Content Marketing: Page 306

  • How Facebook's Graphic Search Can Help You Find Places

    Online services and social networking sites have changed the whole way we engage in our day to day activities. Sites like ebay and Bidgrid have made it easy for you to get hold of your favorite products at affordable prices. On the other hand social networking sites like Facebook and Twitter have...

    By • Oct. 22, 2013

  • How to Use Twitter Hashtags to Get Noticed

    Hashtags allow Twitter users to tag tweets to give more context to them. They can also be used as a way to designate the tweet to particular conversation or chat.In sports, many commentators use hashtags as way to get people who are watching the telecast to ask them questions. For example, if the...

    By Adam prattler • Oct. 22, 2013

  • Is It Time to Purge the Word Transparency from Social Media Crisis Strategy?

    What does the word transparency mean? Even from the definition above it seems that it's not definitive: "the condition of being transparent." Almost every blog piece on how to put together a crisis plan for social media includes the phrase "be transparent." But what exactly does that mean?In the ...

    By • Oct. 21, 2013

  • How Would Google Market Your Company?

    Companies can learn a lot from Google's top marketing masterminds. Google dominates the online world with the most desirable Internet product - search. Their marketing magic translates into basic principles any company can use to increase sales. So follow Google's rules to improve the way you mar...

    By • Oct. 21, 2013

  • The Different Purposes of Social Media and SEO

    Social media and SEO are often spoken about alongside each other, with many suggesting that social media mentions impact the search engine results. While there can be an overlap, there are many fundamental differences between the two and the purpose of partaking in each is very different.How can ...

    By • Oct. 21, 2013

  • Top 5 Social Media Time Saving Tips

    Social media provides you with a great opportunity to reach and engage with more potential clients and customers than ever before.But it can take over your life if you let it.If you don't come up with a plan for managing social media, then it will manage you.A successful social media presence can...

    By • Oct. 21, 2013

  • 4 Key Elements of Your Facebook Marketing

    With all the ongoing changes happening with Facebook, it's sometimes tough to keep up and sort out what's important and what may or may not impact your everyday efforts to engage with a vibrant community, reach a wider audience and ultimately communicate more efficiently. Below are the four key c...

    By • Oct. 21, 2013

  • Is Your Sales Team Ready For Inbound Marketing?

    I'll never forget the time when our Lynton Web inbound marketing band of brothers (and sisters) helped a client achieve a 900% increase in leads over the course of a few months. We literally took them from roughly 100 leads a month to 1,000 leads a month through a variety of inbound, email and di...

    By • Oct. 21, 2013

  • Google Hummingbird Explained

    Malhar Barai This week on #SEOTalk we had some amazing discussions on Google Hummingbird. There were so many questions and few were pretty intriguing.Here are the transcripts of the entire Twitter chat.While I had captured the essence of the Google Hummingbird update earlier, many of the particip...

    By • Oct. 21, 2013

  • LinkedIn Drives More Traffic To Corporate Websites Than Other Social Sites

    The first Investis IQ Audience Insight Report published this month, tracked visitors to corporate websites from social media platforms. The research found that LinkedIn drives significantly more traffic to corporate websites than all the other social platforms combined.According to the survey Lin...

    By • Oct. 21, 2013

  • Traits of Job Applicants on Social Media Detrimental to Career

    Social Barrel - The latest Social Media News and Marketing TipsRecruiters pan across and rummage several social media platforms to look for the profiles of job candidates before they make a hiring decision.But how do they know they have chosen the ideal candidate and rightfully dismissed the wron...

    By • Oct. 20, 2013

  • Inbound Marketing: It Ain't Dead Yet!

    The marketing world has been abuzz with articles about content marketing - what it is, how to do it, what it means for the fate of humanity, etc. - for years. Some think we've now indoctrinated this strategy into our marketing "Best Practices" and successfully shifted the paradigm. Read: it's old...

    By • Oct. 20, 2013

  • The 7 Myths of Email Marketing [INFOGRAPHIC]

    Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn't work with respect to email marketing, they know it! They've provided this fantastic infographic that focuse...

    By • Oct. 20, 2013

  • 10 Copywriting Tips for a More Effective Landing Page [INFOGRAPHICS]

    Does your landing page get the job done?To be an effective online marketer, every page of your website needs to be well written, elegantly designed, purposeful and part of the big picture plan. However, after your home page, nothing is more critical to your success than your landing page or pages...

    By • Oct. 20, 2013

  • 7 Cringe-Worthy Marketing Campaigns You Simply Have to See [VIDEOS]

    You may choose not to admit it, but whether it be the distressing videos on "You've Been Framed", your Dad's dodgy dancing or cringeworthy marketing campaigns, everyone gains a little pleasure in seeing people embarrass themselves.

    By • Oct. 20, 2013

  • 5 Pinterest Stats To Consider

    I miss summer already but I'm trying not to dwell or be miserable. Especially because where I live we're having a pretty fantastic October!There is a silver lining though, one thing we all have to look forward to are the Holidays!!Have you begun to plan your holiday season campaign yet? If not, d...

    By • Oct. 20, 2013

  • Storytelling Tips from the Roller Derby Queen

    "Gonna' tell you a story that you won't believe, but I fell in love last Friday evenin' with a girl I saw on a barroom T.V. screen" ~ Jim Croce, "Roller Derby Queen"I suspect you've heard this before: people seldom remember what you said, but will remember how you made them feel.Enter the art of ...

    By • Oct. 20, 2013

  • How to Use Snapchat for Marketing

    How to use Snapchat for Marketing - Snapchat is the virtual equivalent of attempting to read a note that's been thrown into a furnace - it's there and then viola - it's not. As you most likely know, Snapchat allows users to send photos or videos to friends; the catch is they disappear within sec...

    By • Oct. 19, 2013

  • Nine Ways You Can Use Facebook Graph Search to Learn About Your Fans [VIDEO]

    One of the most critical aspects of an effective content strategy is to understand your audience. When you understand your audience - really get them - your content strategy becomes crystal clear!Nine Ways You Can Use Graph Search to Learn About Your Facebook Fans (Tutorial)In this video, I show ...

    By • Oct. 19, 2013

  • Are You Getting All You Could be From Google Plus?

    Despite the fact that it's the fastest-growing social networking site around - and the one that might have the biggest potential going forward because of the support it gets from the world's most popular search engine - a lot of business owners, executives, and marketers just don't understand Goo...

    By • Oct. 19, 2013

  • 4 Types of Social Media Mistakes

    There are many examples of social media infractions by companies, but the good news is that these types of experiences force marketers and senior executives to take notice and become more responsible about social media. In an earlier post I shared tips on how organizations can respond to criticis...

    By • Oct. 19, 2013

  • Oracle Seeks to Complete Marketing Cloud and Acquires Compendium

    Enter the giants. For several years, the content marketing space has been growing and evolving rapidly. To date, the leaders at the center of this space have been rapidly scaling, young companies. That all changed. Oracle announced that it had completed the acquisition of Compendium, helping fill...

    By • Oct. 19, 2013

  • SEO: Why Main Keywords Do Not Exist

    A common statement from website owners when discussing Search Engine Optimisation with an SEO professional is often:"I'd like to rank for {Insert Keyword}" in Google.It's understandable and perhaps logical that you would believe there is a single or group of keywords which if ranked in positio...

    By • Oct. 19, 2013

  • Surviving Social Media: 5 Mistakes to Avoid

    When I mentioned Twitter, the client snapped: "We tried it. Social media doesn't work!"I've heard that before. After the meeting, I checked the contentious Twitter account - what there was of it. Twenty random tweets over three months.If you feel that social media isn't working for you, it's time...

    By • Oct. 19, 2013

  • The Three Stages of Social Media

    Take a look out there at what organisations are doing in the world of social media and you will see there are basically three groupings: those who see it as a form of media, those who see it as a form of infrastructure and those who understand it as an agent of change.In this piece I look at what...

    By • Oct. 18, 2013