Content Marketing: Page 305

  • Will Sprite Be the Cure for Coca-Cola's Sales Hangover?

    Was the Q3 report from Coca-Cola Company really all that bad?Even with a modest uptick, global diet soda sales in the last two quarters for Coca-Cola have plummeted to a 10-year low, followed by a similar decline in sales for Coke, the company's iconic sugar-laden brand. Crying out for help in r...

    By • Oct. 18, 2013

  • The Social Media Party Is Over

    Sorry, the party's over. The days of social media celebration are gone. It's not as if a random collection of "Likes" and "followers" had any real meaning but, hey, it was fun to watch the cool kids all get drunk at the bar of social media promises.It's time to sober up and put the kids to work....

    By • Oct. 18, 2013

  • Why Integrated Marketing Doesn't Work (and How to Fix It)

    Are management issues keeping your integrated marketing campaigns from working?Today's multichannel marketplace requires marketing campaigns that cross channels and platforms with ease. The messages that attract prospects and engage customers need to be targeted and consistent. Ideally, they move...

    By • Oct. 18, 2013

  • Five Ways to Avoid Google Penalties

    When I was in Salt Lake City a few weeks ago, not only did I get to spend time with my family, I spoke to three Vistage groups.(As a side note: Getting paid to fly home and speak is kind of the cat's meow.)During one of the group meetings, we got to talking about search engine optimization, from ...

    By • Oct. 18, 2013

  • Twitter Tips: How to Find, Monitor, and Engage Your Audience

    When managing a business account on Twitter, it can be easy to get caught up in the promotion of your business and forget about the benefits Twitter provides when used to locate, engage and join in on relevant conversations.Last year, 77 percent of Fortune 500 companies were active on Twitter wit...

    By • Oct. 17, 2013

  • 6 Seasonal Christmas Email Marketing Campaign Ideas

    Tis' the season to be jolly...at least, it will be very soon, so now is the ideal time to plan your Christmas promotions. Online retailers in particular can greatly benefit from strategically planned, cross channel sales promotions, which can be easily launched and promoted via an email marketing...

    By • Oct. 17, 2013

  • The Ultimate Guide to Pinterest for Every Brand: Engage and Flourish

    On the surface, Pinterest metrics seem simple, but underneath they are actually a bit confusing. This follow up article to our Ultimate Guide for Pinterest should help you gain a deeper understanding of Pinterest metrics and provide tips on effectively engaging with, and growing your follower bas...

    By • Oct. 17, 2013

  • What Is the Most Popular Content Shared on Social Media?

    In a world, where there are 2.7 billion internet users, it is not easy to get your content seen, read and shared easily. While few create great content and get recognition, others get lost and keep trying. Those who create great content tend to ignore why people share their content. Thats because...

    By • Oct. 17, 2013

  • Why Facebook Advertising Is a Brilliant Option to Increase Sales

    Most online stores get their traffic from affiliate marketing channels. Another major source of traffic is natural search engine traffic. Many online store owners also opt for Google PPC advertisements to funnel potential buyers to their websites. When it comes to driving valuable traffic to webs...

    By • Oct. 17, 2013

  • Are Your Buyer Personas More About You Than Your Buyers?

    mirror image (Photo credit: Identity Photogr@phy)Recently, I was asked if I would help review a set of completed buyer personas. It turned out to be an interesting exercise. As I usually find when helping people with their questions and challenges. This particular instance resurfaced one of th...

    By • Oct. 17, 2013

  • How to Grow your Brand on Twitter

    With Twitter now eclipsing 200 million active users and on the verge of an IPO, there can no longer be any doubt that Twitter will become a regular feature on the docket of marketing executives. The company Twitter will be on a prolonged offensive to develop its business and monetize its base. T...

    By • Oct. 17, 2013

  • Online Retail Sales Are Down: Why Some Retailers Don't Care

    Question for you: If you're retailer and you get a sale but you're not sure where said sale came from, does it still make a sound? Does it still impact your bottom line? Depending on whom you ask, you may get a different answer to these questions for those in the specific marketing departments of...

    By • Oct. 17, 2013

  • The Importance of Building a Community of Brand Advocates

    It's time once again for us to talk about the importance of building a strong community of brand advocates. Whether you are running a law firm, a financial services firm or a business, your brand is everything.Whether you're positioning your brand as something credible, trustworthy or customer s...

    By • Oct. 17, 2013

  • The Dichotomy of Social Advertising and Brand Affinity

    If ever there was an example of how challenging it is for businesses to operate in social media these days, Google's recent Endorsement ads announcement and the backlash, demonstrates it. Why are we as consumers happy to be associated with some things (and dare, I say, crave the attention), but n...

    By • Oct. 16, 2013

  • Rainbow Loom vs. Silly Bandz: Why One Marketing Fad Outlasts Another

    The carpet in my living room this weekend was covered with hundreds of tiny rubber bands. The bands are part of an addictive new toy kit called Rainbow Looms that let kids create their own woven bracelets out of these small rubber bands. Invented by a Chinese immigrant dad of two teenage daughter...

    By • Oct. 16, 2013

  • Grow Your Visual Footprint: Instagram Tips and Tools

    How can your business use Instagram more effectively to engage with your target audience? We're going to share a grab-bag of content giving you some tips for using Instagram effectively while also pointing you towards some Instagram tools that will make your social media strategy function more e...

    By • Oct. 16, 2013

  • Finding Your Brand's Twitter Personality

    As in real life, it's impossible to engage 1-to-1 on Twitter without showing some personality. Before your brand even begins to consider converting their followers into advocates, you have to forge fledgling relationships and create a community to embed brand builders into. But first, get your pe...

    By • Oct. 16, 2013

  • Shareaholic Report: Facebook, Pinterest and Twitter Traffic Referrals Up 54%

    A report released Tuesday by Shareaholic, a social plugin service used by 200,000 publishers reaching 250 million people monthly, reveals referral traffic trends from 8 of the largest social networks over the past 13 months.The data shows year-over-year growth for Facebook, Pinterest, Twitter, Yo...

    By • Oct. 16, 2013

  • 8 Important Elements to Include on Your Personal Branding Website

    The hub of your online personal brand will be a website that showcases your expertise, experience and personality.Don't let the idea of creating a website intimidate you. There are many easy, turnkey ways to create a website using blogging software, such as WordPressor Blogger.Once you secure yo...

    By • Oct. 16, 2013

  • Google's New Guidelines to Sell Your Reviews

    How Google's new user-review ad algorithm may play out and why there's never been a better time to be a hipster.Last Friday you may have noticed the little blue title bar on your Google login that mentions a new update to the privacy policy. In very plain english, the search giant announced that ...

    By • Oct. 16, 2013

  • Create Moments of Random Social Kindness

    The amount of information on the Internet is estimated at 4,000 exabytes.* How large is that, you ask? If you stacked books one on top of the other, starting from the surface of the Earth, the amount of information in 4,000 exabytes would take that stack from Earth to Pluto. And back. 80 times ov...

    By • Oct. 16, 2013

  • Why Social Media is Not Valued by Savvy CEOs

    With macro-economic uncertainty continuing in numerous markets around the globe, some chief marketing officers (CMOs) at large multinational companies are already being forced to make dramatic budget cuts to both their staffing levels and the associated annual operating budget. One key area of ma...

    By • Oct. 16, 2013

  • Fire Your SEO Copywriter

    I reject the term "SEO copywriter." The reason for my disdain of the term is it puts SEO before copywriting. If you believe this is a smart approach to creating effective content, this article will be a waste of your time.Your copywriter needs to understand SEO.Every online marketing writer shoul...

    By • Oct. 16, 2013

  • Google and Social Advertising: Still Not Facebook, But That's OK

    This afternoon I was asked to give comment to a Time magazine reporter on Google's recent decision to start personalizing some ads in its network - namely, that you will start to see Facebook-like names and thumbnail photos in advertising throughout the Google network.While some people might thin...

    By • Oct. 16, 2013

  • Old School Content Writing That's Effective for New School Minds

    Admittedly, you'll still find me buying lumber from my local ma-and-pa lumberyard on Saturday mornings. You can bank on me shopping for groceries where the deals exist - which is not always Walmart. Of course, not everything in life is evergreen; one major change I've had to roll with involves ...

    By • Oct. 15, 2013