Content Marketing: Page 296

  • Tips and Tricks for Working with Different Blogger Verticals [INFOGRAPHIC]

    More and more brands are working with bloggers to help tell the brand's story. Blogger have large, highly engaged audiences and are interested in working brands that reflect their interests as well as their audience's interests. Bloggers can create high-quality content for your brand. Plus they h...

    By • Nov. 21, 2013

  • 5 Ways To Socialize Your Events

    Events are changing the way we do business. I personally love going to a good event. There are online events and offline events, and more often than not, events can be used to spur promotion around your product, service, or business. Whether you are a B2B company or a B2C company, hosting an even...

    By • Nov. 21, 2013

  • How Are B2B Marketers Finding Success? [INFOGRAPHIC]

    93% of B2B marketers are using content marketing, but only 42% of B2B marketers consider themselves effective at it.On the surface, that's not so good, but if you consider that this statistic is up 36% from last year, I'd say that shows a lot of B2B marketers are getting the hang of it. According...

    By • Nov. 21, 2013

  • Integrating Social Media With Your B2B Trade Shows

    Despite the proliferation of online marketing in recent years, offline continues to be the main focus of SMBs looking to generate leads to their business. A survey conducted by the Center for Exhibition Industry Research (CEIR) in 2011 revealed that the average share of marketing budget allocated...

    By • Nov. 21, 2013

  • Workaround to Get Branded Content on Social Media Communities

    Social media communities have sprung up in nearly every interest niche that can be imagined. From knitting and crochet to Brazilian punk rock, there is a social media community for nearly any interest.These niche communities are being utilized by not just like-minded individuals, but also savvy m...

    By • Nov. 21, 2013

  • 8 Specific Tactics to Establish and Grow Your Company's Online Presence

    The technology takeover is here. As a small business owner, you know you can't fight it anymore. Whether you're excited, apprehensive, or both, you've decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From b...

    By • Nov. 20, 2013

  • Content Marketing and Native Advertising: The Same Rules Apply

    Recently I read an excellent article from iMediaConnection. Author Antoine Boulin identified three sure ways to fail at so-called native advertising, defined as messages that look more like editorial content than traditional advertising. Many hope this can become a much needed revenue stream for ...

    By • Nov. 20, 2013

  • My Big, Mean B2B Social Conversion Machine

    On my blog we have discussed various angles related to B2B social media-everything from how to simplify social ROI to the top social media skills for marketing executives to building a sustainable social strategy, and so much more. What still seems to elude us in a concrete form is how to drive m...

    By • Nov. 20, 2013

  • 4 Steps to a Successful Facebook Timeline Contest [INFOGRAPHIC]

    4 Steps to a Successful Timeline Contest

    By • Nov. 20, 2013

  • How #SFBatKid Saved the Day, Melted Our Hearts and Won the Internet

    Last week, five-year old Miles got his wish and saved the day as the intrepid SF Bat Kid. If you don't know the story, prepare to have your heart melted. Miles has leukemia. The Bay Area Make a Wish Foundation (MAWF) interviewed Miles for his wish and to everyone's surprise, Miles wanted to be Ba...

    By • Nov. 20, 2013

  • Two Approaches to Crowdsourcing Photography for Brands

    There are 1.5 billion smartphones in the world. According to Business Insider,"The annual smartphone growth rate in 2013 is projected to be 44 percent, which is just ever-so-slightly down from 2012′s 45 percent but is still a torrid pace."With cameras built-in to most of these phones, that's a l...

    By • Nov. 20, 2013

  • 5 Ways to Write Quality Content That Is SEO Friendly

    Although Google's search engine algorithms are shrouded in mystery, they are widely accepted as a barometer for gauging the importance of your content on the internet. As a result, a cottage industry has developed that is focussed on gaming the rankings to receive favourable placement. However mo...

    By • Nov. 20, 2013

  • Social Media Cheat Sheet: Knowing Who to Invite (and How) on LinkedIn

    When LinkedIn was born, about 10 years ago, many viewed this tool as a place job seekers connected with potential employers. If your boss found you on LinkedIn, it could be a red flag indicating your desire to leave your current job.Today, job seekers and employers are still connecting on LinkedI...

    By • Nov. 20, 2013

  • How to Make the Most of Your Content Marketing This Holiday Season

    The holidays are usually a make-hay time for marketers. One simply can't miss the opportunity of catering to the shoppers' inflated appetites (not to mention that salespeople often whet those appetites themselves).So, what does your marketing plan include this season - another boring sale? If you...

    By • Nov. 20, 2013

  • The Evolution of the Big Idea [SLIDESHARE]

    Thought I'd share a lecture I threw together for an introductory creative class I teach at BU's College of Communication. I know it's an overdone topic - The Big Idea, Dead or Alive - but the fact is it will never be resolved and there's plenty of room for argument on both sides.If you look at re...

    By • Nov. 20, 2013

  • 20 Million Views Later, How Poo~Pourri Made a Splash on Social Media

    Brands are always attempting to step into the limelight with each promotional activity they churn out. Yet, with an overload of content on the 'net, a whole campaign, never mind a single ad, can get lost in the noise. Innovating to remain relevant and tapping into the psyche of the smartphone ge...

    By • Nov. 19, 2013

  • Native Advertising: Latest Ad Fad, or the Future of Publishing?

    Last week we held another webinar in our Best Thinker webinar series, this time on the topic of Native Advertising: Latest Ad Fad, or the Future of Publishing? The webinar included a rock star group of speakers, including Tessa Gould, the Huffington Post Media Group's Director of Native Advertisi...

    By • Nov. 19, 2013

  • Six Ways to Be a Strategic Thinker in PR

    I remember the review I had when I was up for a promotion from account supervisor to managing supervisor.I was ready for the promotion, I knew I'd been working in that capacity for a good six months, and I had my business reasons outlined and rehearsed to present to my boss.The review went swimmi...

    By • Nov. 19, 2013

  • PR Agencies: What the Visa Shakeup Could Mean for the Industry

    In 2001, I made the big move to Chicago (from Kansas City) to work for an advertising agency.My directive?To help build a PR department within the organization.It was like shooting fish in a barrel. All we had to do was go to the agency's existing clients and offer our services.We generated $6 mi...

    By • Nov. 19, 2013

  • Social Network Site Loyalty is Risky Business

    Social media participation is a necessary part of an integrated marketing mix. Customers and prospects look for reviews and online activity before making purchase decisions. Joining the right networks can expand marketing reach and introduce your brand to new people. Social network site loyalty...

    By • Nov. 19, 2013

  • 7 Ways to Engage with Industry Influencers on Twitter

    Social media is a great tool for brands to engage in influencer marketing. This strategy targets a specific individual-or type of individual-who has influence over potential buyers in your industry. Influencers can include broadcasters, journalists, professors, analysts, and athletes-any person w...

    By • Nov. 19, 2013

  • WordPress SEO: The Easy Way to Set Up Google Authorship

    A few months ago Google clarified its guidelines on how to properly apply Google Authorship on blogs. The new guidelines made it clear many blogs had authorship set up incorrectly so I put together this post to help WordPress users configure authorship properly using the WordPress SEO plugin.

    By • Nov. 19, 2013

  • Rethinking the Value of Social Media Best Practices

    Google defines best practices as being, 'commercial or professional procedures that are accepted or prescribed as being correct or most effective'.In the world of social media and content marketing, we spend a fair deal of time talking about best practices. We write blog posts about best practice...

    By Matthew Peneycad • Nov. 19, 2013

  • 11 Tips for Turning Advocates Into Elves This Holiday Season [INFOGRAPHIC]

    With the holidays around the corner, holiday campaigns are in full swing. This season 40% of holiday shopping will be taking place online and overall sales are predicted to total over $602B. By turning your brand advocates into elves this holiday season, brands can amplify their holiday campaigns...

    By • Nov. 19, 2013

  • Why You Shouldn't Link Your Company's Facebook Account to Twitter

    Given the laundry list of tasks you face every day as a business owner, you're probably on the constant lookout for ways to save time. One of the ways to save time on social media seems like a no brainer: linking your company's Facebook account to Twitter. In other words, when you post on Faceboo...

    By • Nov. 19, 2013