Content Marketing: Page 273

  • Digital Era Success: Five Building Blocks

    Summary: The main building blocks for Digital Era success are leadership, governance, digital competencies, education and training, and change management. Each requires a unique set of considerations that differ from traditional success factors, and in some cases are unprecedented. Many Industria...

    By • Feb. 3, 2014

  • 5 Ways to Crowdsource Your Blog Topics

    We've all been there. You're grooving along, writing well-crafted business blog posts every day. Then suddenly the proverbial ink runs dry. You've got to meet that deadline, but nothing's coming out. What do you do?If you were at an old-school publishing house, you'd ask your editor or co-workers...

    By • Feb. 3, 2014

  • How Data Is Shaping the Way We Do Business

    The new year is drawing the gap closer between social data and its impact on the way we do business. In speaking with many of our customers and peers, our team has gathered three major social management points of focus for the first half of 2014. Big Data Becomes More ScientificIf 2013 was the ye...

    Feb. 3, 2014

  • Are You Jelly? A Look at a New Q&A Social Network

    Launched on January 7th of this year and created by Twitter co-founder Biz Stone, Jelly is less a social network and more a question and answer platform that draws from your existing social connections. In a video from the Jelly blog, Biz describes Jelly as a search engine that uses the collectiv...

    By • Feb. 3, 2014

  • What Marketers Are Missing About the New Lurker Demographic

    With its recent interface upgrade, Twitter is making a strong play to encourage its social "lurkers" to get involved - that is, the 40 percent of users who have active accounts but fail to tweet.Unfortunately, it's not that easy. While lurkers are a powerful source of untapped potential for brand...

    By • Feb. 3, 2014

  • 3 Ways Brands Can Optimize for Pinterest's New Interest Feed

    Pinterest has rolled out a new feature which promises to make the user experience all the more personalized and engaging. But trust us, this boon for consumers on Pinterest is good news for brands too. The new tool, called Interests, surfaces content in an aesthetically pleasing grid that is cus...

    By • Feb. 3, 2014

  • How to Maximize and Use Polyvore to Increase Sales

    When it comes to ecommerce and retail we hear Pinterest, Pinterest, Pinterest. And there is a very good reason for that. Pinterest and retail go hand and hand for many reasons. First and foremost, the Pinterest audience is primarily female. Females happen to be more interested in shopping than ou...

    By • Feb. 3, 2014

  • Why Brands Will Drop the Ball During the Superbowl

    Take a minute, step back, and just appreciate the amount of noise out there. Here's a quick roundup of what major brands have in store for us during the Superbowl 2014.Doritos - What they thought - "Everybody's so focused on the Superbowl. What can we do to create buzz before the Superbowl?" What...

    By • Feb. 2, 2014

  • Crush Your Content Marketing Competition

    Publishing high-quality content is critical for advancing your business and rising above your competitors. Content is your avenue for getting highly ranked by Google, attaining recognition as an industry thought leader, reaching a wide captive audience, and inciting increased lead generation and...

    By • Feb. 2, 2014

  • Which Brand Will Lose the Real-Time Marketing Super Bowl?

    It is that time of year, when families and friends gather around the television (that sounds so quaint!) to become ad critics. Oh, and to watch a sporting event of some sort, I believe.Today, there's a new game in town. The battle is not just being fought on your TV screens, where a 30-second spo...

    By • Feb. 2, 2014

  • Twitter Research Shows Whether Automotive Brands Waste Cash on Super Bowl Ads

    It's not just the NFL Super Bowl, it's the advertising Super Bowl as well. It's that time of the year when some of the biggest and most popular brands roll out their best creative and compete for the best ad of the game. It's a time when millions of viewers around North America are glued to their...

    By • Feb. 2, 2014

  • Reality Check on Real-Time Marketing

    Last year at this time, Oreo captivated the Twitterverse with its "Dunk in the Dark" tweet during the Super Bowl blackout. Since then, the notion of real-time marketing (RTM) has been championed by some as a discipline unto itself and something that's not to be tried by the faint of heart. And wh...

    By • Feb. 2, 2014

  • Facebook Turns 10! Ten Facts to Consider

    Time flies, they say, when you're having fun... well, it's already been 10 years since Mark Zuckerberg and associates came up with the revolutionary concept of Facebook. At first, access was restricted to University campuses across the USA, but it soon became mainstream, morphing into a multibill...

    By • Feb. 1, 2014

  • 5 Twitter Best Practices to Humanize Your Brand

    Bringing a human touch to your Twitter activity will be welcomed and appreciated by your followers and likely help you earn a broader social audience. Over-automating your Twitter presence and spamming your followers in hopes of expanding your reach and influence is a major faux pas. Your prosp...

    By • Feb. 1, 2014

  • Hispanic Social Sentiment Lags for Estado de la Unión (SOTU)

    Why is Spanish social media sentiment so down on the Estado de la Unión (SOTU) address even though President Obama has an overwhelming likeable sentiment?Although the President urged Congress to pass the immigration reform bill this year in his "Year of Action" plan, was his call for action under...

    By • Feb. 1, 2014

  • SEO vs. SMM: What's More Important for Small Business Internet Marketing

    I was recently talking to one of my small business clients on their internet marketing strategy. The client owns a home renovation company near London and they wanted to build a massive Facebook page that they could use to reach out to all people in the city. According to my client, "I should hav...

    By • Feb. 1, 2014

  • 8 Ways to Incorporate Valentine's Day into Your Social Media Strategy

    Valentine's Day will soon be here. While you're long past the days of giving everyone in your class a Power Rangers valentine and heart-shaped lollipop, smart businesses know that they should offer their customers something on Valentine's Day. Why not use social media to deliver your message of a...

    By • Feb. 1, 2014

  • Is the Internet Killing Brands?

    For generations, brands have successfully generated demand for goods and services. However, some are now questioning whether the disruptive power of the Internet may disrupt even this, perhaps one day rendering brands irrelevant. We think this is an over-simplification: brands are being disrupted...

    By • Feb. 1, 2014

  • Social Media Sharing: New 2013 Q4 Data Reveals Americans' Habits [INFOGRAPHIC]

    If you're anything like me, you probably find a glimpse into how people use social media completely fascinating. From the political tendencies of Twitter to the Pinterest habits of Midwestern women, social media data is a treasure trove of minutia - useful, market-driven minutia, albeit.As you ma...

    By • Jan. 31, 2014

  • Why China Could Be the Most Social Media-Savvy Country

    The Lunar New Year is here. And while brands are competing to promote their ads through digital channels for the NFL Super Bowl XLVIII, far more subtle social channels are tested in China. Last Tuesday, Wechat released a brilliant new feature: allowing users to send Hong Bao, envelopes of money w...

    By • Jan. 31, 2014

  • Social Powers Business Ecosystems

    The complexity of a collaboration task is in part a function of the number and variety of people required to complete the task. For this reason some of the greatest value from using social technology comes when a company connects its employees to a network of partners - suppliers, distributors, s...

    By • Jan. 31, 2014

  • How to Get Arianna Huffington and Pete Cashmore on Your Marketing Team [INFOGRAPHIC]

    ...and you don't even have to pay them.I'm talking about content curation - and how more and more, it's becoming a vital part of a company's content marketing strategy. Curating content is not only a way to subsidize your original content (without much extra work - yay!), it adds variety to the c...

    By • Jan. 31, 2014

  • Reputation Management 101: Claim Existing Properties

    Unclaimed ratings and review site properties are a lot like high school gossip. There's talk about you behind your back. Some of it could be complimentary and positive, based on facts or first hand experiences. But the majority? Let's be honest here, it's the result of people who have an axe to g...

    By • Jan. 31, 2014

  • 4 New Ways to Find Inspiration for Your Corporate Blog

    Corporate blogging is a great way to show the personal side of your business, showcase your interest in what's going in your industry, and establish thought leadership on important topics. Your customers benefit tremendously from sharing your stories and ideas. Blogging is a valuable marketing to...

    By • Jan. 31, 2014

  • Working with Bloggers Embodies the Shifting Role of the Influencer

    There a ton posts floating around the virtual world that go in depth about what an influencer is-many of which attempt to psychologically dissect these elusive influencers and offer complex strategies on how to get in to their web so that they want to work with your brand.This post is not that. ...

    By • Jan. 31, 2014