, 2014

  • 4 Reasons You Have to Respond on Social Media

    Yeah, I'm on Facebook and Twitter. Isn't that enough? While that is definitely a good start, by no means is that enough. In today's social atmosphere that we are a part of having a Facebook, LinkedIn, Twitter, Pinterst, Google Plus, YouTube channel, and maybe even Vine isn't enough. To see any...

    By • Feb. 9, 2014

  • Should I Share What I Ate for Lunch via Social Media? Authenticity Vs. Transparency

    One of the top questions we hear from clients, students of our workshops and training and brands of all sizes as it relates to fears of engaging in social media is..."Do I have to share what I ate for breakfast, lunch and dinner?" The simple answer to this question is NO!The next set of questions...

    By • Feb. 9, 2014

  • The Whats, Whys and Hows of Google Authorship

    You've set up a Google+ account! Now you're on your way to legitimacy in Google's eyes. But you're not there yet. That's where Google Authorship comes in. A few years ago, Google created Authorship as part of its goal of showcasing their products in search results. Ever see some random person's f...

    By • Feb. 9, 2014

  • The Rules on How to Speak Human

    I don't care what language you speak, who your brand is or what message you're trying to send, we all need to speak more human (tweet this). Often enough we complicate what we're trying to say. Ironically, as our world becomes more customer-owned and socially-enabled, we continue to see complicat...

    By • Feb. 8, 2014

  • Building a B2B Content Strategy

    If you own a Business-to-Business company, which means that you either sell products and/or services to other companies, your online content strategy will be different than if you own a different sort of business. Undoubtedly, all businesses need to generate content.The types of content that you ...

    By • Feb. 8, 2014

  • Sports & Entertainment Industries Use Beacons to Implement Location-Based Marketing

    Mobile technology and capabilities are constantly evolving. Brands that are able to stay ahead of the curve and extract value from new technologies give themselves distinct advantages.Beacon technology is evolving quickly in the mobile industry as companies from Apple to PayPal are developing bea...

    By • Feb. 8, 2014