Content Marketing: Page 305

  • Cooperative Content Will Eventually Dominate Your Polished Content

    We're ALL writing blog posts. (image by BigStock)The legions of companies now embracing "content marketing" as a piece of their communications arsenal grew by 11% as I typed this sentence. Alas many (perhaps most?) of these new content devotees have not embraced Youtilityin the least, and are ins...

    By • Oct. 27, 2013
  • SMT Expert

    Embrace Digital Personas Now Before It's Too Late

    As marketing continues to evolve, so do the tried and true exercises marketers have been doing for decades. Persona development is not exempt from this trend. Traditional persona development is still a powerful tool for marketers to use. However, as the normal middle continues to flatten, targeti...

    By • Oct. 27, 2013

  • Ace LinkedIn With These 17 Profile Must-Haves [INFOGRAPHIC]

    LinkedIn, though not as massive as Facebook, is very important in its own right particularly in the business and professional markets.LinkedIn can be the gateway for people to connect with organizations who are offering better jobs or projects. This is why for someone who is serious about getting...

    By • Oct. 26, 2013

  • Facebook Rejecting Your Ads? Here's Why

    If you're a marketer who has advertised your goods or services on Facebook, chances are you've had at least one rejected - which seems to be very common! There are lots of reasons the social media giant rejects ads which are fairly obvious, but sometimes your ad gets rejected, and you have no id...

    By • Oct. 26, 2013

  • What's Holding You Back from Achieving Results with Social Media?

    Today's workforce communicates and gets information through social media. It is a mainstream communications channel.87% of companies use and 23% of online time is spent on social media.The more people who talk about you on social media, the further the conversation carries. Reach is determined by...

    By • Oct. 26, 2013

  • The Six Insider's Secrets of Contagious Content [INFOGRAPHIC]

    Our very own Jenn Lisak was showcased for her advice when developing content. What does it take, exactly, for content to become contagious? Marketing professor Jonah Berger wrote about it in his book, Contagious: Why Things Catch On.According to Professor Berger, the first step is emotion. If you...

    By • Oct. 26, 2013

  • The New Normal: Fast, Cheap, and Good

    The saying used to be, "pick two." Fast and cheap, but not good. Fast and good, but not cheap. Cheap and good, but not fast. You get it. Anyway, that's a thing of the past. And if you need any confirmation, take a look at the five-spot online campaign that Mullen recently did for client Century...

    By • Oct. 26, 2013

  • You Must Have Consumer Review and Testimonial Videos

    EXPO has released results of their consumer product video program with CPG giant Reckitt Benckiser. These results show how placing customer video testimonials and video reviews on product pages across a major (major!) retailer's ecommerce site is driving an impressive sales lift for the company's...

    By • Oct. 25, 2013

  • Ten Blogs Every Marketer Should Read

    IntroductionAs marketers (or aspiring marketers), we have it pretty darn good. Why is that? Because marketers, by our very nature, are accustomed to sharing information, insights, tips and best practices. In fact, sharing (and publishing) knowledge is one of the things we love most about our job....

    By • Oct. 25, 2013

  • How Twitter and LinkedIn Can Extend the Life and Audience of Your Blog Posts

    One of the most frequently asked questions I hear about blogging is:How do people see that I've published a new post?The unfortunate answer is they probably won't, unless you let them know your blog post is there. I highlighted five ways to do this in a previous post about how to get people to co...

    By • Oct. 25, 2013

  • Think HR Isn't Monitoring Your Social Media? Think again [INFOGRAPHIC]

    Sevnty five percent of recruiters are required to do online research on prospective employees. That's crazy. A couple of years ago, I had a hard time convincing my boss that promoting a manager who wrote "f my employer" on her myspace page wasn't a good idea. Of course anymore, anything you say o...

    By • Oct. 25, 2013

  • How to Find Your Online Reputation Score

    (Image via Forbes)As a prudent business owner, you've likely taken the time and necessary measures to build your credit rating as you understand that a high credit score provides your company with certain advantages such as better terms with your suppliers and a lower cost to borrow money. Well,...

    By • Oct. 25, 2013

  • Better Business: Five Effective Ways to Manage Your Online Reputation Using Social Media

    The social media don't just help people get closer to one another. They also help brands get closer to their customers. While it does benefit businesses to be in touch with their customer base, social engagement tends to be demanding work. At one time, only businesses in the hospitality industry ...

    By • Oct. 25, 2013

  • Mindless Social Media Contests: Should We Blame Brands, Agencies or Contest Players?

    "Mediums have changed but practices remain the same. Fake contests, awards given to a friend of a boss or an influencer have been done in traditional mediums and today the same tricks are being applied on social media," was the candid reply from Anant Rangaswami. The man who has experienced both ...

    By • Oct. 25, 2013

  • Community Manager Tips for Facebook: Don't Get Eaten Alive!

    Jumping into the shark-infested waters as a Facebook community manager? If it is for an enterprise brand or highly active page, here are a few community manager tips to get you up and running quickly - without needing a shark cage to protect you from getting eaten alive.These best practices can b...

    By • Oct. 25, 2013

  • State of Social Business 2013 Report

    Each year, The Altimeter Group hosts an annual Social Business survey to learn how social media is evolving within enterprise organizations. Data is then compared to previous reports providing a sense of movement to the numbers and also a developing benchmark for our analysts and clients. Our las...

    By • Oct. 25, 2013

  • How Marketing Saved Jobs and Boosted ROI

    AMT Hotels Group (Acqua Marcia Turismo) was and is one of Sicily's most iconic luxury hotel chains. A company now on a path toward mega success, though, was not long ago a business at a crossroads. Allow me to present another facet to a series of posts dedicated to revealing PR, marketing, and ad...

    By • Oct. 25, 2013
  • SMT Expert

    Content Is King, But Distribution Is Queen and She Wears the Pants

    The title of this article is a direct quote from Jonathan Perelman of BuzzFeed and was featured in Ryan Skinner's article, "Great Content Is Not Enough," on the Forrester blog. The article features takeaways from Ryan's most recent Forrester report, called "Put Distribution at the Heart of Conten...

    By • Oct. 24, 2013

  • 30+ of the Most Amazing Twitter Statistics [INFOGRAPHIC]

    Did you know that there are now 231.7 million active users on Twitter worldwide, and that 100 million of them log into the service on daily basis, and 52.7 Million of these are in the US?What if I told you that more than 5K tweets are tweeted each and every second, and 3 million websites integrat...

    By • Oct. 24, 2013

  • Six Ways to Improve and Manage Your Online Reputation

    You can't always control what others say about you online, but you have full control over the breadth, depth and quality of information you proactively ensure is easily and quickly found by customers, prospects and others researching you on Google and elsewhere.With prospects in particular, it is...

    By • Oct. 24, 2013

  • 90% of Customers Find Content Marketing Useful [VIDEO]

    When it comes to your customers, it's not what you say so much as how you make them feel. This was the driver behind Uberflip's recent video infographic, Consumers & Brands: A Love Story. In it, Uberflip answers two key questions: How do customers really feel about brands that create custom c...

    By • Oct. 24, 2013

  • 6 Ways to Promote Social Media Promotions to Maximize ROI

    The secret is out! Running promotions on social media can be an effective way to reward existing fans of your brand, further prove your brand's promise, and attract new people to your brand.To maximize the ROI of running a promotion, however, you're going to want to promote your activity to boost...

    By Matthew Peneycad • Oct. 24, 2013

  • Fact or Fiction? You Must Be an Extrovert to Succeed in Social Media

    Your personality impacts the way you respond to different situations throughout your day. You may get nervous around new people, find yourself irritated when a task isn't completed appropriately, or become extremely lonely after a few hours alone. These responses can be emotions, thoughts, or beh...

    By • Oct. 24, 2013

  • B2B Tactical Pinterest Strategy

    Pinterest seems like a no-brainer choice for B2C companies or companies that have a lot of visual content. But what if you are a B2B company or if you sell widgets? How in the heck are you supposed to make Pinterest work for you? It doesn't even really seem like your constituents are on it, right...

    By • Oct. 24, 2013

  • How to Fix a Social Media Marketing Budget

    Over the past five years, social media has become an effective tool for businesses to market their products, services, and even their brand. Social media platforms such as Twitter, Facebook, and Google+ are being constantly used by big multinational companies to promote their business to many of ...

    By • Oct. 24, 2013