Content Marketing: Page 304

  • SMT Expert

    The Copyright Conundrum of Memes in Social Advertising

    Memes can be a social marketer's dream come true. Not only is their instant recognizability easily leveraged to create a connection between the consumer and the business's brand, but they are also free. At least, that is what many people seem to believe. Quite a few small to mid-size business use...

    By • Oct. 28, 2013

  • The Growing Trend of Bleisure Travel

    What do you get when more and more business travelers extend their stay at their destination for leisure purposes? Bleisure travel is the awful moniker coined to define what is undoubtedly a growing trend in the travel industry, as the blurring of personal and professional lives of travelers incr...

    By • Oct. 28, 2013
  • SMT Expert

    5 Reasons Why The Walking Dead's Social Strategy Survives

    Thanks to AMC's The Walking Dead, zombies or "walkers" have become as popular as vampires ever were during the Twilight/True Blood craze. While the show definitely appeals to my horror-nerd side, its social media marketing strategy has fascinated the social media geek in me as well. The Walking D...

    By • Oct. 28, 2013

  • Facebook Custom Audiences Now Available to All Advertisers

    Facebook has officially announced that targeting via Custom Audiences will be available to all advertisers by the end of November. This means that all types of businesses can start targeting their customers on Facebook using this feature.What's Custom Audiences?Custom Audiences is a targeting to...

    By • Oct. 28, 2013

  • A Forward-Thinking B2B Brand Journalism Case Study

    Marketing leaders at multinational companies within the Technology, Media and Telecom (TMT) sectors have witnessed the slow but consistent decline of the trade publications that once dominated the marketplace as the go-to media for specific industry news and vendor insights. Today, many of these ...

    By • Oct. 28, 2013

  • 3 Powerful Ways To Improve Your Storytelling (And Business!) In 15 Minutes

    So this weekend, I've found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in common.This is because I've spent the weekend thinking of ways to improve my storytelling.Maybe you do that too, sometimes? Using your weekends to think about how to develop your busin...

    By • Oct. 28, 2013

  • B2B Online Video Marketing: Planning to Execution Best Practices for Lead Generation

    A B2B Video Marketing Strategy OverviewName a memorable ad in the past. Chances are, it's a television ad. Why? Because nothing beats the power of a message that combines the senses of sight and sound. That brings us to a discussion of video marketing for B2B. Depending on what you read, mo...

    By • Oct. 28, 2013

  • How Halloween Reminds Me of B2B Marketers

    IntroductionHalloween is one of my favorite holidays. As a kid, I loved to head out (after dark) and go trick or treating. As a parent, I revel in seeing the enjoyment experienced by kids. You may be wondering: how does Halloween relate to B2B marketers?Let me explain. Recently, DNN collaborated ...

    By • Oct. 28, 2013

  • Consumption, Production, and the Tablet Future

    In just about every lecture, slide show or presentation I've given for the past couple of years I've referenced Pew's numbers on tablet adoption. I'm always amazed when technology makes a sharp shift. First it was smartphones, now tablets. I was listening to a talk show the other day that referen...

    By • Oct. 27, 2013

  • Why Creating a Blogging Website is Essential

    Who benefits from a blogging website?You do. Whoever you are you will benefit from blogging, but you must locate your reasons for blogging or you will fail. Most of you seek out blogging as a forum for expression, and this is the ideal, but not only motivation.Everyone can benefit, but what I spe...

    By • Oct. 27, 2013

  • Lack of Focus Hurts Social Media Crisis Management Efforts

    by Jonathan & Erik BernsteinIt helps to stick to familiar ground when it comes to social media crisis managementOur friend and colleague Chris Syme published a blog post last month in which she explained why spreading your social media crisis messaging too thin can be a major problem. This is...

    By • Oct. 27, 2013

  • 9 Steps to Creating Good Content for Your Brand [INFOGRAPHIC]

    Writing good content is crucial to delivering value and creating thought leadership for your brand. Content marketing is a key element of today's marketing landscape. It's vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand eva...

    By • Oct. 27, 2013

  • Cooperative Content Will Eventually Dominate Your Polished Content

    We're ALL writing blog posts. (image by BigStock)The legions of companies now embracing "content marketing" as a piece of their communications arsenal grew by 11% as I typed this sentence. Alas many (perhaps most?) of these new content devotees have not embraced Youtilityin the least, and are ins...

    By • Oct. 27, 2013
  • SMT Expert

    Embrace Digital Personas Now Before It's Too Late

    As marketing continues to evolve, so do the tried and true exercises marketers have been doing for decades. Persona development is not exempt from this trend. Traditional persona development is still a powerful tool for marketers to use. However, as the normal middle continues to flatten, targeti...

    By • Oct. 27, 2013

  • Ace LinkedIn With These 17 Profile Must-Haves [INFOGRAPHIC]

    LinkedIn, though not as massive as Facebook, is very important in its own right particularly in the business and professional markets.LinkedIn can be the gateway for people to connect with organizations who are offering better jobs or projects. This is why for someone who is serious about getting...

    By • Oct. 26, 2013

  • Facebook Rejecting Your Ads? Here's Why

    If you're a marketer who has advertised your goods or services on Facebook, chances are you've had at least one rejected - which seems to be very common! There are lots of reasons the social media giant rejects ads which are fairly obvious, but sometimes your ad gets rejected, and you have no id...

    By • Oct. 26, 2013

  • What's Holding You Back from Achieving Results with Social Media?

    Today's workforce communicates and gets information through social media. It is a mainstream communications channel.87% of companies use and 23% of online time is spent on social media.The more people who talk about you on social media, the further the conversation carries. Reach is determined by...

    By • Oct. 26, 2013

  • The Six Insider's Secrets of Contagious Content [INFOGRAPHIC]

    Our very own Jenn Lisak was showcased for her advice when developing content. What does it take, exactly, for content to become contagious? Marketing professor Jonah Berger wrote about it in his book, Contagious: Why Things Catch On.According to Professor Berger, the first step is emotion. If you...

    By • Oct. 26, 2013

  • The New Normal: Fast, Cheap, and Good

    The saying used to be, "pick two." Fast and cheap, but not good. Fast and good, but not cheap. Cheap and good, but not fast. You get it. Anyway, that's a thing of the past. And if you need any confirmation, take a look at the five-spot online campaign that Mullen recently did for client Century...

    By • Oct. 26, 2013

  • You Must Have Consumer Review and Testimonial Videos

    EXPO has released results of their consumer product video program with CPG giant Reckitt Benckiser. These results show how placing customer video testimonials and video reviews on product pages across a major (major!) retailer's ecommerce site is driving an impressive sales lift for the company's...

    By • Oct. 25, 2013

  • Ten Blogs Every Marketer Should Read

    IntroductionAs marketers (or aspiring marketers), we have it pretty darn good. Why is that? Because marketers, by our very nature, are accustomed to sharing information, insights, tips and best practices. In fact, sharing (and publishing) knowledge is one of the things we love most about our job....

    By • Oct. 25, 2013

  • How Twitter and LinkedIn Can Extend the Life and Audience of Your Blog Posts

    One of the most frequently asked questions I hear about blogging is:How do people see that I've published a new post?The unfortunate answer is they probably won't, unless you let them know your blog post is there. I highlighted five ways to do this in a previous post about how to get people to co...

    By • Oct. 25, 2013

  • Think HR Isn't Monitoring Your Social Media? Think again [INFOGRAPHIC]

    Sevnty five percent of recruiters are required to do online research on prospective employees. That's crazy. A couple of years ago, I had a hard time convincing my boss that promoting a manager who wrote "f my employer" on her myspace page wasn't a good idea. Of course anymore, anything you say o...

    By • Oct. 25, 2013

  • How to Find Your Online Reputation Score

    (Image via Forbes)As a prudent business owner, you've likely taken the time and necessary measures to build your credit rating as you understand that a high credit score provides your company with certain advantages such as better terms with your suppliers and a lower cost to borrow money. Well,...

    By • Oct. 25, 2013

  • Better Business: Five Effective Ways to Manage Your Online Reputation Using Social Media

    The social media don't just help people get closer to one another. They also help brands get closer to their customers. While it does benefit businesses to be in touch with their customer base, social engagement tends to be demanding work. At one time, only businesses in the hospitality industry ...

    By • Oct. 25, 2013