Content Marketing: Page 296

  • Facebook Checklist for Business

    Since it's inception from February 2004, Facebook has quite amazingly managed itself to become the second best gift the web could give to the human race - after Google. In such a time when social media and inbound marketing are increasingly important assets for businesses to get found by their po...

    By • Nov. 13, 2013

  • How to Build Brand Advocates in Social Media

    In previous posts on how social media supports the product life cycle I examined how to create a beta community for product testing and how to build social media buzz around your product. After those two stages, you need to tap in to your brand advocates and harness their support for your product...

    By • Nov. 13, 2013

  • Want to Prove Your Company Is Human? Get Your CEO to Tweet

    Big company executives are virtually invisible on social networks. Whether it's CEOs, CMOs, or CIOs only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+ and other social networks. Most prefer to leave that to their marketing and...

    By • Nov. 13, 2013

  • How to Promote Your YouTube Videos for Free

    YouTube videos can be an important part of your social media marketing plans. However, creating high-quality, informative, entertaining videos isn't enough. You'll need reliable ways of getting the word out and securing the right kind of attention for your videos. Here are several free ways to pr...

    By • Nov. 13, 2013

  • My Twitter Marathon: Is 3000 New Followers in 60 Days Possible?

    Experience has taught me that sharing my goals for others to see is a great way to spur accountability and motivation (while keeping my social networks free of dust). For example, last month I ran 26.2 miles without stopping and Facebooked what every mile of it felt like. It was a pretty good pla...

    By • Nov. 13, 2013

  • 10 Commandments of Email Copywriting [INFOGRAPHIC]

    Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response.No matter what you're selling - a white paper, a Webina...

    By • Nov. 13, 2013

  • How Agencies Can Win New Business with Social Media Monitoring

    Agency life can be tough. It's a competitive market with agencies constantly fighting for business, for some smaller agencies nabbing that one major deal is what keeps them afloat.The agency big boys like MediaCom, Carat and MEC are producing awesome results, but these guys have massive teams beh...

    By • Nov. 13, 2013

  • Native Advertising: The Truth About Truth

    The impending merger of media giants Omnicom and Publicis has brought the conversation about truth in advertising, and advertising ethics, to the forefront of public discussion. Along with concerns about antitrust laws, there is a concern about the effect that this merger will have on advertising...

    By • Nov. 13, 2013

  • Why Include Loyalty Strategies in Your Social Media Training?

    Learning how to use social media responsibly isn't just about avoiding these kinds of mistakes:If used correctly, social media can help you build an army of loyal advocates that will go to bat for you when a negative event arises. Reputation-building loyalty strategies should be at the center of ...

    By • Nov. 13, 2013

  • 5 Ways to Promote Your Blog Posts

    Blogging is the key to driving new traffic to your website and new leads into your business. With every blog post, you're essentially creating a new point-of-entry into your website. But in order to really get great results with blogging, you've got to become an aggressive blog post promoter.1. A...

    By • Nov. 13, 2013

  • Optimize Your Search Results for Clicks, Not Just Rank

    Ask yourself a seemingly obvious question: What is the purpose of Search Engine Optimization? The gut reaction of most people is that SEO is supposed to make your company's website rank as high up in search results as possible. But is that really what companies are after, or is that just a vani...

    By • Nov. 13, 2013

  • Facebook Brand Page Case Study: It Ain't So Ruff for Three Dog Bakery

    Facebook pages are difficult. VERY difficult. If you are trying to grow your page organically without paid ad support, it's like trying to pull a watermelon through a keyhole with a crochet hook.When I come across a brand page doing a particularly great job, it's worth taking notice... especially...

    By • Nov. 12, 2013

  • Sellarketers: The Rise of a New and Modern Social Salesperson

    So what exactly is "sellarketing"? It's the convergence of sales and marketing skills needed to be a successful modern social sales person. It is the skill of a salesperson to market themselves and their product through content marketing, and the need for a marriage between the sales and marketin...

    By • Nov. 12, 2013

  • The Ultimate Moment of Truth and the Art of Digital Engagement

    In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth." The ZMOT as it's abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right pla...

    By • Nov. 12, 2013

  • How to Request Referrals Without Asking for a Thing

    Word-of-mouth marketing is great for every type of business, but it truly is the life blood of small businesses. Not only is traditional advertising more expensive, small business owners and entrepreneurs operate with the understood advantage of being able to offer personalized service the way bi...

    By • Nov. 12, 2013

  • 10 Tips to Grow Your Facebook Audience and Interaction

    Roughly 80 percent of businesses are on Facebook, according to a recent survey. Local or national based, Facebook can improve your company on multiple levels. How do you amplify your reach and exposure? Here's a list of ten ways to help improve your Facebook page and the amount of interaction ...

    By • Nov. 12, 2013

  • How to Phrase Blog Headlines for Maximum SEO: 4 Key Phrases to Try

    In a single blog, there are about a dozen different areas to optimize for search engine results. You can make sure you have a strong meta description, keyword-rich tags, image alt text, and more. You can also ensure that your paragraphs contain real content, rather than fluffy keyword writing. Bu...

    By • Nov. 12, 2013

  • Pivot Your Business: What Hitchcock Can Teach Entrepreneurs

    In the movie Hitchcock, there is a scene where he is lamenting to his wife, Alma, that no one wants to make the movie Psycho because it was a large departure from his previous movies.Though he suggested an inexpensive budget and a fast timeline, Paramount Pictures still rejected him, claiming the...

    By • Nov. 12, 2013

  • When Online Activists Come to Visit [SLIDESHARE]

    A lot of my work is done in the resource sector. My clients here often face opposition from advocacy groups or segments of the population concerned about the impact that certain large scale developments will have on their health, their environment and the economy. In fact, thanks to social media,...

    By Social Disruptions • Nov. 12, 2013

  • Twitter Is Undervalued (for Investors and Marketers): Part 1

    Twitter priced its IPO on Wednesday night at $26 a share. It has since popped on its first day of trading to $44.90, a 73% one-day increase, leading to a market cap of $24.5 billion. In context, here are the valuations of some other leading Internet social networks and content distribution platfo...

    By • Nov. 12, 2013

  • Twitter Becomes a Content Discovery Layer: Implications for Marketers

    Is Twitter worth $18 billion following its IPO last week? I am not an investment adviser, but what I do know is that Twitter is an important investment for content marketers. In a fast changing world, insights are the new currency and Twitter can provide unique insights that are not readily avail...

    By • Nov. 12, 2013

  • CMO = Content Marketing's Obligatory

    Like the fairest belle at the ball, content marketing danced across the 2013 stage, grabbing headlines and conference slots, nearly displacing social media as the year's hot topic. However, seasoned marketers found all the recent attention mildly amusing given that content creation has been on th...

    By • Nov. 12, 2013

  • Are Podcasts the New Video Content?

    image credit: HubSpotHas podcasting gone the way of audio cassettes, walkmans, and other obsolete ways to consume content? The answer appears to be a resounding no. In fact, podcasting appears to have usurped the roles of infographics and video among industry discussions of multi-media branded co...

    By • Nov. 11, 2013

  • Can Better Social Media Engagement Boost Ad CTR?

    Image credit: Coca Cola Happiness Factory Campaign, 2006. Agency: Wieden+Kennedy AmsterdamSocial media for businesses would normally mean increased presence online, meaningful conversations leading to more brand building, credibility, and trust. But is there a possibility that an increased social...

    By • Nov. 11, 2013

  • Memes and the Democratization of Satire

    When I was composing the segments of the class I teach at UCI Extension, I made a decision to include memes. I felt a bit foolish about it, it's a serious course, do modern journalists really need to know about memes?They do and memes aren't always silly. The Rob Ford controversy and the flurry o...

    By • Nov. 11, 2013