Content Marketing: Page 306

  • How Not to Automate Email Marketing

    Lost opportunities and missing serviceThe dispute between DISH Network and Media General started with a compensation disagreement and escalated to a request for FCC mediation. Until it is resolved, eighteen channels in ten states have gone dark. This leaves DISH customers and Media General viewer...

    By • Oct. 23, 2013

  • What to Do with Your Online Influence

    Are you influential on the Internet and the Social Web or any other field influenced by this connected economy? Tip 1: all fields have been affected. Tip 2: we're all influential to some extent or other. However, what do you do with this influence? Anything at all? Have you ever thought about doi...

    By • Oct. 23, 2013

  • Creating a Content Marketing Plan

    Content Marketing is one of the most discussed and hotly debated digital marketing topics, especially since it appears to place marketers in a Catch-22 situation. On the one hand, there is a clear emphasis on producing valuable content, which is to say content which is relevant to a website's vis...

    By • Oct. 23, 2013

  • The Power of Advocate-Created Content #SMTLive

    [<a href="//storify.com/socialmedia2day/the-power-of-advocate-created-content-smtlive-webi" target="_blank">View the story "The Power of Advocate Created Content- #SMTLive " on Storify</a&...

    By • Oct. 23, 2013

  • Dear Marketers: Ignore Google+ At Your Own Risk

    Don't Underestimate the Power of Google+Uninformed marketing professionals and business owners have long considered Google+ to be the ugly stepchild of social media giants such as Facebook and Twitter, largely dismissing the growing platform as a waste of time. Even though Google+ is a relatively...

    By • Oct. 22, 2013

  • How Bloggers Are Reshaping PR and Digital Marketing Strategies

    With outbound tactics peeling away and word of mouth dominating "what works," brands are itching to get product placement and reviews on the best blogs.Let's take a look at a few ways bloggers have reshaped the way we do things.Their Role in Word of Mouth MarketingConsumers no longer want to hear...

    By • Oct. 22, 2013

  • The Ultimate Email Marketing Cheatsheet [INFOGRAPHIC]

    There are many strategies and habits to choose from when thinking about your approach to email and content marketing. Many top-performing email marketers exercise distinct tactics like strategy, timing, testing, and overall design optimization, but what tactic delivers the best results? Should yo...

    By • Oct. 22, 2013

  • Halloween Facebook Marketing Ideas [INFOGRAPHIC]

    With Halloween fast approaching, marketers are looking for ways to "Halloween-i-fy" their efforts on social media. Did you know that 30 percent more people enter promotion campaigns during Halloween? That's why we have here today an infographic that presents Halloween ideas for Facebook marketing...

    By • Oct. 22, 2013

  • 10 Simple Ways to Improve Your Facebook Page Engagement [INFOGRAPHIC]

    Facebook went public, quickly became one of the largest social platforms on the planet and is directed towards an estimated 1.27 billion users in October 2013. So it is vital for businesses to have a well-managed presence on Facebook to gain the attention of their target audience.There are hundre...

    By • Oct. 22, 2013

  • Hummingbird Watching: 3 Facts About the New Algorithm

    Pandas and penguins are out. Birds are in-hummingbirds, that is. Hummingbird is the name of Google's latest algorithm, and it's going to change the very nature of SEO. This is not an overstatement. Even though Google is, as always, guarded about revealing details, news around the virtual water co...

    By • Oct. 22, 2013

  • Google's Hummingbird Update: How Does it Affect the Future of Your Business?

    For the first time since 2001, Google has completely rewritten its search algorithm. Unlike Panda and Penguin, which were updates to the existing algorithm, Hummingbird is a complete replacement designed to be more precise and provide faster results. It's big news, and it has many businesses with...

    By • Oct. 22, 2013

  • A Confession: I Bought 50,000 Twitter Followers

    A Confession: Last year, on a whim and a prayer I purchased 50,000 Twitter followers. Three months later they were all gone, along with my self respect as a so called "social media expert." I knew I was cheating, but I did it anyway. As I look back on it I cringe, but I can also laugh.The guilt I...

    By • Oct. 22, 2013

  • That Pesky Qualitative Side of Digital Customer Engagement

    With the growth of digital and interactive marketing efforts, a great deal of focus is on customer experience and engagement - and how to measure customer engagement on digital properties. Some marketing practitioners seem to think that understanding more about "customer engagement" means that th...

    By • Oct. 22, 2013

  • The New Social: A Sensory Experience

    Humans are social creatures; this is something we all know and understand. But recently, at the Pivot conference in New York, I had the pleasure of interviewing Scott Hebner (VP of Social Business at IBM) and friend Kare Anderson (author, speaker, columnist and coach) our main stage appearance ab...

    By • Oct. 22, 2013

  • Email Still Trumps Social Media for Online Marketing [INFOGRAPHIC]

    Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search.The customer acquisition landscape is constantly in flux. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing. But a ...

    By • Oct. 22, 2013

  • How Facebook's Graphic Search Can Help You Find Places

    Online services and social networking sites have changed the whole way we engage in our day to day activities. Sites like ebay and Bidgrid have made it easy for you to get hold of your favorite products at affordable prices. On the other hand social networking sites like Facebook and Twitter have...

    By • Oct. 22, 2013

  • How to Use Twitter Hashtags to Get Noticed

    Hashtags allow Twitter users to tag tweets to give more context to them. They can also be used as a way to designate the tweet to particular conversation or chat.In sports, many commentators use hashtags as way to get people who are watching the telecast to ask them questions. For example, if the...

    By Adam prattler • Oct. 22, 2013

  • Is It Time to Purge the Word Transparency from Social Media Crisis Strategy?

    What does the word transparency mean? Even from the definition above it seems that it's not definitive: "the condition of being transparent." Almost every blog piece on how to put together a crisis plan for social media includes the phrase "be transparent." But what exactly does that mean?In the ...

    By • Oct. 21, 2013

  • How Would Google Market Your Company?

    Companies can learn a lot from Google's top marketing masterminds. Google dominates the online world with the most desirable Internet product - search. Their marketing magic translates into basic principles any company can use to increase sales. So follow Google's rules to improve the way you mar...

    By • Oct. 21, 2013

  • The Different Purposes of Social Media and SEO

    Social media and SEO are often spoken about alongside each other, with many suggesting that social media mentions impact the search engine results. While there can be an overlap, there are many fundamental differences between the two and the purpose of partaking in each is very different.How can ...

    By • Oct. 21, 2013

  • Top 5 Social Media Time Saving Tips

    Social media provides you with a great opportunity to reach and engage with more potential clients and customers than ever before.But it can take over your life if you let it.If you don't come up with a plan for managing social media, then it will manage you.A successful social media presence can...

    By • Oct. 21, 2013

  • 4 Key Elements of Your Facebook Marketing

    With all the ongoing changes happening with Facebook, it's sometimes tough to keep up and sort out what's important and what may or may not impact your everyday efforts to engage with a vibrant community, reach a wider audience and ultimately communicate more efficiently. Below are the four key c...

    By • Oct. 21, 2013

  • Is Your Sales Team Ready For Inbound Marketing?

    I'll never forget the time when our Lynton Web inbound marketing band of brothers (and sisters) helped a client achieve a 900% increase in leads over the course of a few months. We literally took them from roughly 100 leads a month to 1,000 leads a month through a variety of inbound, email and di...

    By • Oct. 21, 2013

  • Google Hummingbird Explained

    Malhar Barai This week on #SEOTalk we had some amazing discussions on Google Hummingbird. There were so many questions and few were pretty intriguing.Here are the transcripts of the entire Twitter chat.While I had captured the essence of the Google Hummingbird update earlier, many of the particip...

    By • Oct. 21, 2013

  • LinkedIn Drives More Traffic To Corporate Websites Than Other Social Sites

    The first Investis IQ Audience Insight Report published this month, tracked visitors to corporate websites from social media platforms. The research found that LinkedIn drives significantly more traffic to corporate websites than all the other social platforms combined.According to the survey Lin...

    By • Oct. 21, 2013