Content Marketing: Page 307

  • Traits of Job Applicants on Social Media Detrimental to Career

    Social Barrel - The latest Social Media News and Marketing TipsRecruiters pan across and rummage several social media platforms to look for the profiles of job candidates before they make a hiring decision.But how do they know they have chosen the ideal candidate and rightfully dismissed the wron...

    By • Oct. 20, 2013

  • Inbound Marketing: It Ain't Dead Yet!

    The marketing world has been abuzz with articles about content marketing - what it is, how to do it, what it means for the fate of humanity, etc. - for years. Some think we've now indoctrinated this strategy into our marketing "Best Practices" and successfully shifted the paradigm. Read: it's old...

    By • Oct. 20, 2013

  • The 7 Myths of Email Marketing [INFOGRAPHIC]

    Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn't work with respect to email marketing, they know it! They've provided this fantastic infographic that focuse...

    By • Oct. 20, 2013

  • 10 Copywriting Tips for a More Effective Landing Page [INFOGRAPHICS]

    Does your landing page get the job done?To be an effective online marketer, every page of your website needs to be well written, elegantly designed, purposeful and part of the big picture plan. However, after your home page, nothing is more critical to your success than your landing page or pages...

    By • Oct. 20, 2013

  • 7 Cringe-Worthy Marketing Campaigns You Simply Have to See [VIDEOS]

    You may choose not to admit it, but whether it be the distressing videos on "You've Been Framed", your Dad's dodgy dancing or cringeworthy marketing campaigns, everyone gains a little pleasure in seeing people embarrass themselves.

    By • Oct. 20, 2013

  • 5 Pinterest Stats To Consider

    I miss summer already but I'm trying not to dwell or be miserable. Especially because where I live we're having a pretty fantastic October!There is a silver lining though, one thing we all have to look forward to are the Holidays!!Have you begun to plan your holiday season campaign yet? If not, d...

    By • Oct. 20, 2013

  • Storytelling Tips from the Roller Derby Queen

    "Gonna' tell you a story that you won't believe, but I fell in love last Friday evenin' with a girl I saw on a barroom T.V. screen" ~ Jim Croce, "Roller Derby Queen"I suspect you've heard this before: people seldom remember what you said, but will remember how you made them feel.Enter the art of ...

    By • Oct. 20, 2013

  • How to Use Snapchat for Marketing

    How to use Snapchat for Marketing - Snapchat is the virtual equivalent of attempting to read a note that's been thrown into a furnace - it's there and then viola - it's not. As you most likely know, Snapchat allows users to send photos or videos to friends; the catch is they disappear within sec...

    By • Oct. 19, 2013

  • Nine Ways You Can Use Facebook Graph Search to Learn About Your Fans [VIDEO]

    One of the most critical aspects of an effective content strategy is to understand your audience. When you understand your audience - really get them - your content strategy becomes crystal clear!Nine Ways You Can Use Graph Search to Learn About Your Facebook Fans (Tutorial)In this video, I show ...

    By • Oct. 19, 2013

  • Are You Getting All You Could be From Google Plus?

    Despite the fact that it's the fastest-growing social networking site around - and the one that might have the biggest potential going forward because of the support it gets from the world's most popular search engine - a lot of business owners, executives, and marketers just don't understand Goo...

    By • Oct. 19, 2013

  • 4 Types of Social Media Mistakes

    There are many examples of social media infractions by companies, but the good news is that these types of experiences force marketers and senior executives to take notice and become more responsible about social media. In an earlier post I shared tips on how organizations can respond to criticis...

    By • Oct. 19, 2013

  • Oracle Seeks to Complete Marketing Cloud and Acquires Compendium

    Enter the giants. For several years, the content marketing space has been growing and evolving rapidly. To date, the leaders at the center of this space have been rapidly scaling, young companies. That all changed. Oracle announced that it had completed the acquisition of Compendium, helping fill...

    By • Oct. 19, 2013

  • SEO: Why Main Keywords Do Not Exist

    A common statement from website owners when discussing Search Engine Optimisation with an SEO professional is often:"I'd like to rank for {Insert Keyword}" in Google.It's understandable and perhaps logical that you would believe there is a single or group of keywords which if ranked in positio...

    By • Oct. 19, 2013

  • Surviving Social Media: 5 Mistakes to Avoid

    When I mentioned Twitter, the client snapped: "We tried it. Social media doesn't work!"I've heard that before. After the meeting, I checked the contentious Twitter account - what there was of it. Twenty random tweets over three months.If you feel that social media isn't working for you, it's time...

    By • Oct. 19, 2013

  • The Three Stages of Social Media

    Take a look out there at what organisations are doing in the world of social media and you will see there are basically three groupings: those who see it as a form of media, those who see it as a form of infrastructure and those who understand it as an agent of change.In this piece I look at what...

    By • Oct. 18, 2013

  • Counterintuitive Statistics About Email Marketing [INFOGRAPHIC]

    While email marketing seems like a remnant of the 1990s, there's a lot of data that suggests that email is very effective, particularly to re-engage past customers. The statistics on this infographic, via Alchemy Worx, seem to substantiate that to some degree. Illustration is in the public domai...

    By • Oct. 18, 2013

  • Video Marketing: Social Proof by the Numbers [INFOGRAPHIC]

    Today I was meeting with a client and discussing the opportunity for them to overtake their competitors online utilizing video. They have a strong brand that's trusted online and there's no doubt that video production will drive more direct traffic, more search traffic and - ultimately - help the...

    By • Oct. 18, 2013

  • Interview: "Social Influencers Move Prospects Through the Consideration Cycle"

    In order to demystify the myth around social influencers, brand fans and brand advocates, we will discuss the topic in the future with different leading marketing specialist of emerging platforms and different cloud marketing providers.In this first interview The Strategy Web spoke with Kevin Bob...

    By • Oct. 18, 2013

  • What You Need To Know About Facebook's New Algorithm

    If you've managed a Facebook page for a client then you know how difficult it can be to get your posts seen by fans. Just because your page has 10,000 likes, doesn't necessarily meant that your posts are going to be seen by 10,000 people.In the past, your post reach was determined by an algorithm...

    By • Oct. 18, 2013

  • Will Sprite Be the Cure for Coca-Cola's Sales Hangover?

    Was the Q3 report from Coca-Cola Company really all that bad?Even with a modest uptick, global diet soda sales in the last two quarters for Coca-Cola have plummeted to a 10-year low, followed by a similar decline in sales for Coke, the company's iconic sugar-laden brand. Crying out for help in r...

    By • Oct. 18, 2013

  • The Social Media Party Is Over

    Sorry, the party's over. The days of social media celebration are gone. It's not as if a random collection of "Likes" and "followers" had any real meaning but, hey, it was fun to watch the cool kids all get drunk at the bar of social media promises.It's time to sober up and put the kids to work....

    By • Oct. 18, 2013

  • Why Integrated Marketing Doesn't Work (and How to Fix It)

    Are management issues keeping your integrated marketing campaigns from working?Today's multichannel marketplace requires marketing campaigns that cross channels and platforms with ease. The messages that attract prospects and engage customers need to be targeted and consistent. Ideally, they move...

    By • Oct. 18, 2013

  • Five Ways to Avoid Google Penalties

    When I was in Salt Lake City a few weeks ago, not only did I get to spend time with my family, I spoke to three Vistage groups.(As a side note: Getting paid to fly home and speak is kind of the cat's meow.)During one of the group meetings, we got to talking about search engine optimization, from ...

    By • Oct. 18, 2013

  • Twitter Tips: How to Find, Monitor, and Engage Your Audience

    When managing a business account on Twitter, it can be easy to get caught up in the promotion of your business and forget about the benefits Twitter provides when used to locate, engage and join in on relevant conversations.Last year, 77 percent of Fortune 500 companies were active on Twitter wit...

    By • Oct. 17, 2013

  • 6 Seasonal Christmas Email Marketing Campaign Ideas

    Tis' the season to be jolly...at least, it will be very soon, so now is the ideal time to plan your Christmas promotions. Online retailers in particular can greatly benefit from strategically planned, cross channel sales promotions, which can be easily launched and promoted via an email marketing...

    By • Oct. 17, 2013