Content Marketing: Page 307

  • Get Your eCommerce Site Into the Social Media Age

    So you've just invested tens or hundreds of thousands of dollars on your new e-commerce site. Sales are great, conversions are rising, and your calls to action are performing as anticipated. As an emerging brand competing against global rivals, you've finally established a foothold in the market....

    By • Oct. 11, 2013

  • Your Guide to LinkedIn Sponsored Updates

    It's been a couple of months since LinkedIn rolled out the Sponsored Updates feature for all company pages. With more than 3 million Company Pages on LinkedIn, Sponsored Updates could not have been launched at a more competitive or opportune time.Personally, I am a LinkedIn worshipper. I thorough...

    By • Oct. 11, 2013

  • The Gloves Are Off: Email vs. Mobile [INFOGRAPHIC]

    The big heavyweight fight, Email Marketing VS Mobile Marketing. If you're wondering which is more responsive, more effective, more convenient and which is flourishing and growing, then this article hopes to answer some of those questions. There will be no sugar coating, no favoritism, or looking at things through rose tinted glasses. We'll be examining just cold, hard, stats and facts to see which medium wins the battle for most effective marketing channel. Ding ding, round 1.

    By • Oct. 11, 2013

  • Stop Worrying About Future Google Algorithm Updates Using This One Trick

    There's been a lot of talk and articles published in the last year regarding Google's aggressive introduction of ongoing algorithm updates which, for many SEOs and marketers, has resulted in a nightmare of lost SERP positions, declined website traffic, fewer lead conversions and a hit on their bo...

    By • Oct. 11, 2013

  • Not-So-Secret Secrets of Successful Facebook Advertising

    Facebook Advertising is tricky, frustrating, confusing, and yet can be incredibly rewarding and even surprise you. I will be the first one to tell you that there are moments when I want to call Facebook Ad techs and give them a piece of my mind, but there are those days when I email clients with...

    By • Oct. 11, 2013

  • When a Social Media Impression Is Not an Impression

    The social impressions metric - and the number in the multi-millions that typically precede it - is often the fail-safe analytic tool of the social media marketer. This seemingly arbitrary number, typically totaling in the multi-millions, can be quite impressive at first blush (and look good in a...

    By • Oct. 11, 2013

  • How to Promote the Heck Out of Your Ebook

    Did you know you can create an ebook and as long as it's awesome, you'll see uber success without having to do anything but publish it?Ha, I wish...Just as ebooks take more time to create than other types of content, they also deserve and require a lot more effort to promote.Plus, if you spend al...

    By • Oct. 11, 2013

  • The Instagram Exam: Does Your Content Pass the Test?

    With over a billion global smartphone owners and 55 million users posting to Instagram daily, growing camera access has led to a photo sharing craze that is already becoming a very repetitious cycle.An idea sparks, the photo is snapped, and a fitting filter is added for the finish.But is that sim...

    By • Oct. 11, 2013

  • 5 Top TV Shows Killing It With Social Media

    Social Media Integration Becomes the Rule for the 2013 TV Season The 2013 Fall TV season is underway but in addition to a crop of fresh TV shows, you'll also see something else new - an abundance of social media mentions.TV shows have been referencing Facebook and Twitter for a couple of seasons,...

    By • Oct. 11, 2013

  • How Technology Impacts Where We Eat [INFOGRAPHIC]

    We shared a post on FlockTag, a loyalty and reward system for coffee shops and restaurants that helps drive customer retention. Online ordering, online reservations, online reviews, social media, digital coupons, local search... technology is having a huge impact on how we find and frequent place...

    By • Oct. 11, 2013

  • Using Social Media to Market your "Unsexy" B2B Company [INFOGRAPHIC]

    If you work for a business-to-business (B2B) com­pany, chances are you have noticed that it's not quite as fast and easy to grow your social media pres­ence, as it is for a business-to-consumer (B2C) com­pany. See how to grow your social media pres­ence if you find your­self in an "unsexy" B2B industry!

    By • Oct. 10, 2013

  • Week #2 of Shutdown Slices Political Party Brand Scores

    On the brand front in Shutdown Week #2, the Republican brand is taking the brunt of voter frustration. The brand's engagement assessment - its ability to meet Republican voter expectations for their Ideal Political Party - got sliced another 5% this week. The Democratic brand was cut another 3%, ...

    By • Oct. 10, 2013

  • Elon Musk Takes the Wheel

    Tesla Model SSeveral years ago I agreed to have breakfast with a soon-to-be former senior executive of the nascent Tesla Motors Inc.. The employee chose to leave the then-struggling company whose chairman, he insisted, was not publicly forthright in divulging the company's shortcomings. He told m...

    By • Oct. 10, 2013

  • How to Optimize Instagram Posts for Maximum Engagement

    If you're like me, then you might have a slight addiction to Instagram. No, seriously. If you find yourself flicking through the app with cat-like reflexes a few more than a dozen times a day, you might be on the brink of IG overload. Don't get me wrong, I'm a Facebook advocate too, but there'...

    By • Oct. 10, 2013

  • Peter Guber on Competing for the Future...Now [VIDEO]

    Peter Guber is one of the most successful yet grounded business leaders I have a pleasure of calling a friend. There are many sides to Peter and chances are you may know him from one of his many distinguished ventures,- Chairman and CEO of the multimedia Mandalay Entertainment Group - Past presid...

    By • Oct. 10, 2013

  • The Value of Google Authorship [INFOGRAPHIC]

    A lot of futurists point to Google Authorship as an SEO trend for the near future. Conceptually, how this happens may be a little abstract. This infographic does a good job describing the origins of Authorship and the potential for it to be used for the future.Let me know what you think about thi...

    By • Oct. 10, 2013

  • How Grocery Brands in the US are Filling up the Aisles Using Innovative Social Media Strategies [SLIDESHARE]

    Some people say it's a bad idea to go to the grocery store on an empty stomach. Baloney! It's always a bad idea to go to the grocery store on full stomach. You never seem to be able to get any shopping done. Grocery stores often fight it out, competing with each other with various deals and promo...

    By • Oct. 10, 2013

  • How to Avoid Content Marketing Mistakes

    Great content should inspire loyalty and interest from potential consumers. As more companies embrace the importance of content marketing, there are still many common missteps. Here are some content marketing mistakes to avoid:Mistake #1: Not setting clear goalsAttempting any type of content mark...

    By • Oct. 10, 2013

  • Lawyers and LinkedIn: A Necessity For Survival

    When an attorney asks me why they should bother getting involved with LinkedIn I generally respond first by providing them with some facts and stats.It is only recently that lawyers have been permitted to advertise.For hundreds of years, attorneys built their book of business with word of mouth m...

    By • Oct. 10, 2013

  • The Frighteningly Intelligent Marketing of "Carrie" [VIDEO]

    For those who don't know, the story of "Carrie" by Stephen King is all about the unrelenting nature of humankind. The novel - which transitioned into film in the 70's - detailing the torment of a telekinetic high school girl is nothing short of frightening. Even though it may leave readers and vi...

    By • Oct. 9, 2013

  • When Holidays Collide with Government Issues: Growing a Retail Business in a Tough Holiday Season

    Holiday 2013 is shaping up to be a wild and crazy ride for retailers. Planning for it with any expectation of accuracy is virtually impossible because there are too many unknown variables. Everything from the calendar to Congress is aligning against a business as usual holiday season.The twenty-s...

    By • Oct. 9, 2013

  • The Keys to Branding Your Twitter

    Does your business have a Twitter profile as a part of your social media strategy? How much work has gone into that profile? As a part of the strategy, it's important to consistently post, engage with your audience and keep up with current trends. However, something you might not think about is b...

    By • Oct. 9, 2013

  • Spreadable Doesn't Have to Be Viral: #SMTLive Webinar

    [<a href="//storify.com/socialmedia2day/spreadable-doesn-t-have-to-be-viral-smtlive-webina" target="_blank">View the story "Spreadable Doesn't Have to be Viral: #SMTLive Webinar" on Storify</a&amp...

    By • Oct. 9, 2013

  • PR Firms Beware: Fake Reviews Fined

    I have a friend who leads a team of attorneys that are the lawyers for the PR field.Michael Lasky and his team at Davis & Gilbert know anything and everything there is to know about the law and PR and they keep up on what's happening in the social space, from a legal perspective.Whenever ther...

    By • Oct. 9, 2013

  • Social Media for Your Business: Are You Making Your Presence Felt?

    Working in social media I have often been asked questions like, how does Facebooking help? Can a brand survive with just Tweeting to its followers? Where's the profit for the business coming from? My answer to them is that Social Media for a brand can help you get business but more importantly it...

    By • Oct. 9, 2013