Content Marketing: Page 305

  • Mindless Social Media Contests: Should We Blame Brands, Agencies or Contest Players?

    "Mediums have changed but practices remain the same. Fake contests, awards given to a friend of a boss or an influencer have been done in traditional mediums and today the same tricks are being applied on social media," was the candid reply from Anant Rangaswami. The man who has experienced both ...

    By • Oct. 25, 2013

  • Community Manager Tips for Facebook: Don't Get Eaten Alive!

    Jumping into the shark-infested waters as a Facebook community manager? If it is for an enterprise brand or highly active page, here are a few community manager tips to get you up and running quickly - without needing a shark cage to protect you from getting eaten alive.These best practices can b...

    By • Oct. 25, 2013

  • State of Social Business 2013 Report

    Each year, The Altimeter Group hosts an annual Social Business survey to learn how social media is evolving within enterprise organizations. Data is then compared to previous reports providing a sense of movement to the numbers and also a developing benchmark for our analysts and clients. Our las...

    By • Oct. 25, 2013

  • How Marketing Saved Jobs and Boosted ROI

    AMT Hotels Group (Acqua Marcia Turismo) was and is one of Sicily's most iconic luxury hotel chains. A company now on a path toward mega success, though, was not long ago a business at a crossroads. Allow me to present another facet to a series of posts dedicated to revealing PR, marketing, and ad...

    By • Oct. 25, 2013
  • SMT Expert

    Content Is King, But Distribution Is Queen and She Wears the Pants

    The title of this article is a direct quote from Jonathan Perelman of BuzzFeed and was featured in Ryan Skinner's article, "Great Content Is Not Enough," on the Forrester blog. The article features takeaways from Ryan's most recent Forrester report, called "Put Distribution at the Heart of Conten...

    By • Oct. 24, 2013

  • 30+ of the Most Amazing Twitter Statistics [INFOGRAPHIC]

    Did you know that there are now 231.7 million active users on Twitter worldwide, and that 100 million of them log into the service on daily basis, and 52.7 Million of these are in the US?What if I told you that more than 5K tweets are tweeted each and every second, and 3 million websites integrat...

    By • Oct. 24, 2013

  • Six Ways to Improve and Manage Your Online Reputation

    You can't always control what others say about you online, but you have full control over the breadth, depth and quality of information you proactively ensure is easily and quickly found by customers, prospects and others researching you on Google and elsewhere.With prospects in particular, it is...

    By • Oct. 24, 2013

  • 90% of Customers Find Content Marketing Useful [VIDEO]

    When it comes to your customers, it's not what you say so much as how you make them feel. This was the driver behind Uberflip's recent video infographic, Consumers & Brands: A Love Story. In it, Uberflip answers two key questions: How do customers really feel about brands that create custom c...

    By • Oct. 24, 2013

  • 6 Ways to Promote Social Media Promotions to Maximize ROI

    The secret is out! Running promotions on social media can be an effective way to reward existing fans of your brand, further prove your brand's promise, and attract new people to your brand.To maximize the ROI of running a promotion, however, you're going to want to promote your activity to boost...

    By Matthew Peneycad • Oct. 24, 2013

  • Fact or Fiction? You Must Be an Extrovert to Succeed in Social Media

    Your personality impacts the way you respond to different situations throughout your day. You may get nervous around new people, find yourself irritated when a task isn't completed appropriately, or become extremely lonely after a few hours alone. These responses can be emotions, thoughts, or beh...

    By • Oct. 24, 2013

  • B2B Tactical Pinterest Strategy

    Pinterest seems like a no-brainer choice for B2C companies or companies that have a lot of visual content. But what if you are a B2B company or if you sell widgets? How in the heck are you supposed to make Pinterest work for you? It doesn't even really seem like your constituents are on it, right...

    By • Oct. 24, 2013

  • How to Fix a Social Media Marketing Budget

    Over the past five years, social media has become an effective tool for businesses to market their products, services, and even their brand. Social media platforms such as Twitter, Facebook, and Google+ are being constantly used by big multinational companies to promote their business to many of ...

    By • Oct. 24, 2013

  • Best Practices for Sharing Infographics on Social Media [INFOGRAPHIC]

    I love infographics. I know some people think they're "out," "so last year/two years ago/whatever," etc. but I don't think they're going anywhere. They make conveying information easier (and prettier, and I love pretty!), are a strong tools in any content marketing strategy, and, let's face it, p...

    By • Oct. 24, 2013

  • Curate Content and Get Tons of Traffic [INFOGRAPHIC]

    Proper content curation is wildy misunderstood by most bloggers and online marketers. There is a way to curate content that both saves you time, makes you more productive (remember that Google LOVES freshness now!), and that Google embraces as a very legitimate way to do content that they will r...

    By • Oct. 24, 2013

  • What Makes Poetry Bad Makes Content Writing Good

    I love poetry. When I'm not writing web content here at CEM, I'm hard at work in a Master of Fine Arts program, writing poetry and also writing critically about contemporary poets. It's great - I get to devote my life completely to writing. However, there are some things about content writing and...

    By • Oct. 24, 2013

  • Link Building: A Strategy for Content Marketing

    Last week, I had the super painful sheer pleasure of attending Sean McGinnis's Content Jam presentation about search engine optimization (SEO).I wasn't sure what to expect. After all, he and I debate content and SEO quite often (every time we're together), but I begrudgingly admit I learned sever...

    By • Oct. 24, 2013

  • What Small Businesses Need to Know About Google's Hummingbird Update

    No more tweaks, Google has installed an entirely new search engine.Google dramatically changed the SEO strategies for most businesses when it rolled out its initial Panda algorithm update in 2011, and since then businesses have had to focus on creating fresh, high quality content to improve thei...

    By • Oct. 24, 2013

  • 5 Things We Can Learn From Ryanair's Controversial Twitter Chat

    Unless you didn't go anywhere near Twitter on Monday, you would have seen a bit of an odd hashtag trending - #GrillMOL.No, it wasn't a bizarre cooking tip; it was in fact a Twitter Q&A with Ryanair Chief Executive Michael O'Leary.The controversial businessman took a grilling from customers an...

    By • Oct. 24, 2013

  • Social Media Content Strategy: How to Create Your Posts [INFOGRAPHIC]

    Social media content strategy is the key to managing your company campaigns. The good folks at mycleveragency ltd created this handy infographic to show you how to create your posts. Last time we showed you how to manage your social in just 30 minutes a day. Now we will walk you through exactly w...

    By • Oct. 23, 2013

  • The Future of Social Media and Destination Marketing [INFOGRAPHIC]

    We have always been using Social Media in some form or the other; be it to plan a trip, ask reviews or look for suggestion from friends/family. Similarly, it is also a powerful tool for destination marketers looking to drive new visitors.

    By • Oct. 23, 2013

  • Social Media Goals for Small Businesses: Are You Chasing the Wrong Rabbit?

    Using social media as a small business can help you achieve certain goals for your brand - but never assume you're going to get a brand new profit source, or become an internet sensation just because you're on social media.If, however, you want to build a good relationship with customers or your ...

    By • Oct. 23, 2013

  • Netflix's Rising Stock Through Content

    If you were to tell me that Netflix would be able to have the power to potentially take over another network, I would have had trouble believing such a claim. The truth of the matter is that Netflix, at its core, is a television and movie-streaming service, users having to pay monthly fees at the...

    By • Oct. 23, 2013

  • Optimize Google+ as a Central Part of Your Online Identity

    Often forgotten for its social-media influence, Google+ might just be the most crucial social network for businesses and professionals who want to solidify their positive online reputation. Both a Google+ page and Google Authorship should be a critical aspect of your online reputation management....

    By • Oct. 23, 2013

  • Keyword Analysis: Refresh Your Old Content

    A few months ago, I had taken the week off from meetings so I could get Spin Sucks mostly written and start on our 2014 plan.I don't know if you've ever tried writing all day, every day, but it's not easy. In fact, it gets to the point where you look for other things to do (someone please call me...

    By • Oct. 23, 2013

  • 8 Examples of Content Marketing in Traditional Industries

    Content Marketing is not just for marketing firms or tech companies. More "traditional" companies can take advantage of great content that engages, entertains or informs potential customers and drives some percentage into the company's sales funnel.To coincide with my hosting of Content Chat, I'...

    By • Oct. 23, 2013